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data-hamburger-breakpoints="{"mobile":"Mobile Portrait (> 767px)","tablet":"Tablet Portrait (> 1024px)","tablet_extra":"Tablet Landscape (> 1200px)","desktop":"Desktop (> 2400px)","none":"None"}" data-hamburger-device="tablet"><ul id="menu-hauptmenu" class="eael-advanced-menu eael-advanced-menu-dropdown-animate-to-top eael-advanced-menu-indicator eael-advanced-menu-horizontal"><li id="menu-item-1792" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1792"><a href="#">Ich will</a> <ul class="sub-menu"> <li id="menu-item-36963" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36963"><a href="https://e-dialog.group/at/bessere-kampagnen/">Bessere <br> Kampagnen</a> <ul class="sub-menu"> <li id="menu-item-3459" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3459"><a href="/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li id="menu-item-1794" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1794"><a href="/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li id="menu-item-3461" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3461"><a href="/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li id="menu-item-3558" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3558"><a href="/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li id="menu-item-3559" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3559"><a href="/bessere-kampagnen/#creativity">Creativity</a></li> <li id="menu-item-3560" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3560"><a href="/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li id="menu-item-36964" 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href="https://e-dialog.group/at/daten-nutzen/">Daten <br> nutzen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51958"><a href="https://e-dialog.group/at/digital-business-consulting/">Digital Business Consulting</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3460"><a href="/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3462"><a href="/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3463"><a href="/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5334"><a href="/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32318"><a href="/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36965"><a href="https://e-dialog.group/at/euer-wissen/">Euer <br> Wissen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/at/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30943"><a href="https://e-dialog.group/at/whitepaper-ubersicht/">Whitepaper</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30944"><a href="https://e-dialog.group/at/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30945"><a href="https://e-dialog.group/at/blog/">Blogartikel</a></li> </ul> </li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1793"><a href="#">Wir können<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30949"><a href="https://e-dialog.group/at/branchen/">Branchen</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30951"><a href="https://e-dialog.group/at/technologien/">Technologien</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30950"><a href="https://e-dialog.group/at/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) 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data-settings="{"sticky":"top","sticky_effects_offset":3,"animation":"fadeIn","sticky_on":["desktop","tablet_extra","tablet","mobile"],"sticky_offset":0}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3990018" data-id="3990018" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-809aa56 elementor-widget elementor-widget-image" data-id="809aa56" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <a href="https://e-dialog.group/at/"> <img decoding="async" width="236" height="59" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20236%2059'%3E%3C/svg%3E" class="attachment-full size-full wp-image-5066" alt="" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-logo.svg" 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eael-advanced-menu-dropdown-align-left" data-indicator-class="fas fa-angle-down fa-solid" data-dropdown-indicator-class="fas fa-angle-down fa-solid" data-hamburger-breakpoints="{"mobile":"Mobile Portrait (> 767px)","tablet":"Tablet Portrait (> 1024px)","tablet_extra":"Tablet Landscape (> 1200px)","desktop":"Desktop (> 2400px)","none":"None"}" data-hamburger-device="tablet"><ul id="menu-hauptmenu-1" class="eael-advanced-menu eael-advanced-menu-dropdown-animate-to-top eael-advanced-menu-indicator eael-advanced-menu-horizontal"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1792"><a href="#">Ich will</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36963"><a href="https://e-dialog.group/at/bessere-kampagnen/">Bessere <br> Kampagnen</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3459"><a href="/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1794"><a href="/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3461"><a href="/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3558"><a href="/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3559"><a href="/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3560"><a href="/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36964"><a href="https://e-dialog.group/at/daten-nutzen/">Daten <br> nutzen</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51958"><a href="https://e-dialog.group/at/digital-business-consulting/">Digital Business Consulting</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3460"><a href="/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3462"><a href="/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3463"><a href="/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5334"><a href="/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32318"><a href="/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36965"><a href="https://e-dialog.group/at/euer-wissen/">Euer <br> Wissen</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/at/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30943"><a href="https://e-dialog.group/at/whitepaper-ubersicht/">Whitepaper</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30944"><a href="https://e-dialog.group/at/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30945"><a href="https://e-dialog.group/at/blog/">Blogartikel</a></li> </ul> </li> </ul> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1793"><a href="#">Wir können</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30949"><a href="https://e-dialog.group/at/branchen/">Branchen</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30951"><a href="https://e-dialog.group/at/technologien/">Technologien</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30950"><a href="https://e-dialog.group/at/kanaele/">Kanäle</a></li> </ul> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a 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menu-item-object-page menu-item-30949"><a href="https://e-dialog.group/at/branchen/">Branchen</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30951"><a href="https://e-dialog.group/at/technologien/">Technologien</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30950"><a href="https://e-dialog.group/at/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3c2ad6ef elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="3c2ad6ef" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2f81befc" data-id="2f81befc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-21a1ed7 elementor-widget elementor-widget-heading" data-id="21a1ed7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.17.0 - 08-11-2023 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h1 class="elementor-heading-title elementor-size-default">Serverside Tracking</h1> </div> </div> <div class="elementor-element elementor-element-4e5f77cf elementor-widget elementor-widget-text-editor" data-id="4e5f77cf" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.17.0 - 08-11-2023 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-32abdc73 elementor-hidden-mobile" data-id="32abdc73" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7ddee0ed elementor-widget elementor-widget-spacer" data-id="7ddee0ed" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.17.0 - 08-11-2023 */ .elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}</style> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-68aafe10 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="68aafe10" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bc78a8" data-id="1bc78a8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-65d57398 elementor-widget elementor-widget-text-editor" data-id="65d57398" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Serverseitiges Tracking bietet viele Vorteile und wird auch oft als Lösung für datenschutzkonformes Tracking präsentiert. Hier im Überblick, wie sich serverseitiges vom clientseitigen Tracking unterscheidet, warum ein Wechsel zu Serverside Tracking relevant ist und welche Schritte dabei zu beachten sind.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-bb5bcde elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bb5bcde" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6cb5741" data-id="6cb5741" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-fe37905 elementor-widget elementor-widget-heading" data-id="fe37905" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Serverside Tracking - die Unterschiede</h2> </div> </div> <div class="elementor-element elementor-element-b431413 elementor-widget elementor-widget-heading" data-id="b431413" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Clientseitiges Tracking</h3> </div> </div> <div class="elementor-element elementor-element-67d6f53 elementor-widget elementor-widget-text-editor" data-id="67d6f53" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Liste der Nachteile des aktuell am weitest verbreiteten Tracking – dem clientseitigen Tracking – häuft sich. Unter dem Clientseitigen Tracking ist zu verstehen, dass das Tagging direkt beim User, der die Website besucht, ausgeführt wird. </p> </div> </div> <div class="elementor-element elementor-element-1f6973d elementor-widget elementor-widget-image" data-id="1f6973d" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="450" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20450'%3E%3C/svg%3E" class="attachment-large size-large wp-image-37274" alt="Clientseitiges Tracking" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/07/Clientseitiges-Tracking.png 960w, https://e-dialog.group/wp-content/uploads/2022/07/Clientseitiges-Tracking-300x169.png 300w, https://e-dialog.group/wp-content/uploads/2022/07/Clientseitiges-Tracking-768x432.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/07/Clientseitiges-Tracking.png" /><noscript><img fetchpriority="high" decoding="async" width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/07/Clientseitiges-Tracking.png" class="attachment-large size-large wp-image-37274" alt="Clientseitiges Tracking" srcset="https://e-dialog.group/wp-content/uploads/2022/07/Clientseitiges-Tracking.png 960w, https://e-dialog.group/wp-content/uploads/2022/07/Clientseitiges-Tracking-300x169.png 300w, https://e-dialog.group/wp-content/uploads/2022/07/Clientseitiges-Tracking-768x432.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-122c600 elementor-widget elementor-widget-text-editor" data-id="122c600" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Abbildung: Schema Clientseitiges Tracking (Quelle: e-dialog)</p> </div> </div> <div class="elementor-element elementor-element-0b3a060 elementor-widget elementor-widget-text-editor" data-id="0b3a060" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Doch diese Form des Trackings bringt einige <strong>Nachteile</strong> mit sich, wie zum Beispiel: </p><ul><li>keine komplette Kontrolle über die gesendeten Daten</li><li>wachsender Page Load</li><li>die gesendeten Daten sind öffentlich einsehbar</li><li>mögliche Probleme mit einer Content Security Policy (CSP)</li><li>Tracking Blocker / ITP etc.</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-11a6c97 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="11a6c97" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05689c2" data-id="05689c2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-08bcf60 elementor-widget elementor-widget-heading" data-id="08bcf60" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Serverside Tracking</h3> </div> </div> <div class="elementor-element elementor-element-36df904 elementor-widget elementor-widget-text-editor" data-id="36df904" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Aus diesem Grund erhielt das serverseitige Tracking in den letzten Monaten vermehrt an Relevanz. </p><p>Serverseitiges Tracking ist eine geeignete Lösung, um die Lebensdauer von First Party Cookies zu erhöhen und auch so manchen Tracking-Blocker zu umgehen und so die Datenqualität zu erhöhen. Vor allem aber in Hinblick auf die Datenschutzkonformität bietet das Serverseitige Tracking die Möglichkeit, die volle Kontrolle und Transparenz seiner Daten zu haben. </p> </div> </div> <div class="elementor-element elementor-element-f252658 elementor-widget elementor-widget-image" data-id="f252658" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="450" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20450'%3E%3C/svg%3E" class="attachment-large size-large wp-image-37271" alt="Serverseitiges Tracking" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/07/Serverseitiges-Tracking.png 960w, https://e-dialog.group/wp-content/uploads/2022/07/Serverseitiges-Tracking-300x169.png 300w, https://e-dialog.group/wp-content/uploads/2022/07/Serverseitiges-Tracking-768x432.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/07/Serverseitiges-Tracking.png" /><noscript><img decoding="async" width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/07/Serverseitiges-Tracking.png" class="attachment-large size-large wp-image-37271" alt="Serverseitiges Tracking" srcset="https://e-dialog.group/wp-content/uploads/2022/07/Serverseitiges-Tracking.png 960w, https://e-dialog.group/wp-content/uploads/2022/07/Serverseitiges-Tracking-300x169.png 300w, https://e-dialog.group/wp-content/uploads/2022/07/Serverseitiges-Tracking-768x432.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-517ccb2 elementor-widget elementor-widget-text-editor" data-id="517ccb2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Abbildung: Schema Serverseitiges Tracking</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1836e98e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1836e98e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3512fb" data-id="b3512fb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e9f40d elementor-widget elementor-widget-text-editor" data-id="e9f40d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Die Umstellung auf serverseitiges Tracking beinhaltet folgende Arbeitspakete:</h3> </div> </div> <div class="elementor-element elementor-element-b46d5f6 elementor-widget elementor-widget-heading" data-id="b46d5f6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Serverseitiges Tracking:</h3> </div> </div> <div class="elementor-element elementor-element-5c0c738 elementor-widget elementor-widget-text-editor" data-id="5c0c738" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Konzeption der serverside GTM Struktur (Container)</li><li>Evaluierung und Beratung im Hinblick auf Parallelbetrieb von Client- & Serverseitigen Tracking sowie dem Go-Live des serverseitigem Tracking</li><li>Aufsetzung des serverseitigem GTM </li><li>Umstellung der verschiedenen Technologien auf serverseitiges Tracking </li><li>Datenvalidierung und Testing der Serverside Implementierung</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-8869a42 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8869a42" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67eadbd" data-id="67eadbd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-810db9a elementor-widget elementor-widget-heading" data-id="810db9a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Wenn Sie sich für dieses Thema interessieren und/oder Unterstützung von branchenführenden ExpertInnen suchen, würden wir uns sehr freuen, Sie entsprechend Ihren spezifischen Anforderungen zu beraten! Kontaktieren Sie uns: <a href=mailto"kontakt@e-dialog.group">kontakt@e-dialog.group</a></h3> </div> </div> <div class="elementor-element elementor-element-7c28d7e elementor-widget elementor-widget-text-editor" data-id="7c28d7e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Unsere Experten teilen Ihr Knowhow regelmäßig in unserem <a href="https://e-dialog.group/at/blog/">Blog</a>, hier ein Auszug:</h3> </div> </div> <div class="elementor-element elementor-element-41f0c7d elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes load-more-align-center elementor-widget elementor-widget-posts" data-id="41f0c7d" data-element_type="widget" data-settings="{"pagination_type":"load_more_on_click","cards_row_gap":{"unit":"px","size":42,"sizes":[]},"cards_columns":"3","cards_columns_tablet":"2","cards_columns_mobile":"1","cards_row_gap_tablet_extra":{"unit":"px","size":"","sizes":[]},"cards_row_gap_tablet":{"unit":"px","size":"","sizes":[]},"cards_row_gap_mobile":{"unit":"px","size":"","sizes":[]},"load_more_spinner":{"value":"fas fa-spinner","library":"fa-solid"}}" data-widget_type="posts.cards"> <div class="elementor-widget-container"> <link rel="stylesheet" href="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/css/widget-posts.min.css"> <div class="elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid"> <article class="elementor-post elementor-grid-item post-41514 post type-post status-publish format-standard has-post-thumbnail hentry category-social-media-advertising edialog-thema-server-side-tracking edialog-tools-google-tag-manager"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://e-dialog.group/at/blog/social-media-advertising/meta-verifzierung-fur-politische-werbung-ein-leitfaden/" tabindex="-1" ><div class="elementor-post__thumbnail"><img decoding="async" width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-image-41561" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-2048x1098.png 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-1024x549.png" /><noscript><img decoding="async" width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-1024x549.png" class="attachment-large size-large wp-image-41561" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-2048x1098.png 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></div></a> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://e-dialog.group/at/blog/social-media-advertising/meta-verifzierung-fur-politische-werbung-ein-leitfaden/" > Meta-Verifzierung für politische Werbung – ein Leitfaden </a> </h3> <a class="elementor-post__read-more" href="https://e-dialog.group/at/blog/social-media-advertising/meta-verifzierung-fur-politische-werbung-ein-leitfaden/" aria-label="Read more about Meta-Verifzierung für politische Werbung – ein Leitfaden" tabindex="-1" > Mehr Lesen </a> </div> </div> </article> <article class="elementor-post elementor-grid-item post-37207 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-analytics edialog-thema-server-side-tracking edialog-tools-google-tag-manager"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://e-dialog.group/at/blog/digital-analytics/traffic-spitzen-und-server-side-gtm/" tabindex="-1" ><div class="elementor-post__thumbnail"><img decoding="async" width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-image-37218" alt="Blog Traffic Spitzen Server Side GTM" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-1024x549.jpg" /><noscript><img decoding="async" width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-1024x549.jpg" class="attachment-large size-large wp-image-37218" alt="Blog Traffic Spitzen Server Side GTM" srcset="https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></div></a> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://e-dialog.group/at/blog/digital-analytics/traffic-spitzen-und-server-side-gtm/" > Traffic Spitzen und Server Side GTM </a> </h3> <a class="elementor-post__read-more" href="https://e-dialog.group/at/blog/digital-analytics/traffic-spitzen-und-server-side-gtm/" aria-label="Read more about Traffic Spitzen und Server Side GTM" tabindex="-1" > Mehr Lesen </a> </div> </div> </article> <article class="elementor-post elementor-grid-item post-36270 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-analytics tag-ga4 edialog-thema-server-side-tracking edialog-tools-google-optimize"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://e-dialog.group/at/blog/digital-analytics/server-side-a-b-test-experimente-mit-google-optimize-und-ga4/" tabindex="-1" ><div class="elementor-post__thumbnail"><img decoding="async" width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-image-36354" alt="Blog Serverside AB Test Experimente" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/06/Blog-Serverside-AB-Test-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Serverside-AB-Test-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Serverside-AB-Test-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Serverside-AB-Test-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Serverside-AB-Test-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/06/Blog-Serverside-AB-Test-1024x549.jpg" /><noscript><img decoding="async" width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/06/Blog-Serverside-AB-Test-1024x549.jpg" class="attachment-large size-large wp-image-36354" alt="Blog Serverside AB Test Experimente" srcset="https://e-dialog.group/wp-content/uploads/2022/06/Blog-Serverside-AB-Test-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Serverside-AB-Test-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Serverside-AB-Test-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Serverside-AB-Test-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Serverside-AB-Test-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></div></a> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://e-dialog.group/at/blog/digital-analytics/server-side-a-b-test-experimente-mit-google-optimize-und-ga4/" > Server Side A/B Test Experimente mit Google Optimize und GA4 </a> </h3> <a class="elementor-post__read-more" href="https://e-dialog.group/at/blog/digital-analytics/server-side-a-b-test-experimente-mit-google-optimize-und-ga4/" aria-label="Read more about Server Side A/B Test Experimente mit Google Optimize und GA4" tabindex="-1" > Mehr Lesen </a> </div> </div> </article> <article class="elementor-post elementor-grid-item post-35754 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-analytics edialog-thema-server-side-tracking"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://e-dialog.group/at/blog/digital-analytics/server-side-gtm-setup-moglichkeiten/" tabindex="-1" ><div class="elementor-post__thumbnail"><img decoding="async" width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-image-35755" alt="Blog ssGTM Setup Möglichkeiten" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/05/Blog-ssGTM-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-ssGTM-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-ssGTM-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-ssGTM-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-ssGTM-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/05/Blog-ssGTM-1024x549.jpg" /><noscript><img decoding="async" width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/05/Blog-ssGTM-1024x549.jpg" class="attachment-large size-large wp-image-35755" alt="Blog ssGTM Setup Möglichkeiten" srcset="https://e-dialog.group/wp-content/uploads/2022/05/Blog-ssGTM-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-ssGTM-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-ssGTM-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-ssGTM-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-ssGTM-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></div></a> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://e-dialog.group/at/blog/digital-analytics/server-side-gtm-setup-moglichkeiten/" > Server Side GTM Setup Möglichkeiten </a> </h3> <a class="elementor-post__read-more" href="https://e-dialog.group/at/blog/digital-analytics/server-side-gtm-setup-moglichkeiten/" aria-label="Read more about Server Side GTM Setup Möglichkeiten" tabindex="-1" > Mehr Lesen </a> </div> </div> </article> <article class="elementor-post elementor-grid-item 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src="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-1024x549.jpg" class="attachment-large size-large wp-image-34487" alt="Blog Hosten eines Google Server Side GTM Containers auf einem VPS" srcset="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></div></a> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://e-dialog.group/at/blog/digital-analytics/hosten-eines-google-server-side-gtm-containers-auf-einem-vps/" > Hosten eines Google Server Side GTM Containers auf einem VPS </a> </h3> <a class="elementor-post__read-more" href="https://e-dialog.group/at/blog/digital-analytics/hosten-eines-google-server-side-gtm-containers-auf-einem-vps/" aria-label="Read more about Hosten eines Google Server Side GTM Containers auf einem VPS" tabindex="-1" > Mehr Lesen </a> </div> </div> </article> </div> <span class="e-load-more-spinner"> <i aria-hidden="true" class="fas fa-spinner"></i> </span> <div class="e-load-more-anchor" data-page="1" data-max-page="2" data-next-page="https://e-dialog.group/at/serverside-tracking/2/"></div> <div class="elementor-button-wrapper"> <a href="#" class="elementor-button-link elementor-button" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Mehr laden</span> </span> </a> </div> <div class="e-load-more-message"></div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4b1603a 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Mit unserem Blog erwarten Dich viele spannende Themen aus der Digitalbranche.</p> </div> </div> <div class="elementor-element elementor-element-27360e4c elementor-widget elementor-widget-button" data-id="27360e4c" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://e-dialog.group/at/blog/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Jetzt anfragen</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e16ac89 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="e16ac89" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-2610267f" data-id="2610267f" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4bb95d58 elementor-widget elementor-widget-spacer" data-id="4bb95d58" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1cfb4fc1" data-id="1cfb4fc1" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-786b0b20 elementor-widget elementor-widget-heading" data-id="786b0b20" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">White paper</h2> </div> </div> <div class="elementor-element elementor-element-471b0901 elementor-grid-1 elementor-posts--thumbnail-none mwd-events elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts" data-id="471b0901" data-element_type="widget" data-settings="{"classic_columns":"1","classic_columns_tablet":"1","classic_row_gap":{"unit":"px","size":"","sizes":[]},"classic_columns_mobile":"1","classic_row_gap_tablet_extra":{"unit":"px","size":"","sizes":[]},"classic_row_gap_tablet":{"unit":"px","size":"","sizes":[]},"classic_row_gap_mobile":{"unit":"px","size":"","sizes":[]}}" data-widget_type="posts.classic"> <div class="elementor-widget-container"> <div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid"> <article class="elementor-post elementor-grid-item post-51028 whitepaper type-whitepaper status-publish has-post-thumbnail hentry category-datascience-ai-in-marketing-and-retail"> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://e-dialog.group/at/whitepaper/predictive-modelling-whitepaper/" > Predictive Modelling – Whitepaper </a> </h3> <div class="elementor-post__excerpt"> <p>Personalisieren Sie Ihre Marketingkampagnen mit Predictive Modelling! Dieses Whitepaper gibt eine Einführung in die Power von Vorhersagemodellen für Customer Journeys im Data-driven Marketing.</p> </div> <a class="elementor-post__read-more" href="https://e-dialog.group/at/whitepaper/predictive-modelling-whitepaper/" aria-label="Read more about Predictive Modelling – Whitepaper" tabindex="-1" > Mehr erfahren </a> </div> </article> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-11042751" data-id="11042751" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f6f33bb elementor-widget elementor-widget-spacer" data-id="f6f33bb" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> 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