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data-rocket-location-hash="3d643da528504e4be623eff3e109df56" class="page-content"> <article data-rocket-location-hash="5cf5203b4af8370a13978ddcbd510a10" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/data-driven-decisions-wie-aus-daten-echte-erkenntnisse-werden/">Data-driven Decisions: Wie aus Daten echte Erkenntnisse werden</a></h2><a href="https://e-dialog.group/blog/digital-analytics/data-driven-decisions-wie-aus-daten-echte-erkenntnisse-werden/"><img fetchpriority="high" width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Data-driven Decisions: Wie aus Daten echte Erkenntnisse werden" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2025/05/data-driven-decisions-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2025/05/data-driven-decisions-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2025/05/data-driven-decisions-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2025/05/data-driven-decisions-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2025/05/data-driven-decisions-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2025/05/data-driven-decisions-1175x630.png 1175w, https://e-dialog.group/wp-content/uploads/2025/05/data-driven-decisions-1171x628.png 1171w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2025/05/data-driven-decisions-1024x549.png" /><noscript><img fetchpriority="high" width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2025/05/data-driven-decisions-1024x549.png" class="attachment-large size-large wp-post-image" alt="Data-driven Decisions: Wie aus Daten echte Erkenntnisse werden" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2025/05/data-driven-decisions-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2025/05/data-driven-decisions-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2025/05/data-driven-decisions-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2025/05/data-driven-decisions-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2025/05/data-driven-decisions-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2025/05/data-driven-decisions-1175x630.png 1175w, https://e-dialog.group/wp-content/uploads/2025/05/data-driven-decisions-1171x628.png 1171w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Mit diesem 4-Schritte-Ansatz kommst du von Daten zu echten Erkenntnissen: Schritt 1: Ziele definieren – aber bitte SMART Alles beginnt mit einem klaren Ziel. Klingt simpel, scheitert in der Praxis jedoch oft an vagen Formulierungen. Aussagen wie „mehr Umsatz“ oder „bessere Performance“ helfen nicht weiter. Stattdessen braucht es SMARTe Ziele: Spezifisch Messbar Achievable (realistisch erreichbar) […]</p> </article> <article data-rocket-location-hash="7157cb4c2a6e938276d03c06f4c8ce21" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/game-changer-ai-agents-wie-ki-agenten-das-online-marketing-neu-definieren/">Game Changer AI Agents – Wie KI-Agenten das Online-Marketing neu definieren</a></h2><a href="https://e-dialog.group/blog/digital-analytics/game-changer-ai-agents-wie-ki-agenten-das-online-marketing-neu-definieren/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Wie KI-Agenten das Online-Marketing neu definieren" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2025/05/ai-agents-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2025/05/ai-agents-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2025/05/ai-agents-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2025/05/ai-agents-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2025/05/ai-agents-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2025/05/ai-agents-1175x630.png 1175w, https://e-dialog.group/wp-content/uploads/2025/05/ai-agents-1171x628.png 1171w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2025/05/ai-agents-1024x549.png" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2025/05/ai-agents-1024x549.png" class="attachment-large size-large wp-post-image" alt="Wie KI-Agenten das Online-Marketing neu definieren" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2025/05/ai-agents-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2025/05/ai-agents-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2025/05/ai-agents-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2025/05/ai-agents-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2025/05/ai-agents-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2025/05/ai-agents-1175x630.png 1175w, https://e-dialog.group/wp-content/uploads/2025/05/ai-agents-1171x628.png 1171w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Was sind AI Agents? AI Agents sind intelligente Systeme, die selbstständig Nutzeranfragen beantworten – oft basierend auf Webinhalten. Im Gegensatz zu klassischen Suchmaschinen liefern sie direkte Antworten, ohne zwingend auf Websites zu verweisen. Der Einfluss auf den Website-Traffic Mit dem Aufstieg von Zero-Click-Suchen und KI-generierten Antworten erhalten Nutzer*innen viele Informationen direkt in der Suchoberfläche. Zero-Click […]</p> </article> <article data-rocket-location-hash="e50342f00027f55ea371e81684adec40" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/google-analytics-4-ein-blick-in-die-zukunft/">Google Analytics 4 – ein Blick in die Zukunft</a></h2><a href="https://e-dialog.group/blog/digital-analytics/google-analytics-4-ein-blick-in-die-zukunft/"><img width="800" height="508" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20508'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics-300x190.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics-768x488.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics.png" /><noscript><img width="800" height="508" src="https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics-300x190.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics-768x488.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Die Welt des Online Marketings verändert sich. Ein Blick auf das neue Google Analytics zeigt, dass der Fokus weiter Richtung Machine Learning geht.</p> </article> <article data-rocket-location-hash="d88c549e428e808ca36f4dc2aca03329" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/facebook-ads-advanced-und-programmatisch/">Facebook Ads – advanced und programmatisch</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/facebook-ads-advanced-und-programmatisch/"><img width="800" height="615" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20615'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-Facebook-Ads-Programmatisch.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Facebook-Ads-Programmatisch-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Facebook-Ads-Programmatisch-768x590.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/201807-Facebook-Ads-Programmatisch.png" /><noscript><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/201807-Facebook-Ads-Programmatisch.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-Facebook-Ads-Programmatisch.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Facebook-Ads-Programmatisch-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Facebook-Ads-Programmatisch-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Advanced Targeting, Bidding und Creative Optimierung sowie den Abbau von Daten Silos sind Maßnahmen, mit denen Sie mehr aus Facebook Kampagne holen. Erfahren Sie 9 Tipps für Facebook Kampagnen.</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed elementor-section-height-default 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