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menu-item-object-page menu-item-37017"><a href="https://e-dialog.group/ch/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37019"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37021"><a href="https://e-dialog.group/ch/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37020"><a href="https://e-dialog.group/ch/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37023"><a href="https://e-dialog.group/ch/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37022"><a href="https://e-dialog.group/ch/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/enhanced-measurement-optimierte-analysen-in-ga4/">Enhanced Measurement – Optimierte Analysen in GA4</a></h2><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/enhanced-measurement-optimierte-analysen-in-ga4/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/03/blog-enhanced-measurements-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Enhanced Measurements" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/03/blog-enhanced-measurements-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/03/blog-enhanced-measurements-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/03/blog-enhanced-measurements-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/03/blog-enhanced-measurements-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/03/blog-enhanced-measurements-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Dieser Artikel beschreibt, wie Sie die Ereignisse für optimierte Analysen (Enhanced Measurement) aktivieren bzw. bearbeiten können; was sie genau sind und in welchen Fällen es vielleicht besser wäre, sie zu deaktivieren. Enhanced Measurement: Optimierte Analysen in GA4 Anders als bei Universal Analytics (auch bekannt als GA3 oder UA) bietet Google Analytics 4 (GA4) zusätzlich zu […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/topics-fledge-wie-sollen-sie-funktionieren/">Topics & Fledge – Wie sollen sie funktionieren?</a></h2><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/topics-fledge-wie-sollen-sie-funktionieren/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/02/blog-topics-fledge-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Topics Fledge" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2023/02/blog-topics-fledge-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/02/blog-topics-fledge-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/02/blog-topics-fledge-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/02/blog-topics-fledge-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/02/blog-topics-fledge-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Nach der Übersicht über die Privacy Sandbox im letzten Artikel gehen wir heute nochmals eine Übersicht darüber, wie Topics und Fledge funktionieren. TOPICS Anhand des Browserverlaufs und der Verknüpfung von Hostnames (z.B. Spiegel News) zu Themen werden maximal fünf sogenannte Topics im Browser des Users gespeichert. Über Topics Internal kann auch abgefragt werden, welche Topics […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/was-genau-beinhaltet-die-privacy-sandbox-von-google/">Was genau beinhaltet die Privacy Sandbox von Google?</a></h2><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/was-genau-beinhaltet-die-privacy-sandbox-von-google/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/02/blog-privacy-sandbox-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Privacy Sandbox" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2023/02/blog-privacy-sandbox-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/02/blog-privacy-sandbox-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/02/blog-privacy-sandbox-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/02/blog-privacy-sandbox-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/02/blog-privacy-sandbox-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In diesem Beitrag schauen wir uns die verschiedenen Bereiche der Privacy Sandbox an und erklären kurz, was diese bringen und wie sie funktionieren. Die Entwicklung der Privacy Sandbox Der Third Party Cookie stirbt – so oder so ähnlich ist es im Moment überall zu lesen. Aus diesem Grund haben sich schon einige Tech Anbieter und […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/ga4-create-event-feature-ersatz-fur-die-erstellung-von-zielvorhaben-im-interface/">GA4 Create Event Feature – Ersatz für die Erstellung von Zielvorhaben im Interface?</a></h2><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/ga4-create-event-feature-ersatz-fur-die-erstellung-von-zielvorhaben-im-interface/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/01/create-event-feature-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog GA4 Create Event Feature" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2023/01/create-event-feature-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/01/create-event-feature-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/01/create-event-feature-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/01/create-event-feature-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/01/create-event-feature-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In diesem Artikel gehen wir der Frage nach, wie das Create Event Feature funktioniert und welche Arten von Zielvorhaben aus Universal Analytics damit in Google Analytics 4 nachgebildet werden können. Was ist das Create Event Feature in GA4? Das Create Event Feature ist im Admin Bereich der Property unter “Events” zu finden. NutzerInnen mit Bearbeitungsrechten […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/roll-up-properties-in-ga4/">Roll-up Properties in GA4</a></h2><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/roll-up-properties-in-ga4/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/12/rollup-properties-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Rollup Properties in GA4" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/12/rollup-properties-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/12/rollup-properties-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/12/rollup-properties-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/12/rollup-properties-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/12/rollup-properties-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Eine Roll-up Property ist bereits ein bekanntes Konzept aus dem alten Analytics (Universal Analytics) und findet auch bei Google Analytics 4 innerhalb der 360-Lizenz wieder seinen Platz. Was Roll-up Properties sind, für wen sie geeignet sind und was sonst noch zu beachten ist, erfahren Sie hier. Was ist eine Roll-up Property und wann sollte sie […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/top-feature-attributionsmodell-in-ga4-property-einstellungen-festlegen/">Top-Feature: Attributionsmodell in GA4 Property Einstellungen festlegen</a></h2><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/top-feature-attributionsmodell-in-ga4-property-einstellungen-festlegen/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/12/attributionsmodell-einstellen-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Attributionsmodell in GA4 Einstellungen" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/12/attributionsmodell-einstellen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/12/attributionsmodell-einstellen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/12/attributionsmodell-einstellen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/12/attributionsmodell-einstellen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/12/attributionsmodell-einstellen-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Google Analytics 4 ermöglicht die Auswahl von Attributionsmodell und Lookback-Window auf Property Ebene. Dieser Artikel gibt einen Überblick zu diesem Feature und den Einstellungsmöglichkeiten. Attributionsmodelle Attributionsmodelle bilden, auf der Grundlage granularer Daten, statistische Modellierungen entlang des Multi-Channel-Funnels. Auf Basis dieser Modellierungen erfolgt die anteilhafte Zuschreibung von Verkäufen/Conversions zu den beteiligten Touchpoints. Die Analyse von Channels, […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/english-version-google-apis-part-1-introduction/">English Version: Google APIs – Part 1 – Introduction</a></h2><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/english-version-google-apis-part-1-introduction/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/01/google-apis-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Introduction Google APIs Part 1" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2023/01/google-apis-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/01/google-apis-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/01/google-apis-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/01/google-apis-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/01/google-apis-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>This blog article focuses on a Node.js implementation, which means some links will direct you to the corresponding Node.js documentation. Nevertheless the main part will be generic and applies to all programming languages. Which Google APIs are we talking about? When reading through the official Google documentation it seems that the term “Google APIs” is […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/data-clean-up-in-looker-studio-entferne-leere-ga4-parameter/">Data Clean Up in Looker Studio – Entferne leere GA4 Parameter</a></h2><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/data-clean-up-in-looker-studio-entferne-leere-ga4-parameter/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/12/blog-data-clean-up-looker-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Data Clean Up in Looker Studio - Entferne leere GA4 Parameter" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/12/blog-data-clean-up-looker-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/12/blog-data-clean-up-looker-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/12/blog-data-clean-up-looker-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/12/blog-data-clean-up-looker-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/12/blog-data-clean-up-looker-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Es wird Zeit für einen Neujahrsputz! Starte 2023 mit einer sauberen Datenansicht in deinem Looker Studio Dashboard und nutze unsere Tricks, um leere Felder in deinen Charts zu verbergen. Woher kommen leere Werte in Google Analytics? Vor allem in Google Analytics 4 tauchen oftmals Parameter mit leeren Feldern auf, die nicht befüllt, aber dennoch übergeben […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/techniken-fur-ein-effizientes-tracking-setup-leitfaden/">Techniken für ein effizientes Tracking-Setup – Leitfaden</a></h2><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/techniken-fur-ein-effizientes-tracking-setup-leitfaden/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/12/blog-effizientes-tracking-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Techniken für ein effizientes Tracking-Setup - Leitfaden" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/12/blog-effizientes-tracking-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/12/blog-effizientes-tracking-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/12/blog-effizientes-tracking-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/12/blog-effizientes-tracking-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/12/blog-effizientes-tracking-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In diesem Guide möchte ich Ihnen einige Gedankenanstöße für ein effizientes Google Tag Manager Setup vermitteln. Die Schilderung der Techniken in diesem Artikel ist eher übergeordneter Natur und geht nicht zu sehr ins Detail. Dem Leser soll vor allem ein Gespür für effizientes Arbeiten in dieser Domäne vermittelt werden. Der Text setzt ein minimales Verständnis […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/tipps-tricks-bei-gtm-versionskonflikten/">Tipps & Tricks bei GTM Versionskonflikten</a></h2><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/tipps-tricks-bei-gtm-versionskonflikten/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/12/blog-gtm-versionskonflikte-1-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog GTM Versionskonflikte" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/12/blog-gtm-versionskonflikte-1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/12/blog-gtm-versionskonflikte-1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/12/blog-gtm-versionskonflikte-1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/12/blog-gtm-versionskonflikte-1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/12/blog-gtm-versionskonflikte-1-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Google Tag Manager Workspace Probleme richtig beheben – leicht gemacht. Wir zeigen Ihnen, wie Sie die richtigen Einstellungen auswählen können, um Versionskonflikte auszuräumen. GTM Versionskonflikte lösen – Tipps & Tricks Beim Einsatz eines Tag Management Tools wie dem Google Tag Manager können verschiedene Situationen und Fehlermeldungen auftreten. Insbesondere bei der Zusammenarbeit innerhalb eines Teams, wenn […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/consent-management-ch/bessere-conversion-performance-dank-advanced-matching/">Bessere Conversion-Performance dank Advanced Matching</a></h2><a href="https://e-dialog.group/ch/blog/consent-management-ch/bessere-conversion-performance-dank-advanced-matching/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/11/blog-advanced-matching-1-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Advanced Matching" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/11/blog-advanced-matching-1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/11/blog-advanced-matching-1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/blog-advanced-matching-1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/11/blog-advanced-matching-1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/11/blog-advanced-matching-1-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Der erweiterte Abgleich (engl. Advanced Matching) hilft dabei, Nutzerverhalten bei Facebook und TikTok Kampagnen besser zu verstehen und die Nutzer den Conversions zuzuordnen. Dieser Beitrag erklärt, wie sich dadurch bessere benutzerdefinierte Zielgruppen errichten lassen. Advanced Matching – Bessere Conversion Performance dank erweitertem Abgleich Facebook und TikTok bieten seit kurzer Zeit eine neue Integration von Daten […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/traffic-spitzen-und-server-side-gtm/">Traffic Spitzen und Server Side GTM</a></h2><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/traffic-spitzen-und-server-side-gtm/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Traffic Spitzen Server Side GTM" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Häufig liest man, dass eine gewisse Anzahl an Minimum Instanzen bei einem Server Side GTM Setup mittels Cloud Run oder App Engine empfohlen wird. Als Grund dafür werden Traffic Spitzen genannt, welche bei einer langsamen Skalierung der Instanzen zu Datenverlust führen könnten. Gegen diesen Ansatz sprechen die laufenden Kosten, welche nicht genutzte Minimum Instanzen verursachen. […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/audience-trigger-in-ga4-personalisieren-und-optimieren-sie-ihr-conversion-tracking/">Audience Trigger in GA4 – Personalisieren und optimieren Sie Ihr Conversion Tracking</a></h2><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/audience-trigger-in-ga4-personalisieren-und-optimieren-sie-ihr-conversion-tracking/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/07/Blog-GA4-Audience-Trigger-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog GA4 Audience Trigger" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/07/Blog-GA4-Audience-Trigger-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/07/Blog-GA4-Audience-Trigger-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/07/Blog-GA4-Audience-Trigger-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/07/Blog-GA4-Audience-Trigger-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/07/Blog-GA4-Audience-Trigger-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Sie möchten den Purchase bestimmter Produkte von KundInnen tracken, die diesen Kauf nach dem Klick auf den Newsletter abgeschlossen haben? Mithilfe des neuen Audience Trigger Features in Google Analytics 4 lassen sich dieses und weitere komplexe Events individuell konfigurieren. Wie funktionieren Audience Trigger in GA4? Sobald NutzerInnen den Definitionen der Audience entsprechen, werden sie dieser […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/sub-properties-in-ga4-ersatz-fur-fehlende-datenansichten/">Sub-Properties in GA4 – Ersatz für fehlende Datenansichten?</a></h2><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/sub-properties-in-ga4-ersatz-fur-fehlende-datenansichten/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/06/Blog-GA4-Sub-Properties-1-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog GA4 Sub Properties" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/06/Blog-GA4-Sub-Properties-1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-GA4-Sub-Properties-1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-GA4-Sub-Properties-1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-GA4-Sub-Properties-1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-GA4-Sub-Properties-1-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Konto Struktur in Google Analytics 4 Wie der Name “Sub-Property” schon sagt, steht diese Ebene unter der sogenannten “Source Property”. Die Ebene der Datenansicht (rechte Spalte im Screenshot) bleibt jedoch leer. Die Ebenen in Google Analytics 4, wie im Screenshot ersichtlich, sind somit: Organisation = e-Dialog GmbH (rechts oben) Konto = e-Dialog GmbH (linke Spalte) […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/ga4-modify-events-erfasste-events-und-parameter-direkt-im-analytics-interface-anpassen/">GA4 Modify Events – Erfasste Events und Parameter direkt im Analytics Interface anpassen</a></h2><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/ga4-modify-events-erfasste-events-und-parameter-direkt-im-analytics-interface-anpassen/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/06/Blog-GA4-Modify-Events-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog GA4 Modify Events" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/06/Blog-GA4-Modify-Events-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-GA4-Modify-Events-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-GA4-Modify-Events-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-GA4-Modify-Events-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-GA4-Modify-Events-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Umbenennung eines Eventnamens Die Anpassung bzw. Harmonisierung von Eventbezeichnungen kann mittels der Funktion “Modify Event” erfolgen, ohne Änderung am Trackingcode selbst vorzunehmen. Ein klassischer Anwendungsfall für das Anpassen eines Events ist, wenn die Bezeichnung einen Tippfehler enthält oder nicht wie gewünscht einläuft. Manchmal kann es auch vorkommen, dass ein- und dasselbe Event mit leicht unterschiedlichen […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/server-side-a-b-test-experimente-mit-google-optimize-und-ga4/">Server Side A/B Test Experimente mit Google Optimize und GA4</a></h2><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/server-side-a-b-test-experimente-mit-google-optimize-und-ga4/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/06/Blog-Serverside-AB-Test-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Serverside AB Test Experimente" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/06/Blog-Serverside-AB-Test-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Serverside-AB-Test-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Serverside-AB-Test-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Serverside-AB-Test-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Serverside-AB-Test-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Google Optimize kann trotz aller Datenschutzbedenken serverseitig integriert werden. Wird kein Consent für Google Optimize erteilt, können trotzdem A/B Tests ausgeführt werden. Ein serverseitiges A/B Testen eröffnet noch weitere Möglichkeiten. A/B Tests und Multivariaten-Tests (MVT) können dabei helfen, eine bessere Conversion Rate zu erzielen. Wird dazu Google Optimize oder ein anderes Drittanbieter A/B Testing Tool […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/web-vitals-in-ga4-wie-eine-schnellere-webseite-zu-gesteigerten-umsatzen-fuhrt/">Web Vitals in GA4 – Wie eine schnellere Webseite zu gesteigerten Umsätzen führt</a></h2><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/web-vitals-in-ga4-wie-eine-schnellere-webseite-zu-gesteigerten-umsatzen-fuhrt/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/05/Blog-Web-Vitals-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Web Vitals in GA4 - Wie eine schnellere Webseite zu gesteigerten Umsätzen führt" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/05/Blog-Web-Vitals-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-Web-Vitals-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-Web-Vitals-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-Web-Vitals-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-Web-Vitals-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Lassen Sie Ihre Besucher nicht warten. Optimieren Sie Ihre Webseiten Performance mit Web Vitals und Google Analytics 4. Web Vitals können Ihnen helfen, Ihren Shop zu optimieren und so einen höheren Umsatz zu erzielen. Web Vitals & Website Performance Jeder mag schnelle Webseiten. Deshalb ist es als Webseitenbetreiber so wichtig, auf die Performance der eigenen […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/server-side-gtm-setup-moglichkeiten/">Server Side GTM Setup Möglichkeiten</a></h2><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/server-side-gtm-setup-moglichkeiten/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/05/Blog-ssGTM-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog ssGTM Setup Möglichkeiten" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/05/Blog-ssGTM-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-ssGTM-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-ssGTM-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-ssGTM-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-ssGTM-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>1 Automatischer Prozess Die erste Möglichkeit für das Einrichten eines Server Side GTMs ist der automatische Prozess. Wenn man innerhalb eines GTM Accounts einen neuen Container vom Typ “Server” erstellt, erscheint das unten abgebildete Auswahl Fenster. Wenn man diesen Prozess abschließt, passiert folgendes im Hintergrund:Es wird ein neues GCP Projekt angelegt, welches als Namen die […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/google-analytics-auswirkungen-von-tracking-prevention-mechanismen-auf-die-nutzererkennung/">Google Analytics: Auswirkungen von Tracking Prevention Mechanismen auf die Nutzererkennung</a></h2><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/google-analytics-auswirkungen-von-tracking-prevention-mechanismen-auf-die-nutzererkennung/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/05/Blog-Tracking-Prevention-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Tracking Prevention" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/05/Blog-Tracking-Prevention-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-Tracking-Prevention-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-Tracking-Prevention-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-Tracking-Prevention-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-Tracking-Prevention-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In den herkömmlichen Implementierungen von Google Analytics über einen clientseitigen Google Tag Manager wird das _ga Cookie verwendet, um eine ClientId zu speichern und für zukünftige Besuche des Nutzers vorzuhalten. Dieses First-Party Cookie kommt mit einer Speicherzeit von 2 Jahren und ermöglicht somit eine Wiedererkennung des Nutzers über einen langen Zeitraum. Das Ablaufdatum des Cookies […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/data-controls/">Regional Data Controls in GA4</a></h2><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/data-controls/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/05/Blog-Data-Controls-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Data Controls" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/05/Blog-Data-Controls-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-Data-Controls-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-Data-Controls-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-Data-Controls-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-Data-Controls-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Regional Data Controls in GA4 Disclaimer: In diesem Beitrag geht es um Einstellungen in Google Analytics. Um die Integrität eurer User*innen Daten gewährleisten zu können, empfehlen wir zudem diese GTM Einstellungen Grob zusammengefasst passiert bei der Datenerfassung für Google Analytics folgendes (in Bezug auf IP Adressen): anonymisierte IP Adressen werden an eine API geschickt, Auf […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/hosten-eines-google-server-side-gtm-containers-auf-einem-vps/">Hosten eines Google Server Side GTM Containers auf einem VPS</a></h2><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/hosten-eines-google-server-side-gtm-containers-auf-einem-vps/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Hosten eines Google Server Side GTM Containers auf einem VPS" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Server Side Tagging Introduction Was ist Server Side Tagging? Bei Server Side Tagging (bzw. Tracking) werden Daten über einen eigenen Server umgeleitet, anstatt direkt vom Benutzer an die verarbeitenden Server (z.B. Google Analytics) gesendet zu werden. Warum ist es wichtig, wer braucht es? Bisher sind die Trackingdaten direkt vom Browser des Webbesuchers an diverse andere […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/sunset-von-google-universal-analytics/">Sunset von Google Universal Analytics</a></h2><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/sunset-von-google-universal-analytics/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Sunset GA" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Vor mehr als 2 Jahren – im Oktober 2020 – hat Google announced, dass es eine neue Version von Google Analytics geben wird, die Universal Analytics im long run gänzlich ablösen wird. Mit der gestrigen Ankündigung von Google wissen wir nun die offiziellen Sunset Daten: Google Analytics (UA) in der Free Version : 01.07.2023Google Analytics (UA) in […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/online-marketing-know-how-ch/goodbye-floc-hello-topics/">Goodbye FLoC & Hello Topics!</a></h2><a href="https://e-dialog.group/ch/blog/online-marketing-know-how-ch/goodbye-floc-hello-topics/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Google-Floc.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Google-Floc.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Google-Floc-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Google-Floc-768x404.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Topics soll Google’s Lösung für “Cookieless Tracking” (oder die “Post-Cookie-Welt”) sein und interessensbasiertes Advertising ermöglichen – und ersetzt FLoC.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/consent-management-ch/google-analytics-datenschutzkonform-nutzen/">Google Analytics datenschutzkonform nutzen</a></h2><a href="https://e-dialog.group/ch/blog/consent-management-ch/google-analytics-datenschutzkonform-nutzen/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-GA-DSGVO.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-GA-DSGVO.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-GA-DSGVO-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-GA-DSGVO-768x404.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Natürlich unterstützen wir Sie gerne bei der Prüfung und Anpassung Ihrer Implementierung. Keine Zeit das jetzt durchzulesen? Kein Problem – wir haben unsere Tipps für den datenschutzkonformen Einsatz von Google Analytics auch als PDF zum Download vorbereitet. Außerdem bieten wir mit unserem Konformitäts-Check eine Überprüfung Ihrer Google Analytics Implementierung. Details und Terminvereinbarung finden Sie hier. […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/neues-google-analytics-4-feature-customize-report-navigation/">Neues Google Analytics 4 Feature – Customize Report Navigation</a></h2><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/neues-google-analytics-4-feature-customize-report-navigation/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-GA4-Customize-Report-Navigation.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-GA4-Customize-Report-Navigation.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-GA4-Customize-Report-Navigation-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-GA4-Customize-Report-Navigation-768x404.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Customize Report Navigation – Das neue GA4 Feature ermöglicht eine noch nicht dagewesen Flexibilität innerhalb des Analytics User Interface und bietet dabei mehr Gestaltungsraum für den User bei der Berichtsnavigation und auch bei Berichten.</p> </article> </div> <nav class="pagination" role="navigation"> <div class="nav-previous"><a href="https://e-dialog.group/ch/blog/category/digital-analytics-ch/seite/2/" ><span class="meta-nav">←</span> older</a></div> <div class="nav-next"></div> </nav> </main> <div data-elementor-type="footer" data-elementor-id="44673" class="elementor elementor-44673 elementor-1986 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column 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