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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Programmatic Display, Video & Everything</span> <span class="arrow">></span> <span class="child">Floodlight Conversion Tracking</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/190627-Floodlight-1024x788.png" data-rocket-location-hash="bbc5690de479af6f5d09cf4a375791f3" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Floodlight Conversion Tracking</h1><p class="author">von Marietheres Koch</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">23. September 2019</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 3</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Floodlight ist ein Conversion Tracking System für die Google Marketing Platform und neben den Bereichen Trafficking, Reporting und Planning eine der elementaren Funktionen des Campaign Managers. Wir erklären wozu Floodlight eingesetzt wird und wie Sie damit Ihr Conversion Tracking und Targeting verbessern.</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Programmatic Display, Video & Everything</div><p><p>Wir bringen Ihre programmatischen Kampagnen auf das nächste Level. Unsere Consultants unterstützen mit Konzepten, Consulting und auch managed Service. </p> </p><a href="/ch/bessere-kampagnen/#programmatic-display-video-everything" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="fce9fa234015253e2c84d25656de0d17" data-elementor-type="wp-post" data-elementor-id="40931" class="elementor elementor-40931 elementor-27184" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-63a8c85e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="63a8c85e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56c88800" data-id="56c88800" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c23862f elementor-widget elementor-widget-heading" data-id="c23862f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Wie funktioniert Floodlight?</h2> </div> </div> <div class="elementor-element elementor-element-ec02d0c elementor-widget elementor-widget-text-editor" data-id="ec02d0c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Floodlight arbeitet – genau wie andere Tracking Systeme – <strong>mit Tags</strong>, durch die Aktivitäten auf Websites erfasst werden. Weiters enthält es Berichtsfunktionen, mit denen die Conversion Daten zu Reports verarbeitet werden. Viele kennen es noch als “<strong>DoubleClick Floodlight</strong>“, dem Vorläufernamen der heutigen Google Marketing Platform (GMP).</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3a87e9f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3a87e9f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96f627b" data-id="96f627b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-14c45f7 elementor-widget elementor-widget-heading" data-id="14c45f7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Wozu braucht man Floodlight (zusätzlich?)</h2> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-49bf293 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="49bf293" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68de53b" data-id="68de53b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-bdc51f3 elementor-widget elementor-widget-heading" data-id="bdc51f3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Messung und Reporting</h3> </div> </div> <div class="elementor-element elementor-element-4b5df33 elementor-widget elementor-widget-text-editor" data-id="4b5df33" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Durch den Einsatz von Floodlight Tags können Besuche und Ereignisse wie etwa <strong>Conversions (Zielvorhaben)</strong> auf der Website erfasst und einer Kampagne zugeordnet werden.</p><p>Anhand dessen können umfassende Reportings zu Werbemittel- und Kampagnenperformance gezogen und so Insights generiert werden.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-cdc8523 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cdc8523" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70d778c" data-id="70d778c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2f50772 elementor-widget elementor-widget-heading" data-id="2f50772" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Customer Journey und Attributionsanalyse</h3> </div> </div> <div class="elementor-element elementor-element-2c2716e elementor-widget elementor-widget-text-editor" data-id="2c2716e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>In diesem Stack ist eine eigene Customer Journey Analyse inkl. Cross-Device Measurement enthalten, die auch Attributionsmodellierung erlaubt – von statischen Modellen bis zum auf Machine Learning basierenden Datengetriebenen Modell.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-fd654e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fd654e3" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d95f23c" data-id="d95f23c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ade78f1 elementor-widget elementor-widget-heading" data-id="ade78f1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Targeting</h3> </div> </div> <div class="elementor-element elementor-element-0bd2aef elementor-widget elementor-widget-text-editor" data-id="0bd2aef" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Weiters können <strong>Audiences (Zielgruppenlisten)</strong> basierend auf Floodlight-Conversions gebildet werden. Hier werden Nutzer in eine Zielgruppenliste aufgenommen, die durch eine entsprechende Aktion – zum Beispiel Website-Besuch, Kauf, Warenkorbabbruch usw. – ein sogenanntes <strong>Floodlightpixel</strong> auslösen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-08724f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="08724f2" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8fbeab" data-id="f8fbeab" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-66fed72 elementor-widget elementor-widget-heading" data-id="66fed72" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Gegobtsoptimierung</h3> </div> </div> <div class="elementor-element elementor-element-1407951 elementor-widget elementor-widget-text-editor" data-id="1407951" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Mittels der gemessenen Erfolge können die Gebotsalgorithmen die idealen Gebotspreise erreichnen, sei es auf CPA (Cost per Action) oder ROI (Return on Investment). Hier gibt es durch die Anreicherung der Daten noch viele zusätzliche Optimierungspotentiale (zb. auf Deckungsbeitrag statt Umsatz, Männer statt Frauen, …)</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-8fb54d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8fb54d8" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-855c0a1" data-id="855c0a1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-48626a8 elementor-widget elementor-widget-heading" data-id="48626a8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Rohdaten</h3> </div> </div> <div class="elementor-element elementor-element-32247bf elementor-widget elementor-widget-text-editor" data-id="32247bf" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Der wahre Schatz für den modernen Online Marketer sind heutzutage Rohdaten. Vor der DSGVO wurden die View- und Clickstreamdaten in Rohform als Files zur Verfügung gestellt und damit konnten beispielsweise advanced Attributionsmodelle oder besonders lange Customer Journeys abgebildet werden, die Daten mit internen Systemen gematched werden oder aber auch Insights zur Optimierung des Frequency Caps gezogen werden. Seit dem 25. Mai 2018 steht dies nicht mehr zur Verfügung, aber die Lösung ist mit der <strong>Ads Data Hub (ADH)</strong> bereits in Beta. Wir haben bereits erste Accounts damit und werden zeitnah in diesem Blog berichten.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-0d0791b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0d0791b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-debfbe2" data-id="debfbe2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e4c2446 elementor-widget elementor-widget-heading" data-id="e4c2446" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Was ist ein Floodlightpixel?</h2> </div> </div> <div class="elementor-element elementor-element-b303351 elementor-widget elementor-widget-text-editor" data-id="b303351" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Um bestimmte Aktivitäten auf einer Website messbar machen oder darauf basierend Audience Listen erstellen zu können, braucht es zunächst einen Pixel – sozusagen einen Coder – der Daten erfasst.</p><blockquote><p>Dieser Pixel wird immer dann bei einem Cookie gesetzt, wenn eine zuvor definierte Aktion stattfindet und das “feuern” des Codes dadurch ausgelöst wird.</p></blockquote><p>Was genau diese Aktion ist, das ist sehr stark von der Website und den Zielen des Werbetreibenden abhängig.</p><h3>Die am häufigsten definierten Floodlight Activities sind in der Regel:</h3><ul><li>Websitebesuch</li><li>Kauf</li><li>Onlineformular ausgefüllt</li><li>Newsletteranmeldung</li></ul><h2> </h2> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-de9025c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="de9025c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f30202" data-id="9f30202" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f3f4496 elementor-widget elementor-widget-heading" data-id="f3f4496" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Erstellung eines Tag Konzepts</h2> </div> </div> <div class="elementor-element elementor-element-1153d8f elementor-widget elementor-widget-text-editor" data-id="1153d8f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Um einen Floodlight Tag erstellen zu können</strong>, muss sich zunächst Gedanken darüber machen, welche Aktivitäten überhaupt <strong>wann, wie und wo</strong> ausgelöst und in Folge getrackt werden sollen.</p><blockquote><p><strong>Praxistipp:</strong> Eine entsprechende Dokumentation mit einer genauen Detail-Beschreibung zu den einzelnen Tags anlegen! Dieses Dokument kann intern geteilt werden und hilft dem Team zB beim richtigen Einbau der Tags.</p></blockquote> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-43bf14c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="43bf14c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16a7544" data-id="16a7544" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-49742e3 elementor-widget elementor-widget-heading" data-id="49742e3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">1. Theoretische Planung und Lookback Window</h3> </div> </div> <div class="elementor-element elementor-element-786aa04 elementor-widget elementor-widget-text-editor" data-id="786aa04" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Nachdem man das <strong>Floodlight Konzept theoretisch geplant</strong> hat, geht es an die Umsetzung. Zunächst muss man sich Gedanken über das <strong>Lookback Window</strong> machen. Das Lookback Window definiert wie lange eine Aktion einer Kampagne zugeordnet werden soll. Standardmäßig ist es wie folgt definiert: Impression: 14 Tage, Clicks: 30 Tage. Advertiser können diesen <strong>Zeitraum entsprechend der Customer Journey</strong> ihrer Kunden anpassen. So wird das Lookback Window bei High-Involvement Produkten länger sein als bei Fast Moving Consumer Goods.</p> </div> </div> <div class="elementor-element elementor-element-a646c25 elementor-widget elementor-widget-image" data-id="a646c25" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="173" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20173'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23819" alt="Floodlight Konfiguration" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Floodlight-Konfiguration.png 904w, https://e-dialog.group/wp-content/uploads/2022/02/Floodlight-Konfiguration-300x65.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Floodlight-Konfiguration-768x166.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Floodlight-Konfiguration.png" /><noscript><img fetchpriority="high" decoding="async" width="800" height="173" src="https://e-dialog.group/wp-content/uploads/2022/02/Floodlight-Konfiguration.png" class="attachment-large size-large wp-image-23819" alt="Floodlight Konfiguration" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Floodlight-Konfiguration.png 904w, https://e-dialog.group/wp-content/uploads/2022/02/Floodlight-Konfiguration-300x65.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Floodlight-Konfiguration-768x166.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-65a0d4a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="65a0d4a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49c0946" data-id="49c0946" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-24107c1 elementor-widget elementor-widget-heading" data-id="24107c1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">2. Definition der u-Variablen in Floodlight Aktivity Groups</h3> </div> </div> <div class="elementor-element elementor-element-ffa5b32 elementor-widget elementor-widget-text-editor" data-id="ffa5b32" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Für die zu erfassenden Aktivitäten werden die oben erwähnten u-Variablen festgelegt (z.B.: Produkt-ID, Umsatz..) und in sogenannten <strong>Floodlight Activity Groups</strong> definiert. Das sind <strong>Kategorien</strong>, denen man dann bestimmte Floodlight Aktivitäten zuordnen kann. <strong>Zum Beispiel:</strong> Einer Floodlight Activity Group “Engage” würden Aktionen wie zum Beispiel “Kontaktformular ausgefüllt” oder “Newsletter-Anmeldung” zugeordnet werden.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-72e5321 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="72e5321" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-040efde" data-id="040efde" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7b50101 elementor-widget elementor-widget-heading" data-id="7b50101" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">3. Erstellung der Floodlight Activities</h3> </div> </div> <div class="elementor-element elementor-element-2822f2a elementor-widget elementor-widget-text-editor" data-id="2822f2a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Der letzte Schritt ist die Erstellung der <strong>Floodlight Activities.</strong> Hier werden die <strong>einzelnen, zu erfassenden Aktionen </strong>definiert – zum Beispiel: Transaktion, Newsletter Anmeldung, Kontaktformular ausgefüllt etc. und die Floodlight Activity Groups zugeordnet.</p><p>Sind die Floodlight Activities erstellt, können diese mit dem vorab verknüpften Google Tag Manager in die Website eingebunden werden oder der Floodlight Tag wird direkt in den Quelltext der Website eingebaut.</p><p>Hier ein Beispiel für einen fertigen Floodlight Tag:</p> </div> </div> <div class="elementor-element elementor-element-4d75bda elementor-widget elementor-widget-image" data-id="4d75bda" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="213" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20213'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23820" alt="Floodlight Tag Preview" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Floodlight-Tag-Preview.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Floodlight-Tag-Preview-300x80.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Floodlight-Tag-Preview-768x204.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Floodlight-Tag-Preview.png" /><noscript><img decoding="async" width="800" height="213" src="https://e-dialog.group/wp-content/uploads/2022/02/Floodlight-Tag-Preview.png" class="attachment-large size-large wp-image-23820" alt="Floodlight Tag Preview" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Floodlight-Tag-Preview.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Floodlight-Tag-Preview-300x80.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Floodlight-Tag-Preview-768x204.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-58578e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="58578e8" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e336ae" data-id="4e336ae" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eb0b4bf elementor-widget elementor-widget-heading" data-id="eb0b4bf" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Möchten Sie Ihre Conversions mit Floodlight optimal tracken und Ihr Targeting verbessern?</h3> </div> </div> <div class="elementor-element elementor-element-e084cae elementor-widget elementor-widget-heading" data-id="e084cae" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Wir unterstützen Sie gerne bei der Konzeption und Implementierung Ihres Floodlight Conversion Trackings. Schreiben Sie uns unter <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a></h3> </div> </div> <div class="elementor-element elementor-element-4924aeb elementor-widget elementor-widget-text-editor" data-id="4924aeb" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Blogbild © macrovector <a href="https://www.freepik.com/free-vector/dogs-breed-set_2872741.htm">1</a> | <a href="https://www.freepik.com/free-vector/detective-characters-collection_4015432.htm">2</a></p> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! 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