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menu-item-object-custom menu-item-3558"><a href="/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3559"><a href="/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3560"><a href="/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36964"><a href="https://e-dialog.group/at/daten-nutzen/">Daten <br> nutzen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3460"><a href="/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3462"><a href="/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3463"><a href="/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5334"><a href="/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32318"><a href="/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36965"><a href="https://e-dialog.group/at/euer-wissen/">Euer <br> Wissen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/at/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type 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class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30950"><a href="https://e-dialog.group/at/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/data-driven-attribution-in-google-analytics-4/">Data-Driven Attribution in Google Analytics 4</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/data-driven-attribution-in-google-analytics-4/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/04/blog-dda-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Data Driven Attribution in GA4" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/04/blog-dda-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/04/blog-dda-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/04/blog-dda-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/04/blog-dda-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/04/blog-dda-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Google hat das Data-Driven Attribution Modell als Default in allen Google Analytics 4 Properties eingestellt. Was kann dieses Attributionsmodell? Welche Informationen werden berücksichtigt? Was sind hier die Unterschiede zum Standard-Attributionsmodell in Universal Analytics? Antworten auf diese Fragen gibt dieser Blogartikel. Was ist das Google Analytics 4 Data-Driven Attribution Modell? Beim Data-Driven Attribution Modell (kurz DDA) […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/akquisitionsberichte-in-google-analytics-4-so-werden-sie-interpretiert/">Akquisitionsberichte in Google Analytics 4 – So werden sie interpretiert!</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/akquisitionsberichte-in-google-analytics-4-so-werden-sie-interpretiert/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/04/blog-aquisitionsberichte-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Aquisitionsberichte in GA4" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2023/04/blog-aquisitionsberichte-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/04/blog-aquisitionsberichte-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/04/blog-aquisitionsberichte-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/04/blog-aquisitionsberichte-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/04/blog-aquisitionsberichte-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In Google Analytics 4 stehen 3 Akquisitions-Typen für Berichte zur Auswahl. Was hier konkret die Unterschiede sind, wie man die Berichte interpretieren kann und einen guten Überblick behält, zeigt dieser Artikel. Die drei Akquisitionstypen in GA4 Google Analytics 4 teilt Akquisitions-Dimensionen in 3 unterschiedliche Typen: User-basiert = Akquisitions-Dimensionen mit dem Präfix “First user” (EN) oder […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/sub-properties-in-ga4-ersatz-fur-fehlende-datenansichten/">Sub-Properties in GA4 – Ersatz für fehlende Datenansichten?</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/sub-properties-in-ga4-ersatz-fur-fehlende-datenansichten/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/06/Blog-GA4-Sub-Properties-1-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog GA4 Sub Properties" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/06/Blog-GA4-Sub-Properties-1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-GA4-Sub-Properties-1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-GA4-Sub-Properties-1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-GA4-Sub-Properties-1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-GA4-Sub-Properties-1-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Konto Struktur in Google Analytics 4 Wie der Name “Sub-Property” schon sagt, steht diese Ebene unter der sogenannten “Source Property”. Die Ebene der Datenansicht (rechte Spalte im Screenshot) bleibt jedoch leer. Die Ebenen in Google Analytics 4, wie im Screenshot ersichtlich, sind somit: Organisation = e-Dialog GmbH (rechts oben) Konto = e-Dialog GmbH (linke Spalte) […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/5-schritte-zum-perfekten-data-studio-design/">5 Schritte zum perfekten Data Studio Design</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/5-schritte-zum-perfekten-data-studio-design/"><img width="800" height="530" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Datastudio.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Datastudio.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Datastudio-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Datastudio-768x509.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In diesem Blogartikel finden Sie wertvolle Tipps zur Datenvisualisierung und Erstellung von Reportings in Google Data Studio.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/generierung-von-insights-in-der-webanalyse/">Generierung von Insights in der Webanalyse</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/generierung-von-insights-in-der-webanalyse/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Webanalyse.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Webanalyse.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Webanalyse-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Webanalyse-768x513.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Ihr Analysetool sammelt eine gewaltige Menge an Daten: Aber wissen Sie, was Ihnen diese sagen wollen?</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/how-to-teamwork-in-google-data-studio/">How to: Teamwork in Google Data Studio</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/how-to-teamwork-in-google-data-studio/"><img width="800" height="927" src="https://e-dialog.group/wp-content/uploads/2022/02/matteo-vistocco-Dph00R2SwFo-unsplash-1.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/matteo-vistocco-Dph00R2SwFo-unsplash-1.jpg 884w, https://e-dialog.group/wp-content/uploads/2022/02/matteo-vistocco-Dph00R2SwFo-unsplash-1-259x300.jpg 259w, https://e-dialog.group/wp-content/uploads/2022/02/matteo-vistocco-Dph00R2SwFo-unsplash-1-768x890.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Seit ein paar Wochen kann in Datastudio nicht nur der Bericht zum Lesen oder Bearbeiten freigegeben, sondern die gesamte Eigentümerschaft übertragen werden – für unkompliziertes Teamwork! Erfahren Sie mehr im Blogartikel!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/surveys-360-marktforschung-leicht-gemacht/">Surveys 360: Marktforschung leicht gemacht</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/surveys-360-marktforschung-leicht-gemacht/"><img width="800" height="484" src="https://e-dialog.group/wp-content/uploads/2022/02/question-mark-2123967_1280.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/question-mark-2123967_1280.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/question-mark-2123967_1280-300x181.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/question-mark-2123967_1280-768x464.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Es ist endlich so weit! Google bietet Surveys 360 ab Ende 2019 auch in Europa an. Erfahren Sie im Artikel was das Tool alles kann.</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c62feec" 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