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class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/programmatic-audio-wie-sie-reichweite-und-awareness-erhoehen-koennen/">Programmatic Audio: Wie Sie Reichweite und Awareness erhöhen können</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/programmatic-audio-wie-sie-reichweite-und-awareness-erhoehen-koennen/"><img width="800" height="475" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20475'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Programmatic Audio: Wie Sie Reichweite und Awareness erhöhen können" decoding="async" fetchpriority="high" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--1024x608.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--300x178.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--768x456.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--1536x913.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--1060x630.jpg 1060w, https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio-.jpg 1986w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--1024x608.jpg" /><noscript><img width="800" height="475" src="https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--1024x608.jpg" class="attachment-large size-large wp-post-image" alt="Programmatic Audio: Wie Sie Reichweite und Awareness erhöhen können" decoding="async" fetchpriority="high" srcset="https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--1024x608.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--300x178.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--768x456.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--1536x913.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--1060x630.jpg 1060w, https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio-.jpg 1986w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Programmatic Audio entwickelt sich laufend weiter und bietet zusätzliche Reichweite zu Display- und Video-Kampagnen. Warum ist Audio so ein spannender Kanal und welche Buchungsmöglichkeiten gibt es über DV360 – das zeigen wir Ihnen gleich! Welche Vorteile bietet Programmatic Audio? Laut dem Radiotest 2022 hören 65% der Österreicher*innen Radio über das Internet. In Deutschland konsumiert die […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/unsere-highlights-der-dmexco-2023-ai-retail-media-dooh-ingame-audio-und-vieles-mehr/">Unsere Highlights der DMEXCO 2023: AI, Retail Media, DOOH, InGame Audio und vieles mehr</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/unsere-highlights-der-dmexco-2023-ai-retail-media-dooh-ingame-audio-und-vieles-mehr/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Rückblick DMEXCO 2023 - Highlights Programmatic Advertising" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/10/dmexco23-pro-team-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/10/dmexco23-pro-team-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/10/dmexco23-pro-team-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/10/dmexco23-pro-team-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/10/dmexco23-pro-team-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/10/dmexco23-pro-team-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/10/dmexco23-pro-team-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/10/dmexco23-pro-team-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Rückblick DMEXCO 2023 - Highlights Programmatic Advertising" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/10/dmexco23-pro-team-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/10/dmexco23-pro-team-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/10/dmexco23-pro-team-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/10/dmexco23-pro-team-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/10/dmexco23-pro-team-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/10/dmexco23-pro-team-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Bei der diesjährigen DMEXCO drehte sich alles um künstliche Intelligenz (AI), Innovation und Kreativität. Wir waren auch dieses Jahr live mit dabei und haben für Euch die wichtigsten Highlights zusammengefasst. AI ist die Zukunft Artificial Intelligence (AI) bzw. Gen AI ist derzeit ein heißes Thema, welches die gesamte Marketingbranche verändert und selbstverständlich auf allen Stages […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/youtube-shorts-ads-wie-funktionieren-sie/">YouTube Shorts Ads – Wie funktionieren sie?</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/youtube-shorts-ads-wie-funktionieren-sie/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Blog YouTube Short Ads" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog YouTube Short Ads" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>YouTube Shorts Ads sind ein neues Format auf dem Markt, welches auch über DV360 buchbar ist. In diesem Blogartikel zeigen wir Ihnen, wie Sie Werbeanzeigen auf YouTube Shorts schalten können! Was sind YouTube Shorts (Ads) und wo finde ich sie? YouTube Shorts wurden 2020 in Indien gelauncht und sind seit März 2021 auch in anderen […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/bewegtbildnutzung-wo-wandern-die-tv-nutzerinnen-hin/">Bewegtbildnutzung – Wo wandern die TV-NutzerInnen hin?</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/bewegtbildnutzung-wo-wandern-die-tv-nutzerinnen-hin/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Bewegtbildnutzung" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/12/blog-bewegtbildnutzung-2-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/12/blog-bewegtbildnutzung-2-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/12/blog-bewegtbildnutzung-2-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/12/blog-bewegtbildnutzung-2-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/12/blog-bewegtbildnutzung-2-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/12/blog-bewegtbildnutzung-2-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/12/blog-bewegtbildnutzung-2-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Bewegtbildnutzung" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/12/blog-bewegtbildnutzung-2-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/12/blog-bewegtbildnutzung-2-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/12/blog-bewegtbildnutzung-2-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/12/blog-bewegtbildnutzung-2-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/12/blog-bewegtbildnutzung-2-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In diesem Blogbeitrag beschäftigen wir uns mit der Entwicklung der Bewegtbildnutzung im Zeitverlauf und analysieren das Verhalten der BewegtbildnutzerInnen nach Altersgruppen. Außerdem legen wir besonderen Fokus auf die Videoplattform Youtube. Wir schauen uns an, welchen Einfluss neue Trends in der Bewegtbildnutzung auf die Marketingstrategien haben. Das Userverhalten hat sich verändert Die Bewegtbildstudie von RTR Medien […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/checkliste-zur-erfolgreichen-kontrolle-des-dv360-kampagnen-set-ups/">Checkliste zur erfolgreichen Kontrolle des DV360 Kampagnen Set-Ups</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/checkliste-zur-erfolgreichen-kontrolle-des-dv360-kampagnen-set-ups/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Blog Checkliste DV360 Kampagnen Set-Up" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/10/blog-checkliste-dv360-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/10/blog-checkliste-dv360-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/10/blog-checkliste-dv360-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/10/blog-checkliste-dv360-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/10/blog-checkliste-dv360-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/10/blog-checkliste-dv360-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/10/blog-checkliste-dv360-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Checkliste DV360 Kampagnen Set-Up" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/10/blog-checkliste-dv360-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/10/blog-checkliste-dv360-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/10/blog-checkliste-dv360-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/10/blog-checkliste-dv360-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/10/blog-checkliste-dv360-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In diesem Blog finden Sie eine Checkliste als Leitfaden zur erfolgreichen Kontrolle Ihres DV360 Kampagnen Set-Ups. Campaign Level Auf dem Campaign Level werden Kampagnen-übergreifende Einstellungen getroffen, welche auf alle Insertion Orders und Line Items innerhalb dieser Kampagne übertragen werden. Folgende Einstellungen dürfen nicht vergessen werden: ☐ Einheitlicher und übersichtlicher Kampagnen-Name ☐ Status: Active ☐ Folgende […]</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element 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