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href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/attribution-mmm/marketing-mix-modeling-vs-attribution-modeling-eine-beziehung-auf-umwegen/">Marketing Mix Modeling vs. Attribution Modeling – eine Beziehung auf Umwegen</a></h2><a href="https://e-dialog.group/at/blog/attribution-mmm/marketing-mix-modeling-vs-attribution-modeling-eine-beziehung-auf-umwegen/"><img width="800" height="419" src="https://e-dialog.group/wp-content/uploads/2022/02/Design-ohne-Titel-4.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Design-ohne-Titel-4.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Design-ohne-Titel-4-300x157.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Design-ohne-Titel-4-768x402.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Eine Traumvorstellung: Ihre Zielgruppe konvertiert bereits nach einmaligem Klick oder View einer Anzeige gleich zum Lead. In der Praxis zeigt sich jedoch, dass es hierfür schon mehrere Berührungspunkte über eine längere Zeitspanne braucht. Dank moderner Trackingmethoden können Marketer und Werbetreibende einen sehr detaillierten Einblick in die Welt der Customer Journeys erlangen. Dieser erlaubt die gezielte […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/datascience-ai-in-marketing-and-retail/english-version-building-recommendation-engines-with-the-google-cloud-platform-gcp/">English Version: Building Recommendation Engines with the Google Cloud Platform (GCP)</a></h2><a href="https://e-dialog.group/at/blog/datascience-ai-in-marketing-and-retail/english-version-building-recommendation-engines-with-the-google-cloud-platform-gcp/"><img width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>We provide an overview of recommendation engines and the various solutions offered by Google Cloud Platform (GCP)!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/datascience-ai-in-marketing-and-retail/recommendation-engines-mit-der-google-cloud-platform-gcp-aufbauen/">Recommendation Engines mit der Google Cloud Platform (GCP) aufbauen</a></h2><a href="https://e-dialog.group/at/blog/datascience-ai-in-marketing-and-retail/recommendation-engines-mit-der-google-cloud-platform-gcp-aufbauen/"><img width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Wir geben einen Überblick über Recommendation Engines und die verschiedenen Lösungen, die von der Google Cloud Platform (GCP) angeboten werden!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/online-marketing-know-how/happy-new-digital-marketing-trends-2021/">Happy New Digital Marketing Trends 2021</a></h2><a href="https://e-dialog.group/at/blog/online-marketing-know-how/happy-new-digital-marketing-trends-2021/"><img width="800" height="530" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021-768x509.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Wir werfen einen Blick in die Glaskugel und schauen, welche Marketing Trends das neue Jahr 2021 mit sich bringt!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/google-analytics-4-ein-blick-in-die-zukunft/">Google Analytics 4 – ein Blick in die Zukunft</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/google-analytics-4-ein-blick-in-die-zukunft/"><img width="800" height="508" src="https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics-300x190.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics-768x488.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Die Welt des Online Marketings verändert sich. Ein Blick auf das neue Google Analytics zeigt, dass der Fokus weiter Richtung Machine Learning geht.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/recommendation-systems-mit-google-analytics-rohdaten/">Recommendation Systems mit Google Analytics Rohdaten</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/recommendation-systems-mit-google-analytics-rohdaten/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/181023-Article-Recommendation-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/181023-Article-Recommendation-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/181023-Article-Recommendation-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/181023-Article-Recommendation-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/181023-Article-Recommendation.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Das Problem “fertiger” Recommendation Engines von externen Anbietern: aus Publisher-Sicht sind diese eine Black-Box. Wir zeigen wie Recommendations mit Rohdaten aus Google Analytics 360 möglich sind.</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed elementor-section-height-default 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