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class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-552c980a elementor-widget elementor-widget-image" data-id="552c980a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.2 - 11-05-2023 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <a href="https://e-dialog.group/ch/"> <img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-logo.svg" class="attachment-full size-full wp-image-5066" alt="" loading="lazy" /> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-80a38b8" data-id="80a38b8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-27c28c5f eael_advanced_menu_hamburger_disable_selected_menu_hide eael-advanced-menu--stretch eael-hamburger--tablet elementor-widget elementor-widget-eael-advanced-menu" data-id="27c28c5f" data-element_type="widget" id="advancedmenue" data-widget_type="eael-advanced-menu.default"> <div class="elementor-widget-container"> <div data-hamburger-icon="<i aria-hidden="true" class="fas fa-bars"></i>" class="eael-advanced-menu-container eael-advanced-menu-align-right eael-advanced-menu-dropdown-align-left" data-indicator-class="fas fa-angle-down fa-solid" data-dropdown-indicator-class="fas fa-angle-down fa-solid" data-hamburger-breakpoints="{"mobile":"Mobile Portrait (> 767px)","tablet":"Tablet Portrait (> 1024px)","tablet_extra":"Tablet Landscape (> 1200px)","desktop":"Desktop (> 2400px)","none":"None"}" data-hamburger-device="tablet"><ul id="menu-hauptmenu-schweiz" class="eael-advanced-menu eael-advanced-menu-dropdown-animate-to-top eael-advanced-menu-indicator eael-advanced-menu-horizontal"><li id="menu-item-36996" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-36996"><a href="#">Ich will</a> <ul class="sub-menu"> <li id="menu-item-36997" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36997"><a href="https://e-dialog.group/ch/bessere-kampagnen/">Bessere <br> Kampagnen</a> <ul class="sub-menu"> <li id="menu-item-36998" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-36998"><a href="/ch/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li id="menu-item-36999" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-36999"><a href="/ch/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li id="menu-item-37000" class="menu-item 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menu-item-37015"><a href="#">Wir können</a> <ul class="sub-menu"> <li id="menu-item-37016" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37016"><a href="https://e-dialog.group/ch/branchen/">Branchen</a></li> <li id="menu-item-37018" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37018"><a href="https://e-dialog.group/ch/technologien/">Technologien</a></li> <li id="menu-item-37017" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37017"><a href="https://e-dialog.group/ch/kanaele/">Kanäle</a></li> </ul> </li> <li id="menu-item-37019" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37019"><a href="#">Wir sind</a> <ul class="sub-menu"> <li id="menu-item-37021" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37021"><a href="https://e-dialog.group/ch/kontakt/">Kontakte und Standorte</a></li> <li id="menu-item-37020" class="menu-item 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Advertising</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37001"><a href="/ch/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37002"><a href="/ch/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37003"><a href="/ch/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37004"><a href="https://e-dialog.group/ch/daten-nutzen/">Daten <br> nutzen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37005"><a href="/ch/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37006"><a href="/ch/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37007"><a href="/ch/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37008"><a href="/ch/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37009"><a href="/ch/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37010"><a href="https://e-dialog.group/ch/euer-wissen/">Euer <br> Wissen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37012"><a href="https://e-dialog.group/ch/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37014"><a href="https://e-dialog.group/ch/whitepaper-ubersicht/">Whitepaper</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37013"><a href="https://e-dialog.group/ch/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37011"><a href="https://e-dialog.group/ch/blog/">Blogartikel</a></li> </ul> </li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37015"><a href="#">Wir können<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37016"><a href="https://e-dialog.group/ch/branchen/">Branchen</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37018"><a href="https://e-dialog.group/ch/technologien/">Technologien</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37017"><a href="https://e-dialog.group/ch/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37019"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37021"><a href="https://e-dialog.group/ch/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37020"><a href="https://e-dialog.group/ch/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37023"><a href="https://e-dialog.group/ch/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37022"><a href="https://e-dialog.group/ch/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/holistic-cross-channel-campaigns-ch/cdp-build-buy-oder-hybrid/">CDP – Build, Buy oder Hybrid</a></h2><a href="https://e-dialog.group/ch/blog/holistic-cross-channel-campaigns-ch/cdp-build-buy-oder-hybrid/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/11/blog-cdp-build-buy-hybrid-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog CDP build buy hybrid" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/11/blog-cdp-build-buy-hybrid-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/11/blog-cdp-build-buy-hybrid-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/blog-cdp-build-buy-hybrid-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/11/blog-cdp-build-buy-hybrid-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/11/blog-cdp-build-buy-hybrid-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Warum eine CDP im Unternehmen einführen Ohne eine Customer Data Platform (CDP) kommt heutzutage keine Marketingabteilung mehr aus. So oder so ähnlich haben Sie die Headline sicherlich schon einmal gelesen. In der Tat bietet eine CDP für viele Unternehmen eine einfache Möglichkeit, 1st Party Daten zusammenzuführen, auszuwerten und zu aktivieren. Nicht erst mit dem Wegfall […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/online-marketing-know-how-ch/marketing-mix-modeling-vs-attribution-modeling-eine-beziehung-auf-umwegen/">Marketing Mix Modeling vs. Attribution Modeling – eine Beziehung auf Umwegen</a></h2><a href="https://e-dialog.group/ch/blog/online-marketing-know-how-ch/marketing-mix-modeling-vs-attribution-modeling-eine-beziehung-auf-umwegen/"><img width="800" height="419" src="https://e-dialog.group/wp-content/uploads/2022/02/Design-ohne-Titel-4.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Design-ohne-Titel-4.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Design-ohne-Titel-4-300x157.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Design-ohne-Titel-4-768x402.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Eine Traumvorstellung: Ihre Zielgruppe konvertiert bereits nach einmaligem Klick oder View einer Anzeige gleich zum Lead. In der Praxis zeigt sich jedoch, dass es hierfür schon mehrere Berührungspunkte über eine längere Zeitspanne braucht. Dank moderner Trackingmethoden können Marketer und Werbetreibende einen sehr detaillierten Einblick in die Welt der Customer Journeys erlangen. Dieser erlaubt die gezielte […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/creativity-ch/nahtlose-user-experience-fur-mehr-kundenbesuche-im-laden-so-gehts/">Nahtlose User Experience für mehr Kundenbesuche im Laden – so gehts!</a></h2><a href="https://e-dialog.group/ch/blog/creativity-ch/nahtlose-user-experience-fur-mehr-kundenbesuche-im-laden-so-gehts/"><img width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-XXXLutz.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-XXXLutz.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-XXXLutz-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-XXXLutz-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Ein Best Practice Beispiel, wie wir für unseren Kunden eine Steigerung der Beratungstermine für den Küchenkauf um 132 % erreicht haben – mit Display Ads und einer nahtlosen User Experience!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/7-tipps-fur-erfolgreiche-programmatische-kampagnen/">7 Tipps für erfolgreiche programmatische Kampagnen</a></h2><a href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/7-tipps-fur-erfolgreiche-programmatische-kampagnen/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/7tippsprogrammatischekampagnen.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/7tippsprogrammatischekampagnen.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/7tippsprogrammatischekampagnen-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/7tippsprogrammatischekampagnen-768x404.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Mit diesen 7 Tipps starten deine programmatischen Kampagnen richtig durch!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/online-marketing-know-how-ch/hands-on-mediaplankontrolle-mit-google-data-studio/">Hands-On: Mediaplankontrolle mit Google Data Studio</a></h2><a href="https://e-dialog.group/ch/blog/online-marketing-know-how-ch/hands-on-mediaplankontrolle-mit-google-data-studio/"><img width="758" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Datastudio-Mediaplan-2017.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Datastudio-Mediaplan-2017.png 758w, https://e-dialog.group/wp-content/uploads/2022/02/Datastudio-Mediaplan-2017-300x166.png 300w" sizes="(max-width: 758px) 100vw, 758px" /></a><p>Wie man Google Datastudio effizient nutzen kann, um auf Basis der Live-Daten aus Google Analytics, AdWords, Facebook oder anderen Kanälen den Mediaplan im Auge zu behalten.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/holistic-cross-channel-campaigns-ch/full-customer-journey-analyse-mit-analytics-und-doubleclick/">Full Customer Journey Analyse mit Analytics und DoubleClick</a></h2><a href="https://e-dialog.group/ch/blog/holistic-cross-channel-campaigns-ch/full-customer-journey-analyse-mit-analytics-und-doubleclick/"><img width="302" height="287" src="https://e-dialog.group/wp-content/uploads/2022/02/kanalpfad_01.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/kanalpfad_01.jpg 302w, https://e-dialog.group/wp-content/uploads/2022/02/kanalpfad_01-300x285.jpg 300w" sizes="(max-width: 302px) 100vw, 302px" /></a><p>Im Analytics Kampagnen Report fehlen die Ad-Views. Andere Tools bieten Customer Journey Analysen nur innerhalb der Paid Kanäle. Die Kombination von DC mit Google Analytics bietet eine 360 Analyse, wie hier ausführlich gezeigt wird.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-extrareach-tool-cross-media-videokampagnen-besser-steuern/">Google extrareach Tool – Cross Media-Videokampagnen besser steuern</a></h2><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-extrareach-tool-cross-media-videokampagnen-besser-steuern/"><img width="408" height="299" src="https://e-dialog.group/wp-content/uploads/2022/02/Google-extrareach-Tool.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-extrareach-Tool.jpg 408w, https://e-dialog.group/wp-content/uploads/2022/02/Google-extrareach-Tool-300x220.jpg 300w" sizes="(max-width: 408px) 100vw, 408px" /></a><p>Wenn Cross Media Kampagnen geplant werden, dann wird auch Online-Marketing als wichtiger Bestandteil wahrgenommen. Im Bereich des Video-Marketings ergeben sich dadurch viele Potentiale, die andernfalls ungenutzt blieben. Synergieeffekte zwischen On- und Offline-Kanälen ermöglichen es, durch TV entstandene Defizite durch Onlinewerbung auszugleichen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/holistic-cross-channel-campaigns-ch/win-win-situation-der-sinnvolle-einsatz-von-qr-codes-im-store/">Win-Win-Situation: Der sinnvolle Einsatz von QR-Codes im Store</a></h2><a href="https://e-dialog.group/ch/blog/holistic-cross-channel-campaigns-ch/win-win-situation-der-sinnvolle-einsatz-von-qr-codes-im-store/"><img width="800" height="780" src="https://e-dialog.group/wp-content/uploads/2022/02/Der-sinnvolle-Einsatz-von-QR-Codes-im-Store.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Der-sinnvolle-Einsatz-von-QR-Codes-im-Store.jpg 813w, https://e-dialog.group/wp-content/uploads/2022/02/Der-sinnvolle-Einsatz-von-QR-Codes-im-Store-300x293.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Der-sinnvolle-Einsatz-von-QR-Codes-im-Store-768x749.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>QR-Codes sind eine hervorragende Möglichkeit dem Benutzer am Point of Sale zusätzliche Services oder Brand Experience zu bieten. Vorausgesetzt – sie werden richtig eingesetzt.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/holistic-cross-channel-campaigns-ch/in-store-tracking-wie-kunden-nun-auch-in-filialen-analysiert-werden-konnen/">In Store Tracking: Wie Kunden nun auch in Filialen analysiert werden können</a></h2><a href="https://e-dialog.group/ch/blog/holistic-cross-channel-campaigns-ch/in-store-tracking-wie-kunden-nun-auch-in-filialen-analysiert-werden-konnen/"><img width="438" height="519" src="https://e-dialog.group/wp-content/uploads/2022/02/In-Store-Tracking.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/In-Store-Tracking.png 438w, https://e-dialog.group/wp-content/uploads/2022/02/In-Store-Tracking-253x300.png 253w" sizes="(max-width: 438px) 100vw, 438px" /></a><p><strong>Offline Tracking </strong>ist eines der nächsten großen Trends in Digital Analytics vor allem für <strong>Retail Analyse</strong>: Wie können Menschen auch Offline getracked werden, sei es in Filialen, bei Events oder beispielsweise auf Flughäfen?</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/holistic-cross-channel-campaigns-ch/telefon-tracking-nicht-nur-fur-adwords/">Telefon-Tracking nicht nur für AdWords</a></h2><a href="https://e-dialog.group/ch/blog/holistic-cross-channel-campaigns-ch/telefon-tracking-nicht-nur-fur-adwords/"><img width="441" height="292" src="https://e-dialog.group/wp-content/uploads/2022/02/Telefon-Tracking-nicht-nur-fur-Adwords.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Telefon-Tracking-nicht-nur-fur-Adwords.jpg 441w, https://e-dialog.group/wp-content/uploads/2022/02/Telefon-Tracking-nicht-nur-fur-Adwords-300x199.jpg 300w" sizes="(max-width: 441px) 100vw, 441px" /></a><p>Telefon-Tracking ist eine tolle Maßnahme zur Werbewirksamkeitsmessung und Erfolgskontrolle für sämtliche Marketing Maßnahmen und Kampagnen. Dabei ist egal, ob diese Online oder Offline erfolgen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/holistic-cross-channel-campaigns-ch/tv-tracking-in-der-praxis-fallbeispiel/">TV Tracking in der Praxis – Fallbeispiel</a></h2><a href="https://e-dialog.group/ch/blog/holistic-cross-channel-campaigns-ch/tv-tracking-in-der-praxis-fallbeispiel/"><img width="600" height="132" src="https://e-dialog.group/wp-content/uploads/2022/02/tv_tracking_bestellungen.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/tv_tracking_bestellungen.png 600w, https://e-dialog.group/wp-content/uploads/2022/02/tv_tracking_bestellungen-300x66.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></a><p>Dank des Second Screen Effekts lösen TV-Kampagnen Besuche auf der Website aus. Wie TV-Tracking funktioniert, haben wir schon erklärt. Heute wollen wir ein paar der <strong>möglichen Auswertungen</strong> zeigen:</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/holistic-cross-channel-campaigns-ch/customer-journey-analysen-moglichkeiten-und-trends/">Customer Journey Analysen » Möglichkeiten und Trends</a></h2><a href="https://e-dialog.group/ch/blog/holistic-cross-channel-campaigns-ch/customer-journey-analysen-moglichkeiten-und-trends/"><img width="571" height="592" src="https://e-dialog.group/wp-content/uploads/2022/02/Customer-Journey-Analysen.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Customer-Journey-Analysen.png 571w, https://e-dialog.group/wp-content/uploads/2022/02/Customer-Journey-Analysen-289x300.png 289w" sizes="(max-width: 571px) 100vw, 571px" /></a><p>Vor welchen Herausforderungen und Schwierigkeiten stehen Unternehmen und Dienstleister die mit der Customer Journey professionell umgehen wollen?</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/holistic-cross-channel-campaigns-ch/traffic-attribution-modeling-in-google-analytics-easier-with-visualization/">Traffic Attribution Modeling in Google Analytics – Easier with Visualization</a></h2><a href="https://e-dialog.group/ch/blog/holistic-cross-channel-campaigns-ch/traffic-attribution-modeling-in-google-analytics-easier-with-visualization/"><img width="249" height="212" src="https://e-dialog.group/wp-content/uploads/2022/02/model-comparison-in-ga-navigation.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></a><p>Google Analytics offers an entry into customer journey analysis with Multi Channel Funnels reports. Google has made another step with the Attribution Modeling Tool which allows us to create and compare various attribution models.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/holistic-cross-channel-campaigns-ch/traffic-attribution-modeling-in-google-analytics-leichter-durch-visualisierung/">Traffic Attribution Modeling in Google Analytics – leichter durch Visualisierung</a></h2><a href="https://e-dialog.group/ch/blog/holistic-cross-channel-campaigns-ch/traffic-attribution-modeling-in-google-analytics-leichter-durch-visualisierung/"><img width="257" height="212" src="https://e-dialog.group/wp-content/uploads/2022/02/attribution-modelle-in-ga-navigation2.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></a><p>Google hat das Attribution Modeling Tool zum Erstellen und Vergleichen von Zuordnungsmodelle freigeschaltet. Dieser Artikel zeigt, wie durch eine einfache Visualisierung wesentlich leichter Insights gewonnen werden können.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/holistic-cross-channel-campaigns-ch/cost-data-upload-in-google-analytics-roi-fur-alle-kanale/">Cost Data Upload in Google Analytics – ROI für alle Kanäle</a></h2><a href="https://e-dialog.group/ch/blog/holistic-cross-channel-campaigns-ch/cost-data-upload-in-google-analytics-roi-fur-alle-kanale/"><img width="600" height="232" src="https://e-dialog.group/wp-content/uploads/2022/02/kostenanalyse_menu.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/kostenanalyse_menu.jpg 600w, https://e-dialog.group/wp-content/uploads/2022/02/kostenanalyse_menu-300x116.jpg 300w" sizes="(max-width: 600px) 100vw, 600px" /></a><p>Mit dem neuen Google Analytics Cost Data Upload besteht jetzt endlich die Möglichkeit, zusätzlich zu den Kosten von Google Adwords, auch die Aufwände anderer Kampagnen zu hinterlegen und deren ROI, ROAS, CPA zu analysieren.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/holistic-cross-channel-campaigns-ch/tv-tracking-die-wirkung-von-tv-werbung-auf-online-traffic/">TV Tracking – Die Wirkung von TV-Werbung auf online Traffic</a></h2><a href="https://e-dialog.group/ch/blog/holistic-cross-channel-campaigns-ch/tv-tracking-die-wirkung-von-tv-werbung-auf-online-traffic/"><img width="550" height="383" src="https://e-dialog.group/wp-content/uploads/2022/02/tv_tracking.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/tv_tracking.png 550w, https://e-dialog.group/wp-content/uploads/2022/02/tv_tracking-300x209.png 300w" sizes="(max-width: 550px) 100vw, 550px" /></a><p>Schon lange ist beim Fernsehen immer auch ein Browser zur Hand: am Handy, am Tablet oder am Notebook. Der sogenannte<strong> Second Screen</strong> wird massiv genutzt, um weiterführende Informationen zum Gesehenen abzurufen. Wir zeigen die <strong>Wirkung von TV Werbung auf online Traffic</strong>: </p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/holistic-cross-channel-campaigns-ch/qr-code-sinnfrei-eingesetzt/">QR Code sinnfrei eingesetzt</a></h2><a href="https://e-dialog.group/ch/blog/holistic-cross-channel-campaigns-ch/qr-code-sinnfrei-eingesetzt/"><img width="373" height="414" src="https://e-dialog.group/wp-content/uploads/2022/02/hervis_qr_code_0.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/hervis_qr_code_0.jpg 373w, https://e-dialog.group/wp-content/uploads/2022/02/hervis_qr_code_0-270x300.jpg 270w" sizes="(max-width: 373px) 100vw, 373px" /></a><p><strong>QR Codes </strong>sind eine sinnvolle Sache – man kann damit Links, Kontaktdaten, Termine u.v.m. für die einfache Verwendung auf <strong>Smartphones </strong>verwenden.<br /> Man muss sie nur sinnvoll einsetzen: </p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="44673" class="elementor elementor-44673 elementor-1986 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c62feec" 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