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tableValues="1 1" /></feComponentTransfer><feComposite in2="SourceGraphic" operator="in" /></filter></defs></svg> <div data-elementor-type="header" data-elementor-id="5062" class="elementor elementor-5062 elementor-location-header"> <section class="elementor-section elementor-top-section elementor-element elementor-element-62d67729 elementor-section-height-min-height mwd-menu-home elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible" data-id="62d67729" data-element_type="section" data-settings="{"sticky":"top","sticky_effects_offset":3,"animation":"fadeIn","sticky_on":["desktop","tablet_extra","tablet","mobile"],"sticky_offset":0}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31be865c" data-id="31be865c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-552c980a elementor-widget elementor-widget-image" data-id="552c980a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.2 - 11-05-2023 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <a href="https://e-dialog.group/at/"> <img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-logo.svg" class="attachment-full size-full wp-image-5066" alt="" loading="lazy" /> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-80a38b8" data-id="80a38b8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-27c28c5f eael_advanced_menu_hamburger_disable_selected_menu_hide eael-advanced-menu--stretch eael-hamburger--tablet elementor-widget elementor-widget-eael-advanced-menu" data-id="27c28c5f" data-element_type="widget" id="advancedmenue" data-widget_type="eael-advanced-menu.default"> <div class="elementor-widget-container"> <div data-hamburger-icon="<i aria-hidden="true" class="fas fa-bars"></i>" class="eael-advanced-menu-container eael-advanced-menu-align-right eael-advanced-menu-dropdown-align-left" data-indicator-class="fas fa-angle-down fa-solid" data-dropdown-indicator-class="fas fa-angle-down fa-solid" data-hamburger-breakpoints="{"mobile":"Mobile Portrait (> 767px)","tablet":"Tablet Portrait (> 1024px)","tablet_extra":"Tablet Landscape (> 1200px)","desktop":"Desktop (> 2400px)","none":"None"}" data-hamburger-device="tablet"><ul id="menu-hauptmenu" class="eael-advanced-menu eael-advanced-menu-dropdown-animate-to-top 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href="https://e-dialog.group/at/euer-wissen/">Euer <br> Wissen</a> <ul class="sub-menu"> <li id="menu-item-30948" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/at/event-ubersicht/">Events</a></li> <li id="menu-item-30943" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30943"><a href="https://e-dialog.group/at/whitepaper-ubersicht/">Whitepaper</a></li> <li id="menu-item-30944" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30944"><a href="https://e-dialog.group/at/success-stories/">Success Stories</a></li> <li id="menu-item-30945" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30945"><a href="https://e-dialog.group/at/blog/">Blogartikel</a></li> </ul> </li> </ul> </li> <li id="menu-item-1793" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1793"><a href="#">Wir können</a> <ul class="sub-menu"> <li id="menu-item-30949" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30949"><a href="https://e-dialog.group/at/branchen/">Branchen</a></li> <li id="menu-item-30951" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30951"><a href="https://e-dialog.group/at/technologien/">Technologien</a></li> <li id="menu-item-30950" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30950"><a href="https://e-dialog.group/at/kanaele/">Kanäle</a></li> </ul> </li> <li id="menu-item-3504" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind</a> <ul class="sub-menu"> <li id="menu-item-19896" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li id="menu-item-19897" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li id="menu-item-19898" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li id="menu-item-30953" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul> </li> </ul></div> </div> </div> <div class="elementor-element elementor-element-0e794f6 elementor-widget elementor-widget-shortcode" data-id="0e794f6" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div id="mwd-main-navigation"><div id="mobile-ui-btn-bar"><img class="burger" src="https://e-dialog.group/wp-content/themes/e-dialog/img/bars.svg" alt="menue"><img class="close" src="https://e-dialog.group/wp-content/themes/e-dialog/img/close.svg" alt="menue"></div><div id="mobile-ui-footer"><a href="https://e-dialog.group/at/kontakt/" target="">Kontakt</a><div class="social-media"><a target="_blank" href="https://de-de.facebook.com/edialog.at/"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/facebook.svg" alt="facebook"></a><a target="_blank" href="https://twitter.com/e_dialog"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/twitter.svg" alt="twitter"></a><a target="_blank" href="https://www.instagram.com/e_dialog/"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/instagram.svg" alt="instagram"></a><a target="_blank" href="https://at.linkedin.com/company/e-dialog_2"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/linkedin.svg" alt="linkedin"></a></div></div><ul id="mwd-main-navigation-menu" class="mwd-main-navigation-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1792"><a href="#">Ich will<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36963"><a href="https://e-dialog.group/at/bessere-kampagnen/">Bessere <br> Kampagnen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3459"><a href="/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1794"><a href="/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3461"><a href="/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3558"><a href="/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3559"><a href="/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3560"><a href="/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36964"><a href="https://e-dialog.group/at/daten-nutzen/">Daten <br> nutzen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3460"><a href="/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3462"><a href="/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3463"><a href="/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5334"><a href="/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32318"><a href="/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36965"><a href="https://e-dialog.group/at/euer-wissen/">Euer <br> Wissen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/at/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30943"><a href="https://e-dialog.group/at/whitepaper-ubersicht/">Whitepaper</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30944"><a href="https://e-dialog.group/at/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30945"><a href="https://e-dialog.group/at/blog/">Blogartikel</a></li> </ul> </li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1793"><a href="#">Wir können<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30949"><a href="https://e-dialog.group/at/branchen/">Branchen</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30951"><a href="https://e-dialog.group/at/technologien/">Technologien</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30950"><a href="https://e-dialog.group/at/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/techniken-fur-ein-effizientes-tracking-setup-leitfaden/">Techniken für ein effizientes Tracking-Setup – Leitfaden</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/techniken-fur-ein-effizientes-tracking-setup-leitfaden/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/12/blog-effizientes-tracking-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Techniken für ein effizientes Tracking-Setup - Leitfaden" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/12/blog-effizientes-tracking-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/12/blog-effizientes-tracking-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/12/blog-effizientes-tracking-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/12/blog-effizientes-tracking-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/12/blog-effizientes-tracking-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In diesem Guide möchte ich Ihnen einige Gedankenanstöße für ein effizientes Google Tag Manager Setup vermitteln. Die Schilderung der Techniken in diesem Artikel ist eher übergeordneter Natur und geht nicht zu sehr ins Detail. Dem Leser soll vor allem ein Gespür für effizientes Arbeiten in dieser Domäne vermittelt werden. Der Text setzt ein minimales Verständnis […]</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c62feec" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f292302" data-id="f292302" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-606cc4a elementor-widget elementor-widget-theme-site-logo elementor-widget-image" data-id="606cc4a" data-element_type="widget" data-widget_type="theme-site-logo.default"> <div class="elementor-widget-container"> <a href="https://e-dialog.group/at/"> <img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-logo.svg" class="attachment-full size-full wp-image-1784" alt="" loading="lazy" /> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-16518b0" data-id="16518b0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-80d75de elementor-widget elementor-widget-heading" data-id="80d75de" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.2 - 11-05-2023 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><p class="elementor-heading-title elementor-size-default">EMPOWERING DATA-DRIVEN MARKETING </p> </div> </div> <div class="elementor-element elementor-element-a884487 elementor-widget elementor-widget-heading" data-id="a884487" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">by people for people </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7e5650a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7e5650a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-c15a520" data-id="c15a520" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eb37fd2 elementor-widget elementor-widget-heading" data-id="eb37fd2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">WIEN</p> </div> </div> <div class="elementor-element elementor-element-1c07966 elementor-widget elementor-widget-heading" data-id="1c07966" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Opernring 1 <br> 1010 Wien</p> </div> </div> <div class="elementor-element elementor-element-526bcb4 elementor-widget elementor-widget-heading" data-id="526bcb4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4313090909">+43 1 309 09 09</a></p> </div> </div> <div class="elementor-element elementor-element-8918758 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data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div class="elementor-element elementor-element-7ffc04e elementor-widget elementor-widget-heading" data-id="7ffc04e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-ae27dd1 elementor-widget elementor-widget-heading" data-id="ae27dd1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-f717707" data-id="f717707" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a1ba35e elementor-widget elementor-widget-heading" data-id="a1ba35e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-8c9477b elementor-widget elementor-widget-heading" data-id="8c9477b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Fürstenwall 172 <br> 40217 Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-8171015 elementor-widget elementor-widget-heading" data-id="8171015" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-b7d5537 elementor-widget elementor-widget-heading" data-id="b7d5537" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-3dd98dd" data-id="3dd98dd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-66ddefe elementor-widget elementor-widget-heading" data-id="66ddefe" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Zürich</p> </div> </div> <div class="elementor-element elementor-element-56ced21 elementor-widget elementor-widget-heading" data-id="56ced21" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Talacker 41 <br> 8001 Zürich </p> </div> </div> <div class="elementor-element elementor-element-eeb7efb elementor-widget elementor-widget-heading" data-id="eeb7efb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+41764044746">+41 76 404 47 46</a></p> </div> </div> <div class="elementor-element elementor-element-b978e36 elementor-widget elementor-widget-heading" data-id="b978e36" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title 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