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tableValues="1 1" /></feComponentTransfer><feComposite in2="SourceGraphic" operator="in" /></filter></defs></svg> <div data-elementor-type="header" data-elementor-id="5062" class="elementor elementor-5062 elementor-location-header"> <section class="elementor-section elementor-top-section elementor-element elementor-element-62d67729 elementor-section-height-min-height mwd-menu-home elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible" data-id="62d67729" data-element_type="section" data-settings="{"sticky":"top","sticky_effects_offset":3,"animation":"fadeIn","sticky_on":["desktop","tablet_extra","tablet","mobile"],"sticky_offset":0}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31be865c" data-id="31be865c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-552c980a elementor-widget elementor-widget-image" data-id="552c980a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.2 - 11-05-2023 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <a href="https://e-dialog.group/at/"> <img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-logo.svg" class="attachment-full size-full wp-image-5066" alt="" loading="lazy" /> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-80a38b8" data-id="80a38b8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div 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alt="menue"></div><div id="mobile-ui-footer"><a href="https://e-dialog.group/at/kontakt/" target="">Kontakt</a><div class="social-media"><a target="_blank" href="https://de-de.facebook.com/edialog.at/"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/facebook.svg" alt="facebook"></a><a target="_blank" href="https://twitter.com/e_dialog"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/twitter.svg" alt="twitter"></a><a target="_blank" href="https://www.instagram.com/e_dialog/"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/instagram.svg" alt="instagram"></a><a target="_blank" href="https://at.linkedin.com/company/e-dialog_2"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/linkedin.svg" alt="linkedin"></a></div></div><ul id="mwd-main-navigation-menu" class="mwd-main-navigation-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1792"><a href="#">Ich will<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36963"><a href="https://e-dialog.group/at/bessere-kampagnen/">Bessere <br> Kampagnen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3459"><a href="/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1794"><a href="/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3461"><a href="/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3558"><a href="/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3559"><a href="/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3560"><a href="/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36964"><a href="https://e-dialog.group/at/daten-nutzen/">Daten <br> nutzen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3460"><a href="/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3462"><a href="/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3463"><a href="/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5334"><a href="/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32318"><a href="/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36965"><a href="https://e-dialog.group/at/euer-wissen/">Euer <br> Wissen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/at/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30943"><a href="https://e-dialog.group/at/whitepaper-ubersicht/">Whitepaper</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30944"><a href="https://e-dialog.group/at/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30945"><a href="https://e-dialog.group/at/blog/">Blogartikel</a></li> </ul> </li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1793"><a href="#">Wir können<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30949"><a href="https://e-dialog.group/at/branchen/">Branchen</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30951"><a href="https://e-dialog.group/at/technologien/">Technologien</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30950"><a href="https://e-dialog.group/at/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/success-story/wie-galeria-mit-gmp-und-gcp-das-ultimative-einkaufserlebnis-geschaffen-hat/">Wie GALERIA mit GMP und GCP das ultimative Einkaufs­erlebnis geschaffen hat</a></h2><a href="https://e-dialog.group/at/success-story/wie-galeria-mit-gmp-und-gcp-das-ultimative-einkaufserlebnis-geschaffen-hat/"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2023/02/e-dialog-case-preview-galeria-reco.jpg" class="attachment-large size-large wp-post-image" alt="e-dialog Case Preview Galeria Reco" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/02/e-dialog-case-preview-galeria-reco.jpg 460w, https://e-dialog.group/wp-content/uploads/2023/02/e-dialog-case-preview-galeria-reco-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /></a><p>GALERIA verbesserte mit der Empfehlungs- und Such-KI von Google die User Experience, Conversion Rate und Bestellwerte seiner Online-Kaufhäuser.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/success-story/dfv-erweitert-zu-einem-full-funnel-ansatz-und-konzentriert-sich-auf-youtube-video-und-audio/">DFV erweitert zu einem Full-Funnel-Ansatz und konzentriert sich auf YouTube-Video und -Audio</a></h2><a href="https://e-dialog.group/at/success-story/dfv-erweitert-zu-einem-full-funnel-ansatz-und-konzentriert-sich-auf-youtube-video-und-audio/"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2022/03/Success-Story-DFV-Full-Funnel-Vorschaubild.jpg" class="attachment-large size-large wp-post-image" alt="Success Story DFV Full Funnel" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/03/Success-Story-DFV-Full-Funnel-Vorschaubild.jpg 460w, https://e-dialog.group/wp-content/uploads/2022/03/Success-Story-DFV-Full-Funnel-Vorschaubild-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /></a><p>Mit einer Full-Funnel-Strategie optimiert e-dialog die Mediaeffizienz für die Deutsche Familienversicherung. DFV integriert nun auch Awareness-Maßnahmen und erreicht neben positiven KPI-Entwicklungen auch einen immensen Search Uplift.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/success-story/upc-b2b-steigert-add2carts-um-22-mit-conversion-optimierung-in-google-optimize/">Sunrise Business steigert add2carts um 22% mit Conversion Optimierung in Google Optimize</a></h2><a href="https://e-dialog.group/at/success-story/upc-b2b-steigert-add2carts-um-22-mit-conversion-optimierung-in-google-optimize/"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-case-preview-sunrise-business-optimize.jpg" class="attachment-large size-large wp-post-image" alt="e-dialog Case Sunrise Business Optimize" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-case-preview-sunrise-business-optimize.jpg 460w, https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-case-preview-sunrise-business-optimize-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /></a><p>Sunrise Business konnte durch eine umfassende A/B Testing Strategie die User Experience und Conversion Rates auf ihrer Website Schritt für Schritt verbessern. Dabei wurden basierend auf einer fundierten Analyse des Nutzerverhaltens in Google Analytics Hypothesen entwickelt, die mit Google Optimize 360 getestet wurden. </p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/success-story/lead-nurturing-bei-e-dialog/">e-dialog erzielt 75% Antwort-Rate bei Lead Nurturing Formular auf Newsletter Danke-Seite</a></h2><a href="https://e-dialog.group/at/success-story/lead-nurturing-bei-e-dialog/"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-Case-Preview-e-dialog-Lead-Nurturing.png" class="attachment-large size-large wp-post-image" alt="e-dialog Case Preview e-dialog Lead Nurturing" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-Case-Preview-e-dialog-Lead-Nurturing.png 460w, https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-Case-Preview-e-dialog-Lead-Nurturing-300x160.png 300w" sizes="(max-width: 460px) 100vw, 460px" /></a><p>Ein Lead-Nurturing Formular auf der Danke-Seite des Newsletter-Opt-In Prozesses verschafft e-dialog hohe Antwortraten und somit mehr Daten für und Insights aus der Personalisierung im Email-Marketing.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/success-story/upc-b2b-steigert-den-online-umsatz-mit-einem-always-on-full-funnel-ansatz/">Sunrise Business steigert den Online-Umsatz mit einem Always-on-Full-Funnel-Ansatz</a></h2><a href="https://e-dialog.group/at/success-story/upc-b2b-steigert-den-online-umsatz-mit-einem-always-on-full-funnel-ansatz/"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-case-preview-sunrise-business-full-funnel.jpg" class="attachment-large size-large wp-post-image" alt="e-dialog Case Sunrise Business Full Funnel" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-case-preview-sunrise-business-full-funnel.jpg 460w, https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-case-preview-sunrise-business-full-funnel-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /></a><p>Durch den Einsatz von GMP und einem Full-Funnel-Ansatz mit Personalisierung der Zielgruppenansprache konnten wir für Sunrise (ehem. UPC) die B2B-Marketingaktivitäten optimieren und die Performance des Onlinegeschäfts steigern.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/success-story/maximale-performance-fuer-ratioform-dank-sa-360/">Maximale Performance für ratioform dank SA 360</a></h2><a href="https://e-dialog.group/at/success-story/maximale-performance-fuer-ratioform-dank-sa-360/"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-Case-Preview-Ratioform-SA360.png" class="attachment-large size-large wp-post-image" alt="e-dialog Case Preview Ratioform SA360" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-Case-Preview-Ratioform-SA360.png 460w, https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-Case-Preview-Ratioform-SA360-300x160.png 300w" sizes="(max-width: 460px) 100vw, 460px" /></a><p>e-dialog implementiert Search Ads 360 für ratioform, wodurch der generische Anteil am Online Umsatz um 76% und den ROI um 26% gesteigert werden konnte! </p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/success-story/neue-junge-zielgruppen-fuer-das-grafenegg-festival-mit-paid-social-strategie/">Neue & junge Zielgruppen für das Grafenegg Festival mit Paid Social Strategie</a></h2><a href="https://e-dialog.group/at/success-story/neue-junge-zielgruppen-fuer-das-grafenegg-festival-mit-paid-social-strategie/"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-Case-Preview-Grafenegg-PaidSocial.png" class="attachment-large size-large wp-post-image" alt="e-dialog Case Preview Grafenegg PaidSocial" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-Case-Preview-Grafenegg-PaidSocial.png 460w, https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-Case-Preview-Grafenegg-PaidSocial-300x160.png 300w" sizes="(max-width: 460px) 100vw, 460px" /></a><p>Visueller Gestaltungsleitfaden für Paid Social Kampagnen zur idealen Ansprache der jungen Zielgruppe, um sie für klassische Musik zu begeistern.</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec 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