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tableValues="1 1" /></feComponentTransfer><feComposite in2="SourceGraphic" operator="in" /></filter></defs></svg> <div data-elementor-type="header" data-elementor-id="5062" class="elementor elementor-5062 elementor-location-header"> <section class="elementor-section elementor-top-section elementor-element elementor-element-62d67729 elementor-section-height-min-height mwd-menu-home elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible" data-id="62d67729" data-element_type="section" data-settings="{"sticky":"top","sticky_effects_offset":3,"animation":"fadeIn","sticky_on":["desktop","tablet_extra","tablet","mobile"],"sticky_offset":0}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31be865c" data-id="31be865c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-552c980a elementor-widget elementor-widget-image" data-id="552c980a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.2 - 11-05-2023 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <a href="https://e-dialog.group/at/"> <img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-logo.svg" class="attachment-full size-full wp-image-5066" alt="" loading="lazy" /> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-80a38b8" data-id="80a38b8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-27c28c5f eael_advanced_menu_hamburger_disable_selected_menu_hide eael-advanced-menu--stretch eael-hamburger--tablet elementor-widget elementor-widget-eael-advanced-menu" data-id="27c28c5f" data-element_type="widget" id="advancedmenue" data-widget_type="eael-advanced-menu.default"> <div class="elementor-widget-container"> <div data-hamburger-icon="<i aria-hidden="true" class="fas fa-bars"></i>" class="eael-advanced-menu-container eael-advanced-menu-align-right eael-advanced-menu-dropdown-align-left" data-indicator-class="fas fa-angle-down fa-solid" data-dropdown-indicator-class="fas fa-angle-down fa-solid" data-hamburger-breakpoints="{"mobile":"Mobile Portrait (> 767px)","tablet":"Tablet Portrait (> 1024px)","tablet_extra":"Tablet Landscape (> 1200px)","desktop":"Desktop (> 2400px)","none":"None"}" data-hamburger-device="tablet"><ul id="menu-hauptmenu" class="eael-advanced-menu eael-advanced-menu-dropdown-animate-to-top eael-advanced-menu-indicator eael-advanced-menu-horizontal"><li id="menu-item-1792" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1792"><a href="#">Ich will</a> <ul class="sub-menu"> <li id="menu-item-36963" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36963"><a href="https://e-dialog.group/at/bessere-kampagnen/">Bessere <br> Kampagnen</a> <ul class="sub-menu"> <li id="menu-item-3459" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3459"><a href="/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li id="menu-item-1794" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1794"><a href="/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li id="menu-item-3461" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3461"><a href="/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li id="menu-item-3558" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3558"><a href="/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li id="menu-item-3559" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3559"><a href="/bessere-kampagnen/#creativity">Creativity</a></li> <li id="menu-item-3560" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3560"><a href="/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li id="menu-item-36964" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36964"><a href="https://e-dialog.group/at/daten-nutzen/">Daten <br> nutzen</a> <ul class="sub-menu"> <li id="menu-item-3460" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3460"><a href="/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li id="menu-item-3462" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3462"><a href="/daten-nutzen/#consent-management">Consent Management</a></li> <li id="menu-item-3463" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3463"><a href="/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li id="menu-item-5334" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5334"><a href="/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li id="menu-item-32318" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32318"><a href="/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li id="menu-item-36965" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36965"><a href="https://e-dialog.group/at/euer-wissen/">Euer <br> Wissen</a> <ul class="sub-menu"> <li id="menu-item-30948" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/at/event-ubersicht/">Events</a></li> <li id="menu-item-30943" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30943"><a href="https://e-dialog.group/at/whitepaper-ubersicht/">Whitepaper</a></li> <li id="menu-item-30944" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30944"><a href="https://e-dialog.group/at/success-stories/">Success Stories</a></li> <li id="menu-item-30945" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30945"><a href="https://e-dialog.group/at/blog/">Blogartikel</a></li> </ul> </li> </ul> </li> <li id="menu-item-1793" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1793"><a href="#">Wir können</a> <ul class="sub-menu"> <li id="menu-item-30949" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30949"><a href="https://e-dialog.group/at/branchen/">Branchen</a></li> <li id="menu-item-30951" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30951"><a href="https://e-dialog.group/at/technologien/">Technologien</a></li> <li id="menu-item-30950" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30950"><a href="https://e-dialog.group/at/kanaele/">Kanäle</a></li> </ul> </li> <li id="menu-item-3504" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind</a> <ul class="sub-menu"> <li id="menu-item-19896" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li id="menu-item-19897" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li id="menu-item-19898" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li id="menu-item-30953" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul> </li> </ul></div> </div> </div> <div class="elementor-element elementor-element-0e794f6 elementor-widget elementor-widget-shortcode" data-id="0e794f6" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div id="mwd-main-navigation"><div id="mobile-ui-btn-bar"><img class="burger" src="https://e-dialog.group/wp-content/themes/e-dialog/img/bars.svg" alt="menue"><img class="close" src="https://e-dialog.group/wp-content/themes/e-dialog/img/close.svg" alt="menue"></div><div id="mobile-ui-footer"><a href="https://e-dialog.group/at/kontakt/" target="">Kontakt</a><div class="social-media"><a target="_blank" href="https://de-de.facebook.com/edialog.at/"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/facebook.svg" alt="facebook"></a><a target="_blank" href="https://twitter.com/e_dialog"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/twitter.svg" alt="twitter"></a><a target="_blank" href="https://www.instagram.com/e_dialog/"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/instagram.svg" alt="instagram"></a><a target="_blank" href="https://at.linkedin.com/company/e-dialog_2"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/linkedin.svg" alt="linkedin"></a></div></div><ul id="mwd-main-navigation-menu" class="mwd-main-navigation-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1792"><a href="#">Ich will<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36963"><a href="https://e-dialog.group/at/bessere-kampagnen/">Bessere <br> Kampagnen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3459"><a href="/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1794"><a href="/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3461"><a href="/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3558"><a href="/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3559"><a href="/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3560"><a href="/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36964"><a href="https://e-dialog.group/at/daten-nutzen/">Daten <br> nutzen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3460"><a href="/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3462"><a href="/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3463"><a href="/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5334"><a href="/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32318"><a href="/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36965"><a href="https://e-dialog.group/at/euer-wissen/">Euer <br> Wissen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/at/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30943"><a href="https://e-dialog.group/at/whitepaper-ubersicht/">Whitepaper</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30944"><a href="https://e-dialog.group/at/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30945"><a href="https://e-dialog.group/at/blog/">Blogartikel</a></li> </ul> </li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1793"><a href="#">Wir können<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30949"><a href="https://e-dialog.group/at/branchen/">Branchen</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30951"><a href="https://e-dialog.group/at/technologien/">Technologien</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30950"><a href="https://e-dialog.group/at/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main post-37269 page type-page status-publish hentry" role="main"> <div class="page-content"> <div data-elementor-type="wp-page" data-elementor-id="37269" class="elementor elementor-37269"> <section class="elementor-section elementor-top-section elementor-element elementor-element-7edb770e elementor-section-height-min-height mwd-menu-home elementor-section-content-middle 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</li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3c2ad6ef elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="3c2ad6ef" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2f81befc" data-id="2f81befc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-21a1ed7 elementor-widget elementor-widget-heading" data-id="21a1ed7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.2 - 11-05-2023 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h1 class="elementor-heading-title elementor-size-default">Serverside Tracking</h1> </div> </div> <div class="elementor-element elementor-element-4e5f77cf elementor-widget elementor-widget-text-editor" data-id="4e5f77cf" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.2 - 11-05-2023 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-32abdc73 elementor-hidden-mobile" data-id="32abdc73" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7ddee0ed elementor-widget elementor-widget-spacer" data-id="7ddee0ed" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.2 - 11-05-2023 */ .elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}</style> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-68aafe10 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="68aafe10" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bc78a8" data-id="1bc78a8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-65d57398 elementor-widget elementor-widget-text-editor" data-id="65d57398" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Serverseitiges Tracking bietet viele Vorteile und wird auch oft als Lösung für datenschutzkonformes Tracking präsentiert. Hier im Überblick, wie sich serverseitiges vom clientseitigen Tracking unterscheidet, warum ein Wechsel zu Serverside Tracking relevant ist und welche Schritte dabei zu beachten sind.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-bb5bcde elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bb5bcde" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6cb5741" data-id="6cb5741" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-fe37905 elementor-widget elementor-widget-heading" data-id="fe37905" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Serverside Tracking - die Unterschiede</h2> </div> </div> <div class="elementor-element elementor-element-b431413 elementor-widget elementor-widget-heading" data-id="b431413" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Clientseitiges Tracking</h3> </div> </div> <div class="elementor-element elementor-element-67d6f53 elementor-widget elementor-widget-text-editor" data-id="67d6f53" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Liste der Nachteile des aktuell am weitest verbreiteten Tracking – dem clientseitigen Tracking – häuft sich. Unter dem Clientseitigen Tracking ist zu verstehen, dass das Tagging direkt beim User, der die Website besucht, ausgeführt wird. </p> </div> </div> <div class="elementor-element elementor-element-1f6973d elementor-widget elementor-widget-image" data-id="1f6973d" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/07/Clientseitiges-Tracking.png" class="attachment-large size-large wp-image-37274" alt="Clientseitiges Tracking" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/07/Clientseitiges-Tracking.png 960w, https://e-dialog.group/wp-content/uploads/2022/07/Clientseitiges-Tracking-300x169.png 300w, https://e-dialog.group/wp-content/uploads/2022/07/Clientseitiges-Tracking-768x432.png 768w" sizes="(max-width: 800px) 100vw, 800px" /> </div> </div> <div class="elementor-element elementor-element-122c600 elementor-widget elementor-widget-text-editor" data-id="122c600" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Abbildung: Schema Clientseitiges Tracking (Quelle: e-dialog)</p> </div> </div> <div class="elementor-element elementor-element-0b3a060 elementor-widget elementor-widget-text-editor" data-id="0b3a060" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Doch diese Form des Trackings bringt einige <strong>Nachteile</strong> mit sich, wie zum Beispiel: </p><ul><li>keine komplette Kontrolle über die gesendeten Daten</li><li>wachsender Page Load</li><li>die gesendeten Daten sind öffentlich einsehbar</li><li>mögliche Probleme mit einer Content Security Policy (CSP)</li><li>Tracking Blocker / ITP etc.</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-11a6c97 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="11a6c97" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05689c2" data-id="05689c2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-08bcf60 elementor-widget elementor-widget-heading" data-id="08bcf60" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Serverside Tracking</h3> </div> </div> <div class="elementor-element elementor-element-36df904 elementor-widget elementor-widget-text-editor" data-id="36df904" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Aus diesem Grund erhielt das serverseitige Tracking in den letzten Monaten vermehrt an Relevanz. </p><p>Serverseitiges Tracking ist eine geeignete Lösung, um die Lebensdauer von First Party Cookies zu erhöhen und auch so manchen Tracking-Blocker zu umgehen und so die Datenqualität zu erhöhen. Vor allem aber in Hinblick auf die Datenschutzkonformität bietet das Serverseitige Tracking die Möglichkeit, die volle Kontrolle und Transparenz seiner Daten zu haben. </p> </div> </div> <div class="elementor-element elementor-element-f252658 elementor-widget elementor-widget-image" data-id="f252658" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/07/Serverseitiges-Tracking.png" class="attachment-large size-large wp-image-37271" alt="Serverseitiges Tracking" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/07/Serverseitiges-Tracking.png 960w, https://e-dialog.group/wp-content/uploads/2022/07/Serverseitiges-Tracking-300x169.png 300w, https://e-dialog.group/wp-content/uploads/2022/07/Serverseitiges-Tracking-768x432.png 768w" sizes="(max-width: 800px) 100vw, 800px" /> </div> </div> <div class="elementor-element elementor-element-517ccb2 elementor-widget elementor-widget-text-editor" data-id="517ccb2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Abbildung: Schema Serverseitiges Tracking</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1836e98e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1836e98e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3512fb" data-id="b3512fb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e9f40d elementor-widget elementor-widget-text-editor" data-id="e9f40d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Die Umstellung auf serverseitiges Tracking beinhaltet folgende Arbeitspakete:</h3> </div> </div> <div class="elementor-element elementor-element-b46d5f6 elementor-widget elementor-widget-heading" data-id="b46d5f6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Serverseitiges Tracking:</h3> </div> </div> <div class="elementor-element elementor-element-5c0c738 elementor-widget elementor-widget-text-editor" data-id="5c0c738" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Konzeption der serverside GTM Struktur (Container)</li><li>Evaluierung und Beratung im Hinblick auf Parallelbetrieb von Client- & Serverseitigen Tracking sowie dem Go-Live des serverseitigem Tracking</li><li>Aufsetzung des serverseitigem GTM </li><li>Umstellung der verschiedenen Technologien auf serverseitiges Tracking </li><li>Datenvalidierung und Testing der Serverside Implementierung</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-8869a42 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8869a42" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67eadbd" data-id="67eadbd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-810db9a elementor-widget elementor-widget-heading" data-id="810db9a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Wenn Sie sich für dieses Thema interessieren und/oder Unterstützung von branchenführenden ExpertInnen suchen, würden wir uns sehr freuen, Sie entsprechend Ihren spezifischen Anforderungen zu beraten! Kontaktieren Sie uns: <a href=mailto"kontakt@e-dialog.group">kontakt@e-dialog.group</a></h3> </div> </div> <div class="elementor-element elementor-element-7c28d7e elementor-widget elementor-widget-text-editor" data-id="7c28d7e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Unsere Experten teilen Ihr Knowhow regelmäßig in unserem <a href="https://e-dialog.group/at/blog/">Blog</a>, hier ein Auszug:</h3> </div> </div> <div class="elementor-element elementor-element-41f0c7d elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes load-more-align-center elementor-widget elementor-widget-posts" data-id="41f0c7d" data-element_type="widget" 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href="https://e-dialog.group/at/blog/digital-analytics/hosten-eines-google-server-side-gtm-containers-auf-einem-vps/" ><div class="elementor-post__thumbnail"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-1024x549.jpg" class="attachment-large size-large wp-image-34487" alt="Blog Hosten eines Google Server Side GTM Containers auf einem VPS" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></div></a> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://e-dialog.group/at/blog/digital-analytics/hosten-eines-google-server-side-gtm-containers-auf-einem-vps/" > Hosten eines Google Server Side GTM Containers auf einem VPS </a> </h3> <a class="elementor-post__read-more" href="https://e-dialog.group/at/blog/digital-analytics/hosten-eines-google-server-side-gtm-containers-auf-einem-vps/" aria-label="Read more about Hosten eines Google Server Side GTM Containers auf einem VPS" > Mehr Lesen </a> </div> </div> </article> </div> <span class="e-load-more-spinner"> <i aria-hidden="true" class="fas fa-spinner"></i> </span> <div class="e-load-more-anchor" data-page="1" data-max-page="2" data-next-page="https://e-dialog.group/at/serverside-tracking/2/"></div> <div class="elementor-button-wrapper"> <a href="#" class="elementor-button-link elementor-button" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Mehr laden</span> </span> </a> </div> <div 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class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b8792a1" data-id="7b8792a1" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5c01abe2 elementor-widget elementor-widget-heading" data-id="5c01abe2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Blog</h2> </div> </div> <div class="elementor-element elementor-element-32f63455 elementor-widget elementor-widget-heading" data-id="32f63455" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Aktuelle News <br> aus der Branche</h3> </div> </div> <div class="elementor-element elementor-element-6605f037 elementor-widget 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Mit unserem Blog erwarten Dich viele spannende Themen aus der Digitalbranche.</p> </div> </div> <div class="elementor-element elementor-element-27360e4c elementor-widget elementor-widget-button" data-id="27360e4c" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="https://e-dialog.group/at/blog/" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Jetzt anfragen</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e16ac89 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="e16ac89" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-2610267f" data-id="2610267f" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4bb95d58 elementor-widget elementor-widget-spacer" data-id="4bb95d58" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1cfb4fc1" data-id="1cfb4fc1" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-786b0b20 elementor-widget elementor-widget-heading" data-id="786b0b20" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">White paper</h2> </div> </div> <div class="elementor-element elementor-element-471b0901 elementor-grid-1 elementor-posts--thumbnail-none mwd-events elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts" data-id="471b0901" data-element_type="widget" data-settings="{"classic_columns":"1","classic_columns_tablet":"1","classic_row_gap":{"unit":"px","size":"","sizes":[]},"classic_columns_mobile":"1","classic_row_gap_tablet_extra":{"unit":"px","size":"","sizes":[]},"classic_row_gap_tablet":{"unit":"px","size":"","sizes":[]},"classic_row_gap_mobile":{"unit":"px","size":"","sizes":[]}}" data-widget_type="posts.classic"> <div class="elementor-widget-container"> <div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid"> <article class="elementor-post elementor-grid-item post-29480 whitepaper type-whitepaper status-publish has-post-thumbnail hentry category-online-marketing-know-how"> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://e-dialog.group/at/whitepaper/whitepaper-customer-data-platform/" > Whitepaper – Customer Data Platform </a> </h3> <div class="elementor-post__excerpt"> <p>Nicht zuletzt durch den Wegfall der Cookies ist die Aktivierung eigener Kundendaten über alle Kanäle hinweg, in Echtzeit, vor allem zur Aktivierung und Personalisierung entlang der Customer Journey das Gebot der Stunde.</p> </div> <a class="elementor-post__read-more" href="https://e-dialog.group/at/whitepaper/whitepaper-customer-data-platform/" aria-label="Read more about Whitepaper – Customer Data Platform" > Mehr erfahren </a> </div> </article> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-11042751" data-id="11042751" data-element_type="column" 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elementor-size-default">Events</h2> </div> </div> <div class="elementor-element elementor-element-1bd56daf elementor-grid-1 elementor-posts--thumbnail-none mwd-events elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts" data-id="1bd56daf" data-element_type="widget" data-settings="{"classic_columns":"1","classic_columns_tablet":"1","classic_row_gap":{"unit":"px","size":"","sizes":[]},"classic_columns_mobile":"1","classic_row_gap_tablet_extra":{"unit":"px","size":"","sizes":[]},"classic_row_gap_tablet":{"unit":"px","size":"","sizes":[]},"classic_row_gap_mobile":{"unit":"px","size":"","sizes":[]}}" data-widget_type="posts.classic"> <div class="elementor-widget-container"> <div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid"> <article class="elementor-post elementor-grid-item post-7459 e-dialog-event type-e-dialog-event status-publish has-post-thumbnail hentry category-events"> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://e-dialog.group/at/event/google-analytics-conference/" > Google Analytics Conference </a> </h3> <div class="elementor-post__excerpt"> <p>Google Analytics Conference | 20. April – 5. Mai 2023</p> </div> <a class="elementor-post__read-more" href="https://e-dialog.group/at/event/google-analytics-conference/" aria-label="Read more about Google Analytics Conference" > Zum Event </a> </div> </article> </div> </div> </div> </div> </div> </div> </section> </div> <div class="post-tags"> </div> </div> <section id="comments" class="comments-area"> </section><!-- .comments-area --> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c62feec" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f292302" data-id="f292302" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-606cc4a elementor-widget elementor-widget-theme-site-logo elementor-widget-image" data-id="606cc4a" data-element_type="widget" data-widget_type="theme-site-logo.default"> <div class="elementor-widget-container"> <a href="https://e-dialog.group/at/"> <img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-logo.svg" class="attachment-full size-full wp-image-1784" alt="" loading="lazy" /> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-16518b0" data-id="16518b0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-80d75de elementor-widget elementor-widget-heading" data-id="80d75de" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">EMPOWERING DATA-DRIVEN MARKETING </p> </div> </div> <div class="elementor-element elementor-element-a884487 elementor-widget elementor-widget-heading" data-id="a884487" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">by people for people </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7e5650a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7e5650a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-c15a520" data-id="c15a520" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eb37fd2 elementor-widget elementor-widget-heading" data-id="eb37fd2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">WIEN</p> </div> </div> <div class="elementor-element elementor-element-1c07966 elementor-widget elementor-widget-heading" data-id="1c07966" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Opernring 1 <br> 1010 Wien</p> </div> </div> <div class="elementor-element elementor-element-526bcb4 elementor-widget elementor-widget-heading" data-id="526bcb4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4313090909">+43 1 309 09 09</a></p> </div> </div> <div class="elementor-element elementor-element-8918758 elementor-widget elementor-widget-heading" data-id="8918758" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.at">kontakt@e-dialog.at</a></p> </div> </div> </div> </div> <div class="elementor-column 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