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data-rocket-location-hash="3d643da528504e4be623eff3e109df56" class="page-content"> <article data-rocket-location-hash="5cf5203b4af8370a13978ddcbd510a10" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/datascience-ai-in-marketing-and-retail/hyperpersonalisierung-mit-genai/">GenAI: Turbo für deine Hyperpersonalisierung</a></h2><a href="https://e-dialog.group/blog/datascience-ai-in-marketing-and-retail/hyperpersonalisierung-mit-genai/"><img fetchpriority="high" width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Hyperpersonalisierung mit GenAI" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2025/05/hyperpersonalisation-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2025/05/hyperpersonalisation-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2025/05/hyperpersonalisation-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2025/05/hyperpersonalisation-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2025/05/hyperpersonalisation-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2025/05/hyperpersonalisation-1175x630.png 1175w, https://e-dialog.group/wp-content/uploads/2025/05/hyperpersonalisation-1171x628.png 1171w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2025/05/hyperpersonalisation-1024x549.png" /><noscript><img fetchpriority="high" width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2025/05/hyperpersonalisation-1024x549.png" class="attachment-large size-large wp-post-image" alt="Hyperpersonalisierung mit GenAI" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2025/05/hyperpersonalisation-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2025/05/hyperpersonalisation-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2025/05/hyperpersonalisation-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2025/05/hyperpersonalisation-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2025/05/hyperpersonalisation-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2025/05/hyperpersonalisation-1175x630.png 1175w, https://e-dialog.group/wp-content/uploads/2025/05/hyperpersonalisation-1171x628.png 1171w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Personalisierte Erlebnisse im Online Shopping – wie könnte das aussehen? Hier ein Beispiel: https://youtu.be/TBlOAfD6A1A Was ist der Unterschied: Personalisierung vs. Hyperpersonalisierung? Viele kennen Personalisierung. Inhalte werden an Segmente angepasst. Man nutzt historische Daten für Vorhersagen. Hyperpersonalisierung geht viel weiter. Sie schafft maßgeschneiderte Inhalte für jede*n einzelne*n Nutzer*in. Das Erlebnis ist einzigartig. Hyperpersonalisierung nutzt Echtzeitdaten. Anpassungen […]</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c62feec" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f292302" data-id="f292302" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-606cc4a elementor-widget elementor-widget-theme-site-logo elementor-widget-image" data-id="606cc4a" data-element_type="widget" data-widget_type="theme-site-logo.default"> <div class="elementor-widget-container"> <a href="https://e-dialog.group"> <img width="236" height="59" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20236%2059'%3E%3C/svg%3E" class="attachment-full size-full wp-image-1784" alt="" data-lazy-src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-logo.svg" /><noscript><img width="236" height="59" 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