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</li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/datascience-ai-in-marketing-in-retail-ch/english-version-10-features-that-make-looker-stand-out-from-other-bi-tools/">English Version: 10 Features that make Looker stand out from other BI tools!</a></h2><a href="https://e-dialog.group/ch/blog/datascience-ai-in-marketing-in-retail-ch/english-version-10-features-that-make-looker-stand-out-from-other-bi-tools/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog 10 Looker Features" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Yes! Looker Helps to Speed Up your Company’s Success – But More than Expected! Looker is an enterprise cloud based solution for Business Intelligence. It’s built to make better decisions through smarter data driven experience. I will give you 10 reasons why looker is a perfect tool for your organization and is worth investing in. […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/datascience-ai-in-marketing-in-retail-ch/englisch-version-data-studio-is-now-called-looker-studio-what-has-changed/">English Version: Data Studio is now called Looker Studio, what has changed?</a></h2><a href="https://e-dialog.group/ch/blog/datascience-ai-in-marketing-in-retail-ch/englisch-version-data-studio-is-now-called-looker-studio-what-has-changed/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Data Studio is now Looker2" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>What is Looker Studio? Looker Studio (previously known as Data Studio) is the newest Google Product with an additional connection to Looker, therefore, the difference between Looker Studio and the old version Data Studio is only valid for companies who have access to both Looker and Data studio. They can now connect these two tools […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/online-marketing-know-how-ch/attribution-in-der-post-cookie-ara-regression-based-attribution/">Attribution in der Post-Cookie-Ära – Regression macht’s möglich.</a></h2><a href="https://e-dialog.group/ch/blog/online-marketing-know-how-ch/attribution-in-der-post-cookie-ara-regression-based-attribution/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Regression Based Attribution in der Post Cookie Ära" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Dieser Artikel gibt eine Einführung zu Möglichkeiten der Attribution von Werbeerfolg ohne Cookies. Anhand der Regression Based Attribution zeigen wir Vorteile und Einsatzmöglichkeiten auf. Wozu brauche ich eine Attribution? Eine korrekte Attribution kann aufzeigen, welcher Kanal, welche Kampagne und welche Werbeformen für welchen Erfolg sorgen, wie effizient Werbemaßnahmen sind und ob die Verteilung von Budgets […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/consent-management-ch/tracking-systeme-datenschutz/">Tracking-Systeme & Datenschutz</a></h2><a href="https://e-dialog.group/ch/blog/consent-management-ch/tracking-systeme-datenschutz/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Datenschutzkonformes Tracking von Userdaten und eine zukunftssichere Marketing-Datenstrategie in einfachen Schritten und Entscheidungen erklärt.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/datascience-ai-in-marketing-in-retail-ch/english-version-building-recommendation-engines-with-the-google-cloud-platform-gcp/">English Version: Building Recommendation Engines with the Google Cloud Platform (GCP)</a></h2><a href="https://e-dialog.group/ch/blog/datascience-ai-in-marketing-in-retail-ch/english-version-building-recommendation-engines-with-the-google-cloud-platform-gcp/"><img width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>We provide an overview of recommendation engines and the various solutions offered by Google Cloud Platform (GCP)!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/datascience-ai-in-marketing-in-retail-ch/recommendation-engines-mit-der-google-cloud-platform-gcp-aufbauen/">Recommendation Engines mit der Google Cloud Platform (GCP) aufbauen</a></h2><a href="https://e-dialog.group/ch/blog/datascience-ai-in-marketing-in-retail-ch/recommendation-engines-mit-der-google-cloud-platform-gcp-aufbauen/"><img width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Wir geben einen Überblick über Recommendation Engines und die verschiedenen Lösungen, die von der Google Cloud Platform (GCP) angeboten werden!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/happy-new-digital-marketing-trends-2021/">Happy New Digital Marketing Trends 2021</a></h2><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/happy-new-digital-marketing-trends-2021/"><img width="800" height="530" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021-768x509.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Wir werfen einen Blick in die Glaskugel und schauen, welche Marketing Trends das neue Jahr 2021 mit sich bringt!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/mit-personalisierten-artikel-empfehlungen-zur-besseren-user-experience/">Mit personalisierten Artikel Empfehlungen zur besseren User Experience</a></h2><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/mit-personalisierten-artikel-empfehlungen-zur-besseren-user-experience/"><img width="800" height="535" src="https://e-dialog.group/wp-content/uploads/2022/02/Data-Love.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Data-Love.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Data-Love-300x201.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Data-Love-768x514.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Unsere auf Machine Learning basierende Recommendation Engine für Publisher zeigt eindrucksvoll, wie personalisierte Inhalte KPIs verbessern können.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/online-marketing-know-how-ch/hands-on-mediaplankontrolle-mit-google-data-studio/">Hands-On: Mediaplankontrolle mit Google Data Studio</a></h2><a href="https://e-dialog.group/ch/blog/online-marketing-know-how-ch/hands-on-mediaplankontrolle-mit-google-data-studio/"><img width="758" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Datastudio-Mediaplan-2017.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Datastudio-Mediaplan-2017.png 758w, https://e-dialog.group/wp-content/uploads/2022/02/Datastudio-Mediaplan-2017-300x166.png 300w" sizes="(max-width: 758px) 100vw, 758px" /></a><p>Wie man Google Datastudio effizient nutzen kann, um auf Basis der Live-Daten aus Google Analytics, AdWords, Facebook oder anderen Kanälen den Mediaplan im Auge zu behalten.</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="44673" class="elementor elementor-44673 elementor-1986 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f 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