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#02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/at/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Programmatic Display, Video & Everything</span> <span class="arrow">></span> <span class="child">Facebook - Offline Conversions messen</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads.jpg" class="mwd-blogPost flex header rocket-lazyload" style=""><div class="container"><h1>Facebook - Offline Conversions messen</h1><p class="author">von Damian Szczepanski</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">18. Mai 2018</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 4</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Viele regionale Unternehmer verwenden keine Facebook Ads, weil sie glauben, dass die Ergebnisse nicht messbar sind und Werbeanzeigen sich dadurch nicht rentieren. Allerdings lassen sich Offline Conversions auf Facebook leicht messen und ermöglichen sogar Werbeanzeigen für Offline Conversions, basierend auf ihren bestehenden Conversions, zu optimieren. Im Folgenden erklären wir wie das geht:</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Programmatic Display, Video & Everything</div><p><p>Wir bringen Ihre programmatischen Kampagnen auf das nächste Level. Unsere Consultants unterstützen mit Konzepten, Consulting und auch managed Service. </p> </p><a href="/bessere-kampagnen/#programmatic-display-video-everything" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="26615" class="elementor elementor-26615" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-7ccd2bdc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7ccd2bdc" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d8bff62" data-id="7d8bff62" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-165d4371 elementor-widget elementor-widget-heading" data-id="165d4371" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Wie werden Offline Conversions auf Facebook gemessen? </h2> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4fbeeae elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4fbeeae" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f4fdb7" data-id="1f4fdb7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f7e9644 elementor-widget elementor-widget-heading" data-id="f7e9644" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">1. Schritt: Offline Conversions Set einrichten </h3> </div> </div> <div class="elementor-element elementor-element-b8f420a elementor-widget elementor-widget-text-editor" data-id="b8f420a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Grundvoraussetzung ist, dass Sie eine Facebook Seite besitzen. Um Offline Conversions richtig zu messen, folgen Sie dieser Anleitung:</p><p>Klicken Sie rechts auf den kleinen Pfeil und danach auf das Feld „Werbeanzeigen erstellen“ (Siehe Bild).</p> </div> </div> <div class="elementor-element elementor-element-6b14040 elementor-widget elementor-widget-image" data-id="6b14040" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="436" height="609" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20436%20609'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23474" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-3.png 436w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-3-215x300.png 215w" data-lazy-sizes="(max-width: 436px) 100vw, 436px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-3.png" /><noscript><img fetchpriority="high" decoding="async" width="436" height="609" src="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-3.png" class="attachment-large size-large wp-image-23474" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-3.png 436w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-3-215x300.png 215w" sizes="(max-width: 436px) 100vw, 436px" /></noscript> </div> </div> <div class="elementor-element elementor-element-346784d elementor-widget elementor-widget-text-editor" data-id="346784d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Jetzt befinden Sie sich im Werbeanzeigenmanager. Wenn Sie eine Werbung schalten möchten, könnten Sie damit hier anfangen.</p><p>Allerdings behandeln wir den Werbeanzeigenmanager in einem zukünftigen Blogbeitrag, weshalb Die diesen schließen. So erhalten wir Zugang zu anderen Tools.</p> </div> </div> <div class="elementor-element elementor-element-9fe1664 elementor-widget elementor-widget-image" data-id="9fe1664" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="377" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20377'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23475" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-4.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-4-300x142.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-4-768x362.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-4.png" /><noscript><img decoding="async" width="800" height="377" src="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-4.png" class="attachment-large size-large wp-image-23475" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-4.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-4-300x142.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-4-768x362.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-5efa528 elementor-widget elementor-widget-text-editor" data-id="5efa528" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Im nächsten Schritt, gehen Sie auf „Werbeanzeigenmanager“ und im Bereich „Messung und Berichte“ wählen Sie das Feld „Offline Events“.</p> </div> </div> <div class="elementor-element elementor-element-9672414 elementor-widget elementor-widget-image" data-id="9672414" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="345" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20345'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23476" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-5-1024x442.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-5-300x129.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-5-768x331.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-5-1536x662.png 1536w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-5.png 1920w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-5-1024x442.png" /><noscript><img loading="lazy" decoding="async" width="800" height="345" src="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-5-1024x442.png" class="attachment-large size-large wp-image-23476" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-5-1024x442.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-5-300x129.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-5-768x331.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-5-1536x662.png 1536w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-5.png 1920w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-d07659e elementor-widget elementor-widget-text-editor" data-id="d07659e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Jetzt befinden Sie sich im Events Manager, wo Sie die Möglichkeit haben, entweder Conversions von einer Datenquelle, Facebook Pixel basierende <u>online</u> Conversions oder die Conversions von einer mit Facebook integrierten Plattform, zu verwalten.</p> </div> </div> <div class="elementor-element elementor-element-60d173d elementor-widget elementor-widget-image" data-id="60d173d" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="69" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%2069'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23477" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-6-1024x88.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-6-300x26.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-6-768x66.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-6-1536x131.png 1536w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-6.png 1895w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-6-1024x88.png" /><noscript><img loading="lazy" decoding="async" width="800" height="69" src="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-6-1024x88.png" class="attachment-large size-large wp-image-23477" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-6-1024x88.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-6-300x26.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-6-768x66.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-6-1536x131.png 1536w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-6.png 1895w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-68aa850 elementor-widget elementor-widget-text-editor" data-id="68aa850" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wenn Sie eine Partner-Ingetration-Plattform (BidCommerce, Mahanto, shopify, WooCommerce, Squarespace, WiX.com, WordPress oder Segment) verwenden und gleichzeitig dort ihre Kundenbezogene Daten (die von offline Conversions stammen) erfassen, können Sie die Plattformen direkt mit Facebook verknüpfen. Somit können Sie alle Conversions, die Sie auf Ihrer Plattform erfasst haben, auch bei Ihren Facebook Kampagnen zuordnen.</p> </div> </div> <div class="elementor-element elementor-element-cecff56 elementor-widget elementor-widget-image" data-id="cecff56" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="551" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20551'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23478" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-7-1024x705.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-7-300x207.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-7-768x529.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-7.png 1172w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-7-1024x705.png" /><noscript><img loading="lazy" decoding="async" width="800" height="551" src="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-7-1024x705.png" class="attachment-large size-large wp-image-23478" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-7-1024x705.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-7-300x207.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-7-768x529.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-7.png 1172w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-116851b elementor-widget elementor-widget-text-editor" data-id="116851b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Jede dieser angeführten Plattformen, stellt eine genaue Integrationsanleitung auf ihrer Website zur Verfügung.</p><p>Außerdem ist es möglich die Daten durch eine eigene API zu integrieren.</p><p>Die einfachste Option der offline Conversions Erfassung ist allerdings, Conversions von ihrer hochgeladenen Datenquelle abzulesen und mit Facebook zu verknüpfen.</p><p>Dafür müssen Sie zurück auf die Fläche „Datenquellen“ klicken, auf der rechten Seite die Option „Datenquelle hinzufügen“ auswählen und dann das Feld „Offline Event Set“ auswählen.</p> </div> </div> <div class="elementor-element elementor-element-dce272c elementor-widget elementor-widget-image" data-id="dce272c" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="69" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%2069'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23479" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-8-1024x88.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-8-300x26.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-8-768x66.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-8-1536x131.png 1536w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-8.png 1895w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-8-1024x88.png" /><noscript><img loading="lazy" decoding="async" width="800" height="69" src="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-8-1024x88.png" class="attachment-large size-large wp-image-23479" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-8-1024x88.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-8-300x26.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-8-768x66.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-8-1536x131.png 1536w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-8.png 1895w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-67fa7de elementor-widget elementor-widget-image" data-id="67fa7de" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="570" height="268" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20570%20268'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23480" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-9.png 570w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-9-300x141.png 300w" data-lazy-sizes="(max-width: 570px) 100vw, 570px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-9.png" /><noscript><img loading="lazy" decoding="async" width="570" height="268" src="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-9.png" class="attachment-large size-large wp-image-23480" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-9.png 570w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-9-300x141.png 300w" sizes="(max-width: 570px) 100vw, 570px" /></noscript> </div> </div> <div class="elementor-element elementor-element-c91276c elementor-widget elementor-widget-text-editor" data-id="c91276c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Der nächste Schritt, ist die Erstellung eines Namens für das Offline Event Set. Wählen Sie dafür einen Namen und eine prägnante Beschreibung und klicken Sie auf “Erstellen”.</p> </div> </div> <div class="elementor-element elementor-element-f4675ba elementor-widget elementor-widget-image" data-id="f4675ba" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="669" height="553" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20669%20553'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23481" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-10.png 669w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-10-300x248.png 300w" data-lazy-sizes="(max-width: 669px) 100vw, 669px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-10.png" /><noscript><img loading="lazy" decoding="async" width="669" height="553" src="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-10.png" class="attachment-large size-large wp-image-23481" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-10.png 669w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-10-300x248.png 300w" sizes="(max-width: 669px) 100vw, 669px" /></noscript> </div> </div> <div class="elementor-element elementor-element-2ec2f94 elementor-widget elementor-widget-text-editor" data-id="2ec2f94" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Danach wählen Sie die Werbekonten aus, für die Sie dieses Offline Conversions Set einrichten wollen. Gleichzeitig können Sie auch entscheiden, ob Sie automatisches Tracking verwenden wollen oder nicht.</p><blockquote><p>Automatisches Tracking ermöglicht die automatische Zuweisung der Conversions zu den einzelnen Kampagnen und Werbeanzeigen.</p></blockquote> </div> </div> <div class="elementor-element elementor-element-723e10b elementor-widget elementor-widget-image" data-id="723e10b" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="653" height="877" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20653%20877'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23482" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-11.png 653w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-11-223x300.png 223w" data-lazy-sizes="(max-width: 653px) 100vw, 653px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-11.png" /><noscript><img loading="lazy" decoding="async" width="653" height="877" src="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-11.png" class="attachment-large size-large wp-image-23482" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-11.png 653w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-11-223x300.png 223w" sizes="(max-width: 653px) 100vw, 653px" /></noscript> </div> </div> <div class="elementor-element elementor-element-ffb415f elementor-widget elementor-widget-text-editor" data-id="ffb415f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Nachdem Sie auf “weiter” geklickt haben, wird bereits das Offline Conversions Set eingerichtet und Sie müssen nur noch definieren, welche Personen (die auch Zugriff auf das Werbekonto haben) berechtigt sein sollen, die Daten in dieses Offline Event Set hochzuladen.</p> </div> </div> <div class="elementor-element elementor-element-9890497 elementor-widget elementor-widget-image" data-id="9890497" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="640" height="167" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20640%20167'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23483" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-12.png 640w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-12-300x78.png 300w" data-lazy-sizes="(max-width: 640px) 100vw, 640px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-12.png" /><noscript><img loading="lazy" decoding="async" width="640" height="167" src="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-12.png" class="attachment-large size-large wp-image-23483" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-12.png 640w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-12-300x78.png 300w" sizes="(max-width: 640px) 100vw, 640px" /></noscript> </div> </div> <div class="elementor-element elementor-element-a6420b4 elementor-widget elementor-widget-text-editor" data-id="a6420b4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Sie haben nun Ihr eigenes Offline Conversions Set eingerichtet und jetzt können Sie schon mit dem Hochladen Ihre Daten beginnen!</strong></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f7273ae elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f7273ae" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65634b5" data-id="65634b5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7a8e7dd elementor-widget elementor-widget-heading" data-id="7a8e7dd" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">2. Schritt: Daten in Offline Conversions Set hochladen </h3> </div> </div> <div class="elementor-element elementor-element-0552aa3 elementor-widget elementor-widget-text-editor" data-id="0552aa3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Dafür klicken Sie auf „Offline-Events hochladen“</p> </div> </div> <div class="elementor-element elementor-element-0ec483c elementor-widget elementor-widget-image" data-id="0ec483c" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="368" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20368'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23484" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-13-1024x471.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-13-300x138.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-13-768x353.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-13-1536x707.png 1536w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-13.png 1891w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-13-1024x471.png" /><noscript><img loading="lazy" decoding="async" width="800" height="368" src="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-13-1024x471.png" class="attachment-large size-large wp-image-23484" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-13-1024x471.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-13-300x138.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-13-768x353.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-13-1536x707.png 1536w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-13.png 1891w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-d65a44b elementor-widget elementor-widget-text-editor" data-id="d65a44b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Jetzt können Sie einfach Ihre CSV Datei hochladen und gleich danach werden Sie sehen können, welche Werbeanzeige, wann, welche Conversions herbeigeführt hat.</p> </div> </div> <div class="elementor-element elementor-element-05849c4 elementor-widget elementor-widget-image" data-id="05849c4" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="196" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20196'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23485" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-14-1024x251.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-14-300x74.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-14-768x188.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-14-1536x377.png 1536w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-14.png 1862w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-14-1024x251.png" /><noscript><img loading="lazy" decoding="async" width="800" height="196" src="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-14-1024x251.png" class="attachment-large size-large wp-image-23485" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-14-1024x251.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-14-300x74.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-14-768x188.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-14-1536x377.png 1536w, https://e-dialog.group/wp-content/uploads/2022/02/Offline-Conversions-auf-Facebook-14.png 1862w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-88212e5 elementor-widget elementor-widget-text-editor" data-id="88212e5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Sie können die genauen Daten mit den einzelnen Conversiontypen, Conversionwerten und Zeiten der Conversionsabschluss hochladen.</p><p><strong><a href="https://www.facebook.com/images/ads/signals/example_files/example_events_file.csv" target="_blank" rel="noopener">Hier</a> </strong>können Sie sehen wie so eine Datei aussehen könnte.</p><p>Es reicht aber, wenn Sie zumindest die E-Mail Adressen oder Telefonnummern von Ihren Kunden besitzen, um die einzelnen Conversions Ihren Kampagnen zuordnen zu können.</p><p>Durch die Abfrage der E-Mail Adressen, ergibt sich übrigens auch die Möglichkeit einen Newsletter zu verschicken , wodurch die Markenbindung gestärkt werden kann. Außerdem können Sie auf Basis von diesen E-Mail Adressen andere Zielgruppen auf Facebook erstellen. So genannte Lookalike Audiences – also Zielgruppen, die Ihren bestehenden Kunden am meisten ähneln.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7fd2a02 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7fd2a02" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63a730d" data-id="63a730d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3a13a89 elementor-widget elementor-widget-text-editor" data-id="3a13a89" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wenn Sie die Daten jetzt schon hochgeladen haben, werden Ihre Daten mit den Daten von der Facebook User verglichen. Somit kann Facebook genau feststellen, ob diese Personen (von denen Sie die Daten hochgeladen haben) wirklich Ihre Anzeigen gesehen haben.</p><p>Die rechtlichen Aspekte, haben wir <strong><a href="https://e-dialog.group/blog/sea/datenschutz-bei-customer-match-listen/">in diesem Beitrag </a></strong> besprochen, aber zusammenfassend „Ja, Sie dürfen es“.</p><p><strong>Gratulation, Sie können nun genau ablesen, welche Kampagne und Zielgruppe für Ihre Verkäufe verantwortlich war!</strong></p><p>Falls Sie noch mehr über Facebook Ads erfahren möchten, haben wir <a href="https://e-dialog.group/blog/sea/facebook-ads-fur-regionale-unternehmen_tipps/">hier</a> für Sie 5 Tipps für regionale Unternehmen zusammengestellt.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-b514b7b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b514b7b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-819867b" data-id="819867b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c02d83e elementor-widget elementor-widget-heading" data-id="c02d83e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Möchten Sie mit den sehr erfolgreichen Facebook Kampagnen starten? Wir helfen Ihnen unter <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> gerne weiter und freuen uns über Ihr E-Mail!</h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-wpr-lazyrender="1" class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/at/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div> <div data-wpr-lazyrender="1" class="mwd-blogPost flex more-topics space-top space-bottom"> <div class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-61613 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/blog/holistic-cross-channel-campaigns/wie-das-insourcing-von-adtech-losungen-ihr-unternehmen-starkt/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" 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