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href="/bessere-kampagnen/#creativity">Creative</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3560"><a href="/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36964"><a href="https://e-dialog.group/at/daten-nutzen/">Analyse, Strategie <br> & Innovation<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51958"><a href="https://e-dialog.group/at/digital-business-consulting/">Digital Business Consulting</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3460"><a href="/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3462"><a href="/daten-nutzen/#consent-management">Consent Management</a></li> <li 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menu-item-object-page menu-item-30944"><a href="https://e-dialog.group/at/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60704"><a href="https://e-dialog.group/at/branchen/">Branchen</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1793"><a href="#">KNOW-HOW<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/at/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55092"><a href="https://e-dialog.group/at/news/">News</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30945"><a href="https://e-dialog.group/at/blog/">Blogartikel</a></li> <li class="menu-item menu-item-type-post_type 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<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/at/success-stories/" title="Success Stories">Success Stories</a> </span> <span class="arrow">></span> <span class="child">kurier.at Feedgesteuerte Dynamic Ads</span> </div> </div> <div class="mwd-blogPost flex job-intro"><div class="container"><div class=""><div class="image-holder" style="background-image: url(https://e-dialog.group/wp-content/uploads/2020/03/e-dialog-Case-Kurier-Dynamic-Ads.jpg)"><div class="logo"><img width="460" height="127" src="https://e-dialog.group/wp-content/uploads/2020/03/Logo-SuccessStory-Kurier.png" alt="logo"></div></div><h1>kurier.at Feedgesteuerte Dynamic Ads</h1></div></div></div><div class="mwd-blogPost job-intro-subbox flex"><div class="container"><div class="whitebox"><div class="inner">e-dialog ermöglichte durch feedbasierte dynamische Ads, dass Werbemittel ohne Zeitverzögerung und ohne weiteren Aufwand, laufend aktuell sind. Durch gezieltes Audience-Targeting nach Interessen (Sport, Wirtschaft, Politik) konnten die User mit dem für sie idealen Werbemittel angesprochen werden.</div></div><div class="bluebox"><div class="inner">Publisher<br /> Hauptsitz in Wien<br /> ca. 589.000 Leserinnen und Leser<br /> <br /> </div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="16543" class="elementor elementor-16543" data-elementor-post-type="success-story"> <section class="elementor-section elementor-top-section elementor-element elementor-element-4ba805a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4ba805a6" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3729290a" data-id="3729290a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5140b989 elementor-widget elementor-widget-heading" data-id="5140b989" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Ziele</h2> </div> </div> <div class="elementor-element elementor-element-7b5b26a5 elementor-widget elementor-widget-text-editor" data-id="7b5b26a5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Neue User auf Website zu bringen</li><li>Bestehende Kunden besser anzusprechen</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1e9afa89 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1e9afa89" data-element_type="section" data-settings="{"background_background":"classic","stretch_section":"section-stretched"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba72955" data-id="ba72955" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-45f06daf elementor-testimonial--layout-image_left elementor-testimonial--align-left mwd-testimonial elementor-testimonial--skin-default elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel" data-id="45f06daf" data-element_type="widget" data-settings="{"slides_per_view":"1","autoplay_speed":12000,"space_between":{"unit":"px","size":0,"sizes":[]},"space_between_mobile":{"unit":"px","size":"","sizes":[]},"pagination":"bullets","speed":500,"autoplay":"yes","loop":"yes","pause_on_hover":"yes","pause_on_interaction":"yes","space_between_tablet_extra":{"unit":"px","size":10,"sizes":[]},"space_between_tablet":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="testimonial-carousel.default"> <div class="elementor-widget-container"> <div class="elementor-swiper"> <div class="elementor-main-swiper swiper"> <div class="swiper-wrapper"> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> Durch die aktuellen Botschaften und das gezielte Targeting in der von e-dialog umgesetzten Kampagne konnten wir qualitativ hochwertige Kontakte für kurier.at gewinnen. </div> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Stephanie Mauerer</span><span class="elementor-testimonial__title">MBA, Head of Campaign Management, KURIER Digital</span></cite> </div> <div class="elementor-testimonial__footer"> <div class="elementor-testimonial__image"> <img width="106" height="84" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20106%2084'%3E%3C/svg%3E" alt="Stephanie Mauerer" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-quote-weiss.svg"><noscript><img width="106" height="84" decoding="async" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-quote-weiss.svg" alt="Stephanie Mauerer"></noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-2e90b5d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2e90b5d4" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-779c53ba" data-id="779c53ba" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-40e45650 elementor-widget elementor-widget-heading" data-id="40e45650" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Strategie</h2> </div> </div> <div class="elementor-element elementor-element-a88b721 elementor-widget elementor-widget-text-editor" data-id="a88b721" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Feedbasierte dynamische Ads mit aktuellen Schlagzeilen</li><li>Audience-Targeting nach Interessen</li><li>Wiederkehrende User mit dem Ressort ansprechen, das sie als letztes besuchten</li><li>mit 1st Party Daten von Kurier-Usern Similar Audiences bilden</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3fcedf58 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3fcedf58" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d261cce" data-id="4d261cce" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1230e3c1 elementor-widget elementor-widget-heading" data-id="1230e3c1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Maßnahmen</h2> </div> </div> <div class="elementor-element elementor-element-2602de6a elementor-widget elementor-widget-text-editor" data-id="2602de6a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Für kurier.at wurde eine Kampagne mit feedbasierten dynamischen Ads entwickelt. Die jeweils aktuellen Headlines aus den Ressorts Wirtschaft, Politik und Sport wurden automatisch in einem Datenfeed gespeichert und in Echtzeit in den Werbebannern geladen.</p><p>Um die Relevanz bei den Usern zusätzlich zu erhöhen, wurden Audiences zu den Bereichen Wirtschaft, Politik und Sport gebildet und dann mit Headlines aus den für sie relevanten Ressorts bespielt. Wiederkehrende Leser wurden mit dem Ressort angesprochen, das sie als letztes besucht hatten.</p><p>Zusätzlich wurden mit 1st Party Daten von Kurier-Usern Similar Audiences gebildet, um neue Kunden gezielt anzusprechen.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5dfe4772" data-id="5dfe4772" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-630b279 elementor-widget elementor-widget-shortcode" data-id="630b279" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"></div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-edb2105 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="edb2105" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f624ecd" data-id="f624ecd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2993450 elementor-widget elementor-widget-image" data-id="2993450" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="534" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20534'%3E%3C/svg%3E" class="attachment-large size-large wp-image-30111" alt="1200x800-Kurier-Bild-groß-2" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2020/03/1200x800-Kurier-Bild-gros-2.jpg 1024w, https://e-dialog.group/wp-content/uploads/2020/03/1200x800-Kurier-Bild-gros-2-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2020/03/1200x800-Kurier-Bild-gros-2-768x512.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2020/03/1200x800-Kurier-Bild-gros-2.jpg" /><noscript><img fetchpriority="high" decoding="async" width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2020/03/1200x800-Kurier-Bild-gros-2.jpg" class="attachment-large size-large wp-image-30111" alt="1200x800-Kurier-Bild-groß-2" srcset="https://e-dialog.group/wp-content/uploads/2020/03/1200x800-Kurier-Bild-gros-2.jpg 1024w, https://e-dialog.group/wp-content/uploads/2020/03/1200x800-Kurier-Bild-gros-2-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2020/03/1200x800-Kurier-Bild-gros-2-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7f7a3abd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7f7a3abd" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-37172801" data-id="37172801" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-13bc4f2f elementor-widget elementor-widget-heading" data-id="13bc4f2f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Ergebnisse</h2> </div> </div> <div class="elementor-element elementor-element-36a60ab1 elementor-widget elementor-widget-text-editor" data-id="36a60ab1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Durch die Aktualität in den Bannern und das gezielte Targeting konnten qualitativ hochwertige Kontakte für kurier.at gewonnen werden. Im Vergleichszeitraum verbrachten die User durchschnittlich 13% mehr Zeit auf der Seite und die Bounce Rate konnte um 65,4% gesenkt werden.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-16791877" data-id="16791877" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7f1dcc10 elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="7f1dcc10" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon elementor-animation-"> <svg xmlns="http://www.w3.org/2000/svg" width="41" height="41" viewBox="0 0 41 41" fill="none"><path d="M9.13344 3.40067C9.23313 3.17048 9.37728 2.96174 9.55743 2.78663C9.71876 2.59968 9.91593 2.44703 10.1371 2.33786C10.3583 2.22868 10.5989 2.1653 10.8442 2.15153L37.5215 2.03046C37.7716 2.01935 38.0207 2.06001 38.2532 2.14995C38.4856 2.2399 38.6964 2.3772 38.8724 2.55315C39.0483 2.72909 39.1856 2.93988 39.2756 3.17236C39.3655 3.40484 39.4062 3.65397 39.3951 3.90405L39.274 30.5813C39.2683 31.0891 39.0705 31.5779 38.7203 31.9495C38.5455 32.1358 38.3324 32.2819 38.096 32.3776C37.8595 32.4733 37.6056 32.5162 37.352 32.5033C36.853 32.5039 36.3761 32.3074 36.0252 31.9565C35.6743 31.6056 35.4778 31.1287 35.4784 30.6297L35.6021 8.39022L4.59178 39.3579C4.36383 39.5859 4.00502 39.6643 3.59431 39.576C3.18361 39.4877 2.75462 39.2398 2.40174 38.8869C2.22361 38.7136 2.06952 38.5183 1.94876 38.3129C1.82801 38.1074 1.74313 37.896 1.69913 37.6914C1.65512 37.4868 1.65295 37.2933 1.69275 37.1224C1.73255 36.9514 1.8135 36.8067 1.93073 36.6969L32.947 5.85707L10.8773 6.02855C10.372 6.02631 9.88982 5.82604 9.53445 5.47067C9.17907 5.11529 8.97879 4.63314 8.97655 4.1278C8.98045 3.87796 9.03374 3.63086 9.13344 3.40067Z" fill="#3DA4C6" stroke="#3DA4C6" stroke-width="2.5" stroke-linejoin="round"></path></svg> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > 13% </span> </h3> <p class="elementor-icon-box-description"> Seitenverweildauer </p> </div> </div> </div> </div> <div class="elementor-element elementor-element-4017e17d elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="4017e17d" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon elementor-animation-"> <svg xmlns="http://www.w3.org/2000/svg" width="41" height="41" viewBox="0 0 41 41" fill="none"><path d="M38.1035 9.06505C38.3337 9.16474 38.5424 9.30889 38.7176 9.48903C38.9045 9.65036 39.0572 9.84754 39.1663 10.0687C39.2755 10.2899 39.3389 10.5305 39.3527 10.7758L39.4737 37.4531C39.4848 37.7032 39.4442 37.9523 39.3542 38.1848C39.2643 38.4172 39.127 38.628 38.951 38.804C38.7751 38.9799 38.5643 39.1172 38.3318 39.2072C38.0994 39.2971 37.8502 39.3378 37.6001 39.3267L10.9229 39.2056C10.4151 39.1999 9.92625 39.0021 9.55464 38.652C9.36838 38.4771 9.22227 38.264 9.1266 38.0276C9.03093 37.7911 8.98801 37.5372 9.00091 37.2836C9.00026 36.7846 9.19676 36.3077 9.54766 35.9568C9.89857 35.6059 10.3755 35.4094 10.8745 35.41L33.114 35.5337L2.14625 4.52338C1.9183 4.29544 1.83985 3.93662 1.92818 3.52592C2.01652 3.11521 2.26438 2.68623 2.61726 2.33335C2.79061 2.15522 2.98588 2.00112 3.19132 1.88037C3.39677 1.75962 3.60818 1.67474 3.81277 1.63073C4.01736 1.58673 4.21093 1.58456 4.38184 1.62436C4.55275 1.66416 4.69748 1.74511 4.8073 1.86233L35.6471 32.8786L35.4756 10.8089C35.4779 10.3036 35.6781 9.82143 36.0335 9.46605C36.3889 9.11068 36.8711 8.9104 37.3764 8.90816C37.6262 8.91206 37.8733 8.96535 38.1035 9.06505Z" fill="#3DA4C6"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M39.5753 8.57898C39.8701 8.84263 40.1118 9.16051 40.287 9.51549C40.4704 9.887 40.5773 10.2918 40.6005 10.7058C40.6017 10.7272 40.6024 10.7487 40.6025 10.7701L40.7234 37.4257C40.738 37.8383 40.6691 38.25 40.5198 38.6358C40.3671 39.0305 40.1339 39.3888 39.8347 39.6879C39.5356 39.987 39.1774 40.2202 38.7827 40.373C38.3969 40.5222 37.9852 40.5911 37.5726 40.5766L10.917 40.4556L10.9087 40.4555C10.0859 40.4463 9.29713 40.1263 8.69866 39.5631C8.38086 39.2647 8.13129 38.9007 7.96769 38.4965C7.80816 38.1022 7.7339 37.6783 7.75085 37.253C7.75819 36.4357 8.08397 35.6525 8.6636 35.0729C9.25087 34.4856 10.047 34.159 10.8759 34.16L10.8813 34.1601L30.0821 34.2669L1.26218 5.40727C1.26198 5.40707 1.26239 5.40748 1.26218 5.40727C0.645132 4.78972 0.558815 3.94713 0.705949 3.26307C0.853133 2.57879 1.23942 1.94526 1.72719 1.45549C1.9736 1.20333 2.25434 0.981066 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2.87828 3.90986 2.90787 3.82453 2.95802C3.71949 3.01976 3.61177 3.10354 3.5129 3.20514L3.50096 3.21724C3.29787 3.42033 3.19126 3.62958 3.15565 3.76538L33.9983 34.6505C34.3563 35.009 34.4625 35.5482 34.2671 36.0157C34.0718 36.4832 33.6135 36.7866 33.1068 36.7837L10.8727 36.66C10.872 36.66 10.8713 36.66 10.8706 36.66C10.7023 36.6604 10.5454 36.7266 10.4314 36.8407C10.3168 36.9552 10.2505 37.1129 10.2507 37.282C10.2507 37.2951 10.2506 37.3082 10.2502 37.3213C10.2499 37.3299 10.2495 37.3385 10.2491 37.3471C10.2455 37.4179 10.2574 37.4902 10.2851 37.5587C10.3128 37.6271 10.3554 37.6893 10.41 37.7406L10.4117 37.7422C10.5555 37.8777 10.7425 37.9527 10.9335 37.9556C10.9345 37.9557 10.9356 37.9557 10.9367 37.9557L37.6056 38.0767C37.6148 38.0767 37.6239 38.0769 37.633 38.0771C37.6405 38.0773 37.648 38.0776 37.6554 38.0779C37.7336 38.0814 37.8102 38.0686 37.8806 38.0414C37.9509 38.0142 38.0142 37.9729 38.067 37.9201C38.1198 37.8673 38.1611 37.804 38.1883 37.7337C38.2155 37.6634 38.2283 37.5868 38.2248 37.5086C38.224 37.492 38.2236 37.4754 38.2236 37.4588L38.1027 10.8228C38.096 10.7539 38.0767 10.6858 38.0453 10.622ZM3.02995 3.63951C3.02975 3.6393 3.03015 3.63971 3.02995 3.63951Z" fill="#3DA4C6"></path></svg> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > 65,4% </span> </h3> <p class="elementor-icon-box-description"> Bounce Rate </p> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-wpr-lazyrender="1" class="mwd-blogPost flex success-story__cta-footer teaser"><div class="col-container container container--full-width"><div class="inner-content call-to-action mwd-blogPost"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/at/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div><div class="inner-content success-story__cta-footer-service"><div class="container"><div class="call-to-action-inner"><span class="lead">Unsere Services</span><div class="call-to-action-inner-title">Programmatic Display, Video & Everything</div><p><p>Wir bringen Ihre programmatischen Kampagnen auf das nächste Level. Unsere Consultants unterstützen mit Konzepten, Consulting und auch managed Service. </p> </p><a href="https://e-dialog.group/at//bessere-kampagnen/#programmatic-display-video-everything" class="btn" title="Mehr erfahren">Mehr erfahren</a></div></div></div></div></div> <div data-wpr-lazyrender="1" class="mwd-blogPost flex more-topics space-top space-bottom"> <div class="container"> <h3 class="more-topics-headline">Mehr zum Thema</h3> <div class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-61613 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/blog/holistic-cross-channel-campaigns/wie-das-insourcing-von-adtech-losungen-ihr-unternehmen-starkt/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" 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src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Salzburg AG erzielt mehr Conversions für ihre Solar.Dach-Kampagnen dank optimiertem Targeting über Demand Gen." decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-salzburg-ag-demand-gen-preview.png 460w, https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-salzburg-ag-demand-gen-preview-300x160.png 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-salzburg-ag-demand-gen-preview.png" /><noscript><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-salzburg-ag-demand-gen-preview.png" class="attachment-medium_large size-medium_large wp-post-image" alt="Salzburg AG erzielt mehr Conversions für ihre Solar.Dach-Kampagnen dank optimiertem Targeting über Demand Gen." decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-salzburg-ag-demand-gen-preview.png 460w, https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-salzburg-ag-demand-gen-preview-300x160.png 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/success-story/salzburg-ag-erzielt-mehr-conversions-fur-ihre-solar-dach-kampagnen-dank-optimiertem-targeting-uber-demand-gen/"> Salzburg AG erzielt mehr Conversions für ihre Solar.Dach-Kampagnen dank optimiertem Targeting über Demand Gen. </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/at/success-story/salzburg-ag-erzielt-mehr-conversions-fur-ihre-solar-dach-kampagnen-dank-optimiertem-targeting-uber-demand-gen/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-61375 success-story type-success-story swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/success-story/next-farming-steigert-die-klickrate-um-504-und-die-klickzahlen-um-13-mit-demand-gen/"> <div class="c-post-types__entry-thumbnail"> <img width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="e-dialog Success Story Next Farming - Demand Gen" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-next-farming-demand-gen-preview.png 460w, https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-next-farming-demand-gen-preview-300x160.png 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-next-farming-demand-gen-preview.png" /><noscript><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-next-farming-demand-gen-preview.png" class="attachment-medium_large size-medium_large wp-post-image" alt="e-dialog Success Story Next Farming - Demand Gen" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-next-farming-demand-gen-preview.png 460w, https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-next-farming-demand-gen-preview-300x160.png 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/success-story/next-farming-steigert-die-klickrate-um-504-und-die-klickzahlen-um-13-mit-demand-gen/"> NEXT Farming steigert die Klickrate um 504 % und die Klickzahlen um 13 % mit Demand Gen </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/at/success-story/next-farming-steigert-die-klickrate-um-504-und-die-klickzahlen-um-13-mit-demand-gen/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-59216 success-story type-success-story swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/success-story/post-cookie-masnahmen-wie-globus-mit-der-meta-conversion-api-online-kaufe-verdoppelt/"> <div class="c-post-types__entry-thumbnail"> <img width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="e-dialog Success Story Globus - CAPI" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/05/e-dialog-success-story-globus-capi-vorschau.jpg 460w, https://e-dialog.group/wp-content/uploads/2024/05/e-dialog-success-story-globus-capi-vorschau-300x160.jpg 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/05/e-dialog-success-story-globus-capi-vorschau.jpg" /><noscript><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2024/05/e-dialog-success-story-globus-capi-vorschau.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="e-dialog Success Story Globus - CAPI" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/05/e-dialog-success-story-globus-capi-vorschau.jpg 460w, https://e-dialog.group/wp-content/uploads/2024/05/e-dialog-success-story-globus-capi-vorschau-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Social Media Advertising </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/success-story/post-cookie-masnahmen-wie-globus-mit-der-meta-conversion-api-online-kaufe-verdoppelt/"> Post Cookie Maßnahmen: Wie Globus mit der Meta Conversion API Online Käufe verdoppelt </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/at/success-story/post-cookie-masnahmen-wie-globus-mit-der-meta-conversion-api-online-kaufe-verdoppelt/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-59066 success-story type-success-story swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/success-story/wie-die-schweizerische-mobiliar-mit-einem-attention-based-bidding-algorithmus-die-conversion-rate-erhoht-hat/"> <div class="c-post-types__entry-thumbnail"> <img width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/05/mobiliar-attention-based-bidding-vorschau.jpg 460w, https://e-dialog.group/wp-content/uploads/2024/05/mobiliar-attention-based-bidding-vorschau-300x160.jpg 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/05/mobiliar-attention-based-bidding-vorschau.jpg" /><noscript><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2024/05/mobiliar-attention-based-bidding-vorschau.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/05/mobiliar-attention-based-bidding-vorschau.jpg 460w, https://e-dialog.group/wp-content/uploads/2024/05/mobiliar-attention-based-bidding-vorschau-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Programmatic Display, Video & Everything </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/success-story/wie-die-schweizerische-mobiliar-mit-einem-attention-based-bidding-algorithmus-die-conversion-rate-erhoht-hat/"> Wie die Schweizerische Mobiliar mit einem Attention Based Bidding Algorithmus die Conversion Rate erhöht hat </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/at/success-story/wie-die-schweizerische-mobiliar-mit-einem-attention-based-bidding-algorithmus-die-conversion-rate-erhoht-hat/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-58477 success-story type-success-story swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/success-story/zukunftsinstitut-erzielt-sensationellen-awareness-boost-mit-demand-gen-kampagnen/"> <div class="c-post-types__entry-thumbnail"> <img width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Zukunftsinstitut erzielt sensationellen Awareness Boost mit Demand Gen Kampagnen" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/04/e-dialog-case-zukunftsinstitut-demand-gen-preview.jpg 460w, https://e-dialog.group/wp-content/uploads/2024/04/e-dialog-case-zukunftsinstitut-demand-gen-preview-300x160.jpg 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/04/e-dialog-case-zukunftsinstitut-demand-gen-preview.jpg" /><noscript><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2024/04/e-dialog-case-zukunftsinstitut-demand-gen-preview.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Zukunftsinstitut erzielt sensationellen Awareness Boost mit Demand Gen Kampagnen" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/04/e-dialog-case-zukunftsinstitut-demand-gen-preview.jpg 460w, https://e-dialog.group/wp-content/uploads/2024/04/e-dialog-case-zukunftsinstitut-demand-gen-preview-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/success-story/zukunftsinstitut-erzielt-sensationellen-awareness-boost-mit-demand-gen-kampagnen/"> Zukunftsinstitut erzielt sensationellen Awareness Boost mit Demand Gen Kampagnen </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/at/success-story/zukunftsinstitut-erzielt-sensationellen-awareness-boost-mit-demand-gen-kampagnen/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-59463 success-story type-success-story swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/success-story/mehr-kontrolle-und-effizienz-fur-dooh-kampagnen/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="595" 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class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/success-story/wie-magenta-den-conversion-wert-mit-value-based-bidding-in-search-ads-360-um-19-steigerte/"> <div class="c-post-types__entry-thumbnail"> <img width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/01/magenta-sa360-vbb-preview-1.jpg 460w, https://e-dialog.group/wp-content/uploads/2024/01/magenta-sa360-vbb-preview-1-300x160.jpg 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/01/magenta-sa360-vbb-preview-1.jpg" /><noscript><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2024/01/magenta-sa360-vbb-preview-1.jpg" class="attachment-medium_large size-medium_large wp-post-image" 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success-story type-success-story swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/success-story/sunrise-steigert-die-conversions-um-82-mit-enhanced-conversions/"> <div class="c-post-types__entry-thumbnail"> <img width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Sunrise Schweiz Case Enhanced Conversions" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/sunrise-b2c-enhanced-conversions-thumb.jpg 460w, https://e-dialog.group/wp-content/uploads/2023/11/sunrise-b2c-enhanced-conversions-thumb-300x160.jpg 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/sunrise-b2c-enhanced-conversions-thumb.jpg" /><noscript><img width="460" height="246" 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</div> </article> <article class="c-post-types__entry post-19614 success-story type-success-story swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/success-story/data-science-steigert-die-media-effizienz-digitaler-kampagnen-fuer-magenta/"> <div class="c-post-types__entry-thumbnail"> <img width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="e-dialog Case Preview Magenta Data Science white" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-Case-Preview-Magenta-Data-Science-white.png 460w, https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-Case-Preview-Magenta-Data-Science-white-300x160.png 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" 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100vw, 460px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Marketing Automation </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/success-story/marketing-automation-bei-e-dialog/"> Marketing Automation bei e-dialog </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/at/success-story/marketing-automation-bei-e-dialog/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-18472 success-story type-success-story swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/success-story/buy-local-kampagne-fuer-sport-2000/"> <div class="c-post-types__entry-thumbnail"> <img width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="e-dialog Case Preview Sport2000 Buy Local" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2021/03/e-dialog-Case-Preview-Sport2000-Buy-Local.png 460w, https://e-dialog.group/wp-content/uploads/2021/03/e-dialog-Case-Preview-Sport2000-Buy-Local-300x160.png 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2021/03/e-dialog-Case-Preview-Sport2000-Buy-Local.png" /><noscript><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2021/03/e-dialog-Case-Preview-Sport2000-Buy-Local.png" class="attachment-medium_large size-medium_large wp-post-image" alt="e-dialog Case Preview Sport2000 Buy Local" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2021/03/e-dialog-Case-Preview-Sport2000-Buy-Local.png 460w, https://e-dialog.group/wp-content/uploads/2021/03/e-dialog-Case-Preview-Sport2000-Buy-Local-300x160.png 300w" 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Preview Globus SA360" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2020/04/e-dialog-Case-Preview-Globus-SA360.png 460w, https://e-dialog.group/wp-content/uploads/2020/04/e-dialog-Case-Preview-Globus-SA360-300x160.png 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/success-story/neukunden-mit-custom-conversions-in-search-ads-360/"> Mehr Neukunden mit gewichteten Conversions in Search Ads 360 </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/at/success-story/neukunden-mit-custom-conversions-in-search-ads-360/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-16565 success-story type-success-story swiper-slide"> <div class="c-post-types__entry-card"> <a 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src="https://e-dialog.group/wp-content/uploads/2020/03/e-dialog-Case-Preview-OptiFibre-DV360-white.png" class="attachment-medium_large size-medium_large wp-post-image" alt="e-dialog Case Preview OptiFibre DV360 white" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2020/03/e-dialog-Case-Preview-OptiFibre-DV360-white.png 460w, https://e-dialog.group/wp-content/uploads/2020/03/e-dialog-Case-Preview-OptiFibre-DV360-white-300x160.png 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Programmatic Display, Video & Everything </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/success-story/performance-boost-fuer-optifibre-mit-dynamic-data-driven-creatives/"> Performance Boost für OptiFibre® mit DV360 </a> </h3> <a class="c-post-types__entry-read-more" 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