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elementor-element-populated"> <div class="elementor-element elementor-element-552c980a elementor-widget elementor-widget-image" data-id="552c980a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.2 - 11-05-2023 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <a href="https://e-dialog.group/at/"> <img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-logo.svg" class="attachment-full size-full wp-image-5066" alt="" loading="lazy" /> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-80a38b8" data-id="80a38b8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div 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menu-item-object-custom menu-item-3558"><a href="/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3559"><a href="/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3560"><a href="/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36964"><a href="https://e-dialog.group/at/daten-nutzen/">Daten <br> nutzen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3460"><a href="/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3462"><a href="/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3463"><a href="/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5334"><a href="/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32318"><a href="/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36965"><a href="https://e-dialog.group/at/euer-wissen/">Euer <br> Wissen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/at/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type 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class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30950"><a href="https://e-dialog.group/at/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/success-story/schrack-steigert-customer-lifetime-value-mit-realtime-scoring-personalisierung-via-gcp/">Schrack steigert Customer Lifetime Value mit Realtime Scoring & Personalisierung via GCP</a></h2><a href="https://e-dialog.group/at/success-story/schrack-steigert-customer-lifetime-value-mit-realtime-scoring-personalisierung-via-gcp/"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2021/12/e-dialog-Case-Preview-Schrack-GCP-white.png" class="attachment-large size-large wp-post-image" alt="e-dialog Case Preview Schrack GCP white" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2021/12/e-dialog-Case-Preview-Schrack-GCP-white.png 460w, https://e-dialog.group/wp-content/uploads/2021/12/e-dialog-Case-Preview-Schrack-GCP-white-300x160.png 300w" sizes="(max-width: 460px) 100vw, 460px" /></a><p>Ziele Ziel war es, die gute Infrastruktur des Face-to-Face-Vertriebs zu nutzen und diese als Hebel zur Personalisierung der bereits genutzten Kommunikationskanäle zu nutzen. Die Integration unserer On-Premise-Daten mit den Cloud-Lösungen von Google ermöglicht es uns, CRM auf einfache Weise mit Echtzeit-Benutzersignalen zu verbinden. Dadurch konnten wir alle unsere digitalen Touchpoints personalisieren. Christian PfundnerCIO, Schrack Strategie Mit e-dialog […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/success-story/data-science-steigert-die-media-effizienz-digitaler-kampagnen-fuer-magenta/">Data Science steigert die Media Effizienz digitaler Kampagnen für Magenta</a></h2><a href="https://e-dialog.group/at/success-story/data-science-steigert-die-media-effizienz-digitaler-kampagnen-fuer-magenta/"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-Case-Preview-Magenta-Data-Science-white.png" class="attachment-large size-large wp-post-image" alt="e-dialog Case Preview Magenta Data Science white" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-Case-Preview-Magenta-Data-Science-white.png 460w, https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-Case-Preview-Magenta-Data-Science-white-300x160.png 300w" sizes="(max-width: 460px) 100vw, 460px" /></a><p>Mit der Analyse von Kampagnenrohdaten im Data Clean Room optimieren wir für Magenta die Steuerung digitaler Kampagnen und steigern Markenerlebnis und Mediaeffizienz.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/datascience-ai-in-marketing-and-retail/english-version-building-recommendation-engines-with-the-google-cloud-platform-gcp/">English Version: Building Recommendation Engines with the Google Cloud Platform (GCP)</a></h2><a href="https://e-dialog.group/at/blog/datascience-ai-in-marketing-and-retail/english-version-building-recommendation-engines-with-the-google-cloud-platform-gcp/"><img width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>We provide an overview of recommendation engines and the various solutions offered by Google Cloud Platform (GCP)!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/datascience-ai-in-marketing-and-retail/recommendation-engines-mit-der-google-cloud-platform-gcp-aufbauen/">Recommendation Engines mit der Google Cloud Platform (GCP) aufbauen</a></h2><a href="https://e-dialog.group/at/blog/datascience-ai-in-marketing-and-retail/recommendation-engines-mit-der-google-cloud-platform-gcp-aufbauen/"><img width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Wir geben einen Überblick über Recommendation Engines und die verschiedenen Lösungen, die von der Google Cloud Platform (GCP) angeboten werden!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/online-marketing-know-how/happy-new-digital-marketing-trends-2021/">Happy New Digital Marketing Trends 2021</a></h2><a href="https://e-dialog.group/at/blog/online-marketing-know-how/happy-new-digital-marketing-trends-2021/"><img width="800" height="530" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021-768x509.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Wir werfen einen Blick in die Glaskugel und schauen, welche Marketing Trends das neue Jahr 2021 mit sich bringt!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/online-marketing-knowledge-english-blogposts/english-version-google-ads-data-hub-adh-privacy-first-data-driven-advertising-on-steroids/">English Version: Google Ads Data Hub (ADH) – Privacy first, Data-driven Advertising on steroids</a></h2><a href="https://e-dialog.group/at/blog/online-marketing-knowledge-english-blogposts/english-version-google-ads-data-hub-adh-privacy-first-data-driven-advertising-on-steroids/"><img width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In this blog post, you’ll learn how to use Ads Data Hub to analyze and activate the most granular campaign data in a privacy-compliant way.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/online-marketing-know-how/google-ads-data-hub-adh-privacy-first-data-driven-advertising-on-steroids/">Google Ads Data Hub (ADH) – Privacy first, Data-driven Advertising on steroids</a></h2><a href="https://e-dialog.group/at/blog/online-marketing-know-how/google-ads-data-hub-adh-privacy-first-data-driven-advertising-on-steroids/"><img width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In diesem Blogbeitrag erfahren Sie, wie Sie mit dem Ads Data Hub granularste Kampagnendaten datenschutzkonform analysieren und aktivieren können.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/service-accounts-innerhalb-der-google-cloud-platform/">Service Accounts innerhalb der Google Cloud Platform</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/service-accounts-innerhalb-der-google-cloud-platform/"><img width="800" height="400" src="https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-Service-Accounts-1.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-Service-Accounts-1.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-Service-Accounts-1-300x150.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-Service-Accounts-1-768x384.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Welche Arten von Service Accounts gibt es und wie man diese tatsächlich innerhalb einer Applikation verwendet.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/google-cloud-platform-authentication/">Google Cloud Platform Authentication</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/google-cloud-platform-authentication/"><img width="800" height="400" src="https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-Google-Cloud-Platform-Auth.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-Google-Cloud-Platform-Auth.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-Google-Cloud-Platform-Auth-300x150.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-Google-Cloud-Platform-Auth-768x384.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Um die verschiedenen Google Cloud APIs verwenden zu können, müssen die Anfragen zu diesen APIs eine Authentifizierung bestehen. In diesem Artikel erklären wir die Grundlagen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/die-wichtigsten-google-cloud-platform-datenbanken-fur-die-webanalyse/">Die wichtigsten Google Cloud Platform Datenbanken für die Webanalyse</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/die-wichtigsten-google-cloud-platform-datenbanken-fur-die-webanalyse/"><img width="800" height="400" src="https://e-dialog.group/wp-content/uploads/2022/02/Google-Cloud-Platform.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-Cloud-Platform.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Cloud-Platform-300x150.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Cloud-Platform-768x384.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In diesem Artikel findet ihr eine grobe Übersicht über die bei uns am häufigsten eingesetzten Google Cloud Platform Datenbanken und deren Unterschiede.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/die-wichtigsten-google-cloud-platform-compute-ressourcen-fur-die-webanalyse/">Die wichtigsten Google Cloud Platform Compute Ressourcen für die Webanalyse</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/die-wichtigsten-google-cloud-platform-compute-ressourcen-fur-die-webanalyse/"><img width="800" height="400" src="https://e-dialog.group/wp-content/uploads/2022/02/Google-Cloud-Platform.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-Cloud-Platform.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Cloud-Platform-300x150.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Cloud-Platform-768x384.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Hier bekommst du eine grobe Einführung zu den wichtigsten Google Cloud Platform Compute Compute Ressourcen, welche innerhalb der Webanalyse immer stärker an Bedeutung gewinnen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/google-cloud-platform-ressourcenhierarchie/">Google Cloud Platform Ressourcenhierarchie</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/google-cloud-platform-ressourcenhierarchie/"><img width="800" height="400" src="https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-Google-Cloud-Platform-Ressourcenhierarchie-1.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-Google-Cloud-Platform-Ressourcenhierarchie-1.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-Google-Cloud-Platform-Ressourcenhierarchie-1-300x150.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-Google-Cloud-Platform-Ressourcenhierarchie-1-768x384.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Die Google Cloud Platform (GCP) spielt im Bereich der Webanalyse eine immer wichtigere Rolle. 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