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<div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-552c980a elementor-widget elementor-widget-image" data-id="552c980a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <a href="https://e-dialog.group/ch/"> <img width="236" height="59" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20236%2059'%3E%3C/svg%3E" class="attachment-full size-full wp-image-5066" alt="" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-logo.svg" /><noscript><img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-logo.svg" class="attachment-full size-full wp-image-5066" alt="" /></noscript> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-80a38b8" data-id="80a38b8" data-element_type="column"> <div 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href="/ch/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37002"><a href="/ch/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37003"><a href="/ch/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37004"><a href="https://e-dialog.group/ch/daten-nutzen/">Analyse, Strategie <br> & Innovation<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51975"><a href="https://e-dialog.group/ch/digital-business-consulting/">Digital Business Consulting</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37005"><a 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menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-60707"><a href="#">REFERENZEN<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37013"><a href="https://e-dialog.group/ch/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60708"><a href="https://e-dialog.group/ch/branchen/">Branchen</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37015"><a href="#">KNOW-HOW<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37012"><a href="https://e-dialog.group/ch/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55094"><a 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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Digital Analytics</span> <span class="arrow">></span> <span class="child">Alles zur Chrome SameSite Cookie Änderung</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/20190812-SameSite-Cookies-1024x788.png" class="mwd-blogPost flex header rocket-lazyload" style=""><div class="container"><h1>Alles zur Chrome SameSite Cookie Änderung</h1><p class="author">von Johannes Klampfl</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">02. September 2019</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 3</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Google hatte sich seit dem Launch von Chrome zum Ziel gesetzt, den Browser schnell, einfach, stabil und sicher zu halten. Aus diesem Grund hat Google bereits am 7. Mai 2019 auf der Entwicklerkonferenz I/O angekündigt, seinen Browser in Punkto Datenschutz anzupassen - vor allem dahingehend wie Cookies verwendet werden. Lesen Sie in diesem Kapitel welche Auswirkungen das neue SameSite Attribut auf das Tracking hat.</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Digital Analytics</div><p><p>Webanalyse steht für Messbarkeit und ist die Grundlage für langfristige Erfolgskontrolle und Effizienzsteigerung Ihrer (Online) Marketing Aktivitäten.</p> </p><a href="/ch/daten-nutzen/#digital-analytics" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="40940" class="elementor elementor-40940 elementor-27212" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-5f9ac225 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5f9ac225" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7765a34" data-id="7765a34" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-53da225e elementor-widget elementor-widget-heading" data-id="53da225e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Cookies und das SameSite Attribut</h2> </div> </div> <div class="elementor-element elementor-element-9808c6b elementor-widget elementor-widget-text-editor" data-id="9808c6b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Cookies werden bekanntlich für verschiedene Zwecke eingesetzt. Allerdings sehen für Browser die unterschiedlichen Arten von <strong>Cookies im Normalfall gleich aus</strong>. Das macht es auch schwierig zu erkennen, wie und wofür die einzelnen Cookies verwendet werden. Löschen Nutzer nun alle Cookies, werden alle Online-Einstellungen wie z.B. automatisch ausgefüllte Formulardaten zurückgesetzt. <strong>Wenn es um Datensicherheit geht,</strong> sind also starre Lösungen, die generell alle Cookies blockieren <strong>nicht die Lösung</strong> weil sie die User Experience erheblich beeinträchtigen.</p><p><strong>Hier soll das SameSite-Attribut Abhilfe schaffen.</strong> Damit wird definiert, welche Cookies über Webseiten hinweg ausgelesen werden können, und bei welchen dies nicht möglich sein soll. Das soll Nutzern mehr Kontrolle über die Verwendung ihrer Daten geben und zugleich vor Cross-Site-Injection-Angriffen schützen.</p><p><em>„In den kommenden Monaten wird Chrome von Entwicklern verlangen, dass sie diesen Mechanismus verwenden, um das SameSite Attribut auch bei ihren eigenen Cookies zu definieren. Diese Änderung ermöglicht es dann den Benutzern, nur bestimmte Cookies zu löschen, abhängig von ihrer Verwendungsart. Dadurch können zum Beispiel Cookies welche Website übergreifend ausgelesen werden gelöscht werden, und gleichzeitig Cookies welche für die Benutzeranmeldungen und -einstellungen verwendet werden behalten werden. Darüber hinaus können Browser klare Informationen darüber bereitstellen, auf welchen Websites diese Cookies gesetzt werden, sodass Benutzer fundierte Entscheidungen darüber treffen können, wie ihre Daten verwendet werden.”</em> <a href="https://blog.chromium.org/2019/05/improving-privacy-and-security-on-web.html">Chromium Blog</a>.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-c2082fc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c2082fc" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-024e4b2" data-id="024e4b2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c635540 elementor-widget elementor-widget-heading" data-id="c635540" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Änderungen betreffend "SameSite Attribut"</h2> </div> </div> <div class="elementor-element elementor-element-29bb03d elementor-widget elementor-widget-text-editor" data-id="29bb03d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ol><li><strong>Cookies with SameSite by default<br /></strong>Seit Chrome 76 (erschienen am 30 Juli) kann dieses Feature durch ein Flag aktiviert werden, um es zu testen.<br />Ab Chrome 80 (geplanter Release am 4 Februar 2020) wird dieses Feature automatisch aktiviert.</li><li><strong>Reject insecure SameSite=None cookies<br /></strong>Seit Chrome 76 (erschienen am 30 Juli) kann dieses Feature durch ein Flag aktiviert werden, um es zu testen.<br />Ab Chrome 80 (geplanter Release am 4 Februar 2020) wird dieses Feature automatisch aktiviert.</li></ol><blockquote><p><strong>Kurz-Info: Chrome Flags</strong><br />Mittels Chrome Flags können neue Chrome Features lokal getestet werden. Aufgerufen werden sie in der Adresszeile mit “chrome://flags”</p></blockquote> </div> </div> <div class="elementor-element elementor-element-77db67c elementor-widget elementor-widget-heading" data-id="77db67c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Änderung 1 - Cookies with SameSite by default</h3> </div> </div> <div class="elementor-element elementor-element-50fc238 elementor-widget elementor-widget-text-editor" data-id="50fc238" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Das neue Cookie Attribut “SameSite” kann in Chrome drei verschiedene Werte annehmen:</strong></p><ul><li><strong>None</strong><br />Wenn dieser Wert nicht gesetzt ist, verhält sich das Cookie weiterhin als klassisches 3rd-Party-Cookie<br /><strong>Zum Beispiel</strong> werden die Cookies welche Google selbst innerhalb seines Werbenetzwerkes einsetzt, vermutlich mit SameSite=None gekennzeichnet sein.</li><li><strong>Strict</strong><br />In diesem Fall kann der Browser das Cookie nur lesen, wenn ein 1st-Party-Kontext besteht, dies bedeutet, dass ein Cookie gesetzt auf https://e-dialog.group mit SameSite=Strict auch nur auf der Adresse https://e-dialog.group ausgelesen werden kann,<br />Wenn der Nutzer jedoch durch Link von einer anderen Seite oder E-Mail auf der Website landet, dann wird bei diesem initialen Seitenaufruf ein Cookie mit SameSite=Strict nicht ausgelesen.<br />Einsetzbar ist es etwa für Cookies bzgl. Passwort ändern oder online Käufe</li><li><strong>Lax</strong><br />Cookies mit SameSite=Lax verhalten sich wie Strict-Cookies, mit dem Unterschied, dass auch beim initialen Seitenaufruf das Cookie ausgelesen wird, wenn der Nutzer über einen Link auf die Seite gelangt.</li></ul><p><strong>Wenn bis zur Version 80 dieses Attribut nicht selbstständig auf None oder Strict bei den Cookies gesetzt wird, dann wird es standardmäßig von Chrome auf Lax gesetzt.</strong></p><p><strong>Detailinfos auf Chromestatus.com: <a href="https://www.chromestatus.com/feature/5088147346030592">Cookies with SameSite by default</a></strong></p> </div> </div> <div class="elementor-element elementor-element-53c8c66 elementor-widget elementor-widget-heading" data-id="53c8c66" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Änderung 2 - Reject insecure SameSite=None cookies</h3> </div> </div> <div class="elementor-element elementor-element-60a7c31 elementor-widget elementor-widget-text-editor" data-id="60a7c31" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Um die Sicherheit zu erhöhen, gibt es eine weitere Änderung. Mit dieser Änderung können ab Chrome Version 80, <strong>nur noch Cookies mit SameSite=None und dem gesetzten Secure Flag in den Browser geschrieben werden. </strong><strong>Cookies mit SameSite=None ohne dem Secure Flag werden abgelehnt.</strong></p><p>Mit dem Secure Flag wird bestimmt, dass ein Cookie nur über eine sichere HTTPS Verbindung gesendet wird.</p><p><strong>Detailinfos auf Chromestatus.com: <a href="https://www.chromestatus.com/feature/5633521622188032">Reject insecure SameSite=None cookies</a></strong></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1ac9046f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1ac9046f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f3b362b" data-id="1f3b362b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4ce35c2d elementor-widget elementor-widget-heading" data-id="4ce35c2d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Was ist nun zu tun?</h2> </div> </div> <div class="elementor-element elementor-element-c020180 elementor-widget elementor-widget-heading" data-id="c020180" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Änderung Tracking und Marketing Tags</h3> </div> </div> <div class="elementor-element elementor-element-768d4858 elementor-widget elementor-widget-text-editor" data-id="768d4858" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li><strong>Von Google</strong> (Google Analytics, Floodlight, Google Ads etc.)<br />Google wird ggf. Änderungen bei ihren Cookies selbst umsetzen</li><li><strong>Von anderen Anbietern (</strong>Facebook etc.)<br />Die Verantwortung liegt hier bei den Anbietern ggf. auch ihre Cookies anzupassen<br />nichts desto trotz sollten Sie sich von ihren Digital Partners bestätigen lassen, dass diese die notwendigen Änderungen umsetzen</li></ul> </div> </div> <div class="elementor-element elementor-element-720e486 elementor-widget elementor-widget-heading" data-id="720e486" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Änderungen auf der eigenen Website</h3> </div> </div> <div class="elementor-element elementor-element-39d96ee elementor-widget elementor-widget-text-editor" data-id="39d96ee" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Hier müssen die eigenen Entwickler die durch die Seite selbst gesetzten Cookies prüfen und ggf. anpassen.</strong></p><p><strong>Dabei stellt Google folgende Checkliste zur Verfügung:</strong></p><ul><li>Cookies welche nur von der selben Domain ausgelesen werden → keine Änderung notwendig</li><li>Cookies welche nur Domain-übergreifend ausgelesen werden → SameSite=None und Secure setzen</li><li>Cookies welche von der selben Domain und Domain-übergreifend ausgelesen werden → SameSite=None und Secure setzen<br />Jedoch wird in Hinblick auf Langfristigkeit empfohlen solche Cookies aufzutrennen und Cookies zum Auslesen auf der selben Domain und Cookies zum Domain-übergreifenden Austausch zu implementieren.</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-68ba40b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="68ba40b0" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30e91c8d" data-id="30e91c8d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-58390f72 elementor-widget elementor-widget-heading" data-id="58390f72" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Sie haben Fragen zur Umstellung auf die Chrome SameSite Cookie Änderung? Kontaktieren Sie uns gerne! <a href="https://e-dialog.group/kontakt/">Kontakt</a></h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/ch/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div> <div class="mwd-blogPost flex more-topics space-top space-bottom"> <div class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-61189 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/digital-analytics-ch/barrierefreiheit-im-web-was-ist-eaa-und-welche-auswirkungen-sind-zu-erwarten/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="579" 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https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-2048x1098.jpg 2048w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Digital Analytics </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/digital-analytics-ch/sunset-von-google-universal-analytics/"> Sunset von Google Universal Analytics ab Juli 2023 </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/digital-analytics-ch/sunset-von-google-universal-analytics/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-45270 post type-post 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data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/01/google-apis-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2023/01/google-apis-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Blog Introduction Google APIs Part 1" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/01/google-apis-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/01/google-apis-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/01/google-apis-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/01/google-apis-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/01/google-apis-2048x1098.jpg 2048w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Digital Analytics </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a 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