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menu-item-19898"><a href="https://e-dialog.group/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main data-rocket-location-hash="44d90561c13dfb01de27e61126f06bb7" id="content" class="site-main"> <div data-rocket-location-hash="3d643da528504e4be623eff3e109df56" class="page-content"> <article data-rocket-location-hash="5cf5203b4af8370a13978ddcbd510a10" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/google-analytics-auswirkungen-von-tracking-prevention-mechanismen-auf-die-nutzererkennung/">Google Analytics: Auswirkungen von Tracking Prevention Mechanismen auf die Nutzererkennung</a></h2><a href="https://e-dialog.group/blog/digital-analytics/google-analytics-auswirkungen-von-tracking-prevention-mechanismen-auf-die-nutzererkennung/"><img fetchpriority="high" width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Blog Tracking Prevention" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/05/Blog-Tracking-Prevention-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-Tracking-Prevention-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-Tracking-Prevention-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-Tracking-Prevention-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-Tracking-Prevention-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/05/Blog-Tracking-Prevention-1024x549.jpg" /><noscript><img fetchpriority="high" width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/05/Blog-Tracking-Prevention-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Tracking Prevention" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/05/Blog-Tracking-Prevention-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-Tracking-Prevention-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-Tracking-Prevention-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-Tracking-Prevention-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-Tracking-Prevention-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In den herkömmlichen Implementierungen von Google Analytics über einen clientseitigen Google Tag Manager wird das _ga Cookie verwendet, um eine ClientId zu speichern und für zukünftige Besuche des Nutzers vorzuhalten. Dieses First-Party Cookie kommt mit einer Speicherzeit von 2 Jahren und ermöglicht somit eine Wiedererkennung des Nutzers über einen langen Zeitraum. 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