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menu-item-19898"><a href="https://e-dialog.group/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main data-rocket-location-hash="44d90561c13dfb01de27e61126f06bb7" id="content" class="site-main"> <div data-rocket-location-hash="3d643da528504e4be623eff3e109df56" class="page-content"> <article data-rocket-location-hash="5cf5203b4af8370a13978ddcbd510a10" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/success-story/schrack-steigert-customer-lifetime-value-mit-realtime-scoring-personalisierung-via-gcp/">Schrack steigert Customer Lifetime Value mit Realtime Scoring & Personalisierung via GCP</a></h2><a href="https://e-dialog.group/success-story/schrack-steigert-customer-lifetime-value-mit-realtime-scoring-personalisierung-via-gcp/"><img fetchpriority="high" width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="e-dialog Case Preview Schrack GCP white" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2021/12/e-dialog-Case-Preview-Schrack-GCP-white.png 460w, https://e-dialog.group/wp-content/uploads/2021/12/e-dialog-Case-Preview-Schrack-GCP-white-300x160.png 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2021/12/e-dialog-Case-Preview-Schrack-GCP-white.png" /><noscript><img fetchpriority="high" width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2021/12/e-dialog-Case-Preview-Schrack-GCP-white.png" class="attachment-large size-large wp-post-image" alt="e-dialog Case Preview Schrack GCP white" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2021/12/e-dialog-Case-Preview-Schrack-GCP-white.png 460w, https://e-dialog.group/wp-content/uploads/2021/12/e-dialog-Case-Preview-Schrack-GCP-white-300x160.png 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript></a><p>Ziele Ziel war es, die gute Infrastruktur des Face-to-Face-Vertriebs zu nutzen und diese als Hebel zur Personalisierung der bereits genutzten Kommunikationskanäle zu nutzen. Die Integration unserer On-Premise-Daten mit den Cloud-Lösungen von Google ermöglicht es uns, CRM auf einfache Weise mit Echtzeit-Benutzersignalen zu verbinden. Dadurch konnten wir alle unsere digitalen Touchpoints personalisieren. Christian PfundnerCIO, Schrack Strategie Mit e-dialog […]</p> </article> <article data-rocket-location-hash="7157cb4c2a6e938276d03c06f4c8ce21" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/success-story/data-science-steigert-die-media-effizienz-digitaler-kampagnen-fuer-magenta/">Data Science steigert die Media Effizienz digitaler Kampagnen für Magenta</a></h2><a href="https://e-dialog.group/success-story/data-science-steigert-die-media-effizienz-digitaler-kampagnen-fuer-magenta/"><img width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="e-dialog Case Preview Magenta Data Science white" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-Case-Preview-Magenta-Data-Science-white.png 460w, https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-Case-Preview-Magenta-Data-Science-white-300x160.png 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-Case-Preview-Magenta-Data-Science-white.png" /><noscript><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-Case-Preview-Magenta-Data-Science-white.png" class="attachment-large size-large wp-post-image" alt="e-dialog Case Preview Magenta Data Science white" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-Case-Preview-Magenta-Data-Science-white.png 460w, https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-Case-Preview-Magenta-Data-Science-white-300x160.png 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript></a><p>Mit der Analyse von Kampagnenrohdaten im Data Clean Room optimieren wir für Magenta die Steuerung digitaler Kampagnen und steigern Markenerlebnis und Mediaeffizienz.</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed elementor-section-height-default elementor-section-height-default" 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