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menu-item-19898"><a href="https://e-dialog.group/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main data-rocket-location-hash="44d90561c13dfb01de27e61126f06bb7" id="content" class="site-main"> <div data-rocket-location-hash="3d643da528504e4be623eff3e109df56" class="page-content"> <article data-rocket-location-hash="5cf5203b4af8370a13978ddcbd510a10" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/social-media-advertising/entdecke-metas-automatisierte-werbetools-ein-uberblick-aller-meta-advantage-produkte/">Entdecke Meta’s automatisierte Werbetools: Ein Überblick aller Meta Advantage Produkte</a></h2><a href="https://e-dialog.group/blog/social-media-advertising/entdecke-metas-automatisierte-werbetools-ein-uberblick-aller-meta-advantage-produkte/"><img fetchpriority="high" width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Entdecke Meta’s automatisierte Werbetools: Ein Überblick aller Meta Advantage Produkte" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-13-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-13-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-13-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-13-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-13-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-13-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-13-1024x549.jpg" /><noscript><img fetchpriority="high" width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-13-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Entdecke Meta’s automatisierte Werbetools: Ein Überblick aller Meta Advantage Produkte" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-13-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-13-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-13-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-13-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-13-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-13-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Im Folgenden finden Sie einen Überblick über die Advantage Produkte und auf welcher Ebene der Kampagnenerstellung, (Kampagnen-, Anzeigengruppen- oder Anzeigenebene) welche Funktionen zu finden sind. Advantage und Advantage+ im Vergleich Grundsätzlich ist zwischen 2 Gruppierungen zu unterscheiden: Advantage+ (Advantage Plus): Automatisierungsfunktionen bei der gesamten Kampagnenerstellung, das heißt Zielgruppen, Budget/Geboten, Destination, Platzierungen und Anzeigengestaltung Advantage: Automatisieren […]</p> </article> <article data-rocket-location-hash="7157cb4c2a6e938276d03c06f4c8ce21" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/social-media-advertising/meta-prasentiert-werbefreie-facebook-und-instagram-versionen-was-bedeutet-das-fur-advertiser/">Meta präsentiert werbefreie Facebook- und Instagram-Versionen – was bedeutet das für Advertiser?</a></h2><a href="https://e-dialog.group/blog/social-media-advertising/meta-prasentiert-werbefreie-facebook-und-instagram-versionen-was-bedeutet-das-fur-advertiser/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Meta präsentiert werbefreie Facebook- und Instagram-Versionen" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/blog-meta-werbefrei-2-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/11/blog-meta-werbefrei-2-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/11/blog-meta-werbefrei-2-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/11/blog-meta-werbefrei-2-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/11/blog-meta-werbefrei-2-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/11/blog-meta-werbefrei-2-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/blog-meta-werbefrei-2-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/11/blog-meta-werbefrei-2-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Meta präsentiert werbefreie Facebook- und Instagram-Versionen" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/11/blog-meta-werbefrei-2-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/11/blog-meta-werbefrei-2-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/11/blog-meta-werbefrei-2-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/11/blog-meta-werbefrei-2-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/11/blog-meta-werbefrei-2-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/11/blog-meta-werbefrei-2-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Dieser Blog-Beitrag bietet einen Überblick über diese bedeutende Entwicklung und ihre möglichen Auswirkungen. Verbot personalisierter Werbung auf Meta Laut einer Mitteilung der EU-Regulierungsbehörde hat die europäische Datenschutzbehörde einer unbefristeten Verlängerung des bestehenden Verbots Norwegens zugestimmt. Das skandinavische Land verhängte im Sommer gegen den Konzern eine Strafzahlung von täglich knapp 85.000 Euro, weil Meta unerlaubterweise Nutzerdaten […]</p> </article> <article data-rocket-location-hash="e50342f00027f55ea371e81684adec40" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/social-media-advertising/so-erstellst-du-eine-advantage-shopping-kampagne-bei-meta/">So erstellst du eine Advantage+ Shopping Kampagne bei Meta</a></h2><a href="https://e-dialog.group/blog/social-media-advertising/so-erstellst-du-eine-advantage-shopping-kampagne-bei-meta/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Blog Advantage+ Shopping Kampagnen" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/02/blog-advantage-shopping-kampagnen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/02/blog-advantage-shopping-kampagnen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/02/blog-advantage-shopping-kampagnen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/02/blog-advantage-shopping-kampagnen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/02/blog-advantage-shopping-kampagnen-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/02/blog-advantage-shopping-kampagnen-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/02/blog-advantage-shopping-kampagnen-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Advantage+ Shopping Kampagnen" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/02/blog-advantage-shopping-kampagnen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/02/blog-advantage-shopping-kampagnen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/02/blog-advantage-shopping-kampagnen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/02/blog-advantage-shopping-kampagnen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/02/blog-advantage-shopping-kampagnen-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Wie eine Advantage+ Shopping Kampagne aufgebaut ist und welche Vor- und Nachteile es mitbringt, sehen wir uns im Folgenden an. Der Aufbau einer Advantage+ Shopping Kampagne Mit Advantage+ Shopping-Kampagnen können alle Zielgruppen in einer einzigen Kampagnenstruktur zusammengefasst werden, anstatt mehrere Kampagnen mit segmentierten Zielgruppen zu erstellen. Dadurch ist die Erstellung und Verwaltung vereinfacht und gleichzeitig […]</p> </article> <article data-rocket-location-hash="d88c549e428e808ca36f4dc2aca03329" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/social-media-advertising/das-sind-die-neuen-facebook-kampagnenziele/">Das sind die neuen Facebook Kampagnenziele</a></h2><a href="https://e-dialog.group/blog/social-media-advertising/das-sind-die-neuen-facebook-kampagnenziele/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Blog die neuen Facebook Kampagnenziele" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/10/blog-fb-neue-kampagnenziele-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/10/blog-fb-neue-kampagnenziele-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/10/blog-fb-neue-kampagnenziele-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/10/blog-fb-neue-kampagnenziele-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/10/blog-fb-neue-kampagnenziele-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/10/blog-fb-neue-kampagnenziele-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/10/blog-fb-neue-kampagnenziele-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog die neuen Facebook Kampagnenziele" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/10/blog-fb-neue-kampagnenziele-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/10/blog-fb-neue-kampagnenziele-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/10/blog-fb-neue-kampagnenziele-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/10/blog-fb-neue-kampagnenziele-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/10/blog-fb-neue-kampagnenziele-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Dieser Artikel gibt einen Überblick zu den Kampagnenzielen für Facebook Kampagnen und die aktuellen Änderungen für die Erstellung von Kampagnen in Facebook. Die ursprünglichen Kampagnenziele Die Kampagnenziele sind bislang in den folgenden 3 Kategorien aufgelistet: Bekanntheit, Abwägung und Conversion. Bekanntheit Markenbekanntheit Reichweite Abwägung Traffic Interaktionen App-Installationen Videoaufrufe Leadgenerierung Nachrichten Conversion Conversions Katalogverkäufe Store Traffic So […]</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section 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elementor-size-default">Opernring 1 <br> 1010 Wien</p> </div> </div> <div class="elementor-element elementor-element-526bcb4 elementor-widget elementor-widget-heading" data-id="526bcb4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4313090909">+43 1 309 09 09</a></p> </div> </div> <div class="elementor-element elementor-element-8918758 elementor-widget elementor-widget-heading" data-id="8918758" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.at">kontakt@e-dialog.at</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-b9ed94d" data-id="b9ed94d" data-element_type="column"> <div class="elementor-widget-wrap 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class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Zürich</p> </div> </div> <div class="elementor-element elementor-element-56ced21 elementor-widget elementor-widget-heading" data-id="56ced21" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Ernst-Nobs-Platz 1 <br> 8004 Zürich </p> </div> </div> <div class="elementor-element elementor-element-eeb7efb elementor-widget elementor-widget-heading" data-id="eeb7efb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+41764044746">+41 76 404 4746</a></p> </div> </div> <div class="elementor-element elementor-element-b978e36 elementor-widget elementor-widget-heading" data-id="b978e36" data-element_type="widget" data-widget_type="heading.default"> <div 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