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menu-item-19898"><a href="https://e-dialog.group/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main data-rocket-location-hash="44d90561c13dfb01de27e61126f06bb7" id="content" class="site-main"> <div data-rocket-location-hash="3d643da528504e4be623eff3e109df56" class="page-content"> <article data-rocket-location-hash="5cf5203b4af8370a13978ddcbd510a10" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/holistic-cross-channel-campaigns/tv-tracking-die-wirkung-von-tv-werbung-auf-online-traffic/">TV Tracking – Die Wirkung von TV-Werbung auf online Traffic</a></h2><a href="https://e-dialog.group/blog/holistic-cross-channel-campaigns/tv-tracking-die-wirkung-von-tv-werbung-auf-online-traffic/"><img fetchpriority="high" width="550" height="383" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20550%20383'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/tv_tracking.png 550w, https://e-dialog.group/wp-content/uploads/2022/02/tv_tracking-300x209.png 300w" data-lazy-sizes="(max-width: 550px) 100vw, 550px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/tv_tracking.png" /><noscript><img fetchpriority="high" width="550" height="383" src="https://e-dialog.group/wp-content/uploads/2022/02/tv_tracking.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/tv_tracking.png 550w, https://e-dialog.group/wp-content/uploads/2022/02/tv_tracking-300x209.png 300w" sizes="(max-width: 550px) 100vw, 550px" /></noscript></a><p>Schon lange ist beim Fernsehen immer auch ein Browser zur Hand: am Handy, am Tablet oder am Notebook. Der sogenannte<strong> Second Screen</strong> wird massiv genutzt, um weiterführende Informationen zum Gesehenen abzurufen. Wir zeigen die <strong>Wirkung von TV Werbung auf online Traffic</strong>: </p> </article> <article data-rocket-location-hash="7157cb4c2a6e938276d03c06f4c8ce21" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/google-analytics-und-big-data-mit-bigquery/">Google Analytics und Big Data mit BigQuery</a></h2><a href="https://e-dialog.group/blog/digital-analytics/google-analytics-und-big-data-mit-bigquery/"><img width="550" height="309" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20550%20309'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/08-07-2014_12-44-18.png 550w, https://e-dialog.group/wp-content/uploads/2022/02/08-07-2014_12-44-18-300x169.png 300w" data-lazy-sizes="(max-width: 550px) 100vw, 550px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/08-07-2014_12-44-18.png" /><noscript><img width="550" height="309" src="https://e-dialog.group/wp-content/uploads/2022/02/08-07-2014_12-44-18.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/08-07-2014_12-44-18.png 550w, https://e-dialog.group/wp-content/uploads/2022/02/08-07-2014_12-44-18-300x169.png 300w" sizes="(max-width: 550px) 100vw, 550px" /></noscript></a><p>Heute wurde auf der Google Konferenz I/O die Katze aus dem Sack gelassen: Es gibt eine direkte <strong>Verbindung zwischen Google Analytics Premium und BigQuery</strong>.</p> </article> <article data-rocket-location-hash="e50342f00027f55ea371e81684adec40" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/holistic-cross-channel-campaigns/qr-code-sinnfrei-eingesetzt/">QR Code sinnfrei eingesetzt</a></h2><a href="https://e-dialog.group/blog/holistic-cross-channel-campaigns/qr-code-sinnfrei-eingesetzt/"><img width="373" height="414" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20373%20414'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/hervis_qr_code_0.jpg 373w, https://e-dialog.group/wp-content/uploads/2022/02/hervis_qr_code_0-270x300.jpg 270w" data-lazy-sizes="(max-width: 373px) 100vw, 373px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/hervis_qr_code_0.jpg" /><noscript><img loading="lazy" width="373" height="414" src="https://e-dialog.group/wp-content/uploads/2022/02/hervis_qr_code_0.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/hervis_qr_code_0.jpg 373w, https://e-dialog.group/wp-content/uploads/2022/02/hervis_qr_code_0-270x300.jpg 270w" sizes="(max-width: 373px) 100vw, 373px" /></noscript></a><p><strong>QR Codes </strong>sind eine sinnvolle Sache – man kann damit Links, Kontaktdaten, Termine u.v.m. für die einfache Verwendung auf <strong>Smartphones </strong>verwenden.<br /> Man muss sie nur sinnvoll einsetzen: </p> </article> <article data-rocket-location-hash="d88c549e428e808ca36f4dc2aca03329" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/googles-1-ein-weiterer-grund-mehr-an-user-zu-denken/">Google’s „+1“: Ein weiterer Grund, mehr an User zu denken</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/googles-1-ein-weiterer-grund-mehr-an-user-zu-denken/"><img width="520" height="400" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20520%20400'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_11-38-55-1.png 520w, https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_11-38-55-1-300x231.png 300w" data-lazy-sizes="(max-width: 520px) 100vw, 520px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_11-38-55-1.png" /><noscript><img loading="lazy" width="520" height="400" src="https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_11-38-55-1.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_11-38-55-1.png 520w, https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_11-38-55-1-300x231.png 300w" sizes="(max-width: 520px) 100vw, 520px" /></noscript></a><p>Wir können also bei Google „liken“. Wichtig ist, dass die rein formelbezogene von Seiten für ihre Relevanzeinschätzung nicht mehr ausreicht. Es ist logisch, dass dies nun auch von Suchmaschinen nachvollzogen wird.</p> </article> </div> <nav class="pagination"> <div class="nav-previous"><a href="https://e-dialog.group/blog/author/siegfried-stepke/seite/2/" ><span class="meta-nav">←</span> Previous</a></div> <div class="nav-next"></div> </nav> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> 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NUMBERS</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7e5650a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7e5650a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-c15a520" data-id="c15a520" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eb37fd2 elementor-widget elementor-widget-heading" data-id="eb37fd2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">WIEN</p> </div> </div> <div class="elementor-element elementor-element-1c07966 elementor-widget elementor-widget-heading" data-id="1c07966" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Opernring 1 <br> 1010 Wien</p> </div> </div> <div class="elementor-element elementor-element-526bcb4 elementor-widget elementor-widget-heading" data-id="526bcb4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4313090909">+43 1 309 09 09</a></p> </div> </div> <div class="elementor-element elementor-element-8918758 elementor-widget elementor-widget-heading" data-id="8918758" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.at">kontakt@e-dialog.at</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 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class="elementor-heading-title elementor-size-default">München</p> </div> </div> <div class="elementor-element elementor-element-bc18c84 elementor-widget elementor-widget-heading" data-id="bc18c84" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Maistraße 37 <br> 80337 München</p> </div> </div> <div class="elementor-element elementor-element-f61f0f5 elementor-widget elementor-widget-heading" data-id="f61f0f5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-9cf443a elementor-widget elementor-widget-heading" data-id="9cf443a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p 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class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d8d05e0" data-id="d8d05e0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-066b5ca elementor-widget elementor-widget-heading" data-id="066b5ca" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Newsletter</p> </div> </div> <div class="elementor-element elementor-element-3ddd69c elementor-widget elementor-widget-text-editor" data-id="3ddd69c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Holen Sie sich unsere Online Marketing-Insights und Trends direkt in Ihr Postfach!</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 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data-id="71b6e2d" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d85d165" data-id="d85d165" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-296e467 elementor-widget elementor-widget-heading" data-id="296e467" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">© e-dialog 2022</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0dbce87" data-id="0dbce87" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1f6dd54 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data-id="8fdeee2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e9a5ace elementor-shape-circle e-grid-align-right e-grid-align-tablet-center e-grid-align-mobile-center elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="e9a5ace" data-element_type="widget" data-widget_type="social-icons.default"> <div class="elementor-widget-container"> <div class="elementor-social-icons-wrapper elementor-grid" role="list"> <span class="elementor-grid-item" role="listitem"> <a class="elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-1f3f5b4" href="https://www.linkedin.com/company/e-dialog-gmbh/" target="_blank"> <span class="elementor-screen-only"></span> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none"><path d="M3.66304 15.176V4.93645H0.258485V15.176H3.66304ZM1.9612 3.53757C3.14843 3.53757 3.88743 2.75129 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