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elementor-element-populated"> <div class="elementor-element elementor-element-552c980a elementor-widget elementor-widget-image" data-id="552c980a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.2 - 11-05-2023 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <a href="https://e-dialog.group/at/"> <img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-logo.svg" class="attachment-full size-full wp-image-5066" alt="" loading="lazy" /> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-80a38b8" data-id="80a38b8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div 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alt="menue"></div><div id="mobile-ui-footer"><a href="https://e-dialog.group/at/kontakt/" target="">Kontakt</a><div class="social-media"><a target="_blank" href="https://de-de.facebook.com/edialog.at/"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/facebook.svg" alt="facebook"></a><a target="_blank" href="https://twitter.com/e_dialog"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/twitter.svg" alt="twitter"></a><a target="_blank" href="https://www.instagram.com/e_dialog/"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/instagram.svg" alt="instagram"></a><a target="_blank" href="https://at.linkedin.com/company/e-dialog_2"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/linkedin.svg" alt="linkedin"></a></div></div><ul id="mwd-main-navigation-menu" class="mwd-main-navigation-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1792"><a href="#">Ich will<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36963"><a href="https://e-dialog.group/at/bessere-kampagnen/">Bessere <br> Kampagnen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3459"><a href="/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1794"><a href="/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3461"><a href="/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3558"><a href="/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3559"><a href="/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3560"><a href="/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36964"><a href="https://e-dialog.group/at/daten-nutzen/">Daten <br> nutzen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3460"><a href="/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3462"><a href="/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3463"><a href="/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5334"><a href="/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32318"><a href="/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36965"><a href="https://e-dialog.group/at/euer-wissen/">Euer <br> Wissen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/at/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30943"><a href="https://e-dialog.group/at/whitepaper-ubersicht/">Whitepaper</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30944"><a href="https://e-dialog.group/at/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30945"><a href="https://e-dialog.group/at/blog/">Blogartikel</a></li> </ul> </li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1793"><a href="#">Wir können<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30949"><a href="https://e-dialog.group/at/branchen/">Branchen</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30951"><a href="https://e-dialog.group/at/technologien/">Technologien</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30950"><a href="https://e-dialog.group/at/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/youtube-shorts-ads-wie-funktionieren-sie/">YouTube Shorts Ads – Wie funktionieren sie?</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/youtube-shorts-ads-wie-funktionieren-sie/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog YouTube Short Ads" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>YouTube Shorts Ads sind ein neues Format auf dem Markt, welches auch über DV360 buchbar ist. In diesem Blogartikel zeigen wir Ihnen, wie Sie Werbeanzeigen auf YouTube Shorts schalten können! Was sind YouTube Shorts (Ads) und wo finde ich sie? YouTube Shorts wurden 2020 in Indien gelauncht und sind seit März 2021 auch in anderen […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/bewegtbildnutzung-wo-wandern-die-tv-nutzerinnen-hin/">Bewegtbildnutzung – Wo wandern die TV-NutzerInnen hin?</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/bewegtbildnutzung-wo-wandern-die-tv-nutzerinnen-hin/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/12/blog-bewegtbildnutzung-2-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Bewegtbildnutzung" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/12/blog-bewegtbildnutzung-2-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/12/blog-bewegtbildnutzung-2-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/12/blog-bewegtbildnutzung-2-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/12/blog-bewegtbildnutzung-2-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/12/blog-bewegtbildnutzung-2-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In diesem Blogbeitrag beschäftigen wir uns mit der Entwicklung der Bewegtbildnutzung im Zeitverlauf und analysieren das Verhalten der BewegtbildnutzerInnen nach Altersgruppen. Außerdem legen wir besonderen Fokus auf die Videoplattform Youtube. Wir schauen uns an, welchen Einfluss neue Trends in der Bewegtbildnutzung auf die Marketingstrategien haben. Das Userverhalten hat sich verändert Die Bewegtbildstudie von RTR Medien […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/checkliste-zur-erfolgreichen-kontrolle-des-dv360-kampagnen-set-ups/">Checkliste zur erfolgreichen Kontrolle des DV360 Kampagnen Set-Ups</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/checkliste-zur-erfolgreichen-kontrolle-des-dv360-kampagnen-set-ups/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/10/blog-checkliste-dv360-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Checkliste DV360 Kampagnen Set-Up" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/10/blog-checkliste-dv360-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/10/blog-checkliste-dv360-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/10/blog-checkliste-dv360-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/10/blog-checkliste-dv360-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/10/blog-checkliste-dv360-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In diesem Blog finden Sie eine Checkliste als Leitfaden zur erfolgreichen Kontrolle Ihres DV360 Kampagnen Set-Ups. Campaign Level Auf dem Campaign Level werden Kampagnen-übergreifende Einstellungen getroffen, welche auf alle Insertion Orders und Line Items innerhalb dieser Kampagne übertragen werden. Folgende Einstellungen dürfen nicht vergessen werden: ☐ Einheitlicher und übersichtlicher Kampagnen-Name ☐ Status: Active ☐ Folgende […]</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed 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