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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/blog/" title="Beiträge">Blog</a> </span> <span class="arrow">></span> <span class="category">Datascience & AI in Marketing and Retail</span> <span class="arrow">></span> <span class="child">10 Funktionen, die Looker von anderen BI-Tools abheben!</span> </div> </div> <div class="mwd-blogPost flex header" style="background-image: url(https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-1024x549.jpg);"><div class="container"><h1>10 Funktionen, die Looker von anderen BI-Tools abheben!</h1><p class="author">von Mona Makinian</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">25. November 2022</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 5</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Business Intelligence (BI) ist die letzte Meile der Datenanalyse. Daten ungenutzt in der Datenbank abgelegt haben keinen Wert. Es gibt verschiedene BI-Tools, die Lösungen zur Visualisierung von Daten anbieten. Die meisten von ihnen sind so konzipiert, dass BI-Experten getrennt von anderen Teams arbeiten, es sei denn, Tools von Drittanbietern und Data Engineers mit massivem Coding-Aufwand sind beteiligt, um diese Tools miteinander zu verbinden und den Prozess am Ende zu automatisieren. Keines dieser Tools verbindet die Punkte von der Rohdatenverbindung mit beispielsweise der Kundendatenaktivierung in Google Ads. Dies ist der Hauptunterschied zwischen Looker und anderen Tools. Looker ist das einzige verfügbare Self-Service-Tool, das entwickelt wurde, um den Aufwand für Ingenieure und Wissenschaftler zu minimieren.</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Datascience & AI in Marketing and Retail</div><p><p>Machine Learning mit eigenen Daten, zurechtgeschneidert auf eigene Business Cases bringt riesiges Potential und ist der Schlüssel für weitere Wettbewerbsfähigkeit.</p> </p><a href="/daten-nutzen/#datascience-ai-in-marketing-and-retail" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="44537" class="elementor elementor-44537" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-6017860 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6017860" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37a5ebba" data-id="37a5ebba" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1bee8b5b elementor-widget elementor-widget-heading" data-id="1bee8b5b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Ja! Looker hilft, den Erfolg Ihres Unternehmens zu beschleunigen, und übertrifft Erwartungen!</h2> </div> </div> <div class="elementor-element elementor-element-4bfdfccb elementor-widget elementor-widget-text-editor" data-id="4bfdfccb" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Looker ist eine cloud-basierte Enterprise-Lösung für Business Intelligence. Sie wurde entwickelt, um durch intelligentere datengesteuerte Erfahrungen bessere Entscheidungen zu treffen. Wir nennen Ihnen zehn Gründe, warum Looker ein perfektes Tool für Ihr Unternehmen ist und ein Investment lohnenswert ist.</p> </div> </div> <div class="elementor-element elementor-element-3872211 elementor-widget elementor-widget-image" data-id="3872211" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="428" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20428'%3E%3C/svg%3E" class="attachment-large size-large wp-image-43984" alt="Looker Features Database Connections" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/11/looker-features-database-connections.jpg 817w, https://e-dialog.group/wp-content/uploads/2022/11/looker-features-database-connections-300x160.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/looker-features-database-connections-768x411.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/11/looker-features-database-connections.jpg" /><noscript><img fetchpriority="high" decoding="async" width="800" height="428" src="https://e-dialog.group/wp-content/uploads/2022/11/looker-features-database-connections.jpg" class="attachment-large size-large wp-image-43984" alt="Looker Features Database Connections" srcset="https://e-dialog.group/wp-content/uploads/2022/11/looker-features-database-connections.jpg 817w, https://e-dialog.group/wp-content/uploads/2022/11/looker-features-database-connections-300x160.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/looker-features-database-connections-768x411.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-252f1f75 elementor-widget elementor-widget-text-editor" data-id="252f1f75" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Quelle: e-dialog</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7d6abf9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7d6abf9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4186be4" data-id="4186be4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-db6e33c elementor-widget elementor-widget-heading" data-id="db6e33c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Looker baut auf der Cloud auf und ist daher schnell.</h2> </div> </div> <div class="elementor-element elementor-element-ecd3f8e elementor-widget elementor-widget-text-editor" data-id="ecd3f8e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Looker unterscheidet sich architektonisch von anderen BI-Tools. Looker ist direkt mit der Datenbank verbunden und das bedeutet, dass die Leistungsfähigkeit von Cloud-Datenbanken wie Big Query voll ausgeschöpft werden kann. Das heißt, wenn Petabytes in Big Query abgefragt werden können, können auch Petabytes in Looker abgefragt werden, ohne etwas Besonderes tun zu müssen. Looker ist in der Cloud. Alle greifen auf dieselbe Version zu. Ein Download ist nicht erforderlich.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-21bd8d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="21bd8d9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4bc9e2f" data-id="4bc9e2f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-116b44f elementor-widget elementor-widget-heading" data-id="116b44f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Mit Looker können Dashboards ohne die Hilfe von Data Scientists erstellt werden.</h2> </div> </div> <div class="elementor-element elementor-element-08b654a elementor-widget elementor-widget-text-editor" data-id="08b654a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Benutzer erkunden heutzutage nicht mehr nur Daten aus einer Quelle, sondern aus verschiedenen Quellen, wie Werbedaten, sozialen Netzwerken, YouTube und Transaktionen. Daten kommen in verschiedenen Formen und Größen und müssen zusammengeführt werden.</span></p><p> </p><p><span style="font-weight: 400;">Für Data Engineers ist es kein Problem, diese Daten zu verknüpfen, aber für die meisten Menschen ist dies nicht möglich. Sie verstehen möglicherweise kein SQL, wissen möglicherweise nicht, wie Daten in Datenbanken strukturiert sind und haben möglicherweise auch keine Zugriffsberechtigung. Looker hilft Benutzern, die benötigten Daten zu erhalten, ohne die Hilfe eines Data Scientists einholen zu müssen, um einen Bericht für sie zu erstellen.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f57e074 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f57e074" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-030ae12" data-id="030ae12" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-36196d8 elementor-widget elementor-widget-heading" data-id="36196d8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">10 Funktionen, die Looker von anderen BI-Tools abheben</h2> </div> </div> <div class="elementor-element elementor-element-3543228 elementor-widget elementor-widget-heading" data-id="3543228" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">1. Keine Notwendigkeit SQL zu schreiben</h3> </div> </div> <div class="elementor-element elementor-element-511380c elementor-widget elementor-widget-text-editor" data-id="511380c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Looker ermöglicht vertrauenswürdige automatisch generierte Abfragen (kein Coding)! Looker ist ein Self-Service-Produkt. Das bedeutet, Endbenutzer ohne SQL-Kenntnisse können Änderungen an den Dashboards vornehmen, ohne Abfragen in SQL schreiben oder ändern zu müssen. Denn alle Abfragen werden in Looker automatisch generiert. Dies bringt ein Höchstmaß an Vertrauen in die Visualisierungen und Erkenntnisse.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-9edee45 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9edee45" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-748f50d" data-id="748f50d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6799a25 elementor-widget elementor-widget-heading" data-id="6799a25" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">2. Dashboards werden basierend auf einem zentralen Geschäftsmodell erstellt, und nicht anhand einzelner SQL-Abfragen</h3> </div> </div> <div class="elementor-element elementor-element-8a3f99a elementor-widget elementor-widget-text-editor" data-id="8a3f99a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die zentralisierte Geschäftslogik wird einmal definiert und Dashboards bauen auf einer zentralen Logik auf! Mit Standard-BI-Tools ist das Ändern oder Aktualisieren eines Dashboards, das von jemand anderem erstellt wurde, eine Herausforderung. Möglicherweise ist die Logik hinter der Abfrage nicht verständlich oder die Person, die die Abfrage geschrieben hat, nicht bekannt. Jedenfalls müssen auch alle Dashboards geändert werden, wenn eine Geschäftslogik aktualisiert wird.</p><p><br />In Looker gibt es dieses Problem nicht, da anstatt einzelner SQL-Abfragen ein Datenmodell eingesetzt wird. Looker bietet eine Modellierungssprache namens LookML. LookML wird verwendet, um die Geschäftslogik einmalig in einem Format zu definieren, das in den entsprechenden Dashboards verwendet werden kann. Es spielt keine Rolle, wie aktuell die Logik hinter den Dashboards ist, da eine Änderung des Modells alle Dashboards betrifft.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-26885a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="26885a4" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d845ce" data-id="0d845ce" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ae45190 elementor-widget elementor-widget-heading" data-id="ae45190" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">3. Drilldown der Diagramme für weitere Dimensionen</h3> </div> </div> <div class="elementor-element elementor-element-9202fc2 elementor-widget elementor-widget-image" data-id="9202fc2" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="351" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20351'%3E%3C/svg%3E" class="attachment-large size-large wp-image-43975" alt="Looker Feature DrillDown" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/11/looker-feature-drilldown.jpg 868w, https://e-dialog.group/wp-content/uploads/2022/11/looker-feature-drilldown-300x132.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/looker-feature-drilldown-768x337.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/11/looker-feature-drilldown.jpg" /><noscript><img decoding="async" width="800" height="351" src="https://e-dialog.group/wp-content/uploads/2022/11/looker-feature-drilldown.jpg" class="attachment-large size-large wp-image-43975" alt="Looker Feature DrillDown" srcset="https://e-dialog.group/wp-content/uploads/2022/11/looker-feature-drilldown.jpg 868w, https://e-dialog.group/wp-content/uploads/2022/11/looker-feature-drilldown-300x132.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/looker-feature-drilldown-768x337.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-ad539e2 elementor-widget elementor-widget-text-editor" data-id="ad539e2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Quelle: e-dialog</p> </div> </div> <div class="elementor-element elementor-element-2ea9011 elementor-widget elementor-widget-text-editor" data-id="2ea9011" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Ad-hoc-Analysen können mit nur einem Klick durchgeführt werden (kein Coding)! Die Ad-hoc-Analyse ist einer der Hauptgründe, die Looker so beliebt gemacht haben. Da der Kern von Looker automatisch SQL-Abfragen generiert, kann einfach durch Klicken und ohne Coding tiefer in weitere Metriken und Dimensionen eingetaucht werden.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-771097f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="771097f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e866447" data-id="e866447" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e2ae96f elementor-widget elementor-widget-heading" data-id="e2ae96f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">4. Zielgruppenaktivierung in Google Ads, Facebook & mehr</h3> </div> </div> <div class="elementor-element elementor-element-4ec6c88 elementor-widget elementor-widget-image" data-id="4ec6c88" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="374" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20374'%3E%3C/svg%3E" class="attachment-large size-large wp-image-43981" alt="Looker Features Audience Activation" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/11/looker-features-activate.jpg 916w, https://e-dialog.group/wp-content/uploads/2022/11/looker-features-activate-300x140.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/looker-features-activate-768x359.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/11/looker-features-activate.jpg" /><noscript><img loading="lazy" decoding="async" width="800" height="374" src="https://e-dialog.group/wp-content/uploads/2022/11/looker-features-activate.jpg" class="attachment-large size-large wp-image-43981" alt="Looker Features Audience Activation" srcset="https://e-dialog.group/wp-content/uploads/2022/11/looker-features-activate.jpg 916w, https://e-dialog.group/wp-content/uploads/2022/11/looker-features-activate-300x140.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/looker-features-activate-768x359.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-5bb091e elementor-widget elementor-widget-text-editor" data-id="5bb091e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Quelle: e-dialog</p> </div> </div> <div class="elementor-element elementor-element-d2c7f58 elementor-widget elementor-widget-text-editor" data-id="d2c7f58" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Looker sendet die gewünschten Kundenzielgruppen – die zuvor einfach über Analyse und Segmentierung erstellt wurden – per Kundenabgleich (kein Coding) an Google Ads!</span></p><p><span style="font-weight: 400;">So können auch benutzerdefinierte Dimensionen für Facebook-Anzeigen oder benutzerdefinierte Google Analytics-Datensätze hochgeladen oder direkt von Looker aus in einen Bucket geschrieben werden.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-9394755 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9394755" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4aa6050" data-id="4aa6050" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-682c6d6 elementor-widget elementor-widget-heading" data-id="682c6d6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">5. Vereinfacht komplexes Cloud-Engineering (kein Coding)</h3> </div> </div> <div class="elementor-element elementor-element-ac0a3cc elementor-widget elementor-widget-text-editor" data-id="ac0a3cc" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Einer der Hauptvorteile der Verwendung von Looker besteht darin, dass der Programmieraufwand minimiert wird. Es ist nicht nötig, einen Data Scientist hinzuzuziehen, um einen Bericht anzufordern, sondern der technische Aufwand kann in vielerlei Hinsicht übersprungen werden, z. B. können Segmente in Google Ads mithilfe des Kundenabgleichs direkt in Looker aktiviert werden..</span></p> </div> </div> <div class="elementor-element elementor-element-2467f20 elementor-widget elementor-widget-image" data-id="2467f20" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="327" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20327'%3E%3C/svg%3E" class="attachment-large size-large wp-image-43978" alt="Looker Features Simplify" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/11/looker-feature-purchasepropensity-e1668548017470.jpg 887w, https://e-dialog.group/wp-content/uploads/2022/11/looker-feature-purchasepropensity-e1668548017470-300x123.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/looker-feature-purchasepropensity-e1668548017470-768x314.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/11/looker-feature-purchasepropensity-e1668548017470.jpg" /><noscript><img loading="lazy" decoding="async" width="800" height="327" src="https://e-dialog.group/wp-content/uploads/2022/11/looker-feature-purchasepropensity-e1668548017470.jpg" class="attachment-large size-large wp-image-43978" alt="Looker Features Simplify" srcset="https://e-dialog.group/wp-content/uploads/2022/11/looker-feature-purchasepropensity-e1668548017470.jpg 887w, https://e-dialog.group/wp-content/uploads/2022/11/looker-feature-purchasepropensity-e1668548017470-300x123.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/looker-feature-purchasepropensity-e1668548017470-768x314.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-eee2ad4 elementor-widget elementor-widget-text-editor" data-id="eee2ad4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Quelle: e-dialog</p> </div> </div> <div class="elementor-element elementor-element-0fcc3d7 elementor-widget elementor-widget-text-editor" data-id="0fcc3d7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Das obige Beispiel vergleicht die technischen Schritte für einen Anwendungsfall zu Kaufneigung (Purchase Propensity), Targeting und Gebotsabgabe. Wie auf der linken Seite gezeigt, erfordert die Verwendung anderer BI-Tools wie Looker Studio (ehem. Data Studio) mehr Schritte und Coding in der Cloud. Andererseits wäre Looker Studio die Sackgasse. Wohingegen Looker auf der rechten Seite die Daten in einer Schleife von der Segmentierung zur Aktivierung und zurück zu BigQuery zur erneuten Segmentierung in einfachen Schritten und ohne Coding ermöglicht.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5986439 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5986439" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77a8b4f" data-id="77a8b4f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2933c00 elementor-widget elementor-widget-heading" data-id="2933c00" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">6. Looker ist mehr als nur ein BI-Tool</h3> </div> </div> <div class="elementor-element elementor-element-147b579 elementor-widget elementor-widget-text-editor" data-id="147b579" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Wird Looker als API eingesetzt, können benutzerdefinierte Anwendungen erstellt werden und die API kann im ML- und KI-Workflow eingesetzt werden. Looker verfügt über ein vollständiges Setan APIs, die mit anderen APIs kommunizieren und Daten problemlos in andere Tools übertragen können.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-bb37bc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bb37bc5" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d49d82" data-id="2d49d82" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-79921dd elementor-widget elementor-widget-heading" data-id="79921dd" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">7. Looker ist versioniert – Git-Repository</h3> </div> </div> <div class="elementor-element elementor-element-7b9cf85 elementor-widget elementor-widget-text-editor" data-id="7b9cf85" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Änderungen werden nicht beeinflusst, bis sie in die Produktion übertragen werden. Um veröffentlichte Blöcke von Entwicklern kostenlos zu klonen, kann die <a href="https://looker-open-source.github.io/">Open Source Git Community</a> verwendet werden.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-d65741b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d65741b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f39f08a" data-id="f39f08a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4a142ed elementor-widget elementor-widget-heading" data-id="4a142ed" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">8. Looker-Funktionen</h3> </div> </div> <div class="elementor-element elementor-element-9951404 elementor-widget elementor-widget-text-editor" data-id="9951404" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Viele Funktionen existieren nicht ohne Weiteres in SQL und ihre Programmierung ist manchmal schwierig oder nicht möglich. Looker bietet eine umfassende <a href="https://docs.looker.com/exploring-data/creating-looker-expressions/looker-functions-and-operators#functions_for_any_looker_expression_4">Liste nützlicher Funktionen</a>! Zum Beispiel intercept, rank, covar_samp (Korrelation), small (kth kleinster Wert), ttest, z test (zur Analyse der Ergebnisse von AB-Tests), pivot_where (bedingtes Pivotieren).</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a7b46d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a7b46d8" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98facd8" data-id="98facd8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-bef3406 elementor-widget elementor-widget-heading" data-id="bef3406" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">9. Mehr als 100 vorgefertigte Blöcke und Vorlagen verfügbar</h3> </div> </div> <div class="elementor-element elementor-element-f3d809e elementor-widget elementor-widget-image" data-id="f3d809e" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="338" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20338'%3E%3C/svg%3E" class="attachment-large size-large wp-image-43972" alt="Looker Features pre built blocks" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/11/looker-feature-blocks.jpg 828w, https://e-dialog.group/wp-content/uploads/2022/11/looker-feature-blocks-300x127.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/looker-feature-blocks-768x325.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/11/looker-feature-blocks.jpg" /><noscript><img loading="lazy" decoding="async" width="800" height="338" src="https://e-dialog.group/wp-content/uploads/2022/11/looker-feature-blocks.jpg" class="attachment-large size-large wp-image-43972" alt="Looker Features pre built blocks" srcset="https://e-dialog.group/wp-content/uploads/2022/11/looker-feature-blocks.jpg 828w, https://e-dialog.group/wp-content/uploads/2022/11/looker-feature-blocks-300x127.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/looker-feature-blocks-768x325.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-a649f49 elementor-widget elementor-widget-text-editor" data-id="a649f49" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Quelle: e-dialog</p> </div> </div> <div class="elementor-element elementor-element-450290e elementor-widget elementor-widget-text-editor" data-id="450290e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Looker führt in Sekundenschnelle von der Datenbankverbindung zu den Erkenntnissen! Dabei unterstützen mehr als 100 vorgefertigte Blöcke für die Aufbewahrung, Kohorte, Analyse der Ergebnisse von BigQuery ML usw.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e3507a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e3507a6" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca833d6" data-id="ca833d6" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-84ba2b5 elementor-widget elementor-widget-heading" data-id="84ba2b5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">10. Einzigartige Visualisierung</h3> </div> </div> <div class="elementor-element elementor-element-47ad021 elementor-widget elementor-widget-image" data-id="47ad021" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="351" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20351'%3E%3C/svg%3E" class="attachment-large size-large wp-image-43987" alt="Looker Features Unique Visualization" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/11/looker-features-unique-visualization.jpg 842w, https://e-dialog.group/wp-content/uploads/2022/11/looker-features-unique-visualization-300x131.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/looker-features-unique-visualization-768x337.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/11/looker-features-unique-visualization.jpg" /><noscript><img loading="lazy" decoding="async" width="800" height="351" src="https://e-dialog.group/wp-content/uploads/2022/11/looker-features-unique-visualization.jpg" class="attachment-large size-large wp-image-43987" alt="Looker Features Unique Visualization" srcset="https://e-dialog.group/wp-content/uploads/2022/11/looker-features-unique-visualization.jpg 842w, https://e-dialog.group/wp-content/uploads/2022/11/looker-features-unique-visualization-300x131.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/looker-features-unique-visualization-768x337.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-319f17e elementor-widget elementor-widget-text-editor" data-id="319f17e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Quelle: e-dialog</p> </div> </div> <div class="elementor-element elementor-element-076cd8e elementor-widget elementor-widget-text-editor" data-id="076cd8e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Looker bietet Möglichkeiten der Visualisierungen, die es in anderen BI-Tools nicht gibt! Looker ermöglicht eine Reihe vollständiger Visualisierungen zur Entfernung von Ausreißern, Trichter-Übersicht usw.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-d0130ea elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d0130ea" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4aa0cf" data-id="a4aa0cf" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1497bec elementor-widget elementor-widget-heading" data-id="1497bec" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Fazit</h2> </div> </div> <div class="elementor-element elementor-element-32b6930 elementor-widget elementor-widget-text-editor" data-id="32b6930" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wir haben 10 Hauptfunktionen von Looker vorgestellt, die es von anderen verfügbaren BI-Tools abheben. Looker ist möglicherweise alles, was Sie brauchen, um das Beste aus Ihren Daten herauszuholen, Segmente zu erstellen und wichtige Entscheidungen vor Ort zu treffen. Looker ist mehr als nur ein BI-Tool. Es ist ein komplettes Paket von Self-Service-Funktionen, das die Punkte in verschiedenen Abteilungen eines Unternehmens zum Erfolg verbindet, ohne Programmieren erforderlich zu machen, und mit null bis geringstem Engineering-Aufwand.</p> </div> </div> <div class="elementor-element elementor-element-d4173ec elementor-widget elementor-widget-text-editor" data-id="d4173ec" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Sehen wir uns einige wichtige Erkenntnisse für heute an. Looker kann</p><ul><li>das Potential moderner Datenbanken voll ausnutzen</li><li>schnelle und vertrauenswürdige automatisch generierte Abfragen erstellen</li><li>in Sekundenschnelle von der Datenbank zu Erkenntnissen führen</li><li>Ad-hoc-Analysen ohne Data Scientists durchführen</li><li>Segmentierung, Aktivierung und Personalisierung ohne Data Scientists durchführen</li></ul> </div> </div> <div class="elementor-element elementor-element-b54fd60 elementor-widget elementor-widget-text-editor" data-id="b54fd60" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3><span style="font-weight: 400;">Looker bietet Live-Support für das Produkt. Aber auch bei Fragen zur Definition oder Entwicklung des Geschäftsmodells und der Dashboards sind wir für Sie da. Kontaktieren Sie uns unter <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a>.</span></h3> </div> </div> <div class="elementor-element elementor-element-6d98ac5 elementor-widget elementor-widget-text-editor" data-id="6d98ac5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Wenn Sie neu bei Looker sind und mehr über die ersten Schritte mit dem Tool erfahren möchten, senden Sie uns bitte eine E-Mail an <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a>.</h3> </div> </div> <div class="elementor-element elementor-element-ef48a83 elementor-widget elementor-widget-text-editor" data-id="ef48a83" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wenn Sie mehr erfahren möchten, besuchen Sie direkt meinen Blog zu <a href="https://e-dialog.group/blog/datascience-ai-in-marketing-and-retail/data-studio-heist-jetzt-looker-studio-was-hat-sich-geandert/">Looker und Looker Studio (Pro)</a>.</p> </div> </div> </div> </div> </div> </section> </div> </div></div><div class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div> <div data-wpr-lazyrender="1" class="mwd-blogPost flex more-topics space-top space-bottom"> <div class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-43968 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/blog/datascience-ai-in-marketing-and-retail/english-version-10-features-that-make-looker-stand-out-from-other-bi-tools/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Blog 10 Looker Features" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-768x412.jpg" 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https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-2048x1098.jpg 2048w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Datascience & AI in Marketing and Retail </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/blog/datascience-ai-in-marketing-and-retail/englisch-version-data-studio-is-now-called-looker-studio-what-has-changed/"> English Version: Data Studio is now called Looker Studio, what has changed? </a> </h3> <a class="c-post-types__entry-read-more" 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