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menu-item-object-custom menu-item-has-children menu-item-37019"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37021"><a href="https://e-dialog.group/ch/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37020"><a href="https://e-dialog.group/ch/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37023"><a href="https://e-dialog.group/ch/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37022"><a href="https://e-dialog.group/ch/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/datenschutz-bei-customer-match-listen/">Datenschutz bei Customer Match Listen</a></h2><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/datenschutz-bei-customer-match-listen/"><img width="800" height="616" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20616'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" fetchpriority="high" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Datenschutz_CostumerMatchListen_V2.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Datenschutz_CostumerMatchListen_V2-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Datenschutz_CostumerMatchListen_V2-768x591.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Datenschutz_CostumerMatchListen_V2.png" /><noscript><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/Datenschutz_CostumerMatchListen_V2.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Datenschutz_CostumerMatchListen_V2.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Datenschutz_CostumerMatchListen_V2-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Datenschutz_CostumerMatchListen_V2-768x591.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Customer Match Listen können für Google AdWords und facebook genutzt werden. Hier erfahren Sie mehr über Einsatzmöglichkeiten, Hashing und Datenschutz!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-adwords-updates-neuerungen-ab-september-2017/">Google AdWords Updates – Neuerungen ab September 2017</a></h2><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-adwords-updates-neuerungen-ab-september-2017/"><img width="600" height="500" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20500'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/AdWords-Online-Kurs.jpg 600w, https://e-dialog.group/wp-content/uploads/2022/02/AdWords-Online-Kurs-300x250.jpg 300w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/AdWords-Online-Kurs.jpg" /><noscript><img width="600" height="500" src="https://e-dialog.group/wp-content/uploads/2022/02/AdWords-Online-Kurs.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/AdWords-Online-Kurs.jpg 600w, https://e-dialog.group/wp-content/uploads/2022/02/AdWords-Online-Kurs-300x250.jpg 300w" sizes="(max-width: 600px) 100vw, 600px" /></noscript></a><p>Ab Ende September 2017 gibt es zwei Updates in Google AdWords: Vereinfachung der Anzeigenrotation und mehr Insights zur Performance der Landing Pages. Hier erfahren Sie mehr!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/adwords-next-das-neue-interface-von-google-adwords/">AdWords Next – das neue Interface von Google AdWords</a></h2><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/adwords-next-das-neue-interface-von-google-adwords/"><img width="800" height="616" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20616'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/SEA-Google-AdWords-Next.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/SEA-Google-AdWords-Next-300x231.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/SEA-Google-AdWords-Next-768x591.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/SEA-Google-AdWords-Next.jpg" /><noscript><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/SEA-Google-AdWords-Next.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/SEA-Google-AdWords-Next.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/SEA-Google-AdWords-Next-300x231.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/SEA-Google-AdWords-Next-768x591.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Neue Features, eine frische Benutzeroberfläche und verbesserte User Experience. Erfahren Sie hier mehr über Google AdWords Next!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-adwords-attributionsmodelle-die-qual-der-wahl/">Google AdWords Attributionsmodelle – Die Qual der Wahl</a></h2><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-adwords-attributionsmodelle-die-qual-der-wahl/"><img width="800" height="616" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20616'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/SEA-Attributionsmodell-1.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/SEA-Attributionsmodell-1-300x231.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/SEA-Attributionsmodell-1-768x591.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/SEA-Attributionsmodell-1.jpg" /><noscript><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/SEA-Attributionsmodell-1.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/SEA-Attributionsmodell-1.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/SEA-Attributionsmodell-1-300x231.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/SEA-Attributionsmodell-1-768x591.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Welche Attributionsmodelle bietet Google AdWords, wie entscheidet man sich für das geeignete Modell und welche Konsequenzen hat diese Entscheidung?</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-adwords-attributionsmodell-last-klick-der-weisheit-letzter-schluss/">Google AdWords Attributionsmodell Last Klick – Der Weisheit letzter Schluss?</a></h2><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-adwords-attributionsmodell-last-klick-der-weisheit-letzter-schluss/"><img width="800" height="616" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20616'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/SEA-Last-Click.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/SEA-Last-Click-300x231.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/SEA-Last-Click-768x591.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/SEA-Last-Click.jpg" /><noscript><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/SEA-Last-Click.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/SEA-Last-Click.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/SEA-Last-Click-300x231.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/SEA-Last-Click-768x591.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Last Klick ist das Standard-Attributionsmodell von Google AdWords. Doch welche Auswirkungen hat diese Einstellung nun für die Zuordnung Ihrer Conversions?</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/zielseitentests-in-search-ads-360/">Zielseitentests in Search Ads 360</a></h2><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/zielseitentests-in-search-ads-360/"><img width="382" height="314" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20382%20314'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/789.jpg 382w, https://e-dialog.group/wp-content/uploads/2022/02/789-300x247.jpg 300w" data-lazy-sizes="(max-width: 382px) 100vw, 382px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/789.jpg" /><noscript><img width="382" height="314" src="https://e-dialog.group/wp-content/uploads/2022/02/789.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/789.jpg 382w, https://e-dialog.group/wp-content/uploads/2022/02/789-300x247.jpg 300w" sizes="(max-width: 382px) 100vw, 382px" /></noscript></a><p>Zielseitentests in DoubleClick Search erleichtern die Arbeit für SEA Accountmanager enorm und ermöglichen einfache Testbedingungen über Kampagnen hinweg.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/die-vorteile-von-search-ads-360/">Die Vorteile von Search Ads 360</a></h2><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/die-vorteile-von-search-ads-360/"><img width="800" height="203" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20203'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/ds_search_logo1.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/ds_search_logo1-300x76.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/ds_search_logo1-768x195.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/ds_search_logo1.png" /><noscript><img width="800" height="203" src="https://e-dialog.group/wp-content/uploads/2022/02/ds_search_logo1.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/ds_search_logo1.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/ds_search_logo1-300x76.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/ds_search_logo1-768x195.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>DC Search ist ein Verwaltungstool für große, suchmaschinenübergreifende Kampagnen. Wir zeigen, welche Vorteile DoubleClick Search mit sich bringt und worin die Unterschiede zu Google AdWords liegen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/search-ads-360-fur-pla-shopping-kampagnen/">Search Ads 360 für PLA / Shopping-Kampagnen</a></h2><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/search-ads-360-fur-pla-shopping-kampagnen/"><img width="285" height="98" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20285%2098'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/cids.jpg" /><noscript><img width="285" height="98" src="https://e-dialog.group/wp-content/uploads/2022/02/cids.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" /></noscript></a><p>DoubleClick Search (DS), ist ein Produkt aus der DoubleClick Digital Marketing Suite und die maßgeschneiderte Lösung, um Ihre Aktivitäten in Google, Yahoo!, Bing und weiteren Suchmaschinen zu verwalten.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-extrareach-tool-cross-media-videokampagnen-besser-steuern/">Google extrareach Tool – Cross Media-Videokampagnen besser steuern</a></h2><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-extrareach-tool-cross-media-videokampagnen-besser-steuern/"><img width="408" height="299" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20408%20299'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-extrareach-Tool.jpg 408w, https://e-dialog.group/wp-content/uploads/2022/02/Google-extrareach-Tool-300x220.jpg 300w" data-lazy-sizes="(max-width: 408px) 100vw, 408px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Google-extrareach-Tool.jpg" /><noscript><img width="408" height="299" src="https://e-dialog.group/wp-content/uploads/2022/02/Google-extrareach-Tool.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-extrareach-Tool.jpg 408w, https://e-dialog.group/wp-content/uploads/2022/02/Google-extrareach-Tool-300x220.jpg 300w" sizes="(max-width: 408px) 100vw, 408px" /></noscript></a><p>Wenn Cross Media Kampagnen geplant werden, dann wird auch Online-Marketing als wichtiger Bestandteil wahrgenommen. Im Bereich des Video-Marketings ergeben sich dadurch viele Potentiale, die andernfalls ungenutzt blieben. Synergieeffekte zwischen On- und Offline-Kanälen ermöglichen es, durch TV entstandene Defizite durch Onlinewerbung auszugleichen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/adwords-editor-11-0-die-neuen-features-auf-einen-blick/">AdWords Editor 11.0 – Die neuen Features auf einen Blick</a></h2><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/adwords-editor-11-0-die-neuen-features-auf-einen-blick/"><img width="165" height="165" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%20165'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/adwords_editor_logo.jpg 165w, https://e-dialog.group/wp-content/uploads/2022/02/adwords_editor_logo-150x150.jpg 150w" data-lazy-sizes="(max-width: 165px) 100vw, 165px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/adwords_editor_logo.jpg" /><noscript><img width="165" height="165" src="https://e-dialog.group/wp-content/uploads/2022/02/adwords_editor_logo.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/adwords_editor_logo.jpg 165w, https://e-dialog.group/wp-content/uploads/2022/02/adwords_editor_logo-150x150.jpg 150w" sizes="(max-width: 165px) 100vw, 165px" /></noscript></a><p>Die neueste Version des Google AdWords Editors, das größte Update seit der Einführung des Tools 2006. Neben dem Design, wurden auch neue Features integriert, welche die Arbeit mit dem Tool erleichtern und Zeit ersparen sollen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/what-the-heck-is-rlsa-remarketing-lists-for-search-ads/">What the heck is RLSA? Remarketing Lists for Search Ads</a></h2><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/what-the-heck-is-rlsa-remarketing-lists-for-search-ads/"><img width="520" height="400" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20520%20400'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_10-56-56.jpg 520w, https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_10-56-56-300x231.jpg 300w" data-lazy-sizes="(max-width: 520px) 100vw, 520px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_10-56-56.jpg" /><noscript><img width="520" height="400" src="https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_10-56-56.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_10-56-56.jpg 520w, https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_10-56-56-300x231.jpg 300w" sizes="(max-width: 520px) 100vw, 520px" /></noscript></a><p>Was bisher unter Remarketing im Display-Bereich bekannt war, ist nun auch in den alltäglich genutzten Google Suchergebnissen möglich und heisst Remarketing Lists for Search Ads – kurz RLSA.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/nahe-varianten-werden-zur-pflicht-in-google-adwords/">Nahe Varianten werden zur Pflicht in Google AdWords</a></h2><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/nahe-varianten-werden-zur-pflicht-in-google-adwords/"><img width="400" height="300" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20400%20300'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/nahe-varianten-adwords.jpg 400w, https://e-dialog.group/wp-content/uploads/2022/02/nahe-varianten-adwords-300x225.jpg 300w" data-lazy-sizes="(max-width: 400px) 100vw, 400px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/nahe-varianten-adwords.jpg" /><noscript><img width="400" height="300" src="https://e-dialog.group/wp-content/uploads/2022/02/nahe-varianten-adwords.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/nahe-varianten-adwords.jpg 400w, https://e-dialog.group/wp-content/uploads/2022/02/nahe-varianten-adwords-300x225.jpg 300w" sizes="(max-width: 400px) 100vw, 400px" /></noscript></a><p>Google hat bekannt gegeben, dass es ab Ende September keine Möglichkeit mehr gibt, „nahe Varianten“ in Google AdWords auszuschließen. Dies hat Folgen auf das Keyword Management und die Gebotsstrategie in Google AdWords.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/welcher-search-kunde-sind-sie-eigentlich/">Welcher Search Kunde sind Sie eigentlich?</a></h2><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/welcher-search-kunde-sind-sie-eigentlich/"><img width="520" height="400" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20520%20400'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_10-28-41.jpg 520w, https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_10-28-41-300x231.jpg 300w" data-lazy-sizes="(max-width: 520px) 100vw, 520px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_10-28-41.jpg" /><noscript><img width="520" height="400" src="https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_10-28-41.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_10-28-41.jpg 520w, https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_10-28-41-300x231.jpg 300w" sizes="(max-width: 520px) 100vw, 520px" /></noscript></a><p>Angeregt durch einige Gespräche frage ich mich, für wen ich hier überhaupt schreibe. Eine kleine Topologie:</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/entfernungs-report-in-google-adwords/">Entfernungs-Report in Google AdWords</a></h2><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/entfernungs-report-in-google-adwords/"><img width="797" height="478" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20797%20478'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/1.png 797w, https://e-dialog.group/wp-content/uploads/2022/02/1-300x180.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/1-768x461.png 768w" data-lazy-sizes="(max-width: 797px) 100vw, 797px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/1.png" /><noscript><img width="797" height="478" src="https://e-dialog.group/wp-content/uploads/2022/02/1.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/1.png 797w, https://e-dialog.group/wp-content/uploads/2022/02/1-300x180.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/1-768x461.png 768w" sizes="(max-width: 797px) 100vw, 797px" /></noscript></a><p>Google hat erst kürzlich einen “Entfernungs-Report” veröffentlicht. Welche Erkenntnisse man hierdurch sammeln und welche Schlüsse man daraus ziehen kann erfahren Sie nachfolgend.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/mit-e-dialog-am-22-mai-2014-gunstiger-auf-die-ppc-masters-konferenz-in-hamburg/">Mit e-dialog am 22. Mai 2014 günstiger auf die PPC Masters Konferenz in Hamburg</a></h2><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/mit-e-dialog-am-22-mai-2014-gunstiger-auf-die-ppc-masters-konferenz-in-hamburg/"><img width="296" height="127" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20296%20127'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/PPC-Masters-Konferenz-in-Hamburg.png" /><noscript><img width="296" height="127" src="https://e-dialog.group/wp-content/uploads/2022/02/PPC-Masters-Konferenz-in-Hamburg.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" /></noscript></a><p>Die PPC Masters Konferenz – für alle, die mit Klicks handeln – findet am 22. Mai 2014 in Hamburg statt. PPC Masters setzt auf Pay per Click, SEA, AdWords und damit auf die wichtigste Währung des digitalen Marketings: Klicks!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-adwords-shared-endorsements/">Google AdWords Shared Endorsements</a></h2><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-adwords-shared-endorsements/"><img width="178" height="123" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20178%20123'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/08-07-2014_10-10-46.png" /><noscript><img width="178" height="123" src="https://e-dialog.group/wp-content/uploads/2022/02/08-07-2014_10-10-46.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" /></noscript></a><p>Google macht mit den Shared Endorsements seine Werbeanzeigen persönlicher, interaktiver und attraktiver für den Benutzer. Was ist das neue Feature und welchen Nutzen hat es für Kunden und Werbenden?</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-partners-neue-adwords-zertifizierung/">Google Partners – neue AdWords Zertifizierung</a></h2><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-partners-neue-adwords-zertifizierung/"><img width="634" height="238" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20634%20238'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/partnerbadge-horizontal.jpg 634w, https://e-dialog.group/wp-content/uploads/2022/02/partnerbadge-horizontal-300x113.jpg 300w" data-lazy-sizes="(max-width: 634px) 100vw, 634px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/partnerbadge-horizontal.jpg" /><noscript><img width="634" height="238" src="https://e-dialog.group/wp-content/uploads/2022/02/partnerbadge-horizontal.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/partnerbadge-horizontal.jpg 634w, https://e-dialog.group/wp-content/uploads/2022/02/partnerbadge-horizontal-300x113.jpg 300w" sizes="(max-width: 634px) 100vw, 634px" /></noscript></a><p>Google erneuerte sein Zertifizierungsprogramm für Agenturen. Für interessierte Kunden soll es leichter werden, vertrauenswürdige und von Google zertifizierte Partner wie e-dialog zu finden.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/adwords-skripts/">AdWords Skripts</a></h2><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/adwords-skripts/"><img width="800" height="441" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20441'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/adwords_skripts.png 839w, https://e-dialog.group/wp-content/uploads/2022/02/adwords_skripts-300x166.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/adwords_skripts-768x424.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/adwords_skripts.png" /><noscript><img width="800" height="441" src="https://e-dialog.group/wp-content/uploads/2022/02/adwords_skripts.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/adwords_skripts.png 839w, https://e-dialog.group/wp-content/uploads/2022/02/adwords_skripts-300x166.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/adwords_skripts-768x424.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>AdWords Skripts sind eine effiziente Alternative, um das Management eines Google AdWords Accounts zu steuern. Wiederkehrende Tasks können automatisiert werden, wodurch die tägliche Arbeit erleichtert wird.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-grants-wie-non-profit-organisationen-mehr-rausholen/">Google Grants – Wie Non-Profit-Organisationen mehr rausholen!</a></h2><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-grants-wie-non-profit-organisationen-mehr-rausholen/"><img width="540" height="477" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20540%20477'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-Grants.png 540w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Grants-300x265.png 300w" data-lazy-sizes="(max-width: 540px) 100vw, 540px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Google-Grants.png" /><noscript><img width="540" height="477" src="https://e-dialog.group/wp-content/uploads/2022/02/Google-Grants.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-Grants.png 540w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Grants-300x265.png 300w" sizes="(max-width: 540px) 100vw, 540px" /></noscript></a><p>Was ist Google Grants und für wen ist es geeignet? Mit Hilfe von Google Grants erhalten NGOs bzw. gemeinnützige Organisationen einen AdWords Account und können bei Google kostenlos Werbung schalten. Nähere Infos hier:</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/keyword-planer-ersetzt-keyword-tool-und-traffic-estimator/">Keyword Planer ersetzt Keyword Tool und Traffic Estimator</a></h2><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/keyword-planer-ersetzt-keyword-tool-und-traffic-estimator/"><img width="760" height="590" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20760%20590'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/google_adwords_keyword_tool_klimaanlage.png 760w, https://e-dialog.group/wp-content/uploads/2022/02/google_adwords_keyword_tool_klimaanlage-300x233.png 300w" data-lazy-sizes="(max-width: 760px) 100vw, 760px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/google_adwords_keyword_tool_klimaanlage.png" /><noscript><img width="760" height="590" src="https://e-dialog.group/wp-content/uploads/2022/02/google_adwords_keyword_tool_klimaanlage.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/google_adwords_keyword_tool_klimaanlage.png 760w, https://e-dialog.group/wp-content/uploads/2022/02/google_adwords_keyword_tool_klimaanlage-300x233.png 300w" sizes="(max-width: 760px) 100vw, 760px" /></noscript></a><p>Google sogt mit einem neuen Tool für Aufsehen – dem Keyword Planer. Welche Umstellung das für Heavy-User bedeutet und welche <strong>Besonderheiten der Keyword Planer </strong>im Vergleich zum Keyword Tool und dem Traffic Estimator aufweist, werden wir nachfolgend behandeln.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/googles-1-ein-weiterer-grund-mehr-an-user-zu-denken/">Google’s „+1“: Ein weiterer Grund, mehr an User zu denken</a></h2><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/googles-1-ein-weiterer-grund-mehr-an-user-zu-denken/"><img width="520" height="400" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20520%20400'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_11-38-55-1.png 520w, https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_11-38-55-1-300x231.png 300w" data-lazy-sizes="(max-width: 520px) 100vw, 520px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_11-38-55-1.png" /><noscript><img width="520" height="400" src="https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_11-38-55-1.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_11-38-55-1.png 520w, https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_11-38-55-1-300x231.png 300w" sizes="(max-width: 520px) 100vw, 520px" /></noscript></a><p>Wir können also bei Google “liken”. Wichtig ist, dass die rein formelbezogene von Seiten für ihre Relevanzeinschätzung nicht mehr ausreicht. Es ist logisch, dass dies nun auch von Suchmaschinen nachvollzogen wird.</p> </article> </div> <nav class="pagination" role="navigation"> <div class="nav-previous"></div> <div class="nav-next"><a href="https://e-dialog.group/ch/blog/category/search-engine-advertising-sea-ch/seite/2/" >newer <span class="meta-nav">→</span></a></div> </nav> </main> <div data-elementor-type="footer" data-elementor-id="44673" class="elementor elementor-44673 elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element 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