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#02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/at/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Creative</span> <span class="arrow">></span> <span class="child">Dynamic Video Ads mit Google Web Designer</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/07/Bildschirmfoto-2022-07-05-um-15.22.14-1024x621.png" class="mwd-blogPost flex header rocket-lazyload" style=""><div class="container"><h1>Dynamic Video Ads mit Google Web Designer</h1><p class="author">von Qin Lin</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">11. Juli 2022</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 2</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>In diesem Artikel stellen wir das neue Feature in dem Tool Google Web Designer vor, mit dem wir Videos dynamisieren und en gros exportieren können. Damit können Sie die Effizienz der Videoerstellung steigern und mit Leichtigkeit Video-Kampagnen personalisieren. </p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Creative</div><p><p>Wir verbinden kreative Umsetzung mit datengetriebener Expertise, um für Ihre Kampagne herausragende Ergebnisse zu erzielen.</p> </p><a href="/bessere-kampagnen/#creativity" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="36714" class="elementor elementor-36714" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-711bbe5c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="711bbe5c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f8b1c1a" data-id="7f8b1c1a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4a8d594c elementor-widget elementor-widget-heading" data-id="4a8d594c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Video im Digital Marketing</h2> </div> </div> <div class="elementor-element elementor-element-7a896f00 elementor-widget elementor-widget-text-editor" data-id="7a896f00" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Video ist zum einen der wichtigsten Medien in der digitalen Werbung herangewachsen. In 2022 wird Video von 86% der Werbetreibenden als Marketing Tool eingesetzt, wovon wiederum 92% das Medium Video zu einer der wichtigsten Marketing Strategien zählen (<a title="Report: State of Video Marketing 2022" href="https://www.wyzowl.com/state-of-video-marketing-2022-report/" target="_blank" rel="noopener">wyzowl 2021</a>). Heute möchten wir in diesem Blogartikel ein Tool vorstellen, das die Effizienz beim Erstellen Ihrer Video Creatives drastisch steigert, vor allem, wenn Sie eine personalisierte Kampagne planen.</p><p>Dürfen wir vorstellen: <a href="https://webdesigner.withgoogle.com/">Google Web Designer</a>.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-2c22c24 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2c22c24" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6aaa523" data-id="6aaa523" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6e02e65 elementor-widget elementor-widget-heading" data-id="6e02e65" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Video-Erstellung im Google Web Designer</h2> </div> </div> <div class="elementor-element elementor-element-0595be0 elementor-widget elementor-widget-text-editor" data-id="0595be0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Einige von Ihnen werden das wohl als ein Tool für die Erstellung von <strong>HTML Ads</strong> kennen. Letztes Jahr hat das Team hinter dem Tool jedoch ein brandneues Feature integriert: Videoerstellung. Warum ist das spannend? Was Google Web Designer von vielen anderen Video-Tools unterscheidet, ist nämlich der nahtlose <strong>Wechsel von der Designansicht zur Codeansicht</strong>. Alles, was im Tool produziert wird, basiert auf Codes.</p> </div> </div> <div class="elementor-element elementor-element-8a03416 elementor-widget elementor-widget-image" data-id="8a03416" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="491" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20491'%3E%3C/svg%3E" class="attachment-large size-large wp-image-36722" alt="Beispiel einer Codeansicht" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/07/video-creative-in-gwd-1024x629.png 1024w, https://e-dialog.group/wp-content/uploads/2022/07/video-creative-in-gwd-300x184.png 300w, https://e-dialog.group/wp-content/uploads/2022/07/video-creative-in-gwd-768x472.png 768w, https://e-dialog.group/wp-content/uploads/2022/07/video-creative-in-gwd-1536x944.png 1536w, https://e-dialog.group/wp-content/uploads/2022/07/video-creative-in-gwd.png 1930w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/07/video-creative-in-gwd-1024x629.png" /><noscript><img fetchpriority="high" decoding="async" width="800" height="491" src="https://e-dialog.group/wp-content/uploads/2022/07/video-creative-in-gwd-1024x629.png" class="attachment-large size-large wp-image-36722" alt="Beispiel einer Codeansicht" srcset="https://e-dialog.group/wp-content/uploads/2022/07/video-creative-in-gwd-1024x629.png 1024w, https://e-dialog.group/wp-content/uploads/2022/07/video-creative-in-gwd-300x184.png 300w, https://e-dialog.group/wp-content/uploads/2022/07/video-creative-in-gwd-768x472.png 768w, https://e-dialog.group/wp-content/uploads/2022/07/video-creative-in-gwd-1536x944.png 1536w, https://e-dialog.group/wp-content/uploads/2022/07/video-creative-in-gwd.png 1930w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-4b83cc37 elementor-widget elementor-widget-text-editor" data-id="4b83cc37" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Beispiel eines Video-Creatives in Codeansicht</p> </div> </div> <div class="elementor-element elementor-element-6625cd7 elementor-widget elementor-widget-text-editor" data-id="6625cd7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wer sich mit Programmieren wohl fühlt, kann mit Leichtigkeit alle Komponenten in der Codeansicht anpassen. Auch die reinen Grafik Designer*innen unter Ihnen müssen nicht verzagen. Das Arbeiten in der Designansicht gleicht der eines gängigen Grafik-Tools, also werden Sie sich sehr schnell zurecht finden.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a623024 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a623024" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30de015" data-id="30de015" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-304a174 elementor-widget elementor-widget-heading" data-id="304a174" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Dynamische Video Ads erstellen</h2> </div> </div> <div class="elementor-element elementor-element-9415cb2 elementor-widget elementor-widget-text-editor" data-id="9415cb2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wie funktionieren nun <b>dynamische</b> Video Ads? Wir erstellen als erstes das <strong>Master-Template</strong>, definieren dann Elemente, die wir mit Leichtigkeit austauschen wollen. Am Ende des Tages werden dadurch viele Video-Varianten erstellt und gesammelt exportiert, die für personalisierte Kampagnen eingesetzt werden können. Ein besonderes Feature ist das Importieren von <strong>Feeds</strong>. Die Varianten können nämlich nicht nur manuell, sondern auch per CSV-Dateien erstellt werden.</p><p>Wie die einzelnen Schritte funktionieren, erklärt uns das Anleitungsvideo von Google Web Designer:</p> </div> </div> <div class="elementor-element elementor-element-aff1099 elementor-widget elementor-widget-video" data-id="aff1099" data-element_type="widget" data-settings="{"youtube_url":"https:\/\/www.youtube.com\/watch?v=I9ur0ys-yM0","video_type":"youtube","controls":"yes"}" data-widget_type="video.default"> <div class="elementor-widget-container"> <div class="elementor-wrapper elementor-open-inline"> <div class="elementor-video"></div> </div> </div> </div> <div class="elementor-element elementor-element-0bbaf28 elementor-widget elementor-widget-text-editor" data-id="0bbaf28" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Google Web Designer – Tutorial Dynamic Video</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-65821f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="65821f3" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-543c280" data-id="543c280" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1d96285 elementor-widget elementor-widget-heading" data-id="1d96285" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Haben Sie Fragen oder wollen Video-Kampagnen starten? Wir unterstützen Sie gerne: <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a></h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-wpr-lazyrender="1" class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/at/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div> <div data-wpr-lazyrender="1" class="mwd-blogPost flex more-topics space-top space-bottom"> <div class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-36746 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/blog/creative/dynamic-ads-in-dv360-oder-studio-ein-vergleich/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20512'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Dynamic Display Ads" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-768x512.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-1024x683.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-1536x1024.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-2048x1365.jpg 2048w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-768x512.jpg" /><noscript><img width="768" height="512" src="https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-768x512.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Dynamic Display Ads" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-768x512.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-1024x683.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-1536x1024.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-2048x1365.jpg 2048w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Creative </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/blog/creative/dynamic-ads-in-dv360-oder-studio-ein-vergleich/"> Dynamic Ads in DV360 oder Studio? – Ein Vergleich </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/at/blog/creative/dynamic-ads-in-dv360-oder-studio-ein-vergleich/"> MEHR LESEN </a> </div> </div> </article> </div> </div> <div class="c-post-types__swiper-controls"> <div class="c-post-types__swiper-control c-post-types__swiper-control--prev"></div> <div class="c-post-types__swiper-control c-post-types__swiper-control--next"></div> </div> </div> </div> </div> <div data-wpr-lazyrender="1" data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 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elementor-col-20 elementor-inner-column elementor-element elementor-element-b9ed94d" data-id="b9ed94d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5258832 elementor-widget elementor-widget-heading" data-id="5258832" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Berlin</p> </div> </div> <div class="elementor-element elementor-element-5e72bf6 elementor-widget elementor-widget-heading" data-id="5e72bf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div class="elementor-element elementor-element-7ffc04e elementor-widget elementor-widget-heading" data-id="7ffc04e" data-element_type="widget" 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