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</li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/online-marketing-know-how-ch/attribution-in-der-post-cookie-ara-regression-based-attribution/">Regression Based Attribution – Werbeerfolg zuweisen in der Post-Cookie-Ära</a></h2><a href="https://e-dialog.group/ch/blog/online-marketing-know-how-ch/attribution-in-der-post-cookie-ara-regression-based-attribution/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Regression Based Attribution in der Post Cookie Ära" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Dieser Artikel gibt eine Einführung zu Möglichkeiten der Attribution von Werbeerfolg ohne Cookies. Anhand der Regression Based Attribution zeigen wir Vorteile und Einsatzmöglichkeiten auf. Wozu brauche ich eine Attribution? Eine korrekte Attribution kann aufzeigen, welcher Kanal, welche Kampagne und welche Werbeformen für welchen Erfolg sorgen, wie effizient Werbemaßnahmen sind und ob die Verteilung von Budgets […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/online-marketing-know-how-ch/marketing-mix-modeling-vs-attribution-modeling-eine-beziehung-auf-umwegen/">Marketing Mix Modeling vs. Attribution Modeling – eine Beziehung auf Umwegen</a></h2><a href="https://e-dialog.group/ch/blog/online-marketing-know-how-ch/marketing-mix-modeling-vs-attribution-modeling-eine-beziehung-auf-umwegen/"><img width="800" height="419" src="https://e-dialog.group/wp-content/uploads/2022/02/Design-ohne-Titel-4.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Design-ohne-Titel-4.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Design-ohne-Titel-4-300x157.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Design-ohne-Titel-4-768x402.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Eine Traumvorstellung: Ihre Zielgruppe konvertiert bereits nach einmaligem Klick oder View einer Anzeige gleich zum Lead. In der Praxis zeigt sich jedoch, dass es hierfür schon mehrere Berührungspunkte über eine längere Zeitspanne braucht. Dank moderner Trackingmethoden können Marketer und Werbetreibende einen sehr detaillierten Einblick in die Welt der Customer Journeys erlangen. Dieser erlaubt die gezielte […]</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="44673" class="elementor elementor-44673 elementor-1986 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c62feec" 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