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<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/at/success-stories/" title="Success Stories">Success Stories</a> </span> <span class="arrow">></span> <span class="child">Merkur Feedgesteuerte Dynamic Ads</span> </div> </div> <div class="mwd-blogPost flex job-intro"><div class="container"><div class=""><div data-bg="https://e-dialog.group/wp-content/uploads/2020/03/e-dialog-Case-Merkur-Dynamic-Ads.jpg" class="image-holder rocket-lazyload" style=""><div class="logo"><img width="500" height="140" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20500%20140'%3E%3C/svg%3E" alt="logo" data-lazy-src="https://e-dialog.group/wp-content/uploads/2020/03/Logo_Merkur-1.svg"><noscript><img width="500" height="140" src="https://e-dialog.group/wp-content/uploads/2020/03/Logo_Merkur-1.svg" alt="logo"></noscript></div></div><h1>Merkur Feedgesteuerte Dynamic Ads</h1></div></div></div><div class="mwd-blogPost job-intro-subbox flex"><div class="container"><div class="whitebox"><div class="inner">Durch einen von e-dialog generierten automatisierten Feed konnte Merkur eine hohe Interaktionsrate erreichen und gleichzeitig die Kosten für Kreation senken.</div></div><div class="bluebox"><div class="inner">österreichische Verbrauchermarktkette<br /> gehört zur Rewe International AG<br /> 144 Standorte in Österreich</div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="16545" class="elementor elementor-16545" data-elementor-post-type="success-story"> <section class="elementor-section elementor-top-section elementor-element elementor-element-795c63f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="795c63f2" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c5608bf" data-id="1c5608bf" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-43186c64 elementor-widget elementor-widget-heading" data-id="43186c64" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Ziele</h2> </div> </div> <div class="elementor-element elementor-element-72824766 elementor-widget elementor-widget-text-editor" data-id="72824766" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul> <li>Eigenständige Kontrolle über Inhalt der Ads</li><li style="margin-top: 0.5rem;">Eigenständige Ausspielung von Ads</li> </ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-33f6ce4f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="33f6ce4f" data-element_type="section" data-settings="{"background_background":"classic","stretch_section":"section-stretched"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5365e159" data-id="5365e159" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6d4d260f elementor-testimonial--layout-image_left elementor-testimonial--align-left mwd-testimonial elementor-testimonial--skin-default elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel" data-id="6d4d260f" data-element_type="widget" data-settings="{"slides_per_view":"1","autoplay_speed":12000,"space_between":{"unit":"px","size":0,"sizes":[]},"space_between_mobile":{"unit":"px","size":"","sizes":[]},"pagination":"bullets","speed":500,"autoplay":"yes","loop":"yes","pause_on_hover":"yes","pause_on_interaction":"yes","space_between_tablet_extra":{"unit":"px","size":10,"sizes":[]},"space_between_tablet":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="testimonial-carousel.default"> <div class="elementor-widget-container"> <div class="elementor-swiper"> <div class="elementor-main-swiper swiper"> <div class="swiper-wrapper"> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> The automated feed empowers us to communicate the right offers at the right moment while being efficient, relevant and profitable </div> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Marko Petrovic</span><span class="elementor-testimonial__title">Lead, Merkur Digital</span></cite> </div> <div class="elementor-testimonial__footer"> <div class="elementor-testimonial__image"> <img width="106" height="84" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20106%2084'%3E%3C/svg%3E" alt="Marko Petrovic" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-quote-weiss.svg"><noscript><img width="106" height="84" decoding="async" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-quote-weiss.svg" alt="Marko Petrovic"></noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-2da87b0b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2da87b0b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1700a9d0" data-id="1700a9d0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2ee0d421 elementor-widget elementor-widget-heading" data-id="2ee0d421" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Strategie</h2> </div> </div> <div class="elementor-element elementor-element-7756a9f4 elementor-widget elementor-widget-text-editor" data-id="7756a9f4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Erstellung eines Feeds, der relevante Informationen mit Anzeige synchronisiert</li><li>Banner mit verschiedenen dynamischen Funktionen</li><li>Durch Google-Targeting-Daten werden relevante Nutzer angesprochen</li></ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6844cd33" data-id="6844cd33" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1b3392a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1b3392a9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4b6775f9" data-id="4b6775f9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-63b890b6 elementor-widget elementor-widget-heading" data-id="63b890b6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Maßnahmen</h2> </div> </div> <div class="elementor-element elementor-element-4861e8bd elementor-widget elementor-widget-text-editor" data-id="4861e8bd" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Das Ziel war, dass Merkur ihren Anzeigen Content und dessen Verteilung selbstständig steuern kann. Daher hat e-dialog einen Feed erstellt, der die Synchronisierung aller relevanten Informationen mit der Anzeige ermöglicht.</p><p>Abhängig vom Zeitpunkt und den Produktrabatten, hat die Anzeigenvorlage automatisch eine individuelle Anzeige über Google Studio erstellt. Die Banner enthalten so verschiedene dynamische Funktionen, wie z. B. verschiedene Produktabbildungen, Rabattinformationen, Handlungsaufforderungen und Website-Links. Mit den Google-Targeting-Daten hat e-dialog sichergestellt, dass die relevanten Nutzer die richtigen Anzeigen sehen.</p><p>Das Kampagnen-Setup wurde über Display und Video 360 aktiviert und die Auslieferungsoptimierung wurde mit Hilfe des Google Tag Managers durchgeführt.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3e0e82b8" data-id="3e0e82b8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7740223 elementor-widget elementor-widget-shortcode" data-id="7740223" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7eb9e32b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7eb9e32b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2e4b618b" data-id="2e4b618b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1b26caa6 elementor-widget elementor-widget-heading" data-id="1b26caa6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Ergebnisse</h2> </div> </div> <div class="elementor-element elementor-element-1b2e2377 elementor-widget elementor-widget-text-editor" data-id="1b2e2377" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Durch die Erstellung eines automatisierten Feeds für die Synchronisierung der relevanten Informationen konnte e-dialog zahlreiche Arbeitszeiten für Merkur reduzieren und Kosten sparen.</p><p>Dank des Empowerment-Ansatzes kann Merkur jetzt seine Rabatte mit einer hohen Kapitalrendite kommunizieren und ist bei Änderungen flexibel. Im Vergleich zu herkömmlichen Display-Anzeigen wurden zudem eine hohe Interaktionsrate und niedrigere Kosten pro Aktion erzielt.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-17f67ac0" data-id="17f67ac0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-29bda98e elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="29bda98e" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon elementor-animation-"> <svg xmlns="http://www.w3.org/2000/svg" width="41" height="41" viewBox="0 0 41 41" fill="none"><path d="M9.13344 3.40067C9.23313 3.17048 9.37728 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4.63314 8.97655 4.1278C8.98045 3.87796 9.03374 3.63086 9.13344 3.40067Z" fill="#3DA4C6" stroke="#3DA4C6" stroke-width="2.5" stroke-linejoin="round"></path></svg> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > 13% </span> </h3> <p class="elementor-icon-box-description"> Interaktionsrate mit Ads </p> </div> </div> </div> </div> <div class="elementor-element elementor-element-4341c20 elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="4341c20" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon elementor-animation-"> <i aria-hidden="true" class="fas fa-check"></i> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > 1 </span> </h3> <p class="elementor-icon-box-description"> unkompliziertes Template </p> </div> </div> </div> </div> <div class="elementor-element elementor-element-3395e8ba elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="3395e8ba" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon elementor-animation-"> <svg xmlns="http://www.w3.org/2000/svg" width="41" height="41" viewBox="0 0 41 41" fill="none"><path d="M38.1035 9.06505C38.3337 9.16474 38.5424 9.30889 38.7176 9.48903C38.9045 9.65036 39.0572 9.84754 39.1663 10.0687C39.2755 10.2899 39.3389 10.5305 39.3527 10.7758L39.4737 37.4531C39.4848 37.7032 39.4442 37.9523 39.3542 38.1848C39.2643 38.4172 39.127 38.628 38.951 38.804C38.7751 38.9799 38.5643 39.1172 38.3318 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36.66C10.872 36.66 10.8713 36.66 10.8706 36.66C10.7023 36.6604 10.5454 36.7266 10.4314 36.8407C10.3168 36.9552 10.2505 37.1129 10.2507 37.282C10.2507 37.2951 10.2506 37.3082 10.2502 37.3213C10.2499 37.3299 10.2495 37.3385 10.2491 37.3471C10.2455 37.4179 10.2574 37.4902 10.2851 37.5587C10.3128 37.6271 10.3554 37.6893 10.41 37.7406L10.4117 37.7422C10.5555 37.8777 10.7425 37.9527 10.9335 37.9556C10.9345 37.9557 10.9356 37.9557 10.9367 37.9557L37.6056 38.0767C37.6148 38.0767 37.6239 38.0769 37.633 38.0771C37.6405 38.0773 37.648 38.0776 37.6554 38.0779C37.7336 38.0814 37.8102 38.0686 37.8806 38.0414C37.9509 38.0142 38.0142 37.9729 38.067 37.9201C38.1198 37.8673 38.1611 37.804 38.1883 37.7337C38.2155 37.6634 38.2283 37.5868 38.2248 37.5086C38.224 37.492 38.2236 37.4754 38.2236 37.4588L38.1027 10.8228C38.096 10.7539 38.0767 10.6858 38.0453 10.622ZM3.02995 3.63951C3.02975 3.6393 3.03015 3.63971 3.02995 3.63951Z" fill="#3DA4C6"></path></svg> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > 0 </span> </h3> <p class="elementor-icon-box-description"> Kosten nach Installation </p> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-2b3ef6f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2b3ef6f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ca5ba1" data-id="4ca5ba1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e8425ff elementor-widget elementor-widget-image" data-id="e8425ff" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img fetchpriority="high" decoding="async" width="600" height="400" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20400'%3E%3C/svg%3E" class="attachment-large size-large wp-image-30207" alt="Merkur_Banner_Success Story" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2020/03/Merkur_Banner.jpg 600w, https://e-dialog.group/wp-content/uploads/2020/03/Merkur_Banner-300x200.jpg 300w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2020/03/Merkur_Banner.jpg" /><noscript><img fetchpriority="high" decoding="async" width="600" height="400" src="https://e-dialog.group/wp-content/uploads/2020/03/Merkur_Banner.jpg" class="attachment-large size-large wp-image-30207" alt="Merkur_Banner_Success Story" srcset="https://e-dialog.group/wp-content/uploads/2020/03/Merkur_Banner.jpg 600w, https://e-dialog.group/wp-content/uploads/2020/03/Merkur_Banner-300x200.jpg 300w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Beispiele der dynamisierten Banner</figcaption> </figure> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-wpr-lazyrender="1" class="mwd-blogPost flex success-story__cta-footer teaser"><div class="col-container container container--full-width"><div class="inner-content call-to-action mwd-blogPost"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/at/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div><div class="inner-content success-story__cta-footer-service"><div class="container"><div class="call-to-action-inner"><span class="lead">Unsere Services</span><div class="call-to-action-inner-title">Programmatic Display, Video & Everything</div><p><p>Wir bringen Ihre programmatischen Kampagnen auf das nächste Level. Unsere Consultants unterstützen mit Konzepten, Consulting und auch managed Service. </p> </p><a href="https://e-dialog.group/at//bessere-kampagnen/#programmatic-display-video-everything" class="btn" title="Mehr erfahren">Mehr erfahren</a></div></div></div></div></div> <div data-wpr-lazyrender="1" class="mwd-blogPost flex more-topics space-top space-bottom"> <div class="container"> <h3 class="more-topics-headline">Mehr zum Thema</h3> <div class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-61613 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/blog/holistic-cross-channel-campaigns/wie-das-insourcing-von-adtech-losungen-ihr-unternehmen-starkt/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" 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src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Salzburg AG erzielt mehr Conversions für ihre Solar.Dach-Kampagnen dank optimiertem Targeting über Demand Gen." decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-salzburg-ag-demand-gen-preview.png 460w, https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-salzburg-ag-demand-gen-preview-300x160.png 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-salzburg-ag-demand-gen-preview.png" /><noscript><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-salzburg-ag-demand-gen-preview.png" class="attachment-medium_large size-medium_large wp-post-image" alt="Salzburg AG erzielt mehr Conversions für ihre Solar.Dach-Kampagnen dank optimiertem Targeting über Demand Gen." decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-salzburg-ag-demand-gen-preview.png 460w, https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-salzburg-ag-demand-gen-preview-300x160.png 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/success-story/salzburg-ag-erzielt-mehr-conversions-fur-ihre-solar-dach-kampagnen-dank-optimiertem-targeting-uber-demand-gen/"> Salzburg AG erzielt mehr Conversions für ihre Solar.Dach-Kampagnen dank optimiertem Targeting über Demand Gen. </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/at/success-story/salzburg-ag-erzielt-mehr-conversions-fur-ihre-solar-dach-kampagnen-dank-optimiertem-targeting-uber-demand-gen/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-61375 success-story type-success-story swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/success-story/next-farming-steigert-die-klickrate-um-504-und-die-klickzahlen-um-13-mit-demand-gen/"> <div class="c-post-types__entry-thumbnail"> <img width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="e-dialog Success Story Next Farming - Demand Gen" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-next-farming-demand-gen-preview.png 460w, https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-next-farming-demand-gen-preview-300x160.png 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-next-farming-demand-gen-preview.png" /><noscript><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-next-farming-demand-gen-preview.png" class="attachment-medium_large size-medium_large wp-post-image" alt="e-dialog Success Story Next Farming - Demand Gen" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-next-farming-demand-gen-preview.png 460w, https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-next-farming-demand-gen-preview-300x160.png 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/success-story/next-farming-steigert-die-klickrate-um-504-und-die-klickzahlen-um-13-mit-demand-gen/"> NEXT Farming steigert die Klickrate um 504 % und die Klickzahlen um 13 % mit Demand Gen </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/at/success-story/next-farming-steigert-die-klickrate-um-504-und-die-klickzahlen-um-13-mit-demand-gen/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-59216 success-story type-success-story swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/success-story/post-cookie-masnahmen-wie-globus-mit-der-meta-conversion-api-online-kaufe-verdoppelt/"> <div class="c-post-types__entry-thumbnail"> <img width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="e-dialog Success Story Globus - CAPI" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/05/e-dialog-success-story-globus-capi-vorschau.jpg 460w, https://e-dialog.group/wp-content/uploads/2024/05/e-dialog-success-story-globus-capi-vorschau-300x160.jpg 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/05/e-dialog-success-story-globus-capi-vorschau.jpg" /><noscript><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2024/05/e-dialog-success-story-globus-capi-vorschau.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="e-dialog Success Story Globus - CAPI" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/05/e-dialog-success-story-globus-capi-vorschau.jpg 460w, https://e-dialog.group/wp-content/uploads/2024/05/e-dialog-success-story-globus-capi-vorschau-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Social Media Advertising </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/success-story/post-cookie-masnahmen-wie-globus-mit-der-meta-conversion-api-online-kaufe-verdoppelt/"> Post Cookie Maßnahmen: Wie Globus mit der Meta Conversion API Online Käufe verdoppelt </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/at/success-story/post-cookie-masnahmen-wie-globus-mit-der-meta-conversion-api-online-kaufe-verdoppelt/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-59066 success-story type-success-story swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/success-story/wie-die-schweizerische-mobiliar-mit-einem-attention-based-bidding-algorithmus-die-conversion-rate-erhoht-hat/"> <div class="c-post-types__entry-thumbnail"> <img width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/05/mobiliar-attention-based-bidding-vorschau.jpg 460w, https://e-dialog.group/wp-content/uploads/2024/05/mobiliar-attention-based-bidding-vorschau-300x160.jpg 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/05/mobiliar-attention-based-bidding-vorschau.jpg" /><noscript><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2024/05/mobiliar-attention-based-bidding-vorschau.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/05/mobiliar-attention-based-bidding-vorschau.jpg 460w, https://e-dialog.group/wp-content/uploads/2024/05/mobiliar-attention-based-bidding-vorschau-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Programmatic Display, Video & Everything </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/success-story/wie-die-schweizerische-mobiliar-mit-einem-attention-based-bidding-algorithmus-die-conversion-rate-erhoht-hat/"> Wie die Schweizerische Mobiliar mit einem Attention Based Bidding Algorithmus die Conversion Rate erhöht hat </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/at/success-story/wie-die-schweizerische-mobiliar-mit-einem-attention-based-bidding-algorithmus-die-conversion-rate-erhoht-hat/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-58477 success-story type-success-story swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/success-story/zukunftsinstitut-erzielt-sensationellen-awareness-boost-mit-demand-gen-kampagnen/"> <div class="c-post-types__entry-thumbnail"> <img width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Zukunftsinstitut erzielt sensationellen Awareness Boost mit Demand Gen Kampagnen" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/04/e-dialog-case-zukunftsinstitut-demand-gen-preview.jpg 460w, https://e-dialog.group/wp-content/uploads/2024/04/e-dialog-case-zukunftsinstitut-demand-gen-preview-300x160.jpg 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/04/e-dialog-case-zukunftsinstitut-demand-gen-preview.jpg" /><noscript><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2024/04/e-dialog-case-zukunftsinstitut-demand-gen-preview.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Zukunftsinstitut erzielt sensationellen Awareness Boost mit Demand Gen Kampagnen" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/04/e-dialog-case-zukunftsinstitut-demand-gen-preview.jpg 460w, https://e-dialog.group/wp-content/uploads/2024/04/e-dialog-case-zukunftsinstitut-demand-gen-preview-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/success-story/zukunftsinstitut-erzielt-sensationellen-awareness-boost-mit-demand-gen-kampagnen/"> Zukunftsinstitut erzielt sensationellen Awareness Boost mit Demand Gen Kampagnen </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/at/success-story/zukunftsinstitut-erzielt-sensationellen-awareness-boost-mit-demand-gen-kampagnen/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-59463 success-story type-success-story swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/success-story/mehr-kontrolle-und-effizienz-fur-dooh-kampagnen/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="595" 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class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/success-story/wie-magenta-den-conversion-wert-mit-value-based-bidding-in-search-ads-360-um-19-steigerte/"> <div class="c-post-types__entry-thumbnail"> <img width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/01/magenta-sa360-vbb-preview-1.jpg 460w, https://e-dialog.group/wp-content/uploads/2024/01/magenta-sa360-vbb-preview-1-300x160.jpg 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/01/magenta-sa360-vbb-preview-1.jpg" /><noscript><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2024/01/magenta-sa360-vbb-preview-1.jpg" class="attachment-medium_large size-medium_large wp-post-image" 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success-story type-success-story swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/success-story/sunrise-steigert-die-conversions-um-82-mit-enhanced-conversions/"> <div class="c-post-types__entry-thumbnail"> <img width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Sunrise Schweiz Case Enhanced Conversions" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/sunrise-b2c-enhanced-conversions-thumb.jpg 460w, https://e-dialog.group/wp-content/uploads/2023/11/sunrise-b2c-enhanced-conversions-thumb-300x160.jpg 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/sunrise-b2c-enhanced-conversions-thumb.jpg" /><noscript><img width="460" height="246" 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</div> </article> <article class="c-post-types__entry post-19614 success-story type-success-story swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/success-story/data-science-steigert-die-media-effizienz-digitaler-kampagnen-fuer-magenta/"> <div class="c-post-types__entry-thumbnail"> <img width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="e-dialog Case Preview Magenta Data Science white" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-Case-Preview-Magenta-Data-Science-white.png 460w, https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-Case-Preview-Magenta-Data-Science-white-300x160.png 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" 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100vw, 460px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Marketing Automation </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/success-story/marketing-automation-bei-e-dialog/"> Marketing Automation bei e-dialog </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/at/success-story/marketing-automation-bei-e-dialog/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-18472 success-story type-success-story swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/success-story/buy-local-kampagne-fuer-sport-2000/"> <div class="c-post-types__entry-thumbnail"> <img width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="e-dialog Case Preview Sport2000 Buy Local" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2021/03/e-dialog-Case-Preview-Sport2000-Buy-Local.png 460w, https://e-dialog.group/wp-content/uploads/2021/03/e-dialog-Case-Preview-Sport2000-Buy-Local-300x160.png 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2021/03/e-dialog-Case-Preview-Sport2000-Buy-Local.png" /><noscript><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2021/03/e-dialog-Case-Preview-Sport2000-Buy-Local.png" class="attachment-medium_large size-medium_large wp-post-image" alt="e-dialog Case Preview Sport2000 Buy Local" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2021/03/e-dialog-Case-Preview-Sport2000-Buy-Local.png 460w, https://e-dialog.group/wp-content/uploads/2021/03/e-dialog-Case-Preview-Sport2000-Buy-Local-300x160.png 300w" 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Preview Globus SA360" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2020/04/e-dialog-Case-Preview-Globus-SA360.png 460w, https://e-dialog.group/wp-content/uploads/2020/04/e-dialog-Case-Preview-Globus-SA360-300x160.png 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/success-story/neukunden-mit-custom-conversions-in-search-ads-360/"> Mehr Neukunden mit gewichteten Conversions in Search Ads 360 </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/at/success-story/neukunden-mit-custom-conversions-in-search-ads-360/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-16565 success-story type-success-story swiper-slide"> <div class="c-post-types__entry-card"> <a 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src="https://e-dialog.group/wp-content/uploads/2020/03/e-dialog-Case-Preview-OptiFibre-DV360-white.png" class="attachment-medium_large size-medium_large wp-post-image" alt="e-dialog Case Preview OptiFibre DV360 white" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2020/03/e-dialog-Case-Preview-OptiFibre-DV360-white.png 460w, https://e-dialog.group/wp-content/uploads/2020/03/e-dialog-Case-Preview-OptiFibre-DV360-white-300x160.png 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Programmatic Display, Video & Everything </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/success-story/performance-boost-fuer-optifibre-mit-dynamic-data-driven-creatives/"> Performance Boost für OptiFibre® mit DV360 </a> </h3> <a class="c-post-types__entry-read-more" 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