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ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/blog/" title="Beiträge">Blog</a> </span> <span class="arrow">></span> <span class="category"></span> <span class="arrow">></span> <span class="child">Das war die ProgrammatiCon 2017 in Wien</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/ProgrammatiCon-2017_Teilnehmer.jpg" data-rocket-location-hash="dfbe3c25355658506139116b750246bc" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Das war die ProgrammatiCon 2017 in Wien</h1><p class="author">von Sophie Kubec</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">21. November 2017</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 4</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Von 18.-20. Oktober 2017 fand die ProgrammatiCon, die größte Fachkonferenz zum Thema Programmatic Marketing im DACH-Raum, statt. Über 3 Tage genossen die Teilnehmer Fachseminare, Fachvorträge und Tool-Trainings rund um das Thema Programmatic Marketing! Am Programm stand: ein Bootcamp für Einsteiger, der Konferenztag mit Top-Speakern u.a. von Google, Microsoft, kurier.at, Yahoo, Doubleclick und vielen mehr. Hands-on hieß es bei den Tooltrainings von DoubleClick, Google Analytics und Facebook für Kampagnen-Manager.</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title"></div><p></p><p>Unsere Experten für alle datengetriebenen Kanäle und digitale Marketing-Strategien teilen Ihre Expertise auch gerne persönlich mit Ihnen - kontaktieren Sie uns!</p> <p></p><a href="/kontaktformular" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="b95218df28f768aa83f1ec53f6878cd0" data-elementor-type="wp-post" data-elementor-id="26333" class="elementor elementor-26333" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-5b19741d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5b19741d" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6cdb6b5f" data-id="6cdb6b5f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-304df39d elementor-widget elementor-widget-text-editor" data-id="304df39d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die #PCON wurde von <b>Siegfried Stepke, Geschäftsführer von e-dialog</b>, initiiert, dessen Herz für Programmatic Marketing schlägt und der mit der Konferenz den Wissens- und Erfahrungsaustausch auf diesem Gebiet vorantreiben möchte. Sich mit erfahrenen Playern über Herausforderungen und Lösungen auszutauschen, sieht er hier als Key Factor für den Erfolg.<i> “Programmatic Advertising ist da und entwickelt sich enorm schnell weiter. Hier am Ball zu bleiben und das Beste herauszuholen ist eine riesige Chance für alle Beteiligten,” sagt Siegfried Stepke!</i></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-135db9f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="135db9f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8642dfa" data-id="8642dfa" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-be9e5a5 elementor-widget elementor-widget-heading" data-id="be9e5a5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Bootcamp: Intensiv-Seminar für Programmatic Marketing Einsteiger am Tag 1</h2> </div> </div> <div class="elementor-element elementor-element-e06b19b elementor-widget elementor-widget-text-editor" data-id="e06b19b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><b>Der erste Tag der Konferenz richtete sich vor allem an Programmatic-Newcomer.</b> Das umfangreiche Intensiv-Seminar hilft Einsteigern, optimal im Programmatic Marketing zu starten. Was ist Programmatic Marketing? Wie funktioniert Realtime Bidding (RTB)? Welche Kanäle werden (heute) unterstützt? Wie spielt die Customer Journey Analyse da mit hinein? Wie stimmt man die verschiedenen Kanäle optimal aufeinander ab? Was sind die Unterschiede von 1st und 3rd Party Data? All diese Fragen und noch viel mehr geballtes Fachwissen für Einsteiger ließen die Köpfe am ersten Tag der Konferenz schon rauchen. Es gehört eben einiges dazu das komplexe Thema Programmatic Marketing zu verstehen und die Inhalte bestmöglich umzusetzen!</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a6f09ef elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a6f09ef" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27f3319" data-id="27f3319" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7ac37bf elementor-widget elementor-widget-heading" data-id="7ac37bf" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">ProgrammatiCon: die Fachkonferenz am Tag 2 </h2> </div> </div> <div class="elementor-element elementor-element-aa0553e elementor-widget elementor-widget-text-editor" data-id="aa0553e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Am zweiten Tag traf sich das who is who der internationalen Programmatic Szene in Wien. Auf 2 Bühnen und in mehr als 25 Fachvorträgen wurde über Praxiserfahrungen, Use-Cases, Herausforderungen, Lösungen sowie über Trends und Potenziale von Programmatic Marketing und Programmatic Advertising in der nahen Zukunft referiert.</p><p>Der Rote Faden der Konferenz: <b>Programmatic Marketing ist da – nun gilt es dieses effizient einzusetzen!</b></p> </div> </div> <div class="elementor-element elementor-element-eff32df elementor-widget elementor-widget-image" data-id="eff32df" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img fetchpriority="high" decoding="async" width="800" height="414" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20414'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23316" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/ProgrammatiCon-2017_Referenten.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/ProgrammatiCon-2017_Referenten-300x155.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/ProgrammatiCon-2017_Referenten-768x398.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/ProgrammatiCon-2017_Referenten.jpg"><noscript><img fetchpriority="high" decoding="async" width="800" height="414" src="https://e-dialog.group/wp-content/uploads/2022/02/ProgrammatiCon-2017_Referenten.jpg" class="attachment-large size-large wp-image-23316" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/ProgrammatiCon-2017_Referenten.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/ProgrammatiCon-2017_Referenten-300x155.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/ProgrammatiCon-2017_Referenten-768x398.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Stephanie Mauerer, Leitung Kampagnenmanagement kurier.at, Fotocredit © leadersnet.at/C.Mikes</figcaption> </figure> </div> </div> <div class="elementor-element elementor-element-36c3adf elementor-widget elementor-widget-text-editor" data-id="36c3adf" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Keynote übernahm <b>Barbara Agus von </b><b><i>Time Inc.</i></b> mit einem Plädoyer für die intelligente Nutzung von Daten und gezieltem Targeting – beides mächtige Hebell für den Erfolg! Konferenzveranstalter <b>Siegfried Stepke von </b><b><i>e-dialog</i></b> sowie Referent <b>Alexander Gulentz von </b><b><i>Piwik PRO</i></b> schlossen mit Personalisierung und Dynamisierung von Content und Werbemitteln entlang der Customer Journey an das Thema an. Die Experten sind sich einig: <i>“Mit relevantem Content und personalisierten Werbemitteln erhöht sich die Customer Experience und die Wahrscheinlichkeit einer Conversion um ein Vielfaches!”</i></p><p>Nach der Networking Pause ging es weiter zum nächsten spannenden Themenblock – <b>Programmatisches Video Advertising</b>! Die Erweiterung von Native Ads durch Native Video sieht <b>Dominik Laudage von </b><b><i>The Trade Desk </i></b>als <i>“wesentliche Bereicherung für den Marketing Mix”</i>.</p> </div> </div> <div class="elementor-element elementor-element-793b102 elementor-widget elementor-widget-image" data-id="793b102" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img decoding="async" width="800" height="414" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20414'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23317" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/ProgrammatiCon-2017_Siegfried-Stepke.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/ProgrammatiCon-2017_Siegfried-Stepke-300x155.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/ProgrammatiCon-2017_Siegfried-Stepke-768x398.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/ProgrammatiCon-2017_Siegfried-Stepke.jpg"><noscript><img decoding="async" width="800" height="414" src="https://e-dialog.group/wp-content/uploads/2022/02/ProgrammatiCon-2017_Siegfried-Stepke.jpg" class="attachment-large size-large wp-image-23317" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/ProgrammatiCon-2017_Siegfried-Stepke.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/ProgrammatiCon-2017_Siegfried-Stepke-300x155.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/ProgrammatiCon-2017_Siegfried-Stepke-768x398.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Fotocredit © leadersnet.at/C.Mikes</figcaption> </figure> </div> </div> <div class="elementor-element elementor-element-e67700a elementor-widget elementor-widget-text-editor" data-id="e67700a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Parallel ging es auf Bühne 2 ans programmatisch Eingemachte. <b>Doris Lieber von </b><b><i>Microsoft</i></b> sprach über das Thema der Zukunft, das bereits jetzt fließend und im Hintergrund Einzug in unsere Wohnzimmer nimmt – <b>Artificial Intelligence. </b>Aber spätestens als <b>Martin Frotzler & Arne Ruhkamp von </b><b><i>e-dialog</i></b> und <b>Emanuele Inforzato von </b><b><i>Google</i></b> zu den verschiedenen <b>Attributionsmodellen</b> und deren Einsatz in der Praxis kamen war klar: das ist Programmatic Marketing auf allerhöchstem Niveau!</p><p>Spannende Praxisberichte durften die Konferenzteilnehmer während der <b>Podiumsdiskussion mit Experten von Kurier.at, Yahoo, Performics und Verbund</b> miterleben. Klare und auch kritische Fragen kamen vom Diskussionsleiter <b>Herwig Stindl vom Manstein Verlag</b>. Expertenmeinungen aus verschiedenen Blickwinkeln ergeben jedoch ein Bild: <b>Programmatic Marketing muss nicht nur genutzt, es muss effizient und individuell eingesetzt werden.</b></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-8ae36f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8ae36f6" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3aace8" data-id="d3aace8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-48a764c elementor-widget elementor-widget-heading" data-id="48a764c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">DoubleClick, Google Analytics und Facebook: das Training für Kampagnen-Manager am Tag 3 </h2> </div> </div> <div class="elementor-element elementor-element-6b0481e elementor-widget elementor-widget-text-editor" data-id="6b0481e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Am dritten und letzten Tag der Konferenz hieß es wieder Ärmel hochkrempeln! Ganztägige <b>Tool Trainings für Kampagnen-Manager</b> standen am Programm! Hier wird Programmatic Marketing umgesetzt!</p><p><b>Michaela Heger & Marietheres Koch von e-dialog</b> zeigten den Teilnehmern wie man in <b>DoubleClick</b> sowohl klassische Display Kampagnen (Reservation Buying) als auch RTB (Realtime Bidding) optimal einsetzt. Und vor allem: Wie man Daten für Targeting und <a href="https://e-dialog.group/wissen/webinar-dynamische-werbemittel-mit-doubleclick/">Werbemittel-Dynamisierung</a> nutzt!</p><p><b>Martin Frotzler & Arne Ruhkamp von e-dialog</b> begaben sich in die Tiefen von <b>Google Analytics</b> um erstmals speziell für Online- / Programmatic Manager ein vollkommen maßgeschneidertes Training anzubieten. <i>“Google Analytics ist heute nicht mehr nur Messinstrument sondern Lieferant wertvoller Insights und vor allem 1st Party Audience Daten zur Steuerung und Optimierung von Programmatic Kampagnen”</i>. Das Training war perfekt für alle, die das Optimum aus ihren Tools, Daten und Budgets herausholen wollen!</p> </div> </div> <div class="elementor-element elementor-element-1db92bd elementor-widget elementor-widget-image" data-id="1db92bd" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img decoding="async" width="800" height="414" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20414'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23318" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/ProgrammatiCon-2017_Referenten2.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/ProgrammatiCon-2017_Referenten2-300x155.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/ProgrammatiCon-2017_Referenten2-768x398.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/ProgrammatiCon-2017_Referenten2.jpg"><noscript><img loading="lazy" decoding="async" width="800" height="414" src="https://e-dialog.group/wp-content/uploads/2022/02/ProgrammatiCon-2017_Referenten2.jpg" class="attachment-large size-large wp-image-23318" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/ProgrammatiCon-2017_Referenten2.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/ProgrammatiCon-2017_Referenten2-300x155.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/ProgrammatiCon-2017_Referenten2-768x398.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Fotocredit © leadersnet.at/C.Mikes</figcaption> </figure> </div> </div> <div class="elementor-element elementor-element-c54b933 elementor-widget elementor-widget-text-editor" data-id="c54b933" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Parallel ließ <b>Thomas Thaler von Thaler Enterprises</b> mit seinem Training das Herz von frustrierten <b>Facebook </b>Werbetreibenden höher schlagen und zeigte, wie man das Maximum aus Facebook Ads herausholt und wo die Limbo-Latten bei Performance Kampagnen liegen!</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-fb67e41 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fb67e41" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-474aafb" data-id="474aafb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b4db061 elementor-widget elementor-widget-heading" data-id="b4db061" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Das Resumee: Programmatic rockt! </h2> </div> </div> <div class="elementor-element elementor-element-c1596a6 elementor-widget elementor-widget-text-editor" data-id="c1596a6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Drei ereignisreiche, spannende und vor allem lehrreiche Tage mit exzellenten Speakern, besten Trainern, tollen Teilnehmern und bester Stimmung – das war die ProgrammatiCon 2017! Wir freuen uns auf nächstes Jahr – denn eines ist klar: das Interesse und die Relevanz von Programmatic Marketing steigt und wir arbeiten täglich weiter, um auch nächstes Jahr wieder beste Ergebnisse und neue Strategien vorstellen zu können!</p> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div data-rocket-location-hash="03910ff8661ec99940484bdcacc47ffb" id="wobbleCTA"></div></div> <div data-rocket-location-hash="432af2bac3067702fc14620b17bfd000" class="mwd-blogPost flex more-topics space-top space-bottom"> <div data-rocket-location-hash="e02d4abb341ba01ddcf628736c86d19a" class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div data-rocket-location-hash="42cd2c730aabf27b255fca5895c1d6b0" class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container swiper-initialized swiper-horizontal swiper-pointer-events" data-interval="0"> <div class="swiper-wrapper" id="swiper-wrapper-45b8ba285eb4918f" aria-live="polite" style="transform: translate3d(0px, 0px, 0px);"> <article class="c-post-types__entry post-27584 post type-post 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