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<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/at/whitepaper-ubersicht/" title="Whitepaper">Whitepaper</a> </span> <span class="arrow">></span> <span class="child">Programmatic Deal Guidebook</span> </div> </div> <div class="mwd-blogPost flex job-intro space-top space-bottom"><div class="container"><div class=""><div data-bg="https://e-dialog.group/wp-content/uploads/2022/03/Image-Whitepaper-8.jpg" class="image-holder rocket-lazyload" style=""></div><h1>Programmatic Deal Guidebook</h1><h2>e-book</h2></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="49515" class="elementor elementor-49515" data-elementor-post-type="whitepaper"> <section class="elementor-section elementor-top-section elementor-element elementor-element-79b512f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="79b512f7" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6db4d6d2" data-id="6db4d6d2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ea6f0c7 elementor-widget elementor-widget-heading" data-id="ea6f0c7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Geballte Programmatic Deals Kompetenz</h2> </div> </div> <div class="elementor-element elementor-element-417c9bef elementor-widget elementor-widget-text-editor" data-id="417c9bef" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Programmatic Advertising ist aus einem erfolgreichen Media Mix nicht mehr wegzudenken. Dennoch liegen in der Qualität der Kampagnenausspielung teils Welten. Denn nur wer die Lizenz einer DSP hat, macht noch lange kein Programmatic.</p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-f24fc76 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f24fc76" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4557e66" data-id="4557e66" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c29c62d elementor-widget elementor-widget-text-editor" data-id="c29c62d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>We’ve seen it all! e-dialog blickt auf viele Jahre Erfahrung im wohl spannendsten Bereich des data-driven Advertising zurück. Unsere Erfahrung zu Private Inventory und Deals sowie Insights aus unzähligen Kampagnen, Optimierungen und Reportings mit Google Display & Video 360 haben wir in ein e-book gepackt, das als Starthilfe und Nachschlagewerk dienen soll.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a637be2" data-id="a637be2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c17ca4d elementor-widget elementor-widget-image" data-id="c17ca4d" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="267" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20267'%3E%3C/svg%3E" class="attachment-large size-large wp-image-30480" alt="Display Video" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/Display-Video-1024x342.png 1024w, https://e-dialog.group/wp-content/uploads/2022/03/Display-Video-300x100.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/Display-Video-768x257.png 768w, https://e-dialog.group/wp-content/uploads/2022/03/Display-Video.png 1200w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/Display-Video-1024x342.png" /><noscript><img fetchpriority="high" decoding="async" width="800" height="267" src="https://e-dialog.group/wp-content/uploads/2022/03/Display-Video-1024x342.png" class="attachment-large size-large wp-image-30480" alt="Display Video" srcset="https://e-dialog.group/wp-content/uploads/2022/03/Display-Video-1024x342.png 1024w, https://e-dialog.group/wp-content/uploads/2022/03/Display-Video-300x100.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/Display-Video-768x257.png 768w, https://e-dialog.group/wp-content/uploads/2022/03/Display-Video.png 1200w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-f53c00f elementor-widget elementor-widget-heading" data-id="f53c00f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default"><a href="#Form">Laden Sie das e-Book jetzt herunter und profitieren Sie von der geballten Kompetenz zu Programmatic Deals und wertvollen Tipps unserer DV360-ExpertInnen!</a></h3> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-34190b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="34190b6" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e10ce3f" data-id="e10ce3f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-508e550 elementor-widget elementor-widget-heading" data-id="508e550" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Inhalte des e-Book:</h2> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-69ae78cd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="69ae78cd" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-41d242d9" data-id="41d242d9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f9a0648 elementor-widget elementor-widget-heading" data-id="f9a0648" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Programmatic Deal Guidebook</h3> </div> </div> <div class="elementor-element elementor-element-1aef0b8b elementor-widget elementor-widget-text-editor" data-id="1aef0b8b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Was ist ein Deal und wie komme ich zu einem Deal</li><li>Welche Arten Programmatischer Deals gibt es und wie nutze ich sie</li><li>Wie werden Deals aufgesetzt</li><li>DV360 Deal Troubleshooting</li><li>Top 5 Deal Empfehlungen – DSP-unabhängig</li></ul> </div> </div> <div class="elementor-element elementor-element-7ff08f8 elementor-widget elementor-widget-heading" data-id="7ff08f8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default"><a href="#Form">Jetzt das Programmatic Deal Guidebook downloaden</a></h3> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7fc56f5d" data-id="7fc56f5d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-230038dd elementor-widget elementor-widget-image" data-id="230038dd" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img width="533" height="400" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20533%20400'%3E%3C/svg%3E" title="e-dialog Programmatic Deal Guidebook – Preview2" alt="e-dialog Programmatic Deal Guidebook - Preview" data-lazy-src="https://e-dialog.group/wp-content/uploads/elementor/thumbs/e-dialog-programmatic-deal-guidebook-preview2-qcz5uu1q1rdn8fmadjjmw0k6jwkex3rl0lsfqdy1a8.png" /><noscript><img width="533" height="400" decoding="async" src="https://e-dialog.group/wp-content/uploads/elementor/thumbs/e-dialog-programmatic-deal-guidebook-preview2-qcz5uu1q1rdn8fmadjjmw0k6jwkex3rl0lsfqdy1a8.png" title="e-dialog Programmatic Deal Guidebook – Preview2" alt="e-dialog Programmatic Deal Guidebook - Preview" loading="lazy" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-27e318b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="27e318b9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e0c2200" data-id="1e0c2200" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3c9ba8e elementor-widget elementor-widget-text-editor" data-id="3c9ba8e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Nach dem Download unseres e-book informieren wir Sie exklusiv vorab über Updates zum Thema und schicken Ihnen automatisch die neueste Version zu.</p><p><a href="https://e-dialog.group/at/newsletter-anmeldung/">Melden Sie sich auch gleich zu unserem Newsletter an</a> und bleiben Sie top informiert über Neuerungen im Bereich Programmatic Marketing, Digital Analytics, Search & Social Advertising, Conversion Optimierung & E-Mail Marketing, Datenschutz und Webtracking. Tipp: Über neue Whitepaper und e-books zu den wichtigsten Themen des Data-driven Marketing informiert Sie auch unser Newsletter – also verpassen Sie nichts!</p> </div> </div> <div class="elementor-element elementor-element-6dc8629c elementor-widget elementor-widget-heading" data-id="6dc8629c" data-element_type="widget" id="Form" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default"><h4 id="Form">Jetzt das Programmatic Deals Guidebook herunterladen!</h4></h4> </div> </div> <div class="elementor-element elementor-element-cfb31dd elementor-widget elementor-widget-shortcode" data-id="cfb31dd" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div class='_form_113'></div><script type='text/javascript' src='https://e-dialog.activehosted.com/f/embed.php?static=0&id=113&670C0122DF3E7&nostyles=0&preview=0' data-rocket-defer defer></script></div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-b5c5729 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b5c5729" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ebbccad" data-id="ebbccad" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-dfdac7d elementor-widget elementor-widget-image" data-id="dfdac7d" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="420" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20420'%3E%3C/svg%3E" class="attachment-large size-large wp-image-36595" alt="e-dialog Playbook Programmatic mit DV360" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/07/e-dialog-Playbook-Programmatic-mit-DV360-1024x538.png 1024w, https://e-dialog.group/wp-content/uploads/2022/07/e-dialog-Playbook-Programmatic-mit-DV360-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/07/e-dialog-Playbook-Programmatic-mit-DV360-768x403.png 768w, https://e-dialog.group/wp-content/uploads/2022/07/e-dialog-Playbook-Programmatic-mit-DV360.png 1200w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/07/e-dialog-Playbook-Programmatic-mit-DV360-1024x538.png" /><noscript><img decoding="async" width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/07/e-dialog-Playbook-Programmatic-mit-DV360-1024x538.png" class="attachment-large size-large wp-image-36595" alt="e-dialog Playbook Programmatic mit DV360" srcset="https://e-dialog.group/wp-content/uploads/2022/07/e-dialog-Playbook-Programmatic-mit-DV360-1024x538.png 1024w, https://e-dialog.group/wp-content/uploads/2022/07/e-dialog-Playbook-Programmatic-mit-DV360-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/07/e-dialog-Playbook-Programmatic-mit-DV360-768x403.png 768w, https://e-dialog.group/wp-content/uploads/2022/07/e-dialog-Playbook-Programmatic-mit-DV360.png 1200w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5d962ee" data-id="5d962ee" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3ece660 elementor-widget elementor-widget-heading" data-id="3ece660" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title 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data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Hohe Bleichen 8 <br> 20354 Hamburg</p> </div> </div> <div class="elementor-element elementor-element-f23cf74 elementor-widget elementor-widget-heading" data-id="f23cf74" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-3ce77f5 elementor-widget elementor-widget-heading" data-id="3ce77f5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element 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