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href="/ch/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37002"><a href="/ch/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37003"><a href="/ch/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37004"><a href="https://e-dialog.group/ch/daten-nutzen/">Analyse, Strategie <br> & Innovation<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51975"><a href="https://e-dialog.group/ch/digital-business-consulting/">Digital Business Consulting</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37005"><a 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menu-item-object-page menu-item-37020"><a href="https://e-dialog.group/ch/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37023"><a href="https://e-dialog.group/ch/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37022"><a href="https://e-dialog.group/ch/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Online Marketing Know-How</span> <span class="arrow">></span> <span class="child">"Mobile Friendly" - Google Update am 21.04.2015</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/seo-mobile-google-update_teaser.png" class="mwd-blogPost flex header rocket-lazyload" style=""><div class="container"><h1>"Mobile Friendly" - Google Update am 21.04.2015</h1><p class="author">von Siegfried Stepke</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">14. April 2015</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 3</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Im Dezember 2014 hat Google ein Algorithmus Update angekündigt, bei dem ein massiver Impact auf die mobilen Rankings erwartet wird. Nächste Woche ist es nun so weit: Durch das „mobile friendly“-Update drohen Websites ohne mobile Ansicht ab 21. April deutlich schlechtere Rankings.</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Online Marketing Know-How</div><p><p>Die Methoden und Kanäle im Datadriven Marketing entickeln sich rasant. Wir bleiben stets up to date und teilen unsere Erkenntnisse und Empfehlungen in Form von Blogartikeln, e-Books, Whitepapers oder Webinaren. Praktische Tipps & Tricks, die Ihnen helfen, Ihre Marketingaktivitäten zu optimieren.</p> </p></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="41300" class="elementor elementor-41300 elementor-25604" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-37a6fde4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="37a6fde4" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7359d83f" data-id="7359d83f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4deeb024 elementor-widget elementor-widget-heading" data-id="4deeb024" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Warum sorgt dieses Update für so viel Wirbel? </h2> </div> </div> <div class="elementor-element elementor-element-c27b925 elementor-widget elementor-widget-text-editor" data-id="c27b925" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Google aktualisiert seine Algorithmen in der Regel unauffällig und laufend. Auch wenn diese offiziell bestätigt werden, geschah dies bisher immer erst im Nachhinein. Der große Unterschied zu der sonst üblichen Vorgehensweise liegt also darin, dass nun schon im Vorfeld ein Update auf den Tag genau angekündigt wurde. Unser Gedankengang war wohl derselbe wie bei den meisten SEOs: “Wenn Google ein Algorithmus Update ankündigt, muss es wohl verdammt wichtig sein!“ Auch Google selbst bestätigt, dass die Änderungen diesmal größere Auswirkungen auf die Suchlandschaft haben werden als Panda und Penguin.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4d10b8d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4d10b8d" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f58044" data-id="6f58044" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0710aa4 elementor-widget elementor-widget-heading" data-id="0710aa4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Was versteht man eigentlich unter mobile friendly? </h2> </div> </div> <div class="elementor-element elementor-element-f2ed853 elementor-widget elementor-widget-text-editor" data-id="f2ed853" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Dabei geht es um die Darstellung bzw. Aufbereitung von Content auf Geräten mit kleineren Displays und Touchscreens. Konkret ausgedrückt, sind damit im Wesentlichen Smartphones und Tablets gemeint. Der Text auf dem Display ist zu klein, Bilder sind verschoben, Links überlagern sich oder Sie müssen scrollen, um den gesamten Inhalt zu sehen? Genau dann ist Ihre Website NICHT für Mobilgeräte optimiert!</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5021bb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5021bb5" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50c7040" data-id="50c7040" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8fef071 elementor-widget elementor-widget-heading" data-id="8fef071" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Wie wichtig ist eine mobile friendly Website? </h2> </div> </div> <div class="elementor-element elementor-element-2628ddf elementor-widget elementor-widget-text-editor" data-id="2628ddf" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Nachdem der Mobile Traffic den Desktop Traffic bereits Anfang 2014 überholt hat, lässt sich auch weiterhin ein Trend in diese Richtung erkennen. Bei einigen Websites liegt der mobile Traffic bereits bei weit über 50% und immer mehr Betreiber denken in die Richtung “mobile first”.</p> </div> </div> <div class="elementor-element elementor-element-f7a8fff elementor-widget elementor-widget-image" data-id="f7a8fff" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img fetchpriority="high" decoding="async" width="608" height="343" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20608%20343'%3E%3C/svg%3E" class="attachment-large size-large wp-image-22834" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/mobile_vs._desktop.jpg 608w, https://e-dialog.group/wp-content/uploads/2022/02/mobile_vs._desktop-300x169.jpg 300w" data-lazy-sizes="(max-width: 608px) 100vw, 608px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/mobile_vs._desktop.jpg" /><noscript><img fetchpriority="high" decoding="async" width="608" height="343" src="https://e-dialog.group/wp-content/uploads/2022/02/mobile_vs._desktop.jpg" class="attachment-large size-large wp-image-22834" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/mobile_vs._desktop.jpg 608w, https://e-dialog.group/wp-content/uploads/2022/02/mobile_vs._desktop-300x169.jpg 300w" sizes="(max-width: 608px) 100vw, 608px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Quelle: Morgan Stanley Research</figcaption> </figure> </div> </div> <div class="elementor-element elementor-element-2bd5a87 elementor-widget elementor-widget-text-editor" data-id="2bd5a87" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Ziel der Suchmaschine ist es, die bestmöglichen Ergebnisse auf allen Geräten zu liefern. Aktuell gibt es aber immer noch eine große Anzahl an Websites, die Mobilgeräte nicht unterstützen. Dem möchte Google aktiv entgegenwirken.<br />Kurz gesagt: Websites ohne mobiler Unterstützung nerven User, genervte User nerven Google. Webseitenbetreiber werden durch das Update klar aufgefordert, für einen zeitgemäßen Webauftritt zu sorgen!</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-44580e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="44580e2" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea8e68f" data-id="ea8e68f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9f3b0c6 elementor-widget elementor-widget-heading" data-id="9f3b0c6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Wirkt sich das Update auf Rankings in der Desktop-Suche aus? </h2> </div> </div> <div class="elementor-element elementor-element-ff74851 elementor-widget elementor-widget-text-editor" data-id="ff74851" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Es gibt jeweils einen Crawler für die mobile und einen für die Desktop Suche, die völlig unabhängig voneinander agieren. Das Update wird ausschließlich die mobile Suche beeinflussen. Mobile friendly Websites werden also künftig vom Mobile Crawler bevorzugt. Je nachdem wie hoch der Anteil an Mobile Traffic auf der eigenen Website ist, muss mit größeren oder kleineren Traffic-Veränderungen gerechnet werden (sowohl positive als auch negative).</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-32b239e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="32b239e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-248ace5" data-id="248ace5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4059dea elementor-widget elementor-widget-heading" data-id="4059dea" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Meine Seite ist nicht mobile friendly – lohnt sich die Investition? </h2> </div> </div> <div class="elementor-element elementor-element-6f653e1 elementor-widget elementor-widget-text-editor" data-id="6f653e1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Für mich lautet die Frage eher: Wie hoch ist der Mobile Traffic Anteil auf meiner Website? Was passiert wenn dieser Teil komplett wegbrechen würde? Wie stark bin ich von Suchmaschinen abhängig?<br />Das Problem ist, dass oft erst etwas passieren muss, bis manche Webseitenbetreiber bereit sind zu reagieren. Was viele nicht erkennen: eine zeitgemäße Website ist keine mögliche Investition, sondern die Grundvoraussetzung für ein erfolgreiches Business! Wer nicht mit der Zeit geht wird das früher oder später spüren. Bildlich gesprochen: es ist nicht nur höchste Eisenbahn, sondern der Zug ist bereits längst abgefahren.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-961a58e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="961a58e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27e722f" data-id="27e722f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-31ac690 elementor-widget elementor-widget-heading" data-id="31ac690" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Wie mache ich meine Website mobile friendly? </h2> </div> </div> <div class="elementor-element elementor-element-fcc83bd elementor-widget elementor-widget-text-editor" data-id="fcc83bd" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Google hat einen <a href="https://developers.google.com/webmasters/mobile-sites/get-started/how?hl=de" target="_blank" rel="noopener">ausführlichen Leitfaden</a> veröffentlicht, in dem genau beschrieben wird, worauf es bei der Erstellung einer mobilen Website ankommt. Angefangen beim „Test auf Mobiltauglichkeit“ wird man hier an der Hand genommen und Schritt für Schritt durch die mobile Optimierung geführt. Ein weiteres Indiz dafür, wie wichtig Google das kommende Update ist.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-fe240a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fe240a9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7dcbfab" data-id="7dcbfab" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-763531e elementor-widget elementor-widget-heading" data-id="763531e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Noch Fragen? </h2> </div> </div> <div class="elementor-element elementor-element-fa6e85e elementor-widget elementor-widget-text-editor" data-id="fa6e85e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Google hat einen <a href="https://developers.google.com/webmasters/mobile-sites/get-started/how?hl=de" target="_blank" rel="noopener">ausführlichen Leitfaden</a> veröffentlicht, in dem genau beschrieben wird, worauf es bei der Erstellung einer mobilen Website ankommt. Angefangen beim „Test auf Mobiltauglichkeit“ wird man hier an der Hand genommen und Schritt für Schritt durch die mobile Optimierung geführt. Ein weiteres Indiz dafür, wie wichtig Google das kommende Update ist.</p> </div> </div> <div class="elementor-element elementor-element-1ed439f elementor-widget elementor-widget-heading" data-id="1ed439f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Wir beraten und unterstützen Sie bei der Erstellung und Optimierung Ihrer mobilen Website. Kontaktieren Sie uns unter <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> .</h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/ch/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div> <div class="mwd-blogPost flex more-topics space-top space-bottom"> <div class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-55870 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/creativity-ch/einfach-besser-sein-effektive-werbung-ist-simpel/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="513" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20513'%3E%3C/svg%3E" 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