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<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/at/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Digital Analytics</span> <span class="arrow">></span> <span class="child">Google Analytics App + Web Property: Jetzt wieder Plattform-übergreifend analysieren</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/190812-WebAppData-1024x788.png" data-rocket-location-hash="cdac96dae85834c2264a03846f141a47" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Google Analytics App + Web Property: Jetzt wieder Plattform-übergreifend analysieren</h1><p class="author">von Michaela Linhart</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">12. August 2019</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 6</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Mit der neuen App + Web Property können nicht nur endlich wieder Website und App Daten gemeinsam in Google Analytics erfasst werden, sondern Google leitet damit eine neue Ära in der Webanalyse ein. Alles Neue erfahren Sie hier!</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Digital Analytics</div><p><p>Webanalyse steht für Messbarkeit und ist die Grundlage für langfristige Erfolgskontrolle und Effizienzsteigerung Ihrer (Online) Marketing Aktivitäten.</p> </p><a href="/daten-nutzen/#digital-analytics" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="2e4616f5d55ea7a7920191438329e766" data-elementor-type="wp-post" data-elementor-id="27247" class="elementor elementor-27247" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-15727550 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="15727550" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c0c594f" data-id="3c0c594f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-637e6468 elementor-widget elementor-widget-text-editor" data-id="637e6468" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Mit Oktober 2019</strong> <strong>beendet Google den Support der <a href="https://e-dialog.group/blog/webanalyse/app-tracking-mit-google-analytics-wie-geht-das/" target="_blank" rel="noopener noreferrer">legacy Google Analytics Service SDK</a> sowie die Datenerhebung und -verarbeitung in den legacy App-Properties. </strong>Ab dann MUSS für App Tracking in der Google Welt auf Firebase zurückgegriffen werden. Was Firebase ist und wie App Tracking NEU funktioniert, haben wir schon in diesem Artikel über <a href="https://e-dialog.group/blog/webanalyse/app-tracking-neu-mit-google-firebase-analytics/">Google Firebase Analytics</a> umfangreich beschrieben.</p><p><strong>Wichtig:</strong> <strong>Ab Februar 2020 kann auch nicht mehr auf die bisher erhobenen Daten der legacy Service SDK zugegriffen werden – weder über die Google Analytics Oberfläche noch über die API.</strong> Diese werden <a href="https://support.google.com/firebase/answer/9167112?hl=en" target="_blank" rel="noopener noreferrer">laut Google Dokumentation</a> von den Google Analytics Servern entfernt. Properties von GA360 Kunden sind davon aber nicht betroffen!</p><p>So großartig Firebase Analytics bis jetzt schon war, es hatte einen bedeutenden Nachteil: Man konnte Web und App Daten nicht (mehr) out-of-the-box gemeinsam analysieren.</p><p>Noch schlimmer: Man hatte plötzlich zwei Tools im Einsatz. Google Analytics fürs Website Tracking und <a href="https://e-dialog.group/blog/webanalyse/app-tracking-neu-mit-google-firebase-analytics/" target="_blank" rel="noopener noreferrer">Firebase fürs App Tracking</a> – völlig getrennt und isoliert voneinander.</p><p>Damit ist jetzt Schluss!</p><p><strong><a href="https://www.blog.google/products/marketingplatform/analytics/new-way-unify-app-and-website-measurement-google-analytics/" target="_blank" rel="noopener noreferrer">Seit 31. Juli 2019</a> können Website und App Daten (endlich wieder) gemeinsam in Google Analytics erfasst und analysiert werden – und es ist sooo geil: </strong></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-99f3acf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="99f3acf" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd4d22c" data-id="bd4d22c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-fb5ce3b elementor-widget elementor-widget-heading" data-id="fb5ce3b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Die App + Web Property [Beta] </h2> </div> </div> <div class="elementor-element elementor-element-65c7fc4 elementor-widget elementor-widget-text-editor" data-id="65c7fc4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wenn Sie in Google Analytics eine neue Property erstellen, gibt es seit kurzem neben “Web” und “App” eine dritte Auswahlmöglichkeit – nämlich <strong>“Apps und Web”</strong>:</p> </div> </div> <div class="elementor-element elementor-element-c142384 elementor-widget elementor-widget-image" data-id="c142384" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="455" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20455'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23854" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/New-Web-App-Property-1024x583.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/New-Web-App-Property-300x171.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/New-Web-App-Property-768x437.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/New-Web-App-Property.png 1397w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/New-Web-App-Property-1024x583.png" /><noscript><img fetchpriority="high" decoding="async" width="800" height="455" src="https://e-dialog.group/wp-content/uploads/2022/02/New-Web-App-Property-1024x583.png" class="attachment-large size-large wp-image-23854" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/New-Web-App-Property-1024x583.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/New-Web-App-Property-300x171.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/New-Web-App-Property-768x437.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/New-Web-App-Property.png 1397w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-e1e864e elementor-widget elementor-widget-text-editor" data-id="e1e864e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Hier kann die neue App+Web Property erstellt und konfiguriert werden.</p><p>Wenn Sie bereits ein Firebase Projekt mit Google Analytics verknüpft hatten, werden Sie im Analyse Bereich durch einen großen blauen Balken über das Property Upgrade informiert:</p> </div> </div> <div class="elementor-element elementor-element-47009ef elementor-widget elementor-widget-image" data-id="47009ef" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="373" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20373'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23855" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/firebase-property-upgrade-to-web-app.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/firebase-property-upgrade-to-web-app-300x140.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/firebase-property-upgrade-to-web-app-768x358.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/firebase-property-upgrade-to-web-app.png" /><noscript><img decoding="async" width="800" height="373" src="https://e-dialog.group/wp-content/uploads/2022/02/firebase-property-upgrade-to-web-app.png" class="attachment-large size-large wp-image-23855" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/firebase-property-upgrade-to-web-app.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/firebase-property-upgrade-to-web-app-300x140.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/firebase-property-upgrade-to-web-app-768x358.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-7f97c1f elementor-widget elementor-widget-text-editor" data-id="7f97c1f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Klicken Sie auf <em>“Begin Upgrade”</em> und Google führt Sie direkt durch den Upgrade Prozess.</p><p><strong>Hinweis:</strong> Google ist gerade dabei die neue App+Web Property weltweit als <strong>Public Beta</strong> auszurollen. Es kann also einige Zeit dauern, bis das Upgrade auch in Ihrem Account verfügbar ist. Spätestens aber mit Jahresende 2019 sollte es weltweit verfügbar sein.</p><p><strong>Wichtig: Google Analytics 360 User müssen der Verwendung der App + Web Property erst aktiv zustimmen, da diese derzeit noch nicht in den SLAs von Google verfügbar sind.</strong> <strong>D.h. die Nutzungsbedingungen sind die selben wie für GA Free User!</strong> Die Zustimmung kann von jedem GA360 User vorgenommen werden, der in Google Analytics Account Editor und in Firebase Project Owner Rechte besitzt. GA360 Kunden, die einen Lizenz-Vertrag mit einem Sales Partner abgeschlossen haben, müssen die Zustimmung über den Sales Partner vornehmen. GA360 Kunden, die einen Lizenz-Vertrag direkt mit Google abgeschlossen haben, müssen sich an ihren Google Account Manager wenden. <a href="https://support.google.com/analytics/answer/9380884" target="_blank" rel="noopener noreferrer">>> Alle Details nochmals hier. </a></p><p>Für die Nutzung der Web+App Property sind zwei Voraussetzungen notwendig:</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-12e0f5c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="12e0f5c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61f9624" data-id="61f9624" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-476d4a6 elementor-widget elementor-widget-heading" data-id="476d4a6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Voraussetzung App+Web Property: Firebase für Apps</h2> </div> </div> <div class="elementor-element elementor-element-a4ce770 elementor-widget elementor-widget-text-editor" data-id="a4ce770" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Für Apps ist die einzige Voraussetzung die Nutzung von <a href="https://e-dialog.group/blog/webanalyse/app-tracking-neu-mit-google-firebase-analytics/" target="_blank" rel="noopener noreferrer">Google Analytics für Firebase</a>.</strong></p><p>Wenn Sie also bisher noch die <a href="https://e-dialog.group/blog/webanalyse/app-tracking-mit-google-analytics-wie-geht-das/" target="_blank" rel="noopener noreferrer">alte legacy SDK für Android- und iOS Tracking</a> in der App implementiert haben, sollten Sie das Upgrade auf Firebase alsbald einplanen: Einerseits, weil die <strong>legacy SDK nur noch bis Oktober 2019 für GA Free User </strong>verfügbar ist. Danach dreht Google sie ab und es fließen keine Daten mehr in Ihren GA Account ein! Mit Februar 2020 können Sie auch nicht mehr auf diese Daten in Google Analytics zugreifen, da Google diese von den Servern löscht.</p><p><strong>Hinweis:</strong> <strong>GA360 Kunden können die legacy SDK sowie “legacy” Daten weiterhin nutzen!</strong> Das Upgrade auf Firebase ist dennoch empfohlen, da die legacy SDK veraltet ist und von Google nicht mehr gewartet wird.</p><p>Des Weiteren kann erst durch die Nutzung von Firebase das Upgrade auf die Web+App Property vorgenommen werden.</p><p><b>Tipp: </b>Derzeit macht es Sinn die Web+App Property entweder NUR für App Daten oder für Website UND App Daten zu nutzen – NICHT jedoch NUR für Website Daten. Für das reine Website Tracking soll weiterhin Standard Google Analytics genutzt werden. </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-0f786cd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0f786cd" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e97049" data-id="4e97049" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8bb3d99 elementor-widget elementor-widget-heading" data-id="8bb3d99" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Voraussetzung App + Web Property: gtag für Websites</h2> </div> </div> <div class="elementor-element elementor-element-a22936c elementor-widget elementor-widget-text-editor" data-id="a22936c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Für Websites ist die einzige Voraussetzung die Nutzung des gtags, welcher die Datenerfassung in Google Analytics für Firebase kompatibel macht.</strong></p><p>Der gtag (Global Site Tag) ist eine neue Javascript Bibliothek (gtag.js) für Websites, welches das bisherige Universal Analytics Tracking (analytics.js) früher oder später ersetzten wird.</p><p>Wir sprechen hier also von einem neuem Messmodell, das Google gerade dabei ist einzuführen und das Website Tracking in naher Zukunft völlig auf den Kopf stellen wird. <a href="https://www.simoahava.com/analytics/getting-started-with-google-analytics-app-web/" target="_blank" rel="noopener noreferrer">Simo Ahava spricht bereits von Google Analytics V2 bzw. Firebase Analytics for Web… </a></p><p>Aber keine Sorge: Noch stecken wir in den Kinderschuhen und noch müssen wir uns keine Gedanken machen, das gesamte Tracking auf der Website umzubauen. Der gtag kann ganz einfach zusätzlich zum bestehenden Tracking auf allen Seiten der Website hinzugefügt werden.</p><p>Dafür gibt es zwei Möglichkeiten:</p><ul><li><strong>Native Implementierung:</strong> Sie können den Global Site Tag zusätzlich zum bestehenden Tracking auf ALLEN Seiten Ihrer Website im <head> Bereich einbauen. Den Tracking Code finden Sie im Admin Bereich der Web+App Property unter Data Streams. Fügen Sie hier einen neuen Data Stream für die gewünschte Website hinzu um das Tracking Pixel zu erhalten.</li></ul> </div> </div> <div class="elementor-element elementor-element-fb2f859 elementor-widget elementor-widget-image" data-id="fb2f859" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="564" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20564'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23856" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/add-web-stream-to-web-app-property.png 850w, https://e-dialog.group/wp-content/uploads/2022/02/add-web-stream-to-web-app-property-300x211.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/add-web-stream-to-web-app-property-768x541.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/add-web-stream-to-web-app-property.png" /><noscript><img loading="lazy" decoding="async" width="800" height="564" src="https://e-dialog.group/wp-content/uploads/2022/02/add-web-stream-to-web-app-property.png" class="attachment-large size-large wp-image-23856" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/add-web-stream-to-web-app-property.png 850w, https://e-dialog.group/wp-content/uploads/2022/02/add-web-stream-to-web-app-property-300x211.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/add-web-stream-to-web-app-property-768x541.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-4d990a0 elementor-widget elementor-widget-text-editor" data-id="4d990a0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li><strong>Google Tag Manager:</strong> Für den GTM ist ein neuer Tag Typ verfügbar –<strong>“Google Analytics: App + Web Configuration”</strong>. Wählen Sie diesen aus und tragen Sie die neue Measurement ID der App+Web Property im Feld “Mess-ID” ein: Statt der bisherigen UA-ID gibt es jetzt nämlich die G-Tracking-ID (G-ID). Fügen Sie den “All Pages” Trigger hinzu und veröffentlichen Sie den Container. gtag ist jetzt zusätzlich zum bestehenden Tracking auf Ihrer Website implementiert.</li></ul> </div> </div> <div class="elementor-element elementor-element-f1f942a elementor-widget elementor-widget-image" data-id="f1f942a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="356" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20356'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23857" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/google-tag-manager-web-app-tag-1024x456.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/google-tag-manager-web-app-tag-300x134.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/google-tag-manager-web-app-tag-768x342.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/google-tag-manager-web-app-tag.png 1169w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/google-tag-manager-web-app-tag-1024x456.png" /><noscript><img loading="lazy" decoding="async" width="800" height="356" src="https://e-dialog.group/wp-content/uploads/2022/02/google-tag-manager-web-app-tag-1024x456.png" class="attachment-large size-large wp-image-23857" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/google-tag-manager-web-app-tag-1024x456.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/google-tag-manager-web-app-tag-300x134.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/google-tag-manager-web-app-tag-768x342.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/google-tag-manager-web-app-tag.png 1169w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-b875e2d elementor-widget elementor-widget-text-editor" data-id="b875e2d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Wichtig:</strong> <strong>Da die App+Web Property derzeit noch Beta und keinesfalls ausgereift ist, wird strengstens empfohlen diese ZUSÄTZLICH zur bestehenden Implementierung zu nutzen. GAv2 ist derzeit kein Ersatz für Standard Google Analytics!</strong></p><p>Weitere technische Details erhalten Sie <a href="https://www.simoahava.com/analytics/getting-started-with-google-analytics-app-web/" target="_blank" rel="noopener noreferrer">weiter unten im Blogbeitrag von Simo Ahava</a>.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f97cf20 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f97cf20" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d15caf8" data-id="d15caf8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-de218fe elementor-widget elementor-widget-heading" data-id="de218fe" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">App+Web Property: Nutzen und alle Vorteile</h2> </div> </div> <div class="elementor-element elementor-element-6ebe6cc elementor-widget elementor-widget-text-editor" data-id="6ebe6cc" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Das Setup einmal erledigt, fließen auch schon die Website- und App-Tracking Daten gemeinsam in die selbe Property ein.</p><p>Der größte Nutzen und Vorteil zugleich ist daher, dass die Customer Journey nun Plattform- und Geräte-übergreifend analysiert werden kann. <strong>Dabei sind User tatsächlicher User und keine Devices mehr, da die Datenstreams basierend auf der User-ID konsolidiert werden. </strong></p><p>Sowohl der Google Analytics <strong>Startbildschirm,</strong> als auch die <strong>Berichtsabschnitte</strong> ähneln dabei jenen aus Firebase Analytics – jedoch wurden einige Web-spezifische Elemente ergänzt:</p> </div> </div> <div class="elementor-element elementor-element-234152f elementor-widget elementor-widget-image" data-id="234152f" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="390" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20390'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23858" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics-V2-Homescreen.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics-V2-Homescreen-300x146.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics-V2-Homescreen-768x374.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics-V2-Homescreen.png" /><noscript><img loading="lazy" decoding="async" width="800" height="390" src="https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics-V2-Homescreen.png" class="attachment-large size-large wp-image-23858" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics-V2-Homescreen.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics-V2-Homescreen-300x146.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics-V2-Homescreen-768x374.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-8eec29d elementor-widget elementor-widget-text-editor" data-id="8eec29d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Einen Überblick über all die neuen Berichtsabschnitte sowie Infos zur neuen Segment-Engine können Sie <a href="https://www.kristaseiden.com/new-app-web-properties-in-google-analytics/?utm_campaign=blogposts2019&utm_medium=social&utm_source=slack&utm_content=new-app-web-properties-google-analytics" target="_blank" rel="noopener noreferrer">hier im Blog von Krista Seiden</a> nachlesen.</p><p>Im Folgenden die wichtigsten Neuerungen:</p> </div> </div> <div class="elementor-element elementor-element-a1a2875 elementor-widget elementor-widget-heading" data-id="a1a2875" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Neues Datenschema: Event- und Parameter Modell </h3> </div> </div> <div class="elementor-element elementor-element-325cdd6 elementor-widget elementor-widget-text-editor" data-id="325cdd6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Fundamental ist, dass die <strong>neue Property auf einem neuen Datenschema</strong> basiert: Statt dem bisherigen Session- und Pageview-Modell (welches das klassische Google Analytics seit über 15 Jahren verwendet), wird nun ein <strong>Event- und Parameter-Modell</strong> eingesetzt. <a href="https://e-dialog.group/blog/webanalyse/app-tracking-neu-mit-google-firebase-analytics/" target="_blank" rel="noopener noreferrer">Dieses ist ebenfalls bereits aus Firebase Analytics bekannt. </a></p><p>Folgend sind die Hauptunterschiede zwischen Universal Analytics und der Google Anlytics V2 übersichtlich dargestellt:</p><table style="border-collapse: collapse; width: 100%;" border="1"><tbody><tr style="height: 24px;"><td style="width: 50%; text-align: center; height: 24px;"><strong>Universal Analytics</strong></td><td style="width: 50%; text-align: center; height: 24px;"><strong>Google Analytics V2</strong></td></tr><tr style="height: 24px;"><td style="width: 50%; height: 24px;">Fokus auf Sitzungen (Sitzungs-basiertes Datenmodell)</td><td style="width: 50%; height: 24px;">Fokus auf User und Events (Event-basiertes Datenmodell)</td></tr><tr style="height: 24px;"><td style="width: 50%; height: 24px;">Hit-, Session- und User-Scoped Custom Dimensions</td><td style="width: 50%; height: 24px;">User Properties und Custom Event Parameter</td></tr><tr style="height: 24px;"><td style="width: 50%; height: 24px;">Basic Echtzeitberichte</td><td style="width: 50%; height: 24px;">Advanced Echtzeitberichte: <a href="https://support.google.com/firebase/answer/7229836?hl=en" target="_blank" rel="noopener noreferrer">StreamView</a> und <a href="https://support.google.com/firebase/answer/7201382?hl=en&ref_topic=6317489" target="_blank" rel="noopener noreferrer">DebugView</a> mit umfassenden Drilldown-Möglichkeiten</td></tr><tr style="height: 24px;"><td style="width: 50%; height: 24px;">Segmente</td><td style="width: 50%; height: 24px;">Audiences</td></tr><tr style="height: 24px;"><td style="width: 50%; height: 24px;">–</td><td style="width: 50%; height: 24px;">Automatisch erfasste und empfohlene Events und Properties</td></tr><tr style="height: 24px;"><td style="width: 50%; height: 24px;">Sampling</td><td style="width: 50%; height: 24px;">Kein Sampling (dafür strenge <a href="https://support.google.com/analytics/answer/9267744?hl=en&ref_topic=9267641" target="_blank" rel="noopener noreferrer">Quotas und Limits)</a></td></tr></tbody></table><p><strong>Einziger Nachteil: Die Website muss erst dafür vorbereitet werden!</strong> Wir empfehlen jedoch derzeit noch nicht auf dieses Modell umzusteigen sondern erst mal abzuwarten, wie sich die App+Web Property weiter entwickelt.</p><h3> </h3> </div> </div> <div class="elementor-element elementor-element-06217cb elementor-widget elementor-widget-heading" data-id="06217cb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Neu: Optimierte Analysen </h3> </div> </div> <div class="elementor-element elementor-element-1f966d7 elementor-widget elementor-widget-text-editor" data-id="1f966d7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Stattdessen nimmt Ihnen Google mit den<strong> “Enhanced Measurements”</strong> bereits jede Menge Arbeit ab, denn die neue Property liefert standardmäßig eine Reihe von “optimierten Analysen”: So müssen die folgenden Events nicht mehr über den GTM implementiert werden, sondern werden out-of-the-box zur Verfügung gestellt:</p><ul><li>Pageviews</li><li>Scroll Tracking</li><li>Outbound Link Tracking</li><li>Site Search</li><li>Video Engagement und</li><li>File Downloads</li></ul> </div> </div> <div class="elementor-element elementor-element-e5bd910 elementor-widget elementor-widget-image" data-id="e5bd910" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="230" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20230'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23859" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/enhanced-measurements-webapp-property-1024x294.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/enhanced-measurements-webapp-property-300x86.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/enhanced-measurements-webapp-property-768x220.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/enhanced-measurements-webapp-property.png 1085w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/enhanced-measurements-webapp-property-1024x294.png" /><noscript><img loading="lazy" decoding="async" width="800" height="230" src="https://e-dialog.group/wp-content/uploads/2022/02/enhanced-measurements-webapp-property-1024x294.png" class="attachment-large size-large wp-image-23859" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/enhanced-measurements-webapp-property-1024x294.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/enhanced-measurements-webapp-property-300x86.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/enhanced-measurements-webapp-property-768x220.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/enhanced-measurements-webapp-property.png 1085w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-cb09bcf elementor-widget elementor-widget-text-editor" data-id="cb09bcf" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><b>Tipp: </b>Das automatische Tracking kann auch deaktiviert werden, falls die eigenen Lösungen für spezielle Use Cases besser geeignet sind.</p><p>Das Tolle: Es ist zu erwarten, dass Google im Laufe der Zeit weitere Events standardisiert anbietet und somit die Nutzung von Google Analytics weiter vereinfacht.</p> </div> </div> <div class="elementor-element elementor-element-95a9535 elementor-widget elementor-widget-heading" data-id="95a9535" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Analysis Beta: Free for Everyone </h3> </div> </div> <div class="elementor-element elementor-element-0658add elementor-widget elementor-widget-text-editor" data-id="0658add" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Auch sehr geil ist die Analysis Beta, die Google Analytics 360 User bereits als <a href="https://e-dialog.group/blog/webanalyse/advanced-analysis-was-kann-das-neue-google-analytics-360-feature/10465/?no_redirect=true" target="_blank" rel="noopener noreferrer">Advanced Analysis in Google Analytics</a> kennen. In der Web+App Property ist diese nun für ALLE User verfügbar (😍):</p> </div> </div> <div class="elementor-element elementor-element-5055896 elementor-widget elementor-widget-image" data-id="5055896" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="316" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20316'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23860" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/analysis-beta-in-webapp-property.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/analysis-beta-in-webapp-property-300x119.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/analysis-beta-in-webapp-property-768x304.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/analysis-beta-in-webapp-property.png" /><noscript><img loading="lazy" decoding="async" width="800" height="316" src="https://e-dialog.group/wp-content/uploads/2022/02/analysis-beta-in-webapp-property.png" class="attachment-large size-large wp-image-23860" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/analysis-beta-in-webapp-property.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/analysis-beta-in-webapp-property-300x119.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/analysis-beta-in-webapp-property-768x304.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-6e4d1ba elementor-widget elementor-widget-text-editor" data-id="6e4d1ba" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Analysis Beta bietet detailliertere Auswertungstechniken und tiefere Explorationsfunktionen. Dies lässt eine bessere Beurteilung der Interaktion von Usern mit Ihrer Website zu und ermöglicht die Ableitung von Maßnahmen zur Verbesserung der User Experience.</p><p>Besonders spannend sind dabei die Custom Funnel Analysen – ebenfalls bisher ein reines Google Analytics 360 Feature, das nun von allen genutzt werden kann. Und das bietet echt jede Menge Vorteile: <a href="https://e-dialog.group/blog/webanalyse/custom-funnels-4-geniale-anwendungs-tipps-fuer-google-analytics-360-user/" target="_blank" rel="noopener noreferrer">4 geniale Anwendungs-Tipps können Sie hier nachlesen.</a></p><p>Weitere Details zur Analysis Beta gibt’s auch im Blog von Krista Seiden:</p><ul><li><a href="https://www.kristaseiden.com/introduction-to-advanced-analysis/" target="_blank" rel="noopener noreferrer">Introduction to Advanced Analysis</a></li><li><a href="https://www.kristaseiden.com/deep-dive-funnels-in-advanced-analysis/" target="_blank" rel="noopener noreferrer">Deep-Dive on Funnels in Analysis</a></li><li><a href="https://www.kristaseiden.com/deep-dive-segment-overlap-in-advanced-analysis/" target="_blank" rel="noopener noreferrer">Deep Dive Segment Overlap in Advanced Analysis</a></li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-12f6473 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="12f6473" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0244192" data-id="0244192" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-dc1f559 elementor-widget elementor-widget-heading" data-id="dc1f559" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">App + Web Property: Fazit und Ausblick</h2> </div> </div> <div class="elementor-element elementor-element-6a47416 elementor-widget elementor-widget-text-editor" data-id="6a47416" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Mit der neuen App+Web Property können also nicht nur endlich wieder Website und App Daten gemeinsam in Google Analytics erfasst werden <em>(yeah!)</em>, sondern Google leitet damit eine neue Ära in der Webanalyse ein. </strong></p><p>Ob diese neue Plattform Universal Analytics eines Tages tatsächlich ersetzen wird, bleibt abzuwarten. Fakt ist: Das neue Messmodell (User und Events statt Sessions) hat sich bisher in Firebase bewährt und kann sich daher auch für Websites durchsetzen. Potential hat es allemal – auch wenn wir dadurch beginnen müssen, komplett umzudenken!</p><p>Allein die jetzt schon verfügbaren Reports sind ein ganzes Stück advanceder als die bisherigen Standard Reports in Google Analytics: Funnel Analysen, Pfad Analysen… Wir dürfen uns also freuen, was noch alles kommen wird.</p><p>Bis dahin heißt es: Abwarten und ausprobieren was jetzt schon alles geht.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4ef1740 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4ef1740" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e0c169" data-id="8e0c169" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-60b8414 elementor-widget elementor-widget-heading" data-id="60b8414" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Sie möchten Ihre App auf Firebase und somit auf die neue App+Web Property upgraden? Wir unterstützen Sie gerne dabei! Kontaktieren Sie unsere Webanalyse Experten. <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> </h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/at/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div data-rocket-location-hash="03910ff8661ec99940484bdcacc47ffb" id="wobbleCTA"></div></div> <div data-rocket-location-hash="432af2bac3067702fc14620b17bfd000" class="mwd-blogPost flex more-topics space-top space-bottom"> <div data-rocket-location-hash="e02d4abb341ba01ddcf628736c86d19a" class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div data-rocket-location-hash="42cd2c730aabf27b255fca5895c1d6b0" class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-61507 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" 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elementor-section-height-default elementor-section-height-default" data-id="7e5650a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-c15a520" data-id="c15a520" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eb37fd2 elementor-widget elementor-widget-heading" data-id="eb37fd2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">WIEN</p> </div> </div> <div class="elementor-element elementor-element-1c07966 elementor-widget elementor-widget-heading" data-id="1c07966" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Opernring 1 <br> 1010 Wien</p> </div> </div> <div class="elementor-element elementor-element-526bcb4 elementor-widget elementor-widget-heading" data-id="526bcb4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4313090909">+43 1 309 09 09</a></p> </div> </div> <div class="elementor-element elementor-element-8918758 elementor-widget elementor-widget-heading" data-id="8918758" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.at">kontakt@e-dialog.at</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-b9ed94d" data-id="b9ed94d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5258832 elementor-widget elementor-widget-heading" data-id="5258832" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Berlin</p> </div> </div> <div class="elementor-element elementor-element-5e72bf6 elementor-widget elementor-widget-heading" data-id="5e72bf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div class="elementor-element elementor-element-7ffc04e elementor-widget elementor-widget-heading" data-id="7ffc04e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element 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data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Fürstenwall 172 <br> 40217 Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-8171015 elementor-widget elementor-widget-heading" data-id="8171015" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-b7d5537 elementor-widget elementor-widget-heading" data-id="b7d5537" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 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