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!important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/google-ads-discovery-wird-zu-demand-gen-das-andert-sich-jetzt/">Google Ads: Discovery wird zu Demand Gen – Das ändert sich jetzt</a></h2><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/google-ads-discovery-wird-zu-demand-gen-das-andert-sich-jetzt/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Google Ads: Discovery wird zu Demand Gen - Das ändert sich jetzt" decoding="async" fetchpriority="high" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Google Ads: Discovery wird zu Demand Gen - Das ändert sich jetzt" decoding="async" fetchpriority="high" srcset="https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Dieser Artikel bietet einen Überblick über die wichtigsten Veränderungen in Bezug auf die Umstellung von Google Ads Discovery-Kampagnen auf Demand Gen Kampagnen und was diese in weiterer Folge für Werbetreibende bedeuten. Was sind Discovery Kampagnen? Im Unterschied zu standardmäßigen Suchanzeigen, welche ausgelöst werden, wenn ein Benutzer eine bestimmte Suchanfrage stellt, werden Discovery-Anzeigen basierend auf den […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/mit-chatgpt-google-ads-kampagnen-optimieren/">Wie ChatGPT dir helfen kann, deine Google Ads Kampagne zu optimieren</a></h2><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/mit-chatgpt-google-ads-kampagnen-optimieren/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/07/chatgpt-google-ads-strategie-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2023/07/chatgpt-google-ads-strategie-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2023/07/chatgpt-google-ads-strategie-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2023/07/chatgpt-google-ads-strategie-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2023/07/chatgpt-google-ads-strategie-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2023/07/chatgpt-google-ads-strategie-1175x630.png 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/07/chatgpt-google-ads-strategie-1024x549.png" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/07/chatgpt-google-ads-strategie-1024x549.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/07/chatgpt-google-ads-strategie-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2023/07/chatgpt-google-ads-strategie-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2023/07/chatgpt-google-ads-strategie-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2023/07/chatgpt-google-ads-strategie-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2023/07/chatgpt-google-ads-strategie-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2023/07/chatgpt-google-ads-strategie-1175x630.png 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Die richtige Anwendung von ChatGPT – diese 7 Punkte solltest du grundlegend beachten Um die Fähigkeiten von ChatGPT optimal zu nutzen, ist der richtige Umgang mit der AI erforderlich. Folgende 7 Punkte gibt es zu beachten, für einen erfolgreichen Diskurs mit der Künstlichen Intelligenz des Unternehmens OpenAI. 1. Klare Anweisungen Eines ist ganz klar: Richtige […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/das-ende-von-erweiterten-textanzeigen-bei-google-ads-und-was-jetzt/">Das Ende von erweiterten Textanzeigen bei Google Ads – Und was jetzt?</a></h2><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/das-ende-von-erweiterten-textanzeigen-bei-google-ads-und-was-jetzt/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Das Ende von erweiterten Textanzeigen bei Google Ads - Und was jetzt?" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/06/Blog-Ende-erweiterte-Textanzeigen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Ende-erweiterte-Textanzeigen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Ende-erweiterte-Textanzeigen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Ende-erweiterte-Textanzeigen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Ende-erweiterte-Textanzeigen-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/06/Blog-Ende-erweiterte-Textanzeigen-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/06/Blog-Ende-erweiterte-Textanzeigen-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Das Ende von erweiterten Textanzeigen bei Google Ads - Und was jetzt?" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/06/Blog-Ende-erweiterte-Textanzeigen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Ende-erweiterte-Textanzeigen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Ende-erweiterte-Textanzeigen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Ende-erweiterte-Textanzeigen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Ende-erweiterte-Textanzeigen-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Mit 30. Juni stellt Google erweiterte Textanzeigen oder kurz ETAs bei Google Ads ein. Das bedeutet, dass mit dem von Google definierten Stichtag keine neuen erweiterten Textanzeigen mehr in Google Ads erstellt oder bestehende bearbeitet werden können. Aber keine Sorge – we got you covered! Was bedeutet das im Detail? Google entwickelt sich stetig weiter […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/10-tipps-fur-nachhaltige-google-ads-search-kampagnen/">10 Tipps für nachhaltige Google Ads Search Kampagnen</a></h2><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/10-tipps-fur-nachhaltige-google-ads-search-kampagnen/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="10 Tipps für nachhaltige Google Ads Search Kampagnen" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="10 Tipps für nachhaltige Google Ads Search Kampagnen" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Sie haben vor Kurzem voller Euphorie Ihre erste Google Ads Search Kampagne erstellt, welche nun schon seit einigen Wochen läuft, aber die Performance lässt zu wünschen übrig? Bei Google Ads gilt: Zeit ist Geld. Wer keine Übersicht über seine Kampagnen hat und nicht weiß, wie er diese optimieren kann, verliert jede Stunde wertvolles Werbebudget aufgrund […]</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section 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