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menu-item-object-custom menu-item-has-children menu-item-37019"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37021"><a href="https://e-dialog.group/ch/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37020"><a href="https://e-dialog.group/ch/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37023"><a href="https://e-dialog.group/ch/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37022"><a href="https://e-dialog.group/ch/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/google-optimize-sunset-was-soll-ich-jetzt-tun/">Google Optimize Sunset – Was soll ich jetzt tun?</a></h2><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/google-optimize-sunset-was-soll-ich-jetzt-tun/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Blog Google Optimize Sunset" decoding="async" fetchpriority="high" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/02/blog-google-optimize-sunset-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/02/blog-google-optimize-sunset-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/02/blog-google-optimize-sunset-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/02/blog-google-optimize-sunset-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/02/blog-google-optimize-sunset-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/02/blog-google-optimize-sunset-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/02/blog-google-optimize-sunset-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Google Optimize Sunset" decoding="async" fetchpriority="high" srcset="https://e-dialog.group/wp-content/uploads/2023/02/blog-google-optimize-sunset-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/02/blog-google-optimize-sunset-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/02/blog-google-optimize-sunset-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/02/blog-google-optimize-sunset-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/02/blog-google-optimize-sunset-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Ende Januar hat Google angekündigt, dass das beliebte Testing- und Personalisierungstool Google Optimize bald eingestellt wird. Dieser Artikel gibt euch einen Überblick über die Timeline, notwendige Schritte und welche Alternativen es für Website Optimierung gibt. Sunset von Optimize im September 2023 Google Optimize ist das Testing- und Personalisierungstool der Google Marketing Platform. Es ermöglicht die […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/creativity-ch/dynamic-video-ads-mit-google-web-designer/">Dynamic Video Ads mit Google Web Designer</a></h2><a href="https://e-dialog.group/ch/blog/creativity-ch/dynamic-video-ads-mit-google-web-designer/"><img width="800" height="485" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20485'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Google Web Designer User Interface" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/07/Bildschirmfoto-2022-07-05-um-15.22.14-1024x621.png 1024w, https://e-dialog.group/wp-content/uploads/2022/07/Bildschirmfoto-2022-07-05-um-15.22.14-300x182.png 300w, https://e-dialog.group/wp-content/uploads/2022/07/Bildschirmfoto-2022-07-05-um-15.22.14-768x466.png 768w, https://e-dialog.group/wp-content/uploads/2022/07/Bildschirmfoto-2022-07-05-um-15.22.14-1536x931.png 1536w, https://e-dialog.group/wp-content/uploads/2022/07/Bildschirmfoto-2022-07-05-um-15.22.14-2048x1242.png 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/07/Bildschirmfoto-2022-07-05-um-15.22.14-1024x621.png" /><noscript><img width="800" height="485" src="https://e-dialog.group/wp-content/uploads/2022/07/Bildschirmfoto-2022-07-05-um-15.22.14-1024x621.png" class="attachment-large size-large wp-post-image" alt="Google Web Designer User Interface" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/07/Bildschirmfoto-2022-07-05-um-15.22.14-1024x621.png 1024w, https://e-dialog.group/wp-content/uploads/2022/07/Bildschirmfoto-2022-07-05-um-15.22.14-300x182.png 300w, https://e-dialog.group/wp-content/uploads/2022/07/Bildschirmfoto-2022-07-05-um-15.22.14-768x466.png 768w, https://e-dialog.group/wp-content/uploads/2022/07/Bildschirmfoto-2022-07-05-um-15.22.14-1536x931.png 1536w, https://e-dialog.group/wp-content/uploads/2022/07/Bildschirmfoto-2022-07-05-um-15.22.14-2048x1242.png 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Video im Digital Marketing Video ist zum einen der wichtigsten Medien in der digitalen Werbung herangewachsen. In 2022 wird Video von 86% der Werbetreibenden als Marketing Tool eingesetzt, wovon wiederum 92% das Medium Video zu einer der wichtigsten Marketing Strategien zählen (wyzowl 2021). Heute möchten wir in diesem Blogartikel ein Tool vorstellen, das die Effizienz […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/creativity-ch/dynamic-ads-in-dv360-oder-studio-ein-vergleich/">Dynamic Ads in DV360 oder Studio? – Ein Vergleich</a></h2><a href="https://e-dialog.group/ch/blog/creativity-ch/dynamic-ads-in-dv360-oder-studio-ein-vergleich/"><img width="800" height="534" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20534'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Dynamic Display Ads" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-1024x683.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-768x512.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-1536x1024.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-2048x1365.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-1024x683.jpg" /><noscript><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-1024x683.jpg" class="attachment-large size-large wp-post-image" alt="Dynamic Display Ads" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-1024x683.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-768x512.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-1536x1024.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-2048x1365.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Dynamic Ads & Google Marketing Plattform Dynamische Display Ads ermöglichen eine gezielte Ausspielung individueller Botschaften. Sie sind somit ein wichtiger Bestandteil des Programmatic Marketings, reduzieren nicht nur die Zeit sowie Kosten der Werbemittelerstellung, sondern steigern auch gleichzeitig die Performance der Kampagnen. In den letzten Jahren sind zahlreiche Tools am Markt erschienen, die das Erstellen dynamischer Display Ads […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/lead-nurturing-7-moglichkeiten-um-ihre-kundendaten-anzureichern/">Lead Nurturing – 7 Möglichkeiten, um Ihre Kundendaten anzureichern</a></h2><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/lead-nurturing-7-moglichkeiten-um-ihre-kundendaten-anzureichern/"><img width="800" height="420" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20420'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-2-1.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-2-1-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-2-1-768x404.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-2-1.png" /><noscript><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-2-1.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-2-1.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-2-1-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-2-1-768x404.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Keine Personalisierung ohne Daten. Wir zeigen Ihnen 7 Möglichkeiten, wie Sie Ihre Kontaktdaten effektiv anreichern können. So steht Ihrer Personalisierungs-Strategie nichts mehr im Wege.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/usability-in-e-commerce-stores-mehr-user-zum-kaufabschluss-bringen/">Usability in E-Commerce Stores – mehr User zum Kaufabschluss bringen</a></h2><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/usability-in-e-commerce-stores-mehr-user-zum-kaufabschluss-bringen/"><img width="800" height="420" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20420'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-6-1024x538.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-6-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-6-768x403.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-6.png 1200w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-6-1024x538.png" /><noscript><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-6-1024x538.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-6-1024x538.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-6-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-6-768x403.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-6.png 1200w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Startseite Die Startseite Ihrer E-Commerce Plattform sollte Folgendes beinhalten: Hero Image mit aktueller Kampagne oder Produktsortiment Navigation: leicht auffindbar, gut strukturiert und nicht überladen Suchfunktion: prominent dargestellt Login & Warenkorb Icon (falls relevant) Informationen über Lieferbedingungen Vorteile Ihrer Plattform (Warum soll ein User hier kaufen?) Aktuelle Angebote/Neuheiten im Sortiment Anmeldung zum Vorteilsclub oder Newsletter (soweit […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/user-test-was-er-kann-und-warum-er-so-spannende-insights-liefert/">User Test: Was er kann und warum er so spannende Insights liefert</a></h2><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/user-test-was-er-kann-und-warum-er-so-spannende-insights-liefert/"><img width="800" height="531" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20531'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-User-Test.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-User-Test-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-User-Test-768x510.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-User-Test.jpg" /><noscript><img width="800" height="531" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-User-Test.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-User-Test.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-User-Test-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-User-Test-768x510.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Täglich besuchen viele NutzerInnen Websites, ohne einen Kaufabschluss zu tätigen. Usability Tests können dabei helfen, die Conversions Ihrer Website zu optimieren – wie, erfahren Sie im Blogbeitrag!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/partner-intro-4-fragen-an-ab-tasty/">Partner-Intro: 4 Fragen an AB Tasty</a></h2><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/partner-intro-4-fragen-an-ab-tasty/"><img width="800" height="593" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20593'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-AB-tasty.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-AB-tasty-300x222.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-AB-tasty-768x569.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-AB-tasty.jpg" /><noscript><img width="800" height="593" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-AB-tasty.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-AB-tasty.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-AB-tasty-300x222.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-AB-tasty-768x569.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Elef von unserem Partner-Tool AB Tasty für Tests, Personalisierungen und dynamische Widgets beantwortet im Interview 4 Fragen zum Thema Conversion Optimierung</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/new-year-new-data-digital-marketing-trends-2020/">New Year, New Data: Digital Marketing Trends 2020</a></h2><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/new-year-new-data-digital-marketing-trends-2020/"><img width="800" height="541" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20541'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/2020-01-14.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/2020-01-14-300x203.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/2020-01-14-768x519.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/2020-01-14.jpg" /><noscript><img width="800" height="541" src="https://e-dialog.group/wp-content/uploads/2022/02/2020-01-14.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/2020-01-14.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/2020-01-14-300x203.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/2020-01-14-768x519.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Die gesamte Welt des digitalen Marketings entwickelt sich rasend schnell. Neue Technologien eröffnen neue Welten und ungeahnte Chancen. Damit diese nicht ungenutzt bleiben haben wir die fünf wichtigsten Online Marketing Trends für das neue Jahr zusammengefasst!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/audience-management-den-datenschatz-ihres-unternehmens-zur-personalisierung-nutzen/">Audience Management – Den Datenschatz Ihres Unternehmens zur Personalisierung nutzen</a></h2><a href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/audience-management-den-datenschatz-ihres-unternehmens-zur-personalisierung-nutzen/"><img width="800" height="531" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20531'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/davide-ragusa-gcDwzUGuUoI-unsplash.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/davide-ragusa-gcDwzUGuUoI-unsplash-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/davide-ragusa-gcDwzUGuUoI-unsplash-768x510.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/davide-ragusa-gcDwzUGuUoI-unsplash.jpg" /><noscript><img width="800" height="531" src="https://e-dialog.group/wp-content/uploads/2022/02/davide-ragusa-gcDwzUGuUoI-unsplash.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/davide-ragusa-gcDwzUGuUoI-unsplash.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/davide-ragusa-gcDwzUGuUoI-unsplash-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/davide-ragusa-gcDwzUGuUoI-unsplash-768x510.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Audience Management ist ein Begriff, der oft in Zusammenhang mit Personalisierung fällt. Doch was versteckt sich hinter dem Begriff? Eine einfache Zielgruppen-Definition? Oder doch mehr?</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/google-marketing-platform-gmp-alle-neuerungen-vorteile-fur-marketer/">Google Marketing Platform (GMP): alle Neuerungen & Vorteile für Marketer</a></h2><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/google-marketing-platform-gmp-alle-neuerungen-vorteile-fur-marketer/"><img width="800" height="615" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20615'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-Google-Marketing-Platform.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Google-Marketing-Platform-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Google-Marketing-Platform-768x590.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/201807-Google-Marketing-Platform.png" /><noscript><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/201807-Google-Marketing-Platform.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-Google-Marketing-Platform.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Google-Marketing-Platform-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Google-Marketing-Platform-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Google vereint seine Tools für Analyse, Optimierung und Kampagnenmanagment in der Google Marketing Platform (GMP). Wir haben die Änderungen und neuen Features für euch zusammengefasst.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/google-analytics-360-und-salesforce-das-neue-traumpaar/">Google Analytics 360 und Salesforce – das neue Traumpaar</a></h2><a href="https://e-dialog.group/ch/blog/digital-analytics-ch/google-analytics-360-und-salesforce-das-neue-traumpaar/"><img width="800" height="616" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20616'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/GA360-Salesforce-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/GA360-Salesforce-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/GA360-Salesforce-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/GA360-Salesforce.png 1040w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/GA360-Salesforce-1024x788.png" /><noscript><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/GA360-Salesforce-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/GA360-Salesforce-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/GA360-Salesforce-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/GA360-Salesforce-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/GA360-Salesforce.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Mit der Partnerschaft zwischen Google und Salesforce gehen die Marktführer aufeinander zu. Was das neue Traumpaar jetzt schon kann und in Zukunft noch möglich macht wird zeigen wir in diesem Artikel.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/3-google-analytics-zielgruppen-fur-personalisierung-remarketing/">3 Google Analytics Zielgruppen für Personalisierung & Remarketing</a></h2><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/3-google-analytics-zielgruppen-fur-personalisierung-remarketing/"><img width="800" height="616" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20616'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-3-Google-Analytics-Zielgruppen-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/201807-3-Google-Analytics-Zielgruppen-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-3-Google-Analytics-Zielgruppen-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/201807-3-Google-Analytics-Zielgruppen.png 1040w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/201807-3-Google-Analytics-Zielgruppen-1024x788.png" /><noscript><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/201807-3-Google-Analytics-Zielgruppen-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-3-Google-Analytics-Zielgruppen-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/201807-3-Google-Analytics-Zielgruppen-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-3-Google-Analytics-Zielgruppen-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/201807-3-Google-Analytics-Zielgruppen.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Erfahren Sie wie nützlich Personalisierung durch festgelegte Zielgruppen aus Google Analytics für die Optimierung Ihrer Website & Remarketing sein kann.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/business-breakfast-testing-personalisierung-mit-google-optimize-360/">Business Breakfast: Testing & Personalisierung mit Google Optimize 360</a></h2><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/business-breakfast-testing-personalisierung-mit-google-optimize-360/"><img width="800" height="470" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20470'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Gruppenbild-Speaker_komprimiert-1024x602.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Gruppenbild-Speaker_komprimiert-300x176.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Gruppenbild-Speaker_komprimiert-768x452.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Gruppenbild-Speaker_komprimiert-1536x904.png 1536w, https://e-dialog.group/wp-content/uploads/2022/02/Gruppenbild-Speaker_komprimiert.png 1700w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Gruppenbild-Speaker_komprimiert-1024x602.png" /><noscript><img width="800" height="470" src="https://e-dialog.group/wp-content/uploads/2022/02/Gruppenbild-Speaker_komprimiert-1024x602.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Gruppenbild-Speaker_komprimiert-1024x602.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Gruppenbild-Speaker_komprimiert-300x176.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Gruppenbild-Speaker_komprimiert-768x452.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Gruppenbild-Speaker_komprimiert-1536x904.png 1536w, https://e-dialog.group/wp-content/uploads/2022/02/Gruppenbild-Speaker_komprimiert.png 1700w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Bei unserem Business Breakfasten zeigten Experten und erfahrene Anwender, wie man am besten mit der Website Optimierung startet und was dabei zu beachten ist.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/google-optimize-update-herbst-2017/">Google Optimize Update Herbst 2017</a></h2><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/google-optimize-update-herbst-2017/"><img width="700" height="472" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20700%20472'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-Optimize-Herbst-2017.png 700w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Optimize-Herbst-2017-300x202.png 300w" data-lazy-sizes="(max-width: 700px) 100vw, 700px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Google-Optimize-Herbst-2017.png" /><noscript><img width="700" height="472" src="https://e-dialog.group/wp-content/uploads/2022/02/Google-Optimize-Herbst-2017.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-Optimize-Herbst-2017.png 700w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Optimize-Herbst-2017-300x202.png 300w" sizes="(max-width: 700px) 100vw, 700px" /></noscript></a><p>Das neue Features für Googles Website Testing Tool heißt Optimize. Wir stellen Ihnen in unserem Blog-Beitrag die neuen Funktionen vor!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/a-b-testing-ideen-3-datengetriebene-wege-fur-gute-testhypothesen/">A/B Testing Ideen: 3 datengetriebene Wege für gute Testhypothesen</a></h2><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/a-b-testing-ideen-3-datengetriebene-wege-fur-gute-testhypothesen/"><img width="800" height="616" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20616'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/170814-AB-Testing-Ideen.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/170814-AB-Testing-Ideen-300x231.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/170814-AB-Testing-Ideen-768x591.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/170814-AB-Testing-Ideen.jpg" /><noscript><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/170814-AB-Testing-Ideen.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/170814-AB-Testing-Ideen.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/170814-AB-Testing-Ideen-300x231.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/170814-AB-Testing-Ideen-768x591.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Fundierte Testhypothesen sind die Grundlage für erfolgreiches Testing. Wir zeigen 3 datengetriebene Möglichkeiten, um Ideen für A/B-Tests zu entwickeln.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/optimize-free-was-taugt-googles-kostenloses-tool-fur-website-testing-und-personalisierung/">Optimize free: Was taugt Googles kostenloses Tool für Website Testing und Personalisierung?</a></h2><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/optimize-free-was-taugt-googles-kostenloses-tool-fur-website-testing-und-personalisierung/"><img width="800" height="616" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20616'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-Optimize-Logo.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Optimize-Logo-300x231.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Optimize-Logo-768x591.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Google-Optimize-Logo.jpg" /><noscript><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/Google-Optimize-Logo.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-Optimize-Logo.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Optimize-Logo-300x231.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Optimize-Logo-768x591.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Google Optimize ist die kostenlose Variante von Optimize 360. Hier lesen Sie, was das Tool kann und wo seine Grenzen liegen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/google-optimize-360-das-testing-tool-mit-dem-mehr-an-insights/">Google Optimize 360 » Das Testing-Tool mit dem Mehr an Insights</a></h2><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/google-optimize-360-das-testing-tool-mit-dem-mehr-an-insights/"><img width="800" height="616" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20616'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/160927-Optimize.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/160927-Optimize-300x231.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/160927-Optimize-768x591.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/160927-Optimize.jpg" /><noscript><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/160927-Optimize.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/160927-Optimize.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/160927-Optimize-300x231.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/160927-Optimize-768x591.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Google sein neues Testing- und Personalisierungstool Optimize 360 vorgestellt und damit für viel Furore unter Online Marketern gesorgt. Wir zeigen, was das Tool alles kann und wer es braucht.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/dem-user-uber-die-schulter-schauen-vwo-behavior-analysis/">Dem User über die Schulter schauen » VWO Behavior Analysis</a></h2><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/dem-user-uber-die-schulter-schauen-vwo-behavior-analysis/"><img width="800" height="273" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20273'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/form-analysis11-1024x350.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/form-analysis11-300x102.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/form-analysis11-768x262.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/form-analysis11.png 1168w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/form-analysis11-1024x350.png" /><noscript><img width="800" height="273" src="https://e-dialog.group/wp-content/uploads/2022/02/form-analysis11-1024x350.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/form-analysis11-1024x350.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/form-analysis11-300x102.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/form-analysis11-768x262.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/form-analysis11.png 1168w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Seit einigen Wochen läuft der Beta-Test des Visual Website Optimizer Features “Behavior Analysis”. Wir haben uns die drei Module “Heatmaps, Form Analysis und Visitor Recordings” angesehen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/opt-in-prozess-single-oder-double-opt-in-beim-newsletter/">Opt-In Prozess » Single oder Double Opt-In beim Newsletter</a></h2><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/opt-in-prozess-single-oder-double-opt-in-beim-newsletter/"><img width="800" height="462" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20462'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-Single-vs-Double-OptIn.jpg 1000w, https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-Single-vs-Double-OptIn-300x173.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-Single-vs-Double-OptIn-768x444.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-Single-vs-Double-OptIn.jpg" /><noscript><img width="800" height="462" src="https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-Single-vs-Double-OptIn.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-Single-vs-Double-OptIn.jpg 1000w, https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-Single-vs-Double-OptIn-300x173.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-Single-vs-Double-OptIn-768x444.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Sowohl der Single bzw. Confirmed als auch der Double Opt-In Prozess haben ihre Vor- und Nachteile. Wir zeigen die Pros und Contras der Newsletter Anmelde-Verfahren.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/conversion-optimierung-wann-hilft-mir-was/">Conversion Optimierung » Wann hilft mir was?</a></h2><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/conversion-optimierung-wann-hilft-mir-was/"><img width="800" height="486" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20486'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Conversion-Optimierung_Wann-brauch-ich-was.jpg 800w, https://e-dialog.group/wp-content/uploads/2022/02/Conversion-Optimierung_Wann-brauch-ich-was-300x182.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Conversion-Optimierung_Wann-brauch-ich-was-768x467.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Conversion-Optimierung_Wann-brauch-ich-was.jpg" /><noscript><img width="800" height="486" src="https://e-dialog.group/wp-content/uploads/2022/02/Conversion-Optimierung_Wann-brauch-ich-was.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Conversion-Optimierung_Wann-brauch-ich-was.jpg 800w, https://e-dialog.group/wp-content/uploads/2022/02/Conversion-Optimierung_Wann-brauch-ich-was-300x182.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Conversion-Optimierung_Wann-brauch-ich-was-768x467.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Jeder Website-Betreiber steht immer wieder vor neuen Herausforderungen. Conversion Optimierung hilft bei deren Überwindung. Wir zeigen häufige Probleme – und die passende CO-Lösung.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/sequentielle-tests-hintereinander-in-die-fehlentscheidung/">Sequentielle Tests » Hintereinander in die Fehlentscheidung</a></h2><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/sequentielle-tests-hintereinander-in-die-fehlentscheidung/"><img width="800" height="331" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20331'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Sequentielles-Testing-Beispiel" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Sequentielles-Testing-Beispiel.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Sequentielles-Testing-Beispiel-300x124.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Sequentielles-Testing-Beispiel-768x318.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Sequentielles-Testing-Beispiel.jpg" /><noscript><img width="800" height="331" src="https://e-dialog.group/wp-content/uploads/2022/02/Sequentielles-Testing-Beispiel.jpg" class="attachment-large size-large wp-post-image" alt="Sequentielles-Testing-Beispiel" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Sequentielles-Testing-Beispiel.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Sequentielles-Testing-Beispiel-300x124.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Sequentielles-Testing-Beispiel-768x318.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Oft werden zwei Varianten im Zeitverlauf nacheinander getestet und anschließend über Erfolg oder Misserfolg entschieden, indem die Ergebnisse miteinander verglichen werden. Diese Methode wird als sequentielles Testen bezeichnet.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/a-b-test-fundierte-entscheidungsgrundlage-statt-ratespiel/">A/B Test » fundierte Entscheidungsgrundlage statt Ratespiel</a></h2><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/a-b-test-fundierte-entscheidungsgrundlage-statt-ratespiel/"><img width="175" height="118" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20175%20118'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/baumax-desktop-ab-testing-blog.png" /><noscript><img width="175" height="118" src="https://e-dialog.group/wp-content/uploads/2022/02/baumax-desktop-ab-testing-blog.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" /></noscript></a><p>Die Wahl von Farben, Darstellungsformen, Texten etc. ist nie leicht. Zu viele Möglichkeiten ergeben sich aus den Optionen. Wir zeigen Ihnen, wie Sie mit einem A/B Test eine ideale Entscheidungsgrundlage finden.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/machen-sie-mit-landingpage-optimierung-mehr-user-zu-kunden/">Machen Sie mit Landingpage Optimierung mehr User zu Kunden</a></h2><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/machen-sie-mit-landingpage-optimierung-mehr-user-zu-kunden/"><img width="388" height="677" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20388%20677'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Landingpage-Optimierung.png 388w, https://e-dialog.group/wp-content/uploads/2022/02/Landingpage-Optimierung-172x300.png 172w" data-lazy-sizes="(max-width: 388px) 100vw, 388px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Landingpage-Optimierung.png" /><noscript><img width="388" height="677" src="https://e-dialog.group/wp-content/uploads/2022/02/Landingpage-Optimierung.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Landingpage-Optimierung.png 388w, https://e-dialog.group/wp-content/uploads/2022/02/Landingpage-Optimierung-172x300.png 172w" sizes="(max-width: 388px) 100vw, 388px" /></noscript></a><p>Landingpages sind die Landebahnen Ihrer potentiellen Kunden. Hier ist der erste Eindruck entscheidend – vergeuden Sie diesen einmaligen Moment daher nicht. Wir zeigen Ihnen 7 Tipps für die optimale Landingpage.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/wann-ist-ihr-testergebnis-signifikant-die-statistik-hinter-dem-a-b-test/">Wann ist Ihr Testergebnis signifikant? Die Statistik hinter dem A/B Test</a></h2><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/wann-ist-ihr-testergebnis-signifikant-die-statistik-hinter-dem-a-b-test/"><img width="175" height="118" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20175%20118'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/co-signifikanzrechner-desktop.png" /><noscript><img width="175" height="118" src="https://e-dialog.group/wp-content/uploads/2022/02/co-signifikanzrechner-desktop.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" /></noscript></a><p>“Traue keiner Statistik, die du nicht selbst gefälscht hast”. Es schadet nie, wenn man weiß, wie ein Ergebnis zustande gekommen ist. Wir zeigen die Statistik hinter Signifikanz-Rechnern.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/remote-usability-test-die-schnelle-und-kostengunstige-conversion-optimierung-analysemethode/">Remote Usability Test: die schnelle und kostengünstige Conversion-Optimierung-Analysemethode</a></h2><a href="https://e-dialog.group/ch/blog/ux-testing-personalisation-ch/remote-usability-test-die-schnelle-und-kostengunstige-conversion-optimierung-analysemethode/"><img width="427" height="351" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20427%20351'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Remote-Usability-Test.png 427w, https://e-dialog.group/wp-content/uploads/2022/02/Remote-Usability-Test-300x247.png 300w" data-lazy-sizes="(max-width: 427px) 100vw, 427px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Remote-Usability-Test.png" /><noscript><img width="427" height="351" src="https://e-dialog.group/wp-content/uploads/2022/02/Remote-Usability-Test.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Remote-Usability-Test.png 427w, https://e-dialog.group/wp-content/uploads/2022/02/Remote-Usability-Test-300x247.png 300w" sizes="(max-width: 427px) 100vw, 427px" /></noscript></a><p>Bereits die Steigerung Ihrer Conversion-Rate von 0,5% auf 1% bedeutet dabei eine Verdoppelung Ihres Umsatzes! Remote Usability Tests sind eine Analysemethode für mögliche Maßnahmen zur Conversion Optimierung.</p> </article> </div> <nav class="pagination" role="navigation"> <div class="nav-previous"><a href="https://e-dialog.group/ch/blog/category/ux-testing-personalisation-ch/seite/2/" ><span class="meta-nav">←</span> older</a></div> <div class="nav-next"></div> </nav> </main> <div data-elementor-type="footer" data-elementor-id="44673" class="elementor elementor-44673 elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column 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