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ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3c2ad6ef elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="3c2ad6ef" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2f81befc" data-id="2f81befc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-21a1ed7 elementor-widget elementor-widget-heading" data-id="21a1ed7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h1 class="elementor-heading-title elementor-size-default">Google Analytics-Audit auf Personenbezug gemäß DSGVO</h1> </div> </div> <div class="elementor-element elementor-element-4e5f77cf elementor-widget elementor-widget-text-editor" data-id="4e5f77cf" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <p>Am 25.Mai 2018 trat die neue EU-Datenschutz-Grundverordnung (DSGVO) in Kraft. <strong>Sind Sie bereit?</strong></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-32abdc73 elementor-hidden-mobile" data-id="32abdc73" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-68aafe10 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="68aafe10" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bc78a8" data-id="1bc78a8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-65d57398 elementor-widget elementor-widget-text-editor" data-id="65d57398" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Ein wesentlicher Punkt ist der <strong>Schutz personenbezogener Daten</strong>. Für Google Analytics-Anwender ist dies im Grunde genommen nichts Neues, da Google die Erfassung personenbezogener Daten (Personal Identifiable Information laut Terms of Service) strikt untersagt. Geändert hat sich vor allem die Wahrnehmung, da bei Verstoß gegen die DSGVO empfindliche Strafen drohen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-aceea1b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="aceea1b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c3ac1f" data-id="8c3ac1f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c7cac3c elementor-widget elementor-widget-heading" data-id="c7cac3c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Typische Fehlerquellen </h2> </div> </div> <div class="elementor-element elementor-element-5e06ae2 elementor-widget elementor-widget-text-editor" data-id="5e06ae2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Oftmals werden personenbezogene Daten unbewusst an Google Analytics gesendet. Typische Fehlerquellen sind Formulare, Logins und Bestätigungs-Links aus E-Mails. Über <strong>URL-Parameter</strong> können Daten einlaufen, die einen Personenbezug aufweisen. Hier ist ein Blick in den Seitenbericht von Google Analytics unabdingbar.</p><p>Weiters sollten in den Kampagnen-Berichten die Werte der eingelaufenen <strong>UTM-Parameter</strong> überprüft werden. Zudem müssen benutzerdefinierte <strong>Dimensionen</strong> und <strong>Ereignisse</strong> dahingehend untersucht werden, ob Sie einen Personenbezug aufweisen. Außerdem gilt es zu prüfen, ob <strong>IPs</strong> anonymisiert und <strong>User IDs</strong> gehasht werden.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-718a04b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="718a04b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ff6ab3" data-id="9ff6ab3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-368839b elementor-widget elementor-widget-heading" data-id="368839b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Google Analytics-Prüfung auf Personenbezug</h2> </div> </div> <div class="elementor-element elementor-element-06f94b5 elementor-widget elementor-widget-text-editor" data-id="06f94b5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>e-dialog bietet ab sofort die Prüfung einer Google Analytics-Datenansicht auf personenbezogene Daten an.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1836e98e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1836e98e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3512fb" data-id="b3512fb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-14f6b4cc elementor-widget elementor-widget-heading" data-id="14f6b4cc" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Was prüfen wir?</h3> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-1b7c5fa elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1b7c5fa" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-141d49e" data-id="141d49e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-68a4e2f elementor-widget elementor-widget-image" data-id="68a4e2f" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="600" height="555" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20555'%3E%3C/svg%3E" class="attachment-large size-large wp-image-32178" alt="Icon-Parameter-gelb" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/Icon-Parameter-gelb.png 600w, https://e-dialog.group/wp-content/uploads/2022/03/Icon-Parameter-gelb-300x278.png 300w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/Icon-Parameter-gelb.png" /><noscript><img fetchpriority="high" decoding="async" width="600" height="555" src="https://e-dialog.group/wp-content/uploads/2022/03/Icon-Parameter-gelb.png" class="attachment-large size-large wp-image-32178" alt="Icon-Parameter-gelb" srcset="https://e-dialog.group/wp-content/uploads/2022/03/Icon-Parameter-gelb.png 600w, https://e-dialog.group/wp-content/uploads/2022/03/Icon-Parameter-gelb-300x278.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> </div> </div> <div class="elementor-element elementor-element-e9f40d elementor-widget elementor-widget-text-editor" data-id="e9f40d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: center;">URL-Parameter im Seiten-Bericht</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-e30c852" data-id="e30c852" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e67ea63 elementor-widget elementor-widget-image" data-id="e67ea63" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="600" height="555" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20555'%3E%3C/svg%3E" class="attachment-large size-large wp-image-32175" alt="Icon-Utm-Parameter-gruen" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/Icon-Utm-Parameter-gruen.png 600w, https://e-dialog.group/wp-content/uploads/2022/03/Icon-Utm-Parameter-gruen-300x278.png 300w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/Icon-Utm-Parameter-gruen.png" /><noscript><img loading="lazy" decoding="async" width="600" height="555" src="https://e-dialog.group/wp-content/uploads/2022/03/Icon-Utm-Parameter-gruen.png" class="attachment-large size-large wp-image-32175" alt="Icon-Utm-Parameter-gruen" srcset="https://e-dialog.group/wp-content/uploads/2022/03/Icon-Utm-Parameter-gruen.png 600w, https://e-dialog.group/wp-content/uploads/2022/03/Icon-Utm-Parameter-gruen-300x278.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> </div> </div> <div class="elementor-element elementor-element-9822933 elementor-widget elementor-widget-text-editor" data-id="9822933" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: center;">UTM-Parameter im Kampagnen-Bericht</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-74dc0be" data-id="74dc0be" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8c58df7 elementor-widget elementor-widget-image" data-id="8c58df7" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="600" height="555" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20555'%3E%3C/svg%3E" class="attachment-large size-large wp-image-32171" alt="Icon-Dimension" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/Icon-Dimension.png 600w, https://e-dialog.group/wp-content/uploads/2022/03/Icon-Dimension-300x278.png 300w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/Icon-Dimension.png" /><noscript><img loading="lazy" decoding="async" width="600" height="555" src="https://e-dialog.group/wp-content/uploads/2022/03/Icon-Dimension.png" class="attachment-large size-large wp-image-32171" alt="Icon-Dimension" srcset="https://e-dialog.group/wp-content/uploads/2022/03/Icon-Dimension.png 600w, https://e-dialog.group/wp-content/uploads/2022/03/Icon-Dimension-300x278.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> </div> </div> <div class="elementor-element elementor-element-938df6d elementor-widget elementor-widget-text-editor" data-id="938df6d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: center;">Benutzerdefinierte Dimensionen</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-5a83959" data-id="5a83959" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ce3a492 elementor-widget elementor-widget-image" data-id="ce3a492" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="600" height="555" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20555'%3E%3C/svg%3E" class="attachment-large size-large wp-image-32168" alt="Icon-Ereignisse" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/Icon-Ereignisse.png 600w, https://e-dialog.group/wp-content/uploads/2022/03/Icon-Ereignisse-300x278.png 300w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/Icon-Ereignisse.png" /><noscript><img loading="lazy" decoding="async" width="600" height="555" src="https://e-dialog.group/wp-content/uploads/2022/03/Icon-Ereignisse.png" class="attachment-large size-large wp-image-32168" alt="Icon-Ereignisse" srcset="https://e-dialog.group/wp-content/uploads/2022/03/Icon-Ereignisse.png 600w, https://e-dialog.group/wp-content/uploads/2022/03/Icon-Ereignisse-300x278.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> </div> </div> <div class="elementor-element elementor-element-c6317ea elementor-widget elementor-widget-text-editor" data-id="c6317ea" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: center;">Ereignisse</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-4c88ae5" data-id="4c88ae5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2d374a2 elementor-widget elementor-widget-image" data-id="2d374a2" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="600" height="555" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20555'%3E%3C/svg%3E" class="attachment-large size-large wp-image-32165" alt="Icon-User-ID" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/Icon-User-ID.png 600w, https://e-dialog.group/wp-content/uploads/2022/03/Icon-User-ID-300x278.png 300w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/Icon-User-ID.png" /><noscript><img loading="lazy" decoding="async" width="600" height="555" src="https://e-dialog.group/wp-content/uploads/2022/03/Icon-User-ID.png" class="attachment-large size-large wp-image-32165" alt="Icon-User-ID" srcset="https://e-dialog.group/wp-content/uploads/2022/03/Icon-User-ID.png 600w, https://e-dialog.group/wp-content/uploads/2022/03/Icon-User-ID-300x278.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> </div> </div> <div class="elementor-element elementor-element-900eb9e elementor-widget elementor-widget-text-editor" data-id="900eb9e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: center;">User-IDs</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-aff926a" data-id="aff926a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-51e7c53 elementor-widget elementor-widget-image" data-id="51e7c53" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="600" height="555" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20555'%3E%3C/svg%3E" class="attachment-large size-large wp-image-32162" alt="Icon-IP-Adresse" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/Icon-IP-Adresse.png 600w, https://e-dialog.group/wp-content/uploads/2022/03/Icon-IP-Adresse-300x278.png 300w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/Icon-IP-Adresse.png" /><noscript><img loading="lazy" decoding="async" width="600" height="555" src="https://e-dialog.group/wp-content/uploads/2022/03/Icon-IP-Adresse.png" class="attachment-large size-large wp-image-32162" alt="Icon-IP-Adresse" srcset="https://e-dialog.group/wp-content/uploads/2022/03/Icon-IP-Adresse.png 600w, https://e-dialog.group/wp-content/uploads/2022/03/Icon-IP-Adresse-300x278.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> </div> </div> <div class="elementor-element elementor-element-16cd8bd elementor-widget elementor-widget-text-editor" data-id="16cd8bd" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: center;">IP-Adresse</p> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-ebb71ca elementor-widget elementor-widget-text-editor" data-id="ebb71ca" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Weitere Fehlerquellen können in einem individuellen Gespräch identifiziert werden. Die Prüfung beschränkt sich auf <strong>Google Analytics</strong>. Optional bieten wir BigQuery-Nutzern die Prüfung erfasster Verweis-URLs auf URL-Parameter an.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7c8b6d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7c8b6d5" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c6d70e" data-id="4c6d70e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f689ad8 elementor-widget elementor-widget-heading" data-id="f689ad8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Ebenfalls in der Prüfung enthalten</h3> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-a98fa82 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a98fa82" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-99e99f8" data-id="99e99f8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1f0a6e5 elementor-widget elementor-widget-image" data-id="1f0a6e5" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="278" height="257" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20278%20257'%3E%3C/svg%3E" class="attachment-large size-large wp-image-32159" alt="Icon-Nutzerverwaltung-gruen" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/Icon-Nutzerverwaltung-gruen.png" /><noscript><img loading="lazy" decoding="async" width="278" height="257" src="https://e-dialog.group/wp-content/uploads/2022/03/Icon-Nutzerverwaltung-gruen.png" class="attachment-large size-large wp-image-32159" alt="Icon-Nutzerverwaltung-gruen" /></noscript> </div> </div> <div class="elementor-element elementor-element-a50a624 elementor-widget elementor-widget-text-editor" data-id="a50a624" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: center;">Prüfung Nutzerverwaltung</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-8b50406" data-id="8b50406" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-57cd654" data-id="57cd654" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-761421a" data-id="761421a" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-c624d28" data-id="c624d28" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-1021d05" data-id="1021d05" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> </div> </section> <div class="elementor-element elementor-element-8b0e0e4 elementor-widget elementor-widget-text-editor" data-id="8b0e0e4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wir prüfen die Nutzerverwaltung dahingehend, ob <strong>einzelne Nutzer stets identifiziert und authentifiziert</strong> werden können. Dies <strong>muss regelmäßig geprüft</strong> werden, damit keine unbefugten Personen Zugang zu den Daten erhalten.</p><p>Oftmals werden zum Beispiel Gmail-Adressen für den Google Analytics-Login verwendet. Aus Compliance-Gründen ist hiervon unbedingt abzuraten, da dies im Falle eines Unternehmenswechsels die Sperre eines Nutzers erschwert.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-05baef9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="05baef9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a3930b" data-id="1a3930b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1ed4b60 elementor-widget elementor-widget-heading" data-id="1ed4b60" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Warum Prüfung durch e-dialog?</h2> </div> </div> <div class="elementor-element elementor-element-93a96a3 elementor-widget elementor-widget-text-editor" data-id="93a96a3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Neben unserer Erfahrung, wo sich überall Daten mit Personenbezug einschleichen können, nutzen wir auch Automatismen und Algorithmen, die uns beim Audit unterstützen. Unser Prüfbericht dient Ihnen zur Dokumentation gemäß DSGVO! Nach erfolgter Beauftragung erhalten Sie von uns einen umfassenden <strong>Abschlussbericht</strong>. Darüber hinaus kann eine Abschlussbesprechung vereinbart werden. <strong>Ihnen dient die Prüfung auch als Protokoll zu Ihrer – in der DSGVO verpflichtend vorgeschriebenen – internen Dokumentation.</strong></p><p>Die Prüfung wird durch speziell geschulte Analysten durchgeführt. Sie stellt keine Rechtsberatung dar. Wir schlagen Ihnen Maßnahmen vor, mit denen die Konformität zur DSGVO hergestellt werden kann. Die Umsetzung obliegt Ihnen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5c3c403 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5c3c403" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7a3969" data-id="c7a3969" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3ff1e74 elementor-widget elementor-widget-heading" data-id="3ff1e74" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Bei Interesse freut sich unsere Webanalyse-Abteilung auf Ihre Anfrage: <a href=mailto:kontakt@e-dialog.group>kontakt@e-dialog.group</a></h3> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3994f62 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="3994f62" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-eda6e9d" data-id="eda6e9d" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-204cb072 elementor-widget elementor-widget-spacer" data-id="204cb072" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ .elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}</style> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-34d8a3d7" data-id="34d8a3d7" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-60175b2d elementor-widget elementor-widget-heading" data-id="60175b2d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Blog</h2> </div> </div> <div class="elementor-element elementor-element-7b264e42 elementor-widget elementor-widget-heading" data-id="7b264e42" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Aktuelle News <br> aus der Branche</h3> </div> </div> <div class="elementor-element elementor-element-692de9d0 elementor-widget elementor-widget-text-editor" data-id="692de9d0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Lösungen für Ihre Probleme, neue Tools und Features, Tipps & Tricks, Case Studies und noch viel mehr. Mit unserem Blog erwarten Dich viele spannende Themen aus der Digitalbranche.</p> </div> </div> <div class="elementor-element elementor-element-46ed4d5 elementor-widget elementor-widget-button" data-id="46ed4d5" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://e-dialog.group/at/blog/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Zum Blog</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-bda2e74 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="bda2e74" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-3de69e04" data-id="3de69e04" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-21af27d3 elementor-widget elementor-widget-spacer" data-id="21af27d3" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-4988296d" data-id="4988296d" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7eea5a6b elementor-widget elementor-widget-heading" data-id="7eea5a6b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">White paper</h2> </div> </div> <div class="elementor-element elementor-element-2db00722 elementor-grid-1 elementor-posts--thumbnail-none mwd-events elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts" data-id="2db00722" data-element_type="widget" data-settings="{"classic_columns":"1","classic_columns_tablet":"1","classic_row_gap":{"unit":"px","size":"","sizes":[]},"classic_columns_mobile":"1","classic_row_gap_tablet_extra":{"unit":"px","size":"","sizes":[]},"classic_row_gap_tablet":{"unit":"px","size":"","sizes":[]},"classic_row_gap_mobile":{"unit":"px","size":"","sizes":[]}}" data-widget_type="posts.classic"> <div class="elementor-widget-container"> <link rel="stylesheet" href="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/css/widget-posts.min.css?ver=1722847850"> <div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid"> <article class="elementor-post elementor-grid-item post-51028 whitepaper type-whitepaper status-publish has-post-thumbnail hentry category-datascience-ai-in-marketing-and-retail"> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://e-dialog.group/at/whitepaper/predictive-modelling-whitepaper/" > Predictive Modelling – Whitepaper </a> </h3> <div class="elementor-post__excerpt"> <p>Personalisieren Sie Ihre Marketingkampagnen mit Predictive Modelling! Dieses Whitepaper gibt eine Einführung in die Power von Vorhersagemodellen für Customer Journeys im Data-driven Marketing.</p> </div> <a class="elementor-post__read-more" href="https://e-dialog.group/at/whitepaper/predictive-modelling-whitepaper/" aria-label="Read more about Predictive Modelling – Whitepaper" tabindex="-1" > Mehr erfahren </a> </div> </article> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6056942e" data-id="6056942e" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3d2a4b34 elementor-widget elementor-widget-spacer" data-id="3d2a4b34" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-381608ca" data-id="381608ca" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1ebb397e elementor-widget elementor-widget-heading" data-id="1ebb397e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Events</h2> </div> </div> <div class="elementor-element elementor-element-521c2197 elementor-grid-1 elementor-posts--thumbnail-none mwd-events elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts" data-id="521c2197" data-element_type="widget" data-settings="{"classic_columns":"1","classic_columns_tablet":"1","classic_row_gap":{"unit":"px","size":"","sizes":[]},"classic_columns_mobile":"1","classic_row_gap_tablet_extra":{"unit":"px","size":"","sizes":[]},"classic_row_gap_tablet":{"unit":"px","size":"","sizes":[]},"classic_row_gap_mobile":{"unit":"px","size":"","sizes":[]}}" data-widget_type="posts.classic"> <div class="elementor-widget-container"> <div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid"> <article class="elementor-post elementor-grid-item post-59583 e-dialog-event type-e-dialog-event status-publish has-post-thumbnail hentry category-events edialog-thema-digital-snacks"> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://e-dialog.group/at/event/google-privacy-sandbox-was-marketer-uber-googles-alternative-zu-third-party-cookies-wissen-mussen/" > Google Privacy Sandbox: Was Marketer über Google’s Alternative zu Third-Party-Cookies wissen müssen. </a> </h3> <div class="elementor-post__excerpt"> <p>Digital Snacks: die Webinar Serie zu Digital Marketing & Data-driven Marketing. Diese Episode beschäftigt sich mit den Privacy Maßnahmen rund um die Technologien und Standards der Google Privacy Sandbox.</p> </div> <a class="elementor-post__read-more" href="https://e-dialog.group/at/event/google-privacy-sandbox-was-marketer-uber-googles-alternative-zu-third-party-cookies-wissen-mussen/" aria-label="Read more about Google Privacy Sandbox: Was Marketer über Google’s Alternative zu Third-Party-Cookies wissen müssen." tabindex="-1" > Zum Event </a> </div> </article> </div> </div> </div> </div> </div> </div> </section> </div> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c62feec" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f292302" data-id="f292302" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-606cc4a elementor-widget elementor-widget-theme-site-logo elementor-widget-image" 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data-id="80d75de" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">EMPOWERING DATA-DRIVEN MARKETING </p> </div> </div> <div class="elementor-element elementor-element-a884487 elementor-widget elementor-widget-heading" data-id="a884487" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">by people for people </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7e5650a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7e5650a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-c15a520" data-id="c15a520" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eb37fd2 elementor-widget elementor-widget-heading" data-id="eb37fd2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">WIEN</p> </div> </div> <div class="elementor-element elementor-element-1c07966 elementor-widget elementor-widget-heading" data-id="1c07966" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Opernring 1 <br> 1010 Wien</p> </div> </div> <div class="elementor-element elementor-element-526bcb4 elementor-widget elementor-widget-heading" data-id="526bcb4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4313090909">+43 1 309 09 09</a></p> </div> </div> <div class="elementor-element elementor-element-8918758 elementor-widget elementor-widget-heading" data-id="8918758" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.at">kontakt@e-dialog.at</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-b9ed94d" data-id="b9ed94d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5258832 elementor-widget elementor-widget-heading" data-id="5258832" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Berlin</p> </div> </div> <div class="elementor-element elementor-element-5e72bf6 elementor-widget elementor-widget-heading" data-id="5e72bf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div class="elementor-element elementor-element-7ffc04e elementor-widget elementor-widget-heading" data-id="7ffc04e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-ae27dd1 elementor-widget elementor-widget-heading" data-id="ae27dd1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a 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elementor-element-8171015 elementor-widget elementor-widget-heading" data-id="8171015" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-b7d5537 elementor-widget elementor-widget-heading" data-id="b7d5537" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-7c9fb08" data-id="7c9fb08" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-31747bd elementor-widget elementor-widget-heading" data-id="31747bd" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Hamburg</p> </div> </div> <div class="elementor-element elementor-element-667f965 elementor-widget elementor-widget-heading" data-id="667f965" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Hohe Bleichen 8 <br> 20354 Hamburg</p> </div> </div> <div class="elementor-element elementor-element-f23cf74 elementor-widget elementor-widget-heading" data-id="f23cf74" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-3ce77f5 elementor-widget 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