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menu-item-type-post_type menu-item-object-page menu-item-37022"><a href="https://e-dialog.group/ch/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/mit-chatgpt-ga4-abfragen-fur-bigquery-erstellen-geht-das/">Mit ChatGPT GA4 Abfragen für BigQuery erstellen – geht das?</a></h2><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/mit-chatgpt-ga4-abfragen-fur-bigquery-erstellen-geht-das/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/04/blog-bigquery-ga4-chatgpt2-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog BigQuery GA4 ChatGPT" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/04/blog-bigquery-ga4-chatgpt2-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/04/blog-bigquery-ga4-chatgpt2-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/04/blog-bigquery-ga4-chatgpt2-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/04/blog-bigquery-ga4-chatgpt2-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/04/blog-bigquery-ga4-chatgpt2-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Mit der fortschreitenden Entwicklung von AI (Artificial Intelligence oder Künstliche Intelligenz / KI’s) kann der Arbeitsalltag immer mehr vereinfacht werden. Geht es aber – Stand heute – schon so weit, dass uns KI’s komplexe SQL Abfragen bauen können? Wir haben es ausprobiert! BigQuery Abfragen für GA4 mit ChatGPT erstellen Mit der Umstellung von Universal Analytics […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/chatgpt-zum-generieren-von-textanzeigen-und-keywords-verwenden/">ChatGPT zum Generieren von Textanzeigen und Keywords verwenden</a></h2><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/chatgpt-zum-generieren-von-textanzeigen-und-keywords-verwenden/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/01/chat-gpt-1-1024x549.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2023/01/chat-gpt-1-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2023/01/chat-gpt-1-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2023/01/chat-gpt-1-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2023/01/chat-gpt-1-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2023/01/chat-gpt-1-2048x1098.png 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Was ist OpenAI OpenAI ist ein Forschungslabor, das sich der Entwicklung fortschrittlicher künstlicher Intelligenz auf ethische Weise verschrieben hat. Sie zielen darauf ab, KI zu schaffen, die sich positiv auf die Menschheit als Ganzes auswirken kann, und sie haben bereits bedeutende Fortschritte im Bereich des digitalen Marketings gemacht. Viele große Unternehmen, darunter Google, Facebook und […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/datascience-ai-in-marketing-in-retail-ch/using-chatgpt-to-generate-text-ads-and-keywords/">English Version: Using ChatGPT to generate Text Ads and Keywords</a></h2><a href="https://e-dialog.group/ch/blog/datascience-ai-in-marketing-in-retail-ch/using-chatgpt-to-generate-text-ads-and-keywords/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/01/chat-gpt-1-1024x549.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2023/01/chat-gpt-1-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2023/01/chat-gpt-1-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2023/01/chat-gpt-1-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2023/01/chat-gpt-1-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2023/01/chat-gpt-1-2048x1098.png 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>What is OpenAI? OpenAI is a research laboratory that is dedicated to the development of advanced artificial intelligence in an ethical manner. They aim to create AI that can positively impact humanity as a whole, and they have already made significant strides in the field of digital marketing. Many major companies, including Google, Facebook, and […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/datascience-ai-in-marketing-in-retail-ch/english-version-10-features-that-make-looker-stand-out-from-other-bi-tools/">English Version: 10 Features that make Looker stand out from other BI tools!</a></h2><a href="https://e-dialog.group/ch/blog/datascience-ai-in-marketing-in-retail-ch/english-version-10-features-that-make-looker-stand-out-from-other-bi-tools/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog 10 Looker Features" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Yes! Looker Helps to Speed Up your Company’s Success – But More than Expected! Looker is an enterprise cloud based solution for Business Intelligence. It’s built to make better decisions through smarter data driven experience. I will give you 10 reasons why looker is a perfect tool for your organization and is worth investing in. […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/datascience-ai-in-marketing-in-retail-ch/10-funktionen-die-looker-von-anderen-bi-tools-abheben/">10 Funktionen, die Looker von anderen BI-Tools abheben!</a></h2><a href="https://e-dialog.group/ch/blog/datascience-ai-in-marketing-in-retail-ch/10-funktionen-die-looker-von-anderen-bi-tools-abheben/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog 10 Looker Features" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Ja! Looker hilft, den Erfolg Ihres Unternehmens zu beschleunigen, und übertrifft Erwartungen! Looker ist eine cloud-basierte Enterprise-Lösung für Business Intelligence. Sie wurde entwickelt, um durch intelligentere datengesteuerte Erfahrungen bessere Entscheidungen zu treffen. Wir nennen Ihnen zehn Gründe, warum Looker ein perfektes Tool für Ihr Unternehmen ist und ein Investment lohnenswert ist. Quelle: e-dialog Looker baut […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/datascience-ai-in-marketing-in-retail-ch/data-studio-heist-jetzt-looker-studio-was-hat-sich-geandert/">Data Studio heißt jetzt Looker Studio, was hat sich geändert?</a></h2><a href="https://e-dialog.group/ch/blog/datascience-ai-in-marketing-in-retail-ch/data-studio-heist-jetzt-looker-studio-was-hat-sich-geandert/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Data Studio is now Looker2" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Was ist Looker Studio? Looker Studio (früher bekannt als Data Studio) ist das neueste Google-Produkt mit einer zusätzlichen Verbindung zu Looker, daher gilt der Unterschied zwischen Looker Studio und der alten Version Data Studio nur für Unternehmen, die sowohl Zugriff auf Looker als auch auf Data Studio haben. Sie können diese beiden Tools jetzt verbinden, […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/datascience-ai-in-marketing-in-retail-ch/englisch-version-data-studio-is-now-called-looker-studio-what-has-changed/">English Version: Data Studio is now called Looker Studio, what has changed?</a></h2><a href="https://e-dialog.group/ch/blog/datascience-ai-in-marketing-in-retail-ch/englisch-version-data-studio-is-now-called-looker-studio-what-has-changed/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Data Studio is now Looker2" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>What is Looker Studio? Looker Studio (previously known as Data Studio) is the newest Google Product with an additional connection to Looker, therefore, the difference between Looker Studio and the old version Data Studio is only valid for companies who have access to both Looker and Data studio. They can now connect these two tools […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/attribution-mmm-ch/attribution-in-der-post-cookie-ara-regression-based-attribution/">Regression Based Attribution – Werbeerfolg zuweisen in der Post-Cookie-Ära</a></h2><a href="https://e-dialog.group/ch/blog/attribution-mmm-ch/attribution-in-der-post-cookie-ara-regression-based-attribution/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Regression Based Attribution in der Post Cookie Ära" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Dieser Artikel gibt eine Einführung zu Möglichkeiten der Attribution von Werbeerfolg ohne Cookies. Anhand der Regression Based Attribution zeigen wir Vorteile und Einsatzmöglichkeiten auf. Wozu brauche ich eine Attribution? Eine korrekte Attribution kann aufzeigen, welcher Kanal, welche Kampagne und welche Werbeformen für welchen Erfolg sorgen, wie effizient Werbemaßnahmen sind und ob die Verteilung von Budgets […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/consent-management-ch/tracking-systeme-datenschutz/">Tracking-Systeme & Datenschutz</a></h2><a href="https://e-dialog.group/ch/blog/consent-management-ch/tracking-systeme-datenschutz/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Datenschutzkonformes Tracking von Userdaten und eine zukunftssichere Marketing-Datenstrategie in einfachen Schritten und Entscheidungen erklärt.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/datascience-ai-in-marketing-in-retail-ch/english-version-building-recommendation-engines-with-the-google-cloud-platform-gcp/">English Version: Building Recommendation Engines with the Google Cloud Platform (GCP)</a></h2><a href="https://e-dialog.group/ch/blog/datascience-ai-in-marketing-in-retail-ch/english-version-building-recommendation-engines-with-the-google-cloud-platform-gcp/"><img width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>We provide an overview of recommendation engines and the various solutions offered by Google Cloud Platform (GCP)!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/datascience-ai-in-marketing-in-retail-ch/recommendation-engines-mit-der-google-cloud-platform-gcp-aufbauen/">Recommendation Engines mit der Google Cloud Platform (GCP) aufbauen</a></h2><a href="https://e-dialog.group/ch/blog/datascience-ai-in-marketing-in-retail-ch/recommendation-engines-mit-der-google-cloud-platform-gcp-aufbauen/"><img width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Wir geben einen Überblick über Recommendation Engines und die verschiedenen Lösungen, die von der Google Cloud Platform (GCP) angeboten werden!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/happy-new-digital-marketing-trends-2021/">Happy New Digital Marketing Trends 2021</a></h2><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/happy-new-digital-marketing-trends-2021/"><img width="800" height="530" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021-768x509.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Wir werfen einen Blick in die Glaskugel und schauen, welche Marketing Trends das neue Jahr 2021 mit sich bringt!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/mit-personalisierten-artikel-empfehlungen-zur-besseren-user-experience/">Mit personalisierten Artikel Empfehlungen zur besseren User Experience</a></h2><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/mit-personalisierten-artikel-empfehlungen-zur-besseren-user-experience/"><img width="800" height="535" src="https://e-dialog.group/wp-content/uploads/2022/02/Data-Love.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Data-Love.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Data-Love-300x201.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Data-Love-768x514.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Unsere auf Machine Learning basierende Recommendation Engine für Publisher zeigt eindrucksvoll, wie personalisierte Inhalte KPIs verbessern können.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/online-marketing-know-how-ch/hands-on-mediaplankontrolle-mit-google-data-studio/">Hands-On: Mediaplankontrolle mit Google Data Studio</a></h2><a href="https://e-dialog.group/ch/blog/online-marketing-know-how-ch/hands-on-mediaplankontrolle-mit-google-data-studio/"><img width="758" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Datastudio-Mediaplan-2017.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Datastudio-Mediaplan-2017.png 758w, https://e-dialog.group/wp-content/uploads/2022/02/Datastudio-Mediaplan-2017-300x166.png 300w" sizes="(max-width: 758px) 100vw, 758px" /></a><p>Wie man Google Datastudio effizient nutzen kann, um auf Basis der Live-Daten aus Google Analytics, AdWords, Facebook oder anderen Kanälen den Mediaplan im Auge zu behalten.</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="44673" class="elementor elementor-44673 elementor-1986 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f 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