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</span> <span class="arrow">></span> <span class="category">UX, Testing & Personalisation</span> <span class="arrow">></span> <span class="child">3 Google Analytics Zielgruppen für Personalisierung & Remarketing</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/201807-3-Google-Analytics-Zielgruppen-1024x788.png" class="mwd-blogPost flex header rocket-lazyload" style=""><div class="container"><h1>3 Google Analytics Zielgruppen für Personalisierung & Remarketing</h1><p class="author">von Sabrina Plagge</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">08. März 2018</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 5</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Personalisierung durch festgelegte Zielgruppen aus Google Analytics ist eine sehr nützliche Maßnahme, um Ihre Website für Ihre User zu optimieren, was Ihnen letztendlich mehr Conversions bringt. Doch auch für das Remarketing ist diese Maßnahme Gold wert.</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">UX, Testing & Personalisation</div><p><p>Website Optimierung ist ein wichtiger Baustein für den Erfolg Ihres Digital Marketing. Wir zeigen Ihnen datengetriebene Ansätze zur Steigerung von Umsatz, Conversions und UX.</p> </p><a href="/daten-nutzen/#ux-testing-personalisation" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="26508" class="elementor elementor-26508" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-60753a1e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="60753a1e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1594d7a1" data-id="1594d7a1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-64fdac45 elementor-widget elementor-widget-heading" data-id="64fdac45" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Zusammenspiel für Personalisierung & Remarketing </h2> </div> </div> <div class="elementor-element elementor-element-39f9f3ef elementor-widget elementor-widget-text-editor" data-id="39f9f3ef" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Optimize 360</strong> (vormals Google Optimize 360) allein hat bereits <a href="https://e-dialog.group/conversion-optimierung/ab-testing-und-personalisierung-mit-google-optimize-360/" target="_blank" rel="noopener noreferrer">viele Stärken</a>.</p><p>Aber <strong>einzigartig</strong> macht dieses Testingtool die <strong>enge Verknüpfung mit Analytics 360 </strong>(vormals Google Analytics 360), wodurch ein unvergleichliches Zusammenspiel von <strong>Webanalyse</strong> (Analytics), <strong>Testing/ Personalisierung</strong> (Optimize) und auch dem <strong>Remarketing</strong> (mit der Google Marketing Platform (vormals DoubleClick) und Google Ads (vormals Google AdWords)) möglich ist.</p><p>Das nützt nicht nur Ihrer Testing- und Personalisierungs-Kultur, sondern gibt Ihnen die Gelegenheit Ihre <strong>Marketingkampagnen in der gesamten Leistung zu bewerten</strong>.</p><p>Durch Analytics 360 stehen Ihnen dafür viele Extras zur Verfügung:</p><ul style="margin-bottom: 20px; list-style-type: none;"><li style="line-height: 50px;"><img width="600" height="555" decoding="async" style="width: 50px; height: auto;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20555'%3E%3C/svg%3E" alt="gruenes Icon Parameter, Rahmen mit Linien und Punkten auf den Linien an verschiedenen Stellen" data-lazy-src="https://e-dialog.group/wp-content/uploads/Icon-Dimension.png" /><noscript><img width="600" height="555" decoding="async" style="width: 50px; height: auto;" src="https://e-dialog.group/wp-content/uploads/Icon-Dimension.png" alt="gruenes Icon Parameter, Rahmen mit Linien und Punkten auf den Linien an verschiedenen Stellen" /></noscript><span style="vertical-align: middle; line-height: 50px; margin-left: 10px;">Dimensionen</span></li><li style="line-height: 50px;"><img width="278" height="257" decoding="async" style="float: left; width: 50px; height: auto;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20278%20257'%3E%3C/svg%3E" alt="hellgruenes Icon UTM Parameter, Kreis mit kleinen Flaechen auf Linien" data-lazy-src="https://e-dialog.group/wp-content/uploads/Icon-Ziele.png" /><noscript><img width="278" height="257" decoding="async" style="float: left; width: 50px; height: auto;" src="https://e-dialog.group/wp-content/uploads/Icon-Ziele.png" alt="hellgruenes Icon UTM Parameter, Kreis mit kleinen Flaechen auf Linien" /></noscript><span style="vertical-align: middle; margin-left: 10px;">Ziele</span></li><li style="line-height: 50px;"><img width="278" height="257" decoding="async" style="float: left; width: 50px; height: auto;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20278%20257'%3E%3C/svg%3E" alt="blaues Icon fuer Dimension, Bildschirm mit Pfeilen" data-lazy-src="https://e-dialog.group/wp-content/uploads/Icon-benutzerdefinierteDimension.png" /><noscript><img width="278" height="257" decoding="async" style="float: left; width: 50px; height: auto;" src="https://e-dialog.group/wp-content/uploads/Icon-benutzerdefinierteDimension.png" alt="blaues Icon fuer Dimension, Bildschirm mit Pfeilen" /></noscript><span style="vertical-align: middle; line-height: 46px; margin-left: 10px;">Benutzerdefinierte Dimensionen</span></li><li style="line-height: 50px;"><img width="278" height="257" decoding="async" style="float: left; width: 50px; height: auto;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20278%20257'%3E%3C/svg%3E" alt="Icon Ereignis ist wie ein Kalenderblatt gestaltet" data-lazy-src="https://e-dialog.group/wp-content/uploads/Icon-Metriken.png" /><noscript><img width="278" height="257" decoding="async" style="float: left; width: 50px; height: auto;" src="https://e-dialog.group/wp-content/uploads/Icon-Metriken.png" alt="Icon Ereignis ist wie ein Kalenderblatt gestaltet" /></noscript><span style="vertical-align: middle; line-height: 46px; margin-left: 10px;">Metriken</span></li></ul> </div> </div> <div class="elementor-element elementor-element-f8336a3 elementor-widget elementor-widget-heading" data-id="f8336a3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Wie können die Vorteile von diesem Zusammenspiel genutzt werden? </h3> </div> </div> <div class="elementor-element elementor-element-cdc8a71 elementor-widget elementor-widget-text-editor" data-id="cdc8a71" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Es ist immer <strong>beeindruckend</strong> zu hören, was sich durch das <strong>Zusammenwirken</strong> der Tools in der <a href="https://e-dialog.group/blog/news/google-marketing-platform-gmp-alle-neuerungen-vorteile-fur-marketer/">Google Marketing Platform</a> (vormals <strong>Google Analytics 360 Suite</strong> sowie DoubleClick und Google Adwords) alles für Möglichkeiten ergeben.<br />Doch wie wendet man diese Funktionen nun eigentlich an? Wie kann wirklich ein <strong>Nutzen</strong> daraus gezogen werden?</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-56bfbf1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="56bfbf1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8fcc300" data-id="8fcc300" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b02440d elementor-widget elementor-widget-heading" data-id="b02440d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">3 Cases und ein konkretes Beispiel </h2> </div> </div> <div class="elementor-element elementor-element-28219c2 elementor-widget elementor-widget-text-editor" data-id="28219c2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wir haben für Sie <strong>3 Cases</strong> und ein <strong>konkretes Beispiel</strong> zusammengestellt, um aufzuzeigen wie Sie <strong>Zielgruppen in Analytics 360</strong> definieren und diese für die Personalisierung in Optimize 360 genutzt werden können.</p> </div> </div> <div class="elementor-element elementor-element-e03624b elementor-widget elementor-widget-heading" data-id="e03624b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Kurze Einführung - Was ist eine Zielgruppe?</h3> </div> </div> <div class="elementor-element elementor-element-76b71c2 elementor-widget elementor-widget-text-editor" data-id="76b71c2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Als Zielgruppe definiert man eine Gruppe von Personen, die ein Unternehmen mit seinen Marketingmaßnahmen erreichen will.<br />Sie werden nach demografischen, sozioökonomischen und psychografischen Daten sowie ihrem Kaufverhalten definiert.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5c0e9d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5c0e9d9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68b6e1e" data-id="68b6e1e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-cfe8d9f elementor-widget elementor-widget-heading" data-id="cfe8d9f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Zielgruppe 1 - Premiumkunden </h2> </div> </div> <div class="elementor-element elementor-element-0687df4 elementor-widget elementor-widget-text-editor" data-id="0687df4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Kunden, die bereits mehr als 3x eine Transaktion durchgeführt haben, sollen beim nächsten Besuch der Website ein besonderes Angebot bekommen.</p><p>Um eine Zielgruppe verwenden zu können, müssen Sie dafür in Analytics ein <strong>Segment</strong> erstellen.</p><p><br /><strong>Achtung!</strong> Benennen Sie das Segment eindeutig (“Premiumkunden, Transaktionen > 3”), damit Sie es später eindeutig identifizieren können und speichern Sie es dann. Auf diese Weise sollten Sie auch bei den nachfolgenden Zielgruppen vorgehen.</p> </div> </div> <div class="elementor-element elementor-element-f20bfaa elementor-widget elementor-widget-image" data-id="f20bfaa" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="335" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20335'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23414" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Premiumkunden.png 920w, https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Premiumkunden-300x126.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Premiumkunden-768x321.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Premiumkunden.png" /><noscript><img fetchpriority="high" decoding="async" width="800" height="335" src="https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Premiumkunden.png" class="attachment-large size-large wp-image-23414" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Premiumkunden.png 920w, https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Premiumkunden-300x126.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Premiumkunden-768x321.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-17b68a8 elementor-widget elementor-widget-heading" data-id="17b68a8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Beispiel für Personalisierung</h3> </div> </div> <div class="elementor-element elementor-element-3e5d6b7 elementor-widget elementor-widget-text-editor" data-id="3e5d6b7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Oft werden Kunden mit Neukunden-Angeboten gelockt und die <strong>Stammkunden vernachlässigt</strong>. Zeigt man auch diesen Kunden, dass man sie wertschätzt, so erreicht man nicht nur eine <strong>engere Kundenbindung</strong>, sondern oft auch <strong>Weiterempfehlungen</strong> dieser Kunden an potentielle Neukunden.</p> </div> </div> <div class="elementor-element elementor-element-0278c71 elementor-widget elementor-widget-image" data-id="0278c71" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img decoding="async" width="800" height="452" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20452'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23415" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Variante-Premiumkunden-ohneText-1024x578.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Variante-Premiumkunden-ohneText-300x169.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Variante-Premiumkunden-ohneText-768x434.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Variante-Premiumkunden-ohneText.png 1330w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Variante-Premiumkunden-ohneText-1024x578.png" /><noscript><img decoding="async" width="800" height="452" src="https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Variante-Premiumkunden-ohneText-1024x578.png" class="attachment-large size-large wp-image-23415" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Variante-Premiumkunden-ohneText-1024x578.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Variante-Premiumkunden-ohneText-300x169.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Variante-Premiumkunden-ohneText-768x434.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Variante-Premiumkunden-ohneText.png 1330w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Der Kunde bekommt eine personalisierte Aufmerksamkeit, die für eine erneute Kundenbindung sorgt.</figcaption> </figure> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a159067 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a159067" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94dfec0" data-id="94dfec0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-68524cb elementor-widget elementor-widget-heading" data-id="68524cb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Zielgruppe 2 - Download eines Whitepaper </h2> </div> </div> <div class="elementor-element elementor-element-212ac3b elementor-widget elementor-widget-text-editor" data-id="212ac3b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Ein User hat ein Whitepaper heruntergeladen. Um ihm den bestmöglichen Service zu bieten, zeigen wir ihm dann eine nachfolgende Leistung und/oder Informationen an.</p> </div> </div> <div class="elementor-element elementor-element-0bf51f8 elementor-widget elementor-widget-image" data-id="0bf51f8" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img decoding="async" width="800" height="334" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20334'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23416" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-DownloadWhitepaper.png 912w, https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-DownloadWhitepaper-300x125.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-DownloadWhitepaper-768x321.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-DownloadWhitepaper.png" /><noscript><img loading="lazy" decoding="async" width="800" height="334" src="https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-DownloadWhitepaper.png" class="attachment-large size-large wp-image-23416" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-DownloadWhitepaper.png 912w, https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-DownloadWhitepaper-300x125.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-DownloadWhitepaper-768x321.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Hier muss beachtet werden: Wenn man für dieses Segment "download" als Bedingung verwenden möchte, so muss das vorher auch als Event erfasst sein.</figcaption> </figure> </div> </div> <div class="elementor-element elementor-element-4d11bb9 elementor-widget elementor-widget-text-editor" data-id="4d11bb9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Hier muss beachtet werden: Wenn man für dieses <strong>Segment</strong> “download” als Bedingung verwenden möchte, so muss das vorher auch <strong>als Event erfasst</strong> sein.</p> </div> </div> <div class="elementor-element elementor-element-8011a21 elementor-widget elementor-widget-heading" data-id="8011a21" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Beispiel für Onsite Personalisierung</h3> </div> </div> <div class="elementor-element elementor-element-0ca51b8 elementor-widget elementor-widget-text-editor" data-id="0ca51b8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Hat ein User bereits einen Download eines bestimmten Whitepapers durchgeführt, so haben Sie eine <strong>wichtige Information erhalten</strong>.<br />Sie wissen <strong>wofür sich der User interessiert</strong> und können ihn mit weiteren Informationen zu diesem Thema oder ähnlichen Themen binden. Auch Leistungen, die Sie zu diesem Themengebiet anbieten, könnten diesen User interessieren und sollten ihm daher nicht entgehen.</p> </div> </div> <div class="elementor-element elementor-element-99e5d06 elementor-widget elementor-widget-image" data-id="99e5d06" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="615" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20615'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23417" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Download-Remarketing-ohneText.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Download-Remarketing-ohneText-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Download-Remarketing-ohneText-768x590.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Download-Remarketing-ohneText.png" /><noscript><img loading="lazy" decoding="async" width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Download-Remarketing-ohneText.png" class="attachment-large size-large wp-image-23417" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Download-Remarketing-ohneText.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Download-Remarketing-ohneText-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Download-Remarketing-ohneText-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-26ae51f elementor-widget elementor-widget-text-editor" data-id="26ae51f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Durch den Download des Whitepapers fällt der User in die gewünschte Zielgruppe. In Optimize 360 wird dadurch festgelegt, dass dieser User die Anzeige des Whitepapers nicht mehr ausgespielt bekommt.</p><p>Statt dem Whitepaper bekommt der User nun Anzeigen ausgespielt, die themenverwandt sind und ihn daher auch interessieren könnten.</p> </div> </div> <div class="elementor-element elementor-element-f56bfe8 elementor-widget elementor-widget-heading" data-id="f56bfe8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Beispiel für Google Ads Kampagne</h3> </div> </div> <div class="elementor-element elementor-element-fcbaa2f elementor-widget elementor-widget-text-editor" data-id="fcbaa2f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Mit unseren Zielgruppen kann man jedoch nicht nur Display-Remarketing Kampagnen erstellen, sondern diese auch für Google Ads-Remarketing Kampagnen nutzen.</p> </div> </div> <div class="elementor-element elementor-element-303be7d elementor-widget elementor-widget-image" data-id="303be7d" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="618" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20618'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23418" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Variante-Download-Whitepaper-Adwords-ohneText.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Variante-Download-Whitepaper-Adwords-ohneText-300x232.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Variante-Download-Whitepaper-Adwords-ohneText-768x593.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Variante-Download-Whitepaper-Adwords-ohneText.png" /><noscript><img loading="lazy" decoding="async" width="800" height="618" src="https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Variante-Download-Whitepaper-Adwords-ohneText.png" class="attachment-large size-large wp-image-23418" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Variante-Download-Whitepaper-Adwords-ohneText.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Variante-Download-Whitepaper-Adwords-ohneText-300x232.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Variante-Download-Whitepaper-Adwords-ohneText-768x593.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-6465535 elementor-widget elementor-widget-text-editor" data-id="6465535" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Nach dem Download bekommt der User bei der nächsten Suche in Google Search eine passende Adwords Anzeige zu diesem Thema (Whitepaper: Testing Tools → Anzeige: A/B-Testing).<br />Man kann sich in der Anzeige auch direkt auf das Whitepaper beziehen (Bsp. unten: “…vom Autor unseres beliebten Whitepapers zum Thema Testing Tools!”)</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-cb26a83 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cb26a83" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d818a94" data-id="d818a94" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1cd26a1 elementor-widget elementor-widget-heading" data-id="1cd26a1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Zielgruppe 3 - Warenkorbabbrecher </h2> </div> </div> <div class="elementor-element elementor-element-ab908ed elementor-widget elementor-widget-text-editor" data-id="ab908ed" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Diese User wollen wir beim <strong>Remarketing</strong> mit den Produkten erreichen, die sie bereits im Warenkorb hatten, den <strong>Kauf aber nicht abgeschlossen</strong> haben.</p> </div> </div> <div class="elementor-element elementor-element-6ddb55c elementor-widget elementor-widget-image" data-id="6ddb55c" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="239" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20239'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23419" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Warenkorbabbrecher-erweitert.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Warenkorbabbrecher-erweitert-300x90.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Warenkorbabbrecher-erweitert-768x230.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Warenkorbabbrecher-erweitert.png" /><noscript><img loading="lazy" decoding="async" width="800" height="239" src="https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Warenkorbabbrecher-erweitert.png" class="attachment-large size-large wp-image-23419" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Warenkorbabbrecher-erweitert.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Warenkorbabbrecher-erweitert-300x90.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Warenkorbabbrecher-erweitert-768x230.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-1b4c0d0 elementor-widget elementor-widget-heading" data-id="1b4c0d0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Beispiel für Remarketing mit Display Werbung</h3> </div> </div> <div class="elementor-element elementor-element-29d5fe1 elementor-widget elementor-widget-text-editor" data-id="29d5fe1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Der User hatte diese beiden Produkte in seinem Warenkorb liegen und hat dann die Seite verlassen.</p> </div> </div> <div class="elementor-element elementor-element-a573afb elementor-widget elementor-widget-image" data-id="a573afb" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="730" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20730'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23420" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Varianten-Warenkorbabbrecher-ohneText-1024x934.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Varianten-Warenkorbabbrecher-ohneText-300x274.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Varianten-Warenkorbabbrecher-ohneText-768x700.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Varianten-Warenkorbabbrecher-ohneText-1536x1401.png 1536w, https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Varianten-Warenkorbabbrecher-ohneText.png 1543w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Varianten-Warenkorbabbrecher-ohneText-1024x934.png" /><noscript><img loading="lazy" decoding="async" width="800" height="730" src="https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Varianten-Warenkorbabbrecher-ohneText-1024x934.png" class="attachment-large size-large wp-image-23420" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Varianten-Warenkorbabbrecher-ohneText-1024x934.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Varianten-Warenkorbabbrecher-ohneText-300x274.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Varianten-Warenkorbabbrecher-ohneText-768x700.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Varianten-Warenkorbabbrecher-ohneText-1536x1401.png 1536w, https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Varianten-Warenkorbabbrecher-ohneText.png 1543w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-277c8be elementor-widget elementor-widget-text-editor" data-id="277c8be" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Das Produkt “Zelt-Set”, dass der User im Warenkorb hatte, erscheint nun beim nächsten Besuch einer Website als Banner.</p><p>Selbstverständlich muss das Produkt nicht als Angebot erscheinen. Sie können die <strong>Awareness</strong> ebenso mit anderen Methoden, wie z. Bsp. <strong>Verknappung</strong> (“Jetzt noch sichern..”) erreichen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5d520c9b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5d520c9b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c8ec5ed" data-id="1c8ec5ed" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-260b40b elementor-widget elementor-widget-heading" data-id="260b40b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Konkretes Beispiel: Kauf eines Smartphones</h2> </div> </div> <div class="elementor-element elementor-element-107a553b elementor-widget elementor-widget-text-editor" data-id="107a553b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wir möchten die User erreichen, die ein Smartphone in den Warenkorb gelegt, jedoch nicht gekauft haben.</p> </div> </div> <div class="elementor-element elementor-element-490baa7 elementor-widget elementor-widget-image" data-id="490baa7" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="454" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20454'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23421" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Spezialfall.png 807w, https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Spezialfall-300x170.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Spezialfall-768x436.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Spezialfall.png" /><noscript><img loading="lazy" decoding="async" width="800" height="454" src="https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Spezialfall.png" class="attachment-large size-large wp-image-23421" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Spezialfall.png 807w, https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Spezialfall-300x170.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Spezialfall-768x436.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-66f80ad elementor-widget elementor-widget-heading" data-id="66f80ad" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Beispiel für Personalisierung</h3> </div> </div> <div class="elementor-element elementor-element-b61e178 elementor-widget elementor-widget-text-editor" data-id="b61e178" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wenn ein User ein Smartphone schon im Warenkorb hatte, so ist sein <strong>Interesse bereits sehr groß</strong>. Indem Sie dem User dieses Smartphone wieder <strong>ins Gedächtnis rufen</strong> und das <strong>Kaufverlangen noch steigern</strong>, erhöhen Sie die Möglichkeit eines Kauf-Abschlusses um ein Vielfaches.</p> </div> </div> <div class="elementor-element elementor-element-bf9ba2e elementor-widget elementor-widget-image" data-id="bf9ba2e" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="712" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20712'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23422" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Variante-Spezialfall-ohneText-1024x911.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Variante-Spezialfall-ohneText-300x267.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Variante-Spezialfall-ohneText-768x683.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Variante-Spezialfall-ohneText-1536x1367.png 1536w, https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Variante-Spezialfall-ohneText.png 1581w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Variante-Spezialfall-ohneText-1024x911.png" /><noscript><img loading="lazy" decoding="async" width="800" height="712" src="https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Variante-Spezialfall-ohneText-1024x911.png" class="attachment-large size-large wp-image-23422" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Variante-Spezialfall-ohneText-1024x911.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Variante-Spezialfall-ohneText-300x267.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Variante-Spezialfall-ohneText-768x683.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Variante-Spezialfall-ohneText-1536x1367.png 1536w, https://e-dialog.group/wp-content/uploads/2022/02/Bsp-Variante-Spezialfall-ohneText.png 1581w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-5445fbe elementor-widget elementor-widget-text-editor" data-id="5445fbe" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Das Smartphone, welches der User im Warenkorb hatte, erscheint beim nächsten Besuch als Highlight gleich auf der Einstiegsseite.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-77b7706 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="77b7706" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ac8b56" data-id="0ac8b56" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-34cd5e9 elementor-widget elementor-widget-heading" data-id="34cd5e9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Analytics 360 Zielgruppen in Optimize 360 integrieren</h2> </div> </div> <div class="elementor-element elementor-element-295cb22 elementor-widget elementor-widget-text-editor" data-id="295cb22" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wie bereits erwähnt, ist diese Funktion nur bei Optimize 360 verfügbar. Bei der kostenlosen Variante wird die Option nur ausgegraut angezeigt:</p> </div> </div> <div class="elementor-element elementor-element-00265db elementor-widget elementor-widget-image" data-id="00265db" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="721" height="253" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20721%20253'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23423" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Optimize-kein-Analytics360.png 721w, https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Optimize-kein-Analytics360-300x105.png 300w" data-lazy-sizes="(max-width: 721px) 100vw, 721px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Optimize-kein-Analytics360.png" /><noscript><img loading="lazy" decoding="async" width="721" height="253" src="https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Optimize-kein-Analytics360.png" class="attachment-large size-large wp-image-23423" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Optimize-kein-Analytics360.png 721w, https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Optimize-kein-Analytics360-300x105.png 300w" sizes="(max-width: 721px) 100vw, 721px" /></noscript> </div> </div> <div class="elementor-element elementor-element-8eb7307 elementor-widget elementor-widget-text-editor" data-id="8eb7307" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Bei Optimize 360 ist diese Funktion bei dem Klick auf <strong>“Regel”</strong> verfügbar. Diese legen Sie bei der Konfiguration unter <strong>“Ausrichtung”</strong> fest.</p> </div> </div> <div class="elementor-element elementor-element-e307131 elementor-widget elementor-widget-image" data-id="e307131" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="339" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20339'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23424" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Optimize-Anlegen-Regel.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Optimize-Anlegen-Regel-300x127.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Optimize-Anlegen-Regel-768x326.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Optimize-Anlegen-Regel.png" /><noscript><img loading="lazy" decoding="async" width="800" height="339" src="https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Optimize-Anlegen-Regel.png" class="attachment-large size-large wp-image-23424" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Optimize-Anlegen-Regel.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Optimize-Anlegen-Regel-300x127.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Optimize-Anlegen-Regel-768x326.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-3c0f419 elementor-widget elementor-widget-text-editor" data-id="3c0f419" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Unter <strong>Analytics-Zielgruppen</strong> legen Sie dann Ihre gewünschte Zielgruppe an.</p> </div> </div> <div class="elementor-element elementor-element-7421f4b elementor-widget elementor-widget-image" data-id="7421f4b" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="400" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20400'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23425" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Optimize-AnalyticsZielgruppeAnlegen2.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Optimize-AnalyticsZielgruppeAnlegen2-300x150.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Optimize-AnalyticsZielgruppeAnlegen2-768x384.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Optimize-AnalyticsZielgruppeAnlegen2.png" /><noscript><img loading="lazy" decoding="async" width="800" height="400" src="https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Optimize-AnalyticsZielgruppeAnlegen2.png" class="attachment-large size-large wp-image-23425" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Optimize-AnalyticsZielgruppeAnlegen2.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Optimize-AnalyticsZielgruppeAnlegen2-300x150.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Optimize-AnalyticsZielgruppeAnlegen2-768x384.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-475c7d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="475c7d2" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4a5d49" data-id="e4a5d49" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2afa27b elementor-widget elementor-widget-heading" data-id="2afa27b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Fazit</h3> </div> </div> <div class="elementor-element elementor-element-8b3c972 elementor-widget elementor-widget-text-editor" data-id="8b3c972" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Durch das <strong>Verwenden von Zielgruppen für die Personalisierung</strong> können Sie für Ihre Conversion Rate sowie den Kampagnen für Display-Remarketing und Google Ads-Remarketing sehr <strong>viel erreichen</strong>.<br />Und <strong>Personalisierung</strong> ist eine Maßnahme, auf die es nicht erst in Zukunft ankommt, sondern die bereits jetzt schon <strong>immens wichtig</strong> ist. Vorreiter wie Amazon perfektionieren diesen Prozess bereits bis ins Detail. Aber natürlich ist auch klein anfangen möglich – das Wichtigste ist: ANFANGEN!</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f532153 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f532153" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fb6616" data-id="1fb6616" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-29cbb16 elementor-widget elementor-widget-text-editor" data-id="29cbb16" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Falls Sie noch nicht beim Perfektionieren sind, sondern erst <strong>in dieses Themengebiet einsteigen</strong> oder bereits dabei sind aber eine <strong>neue Ebene erreichen</strong> wollen, stehen wir gern für Ihre Anfragen zur Verfügung.<br />Testing und Personalisierung sind Prozesse, die nicht sofort auf höchster Ebene ausgeführt werden können. </p> </div> </div> <div class="elementor-element elementor-element-1f04d36 elementor-widget elementor-widget-heading" data-id="1f04d36" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Wir begleiten Sie jedoch sehr gern auf dem Weg dahin. Kontaktieren Sie uns unter: <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> </h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/at/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div> <div class="mwd-blogPost flex more-topics space-top space-bottom"> <div class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-45678 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/blog/ux-testing-personalisation/google-optimize-sunset-was-soll-ich-jetzt-tun/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" 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