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<div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55092"><a href="https://e-dialog.group/news/">News</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30945"><a href="https://e-dialog.group/blog/">Blogartikel</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30943"><a href="https://e-dialog.group/whitepaper-ubersicht/">Whitepaper</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60641"><a href="https://e-dialog.group/newsletter-anmeldung/">Newsletter</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div 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url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-extrareach-tool-cross-media-videokampagnen-besser-steuern/">Google extrareach Tool – Cross Media-Videokampagnen besser steuern</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-extrareach-tool-cross-media-videokampagnen-besser-steuern/"><img fetchpriority="high" width="408" height="299" src="https://e-dialog.group/wp-content/uploads/2022/02/Google-extrareach-Tool.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-extrareach-Tool.jpg 408w, https://e-dialog.group/wp-content/uploads/2022/02/Google-extrareach-Tool-300x220.jpg 300w" sizes="(max-width: 408px) 100vw, 408px" /></a><p>Wenn Cross Media Kampagnen geplant werden, dann wird auch Online-Marketing als wichtiger Bestandteil wahrgenommen. Im Bereich des Video-Marketings ergeben sich dadurch viele Potentiale, die andernfalls ungenutzt blieben. Synergieeffekte zwischen On- und Offline-Kanälen ermöglichen es, durch TV entstandene Defizite durch Onlinewerbung auszugleichen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/adwords-editor-11-0-die-neuen-features-auf-einen-blick/">AdWords Editor 11.0 – Die neuen Features auf einen Blick</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/adwords-editor-11-0-die-neuen-features-auf-einen-blick/"><img width="165" height="165" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%20165'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/adwords_editor_logo.jpg 165w, https://e-dialog.group/wp-content/uploads/2022/02/adwords_editor_logo-150x150.jpg 150w" data-lazy-sizes="(max-width: 165px) 100vw, 165px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/adwords_editor_logo.jpg" /><noscript><img width="165" height="165" src="https://e-dialog.group/wp-content/uploads/2022/02/adwords_editor_logo.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/adwords_editor_logo.jpg 165w, https://e-dialog.group/wp-content/uploads/2022/02/adwords_editor_logo-150x150.jpg 150w" sizes="(max-width: 165px) 100vw, 165px" /></noscript></a><p>Die neueste Version des Google AdWords Editors, das größte Update seit der Einführung des Tools 2006. Neben dem Design, wurden auch neue Features integriert, welche die Arbeit mit dem Tool erleichtern und Zeit ersparen sollen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/nahe-varianten-werden-zur-pflicht-in-google-adwords/">Nahe Varianten werden zur Pflicht in Google AdWords</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/nahe-varianten-werden-zur-pflicht-in-google-adwords/"><img width="400" height="300" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20400%20300'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/nahe-varianten-adwords.jpg 400w, https://e-dialog.group/wp-content/uploads/2022/02/nahe-varianten-adwords-300x225.jpg 300w" data-lazy-sizes="(max-width: 400px) 100vw, 400px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/nahe-varianten-adwords.jpg" /><noscript><img loading="lazy" width="400" height="300" src="https://e-dialog.group/wp-content/uploads/2022/02/nahe-varianten-adwords.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/nahe-varianten-adwords.jpg 400w, https://e-dialog.group/wp-content/uploads/2022/02/nahe-varianten-adwords-300x225.jpg 300w" sizes="(max-width: 400px) 100vw, 400px" /></noscript></a><p>Google hat bekannt gegeben, dass es ab Ende September keine Möglichkeit mehr gibt, „nahe Varianten“ in Google AdWords auszuschließen. Dies hat Folgen auf das Keyword Management und die Gebotsstrategie in Google AdWords.</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed 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