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ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main data-rocket-location-hash="44d90561c13dfb01de27e61126f06bb7" id="content" class="site-main"> <div data-rocket-location-hash="3d643da528504e4be623eff3e109df56" class="page-content"> <article data-rocket-location-hash="5cf5203b4af8370a13978ddcbd510a10" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/conversion-modeling-datenlucken-in-der-customer-journey-fullen/">Conversion Modeling – Datenlücken in der Customer Journey füllen</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/conversion-modeling-datenlucken-in-der-customer-journey-fullen/"><img fetchpriority="high" width="800" height="420" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20420'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Conversion-Modeling2.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Conversion-Modeling2-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Conversion-Modeling2-768x404.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Conversion-Modeling2.png"><noscript><img fetchpriority="high" width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Conversion-Modeling2.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Conversion-Modeling2.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Conversion-Modeling2-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Conversion-Modeling2-768x404.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Warum brauchen wir Conversion Modeling? Jüngste Veränderungen in der Datenerhebung und Speicherung haben traditionelle Methoden der Kampagnenanalyse beeinflusst. Consent Management, Privacy Shield, Browser Updates, welche die Verwendung von Third-Party Cookies verhindern reißen Löcher in die Messung und Analyse von Online Conversions. Auch Cross Devices Messungen werden durch fehlende Cookies erschwert. Conversion Modeling hilft nun diese […]</p> </article> <article data-rocket-location-hash="7157cb4c2a6e938276d03c06f4c8ce21" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/diese-online-marketing-kpis-mussen-sie-kennen/">Diese Online Marketing KPIs müssen Sie kennen</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/diese-online-marketing-kpis-mussen-sie-kennen/"><img width="800" height="534" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20534'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/photo-1496449903678-68ddcb189a24-1024x683.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/photo-1496449903678-68ddcb189a24-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/photo-1496449903678-68ddcb189a24-768x512.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/photo-1496449903678-68ddcb189a24.jpg 1350w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/photo-1496449903678-68ddcb189a24-1024x683.jpg"><noscript><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/photo-1496449903678-68ddcb189a24-1024x683.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/photo-1496449903678-68ddcb189a24-1024x683.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/photo-1496449903678-68ddcb189a24-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/photo-1496449903678-68ddcb189a24-768x512.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/photo-1496449903678-68ddcb189a24.jpg 1350w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Wer kennt diese Situation nicht: Sie sitzen in einem Meeting und Online Marketing Fachbegriffe und Kürzel werden wie wild durch den Raum geworfen. Wir haben einen Überblick für Sie zusammengestellt.</p> </article> <article data-rocket-location-hash="e50342f00027f55ea371e81684adec40" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/audience-management-den-datenschatz-ihres-unternehmens-zur-personalisierung-nutzen/">Audience Management – Den Datenschatz Ihres Unternehmens zur Personalisierung nutzen</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/audience-management-den-datenschatz-ihres-unternehmens-zur-personalisierung-nutzen/"><img width="800" height="531" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20531'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/davide-ragusa-gcDwzUGuUoI-unsplash.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/davide-ragusa-gcDwzUGuUoI-unsplash-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/davide-ragusa-gcDwzUGuUoI-unsplash-768x510.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/davide-ragusa-gcDwzUGuUoI-unsplash.jpg"><noscript><img width="800" height="531" src="https://e-dialog.group/wp-content/uploads/2022/02/davide-ragusa-gcDwzUGuUoI-unsplash.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/davide-ragusa-gcDwzUGuUoI-unsplash.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/davide-ragusa-gcDwzUGuUoI-unsplash-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/davide-ragusa-gcDwzUGuUoI-unsplash-768x510.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Audience Management ist ein Begriff, der oft in Zusammenhang mit Personalisierung fällt. Doch was versteckt sich hinter dem Begriff? Eine einfache Zielgruppen-Definition? Oder doch mehr?</p> </article> <article data-rocket-location-hash="d88c549e428e808ca36f4dc2aca03329" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/floodlight-conversion-tracking/">Floodlight Conversion Tracking</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/floodlight-conversion-tracking/"><img width="800" height="616" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20616'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/190627-Floodlight-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190627-Floodlight-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190627-Floodlight-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190627-Floodlight.png 1040w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/190627-Floodlight-1024x788.png"><noscript><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190627-Floodlight-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190627-Floodlight-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190627-Floodlight-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190627-Floodlight-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190627-Floodlight.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In diesem Artikel erklären wir, wozu Floodlight eingesetzt wird und wie Sie damit Ihr Conversion Tracking und Targeting verbessern.</p> </article> <article data-rocket-location-hash="cd0d5eeeaa3b9b65add93e3e7c1daab2" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/programmatic-video-welche-platzierung-performt-am-besten/">Programmatic Video – welche Platzierung performt am besten</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/programmatic-video-welche-platzierung-performt-am-besten/"><img width="800" height="607" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20607'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Video-Environment.jpg 1000w, https://e-dialog.group/wp-content/uploads/2022/02/Video-Environment-300x228.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Video-Environment-768x583.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Video-Environment.jpg"><noscript><img width="800" height="607" src="https://e-dialog.group/wp-content/uploads/2022/02/Video-Environment.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Video-Environment.jpg 1000w, https://e-dialog.group/wp-content/uploads/2022/02/Video-Environment-300x228.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Video-Environment-768x583.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Video Advertising – bitte programmatisch Genau so einfach lassen sich auch die bestehenden Sammlungen anpassen. Hierfür klickt man beispielsweise bei der “Life cycle” Sammlung auf “Edit Collection” und gelangt in das selbe Bearbeitungsmenü. Im folgenden Screenshot haben wir zu Demonstrationszwecken den MonetisatioMit den steigenden Videoangeboten finden sich immer vielseitigere Buchungsangebote für Werbetreibende. Entsprechende Targeting-Optionen und […]</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed elementor-section-height-default 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