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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Search Engine Advertising (SEA)</span> <span class="arrow">></span> <span class="child">Optimierung von Kampagnen mit geringem Conversion-Volumen durch Softgoals</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1024x549.jpg" data-rocket-location-hash="eb41b1dfb35cea019e95a8131b4bcd17" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Optimierung von Kampagnen mit geringem Conversion-Volumen durch Softgoals</h1><p class="author">von Nina Bergkemper</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">15. März 2024</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 3</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Softgoals sind ein innovativer Ansatz, um SEA-Kampagnen mit niedrigem Conversion-Volumen zu optimieren. Durch die Integration von Softgoals, wie App-Downloads oder Warenkorbinteraktionen, erweitert sich die Datenbasis für das Gebotsmanagement. Diese Mikro-Conversions ermöglichen es, den Algorithmus gezielter einzusetzen und Nutzer mit starkem Interesse anzusprechen. Trotz einiger Einschränkungen in der Anpassbarkeit von Softgoal-Werten und der Abkehr von herkömmlichen SEA-Strategien zeigen zahlreiche Tests vielversprechende Ergebnisse. Dieser Ansatz bietet insbesondere kleineren Unternehmen eine effektive Möglichkeit, ihre Kampagnen zu steigern, auch wenn das herkömmliche Conversion-Volumen begrenzt ist.</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Search Engine Advertising (SEA)</div><p><p>Als zertifizierter Google Ads Premier Partner helfen wir Ihnen das meiste aus Ihren Kampagnen im Such- und Display-Netzwerk, Google Shopping, in Apps und auf YouTube herauszuholen.</p> </p><a href="/ch/bessere-kampagnen/#search-shopping" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="2f6c8561c12b0ebc43c499a3c92b5281" data-elementor-type="wp-post" data-elementor-id="56893" class="elementor elementor-56893 elementor-56840" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-113a9f41 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="113a9f41" data-element_type="section"> <div data-rocket-location-hash="7be7f7b3bdaf5cf3a88dc1de741ecbc4" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42a7bdec" data-id="42a7bdec" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5da77b00 elementor-widget elementor-widget-text-editor" data-id="5da77b00" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Dieser Beitrag stellt einen innovativen Ansatz vor, um SEA-Kampagnen (Search Engine Advertising) mit niedrigem Conversion-Volumen zu optimieren: Softgoals.</p> </div> </div> <div class="elementor-element elementor-element-6c309e92 elementor-widget elementor-widget-heading" data-id="6c309e92" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Herausforderung in der Kampagnen-Optimierung: Wenig & nicht konstante Hard-Conversions</h2> </div> </div> <div class="elementor-element elementor-element-2799511 elementor-widget elementor-widget-text-editor" data-id="2799511" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Jedes Unternehmen wünscht sich SEA-Kampagnen, die absatz- oder umsatzorientiert optimiert sind. Um die Effizienz von Kampagnen kontinuierlich zu erhalten oder sogar zu steigern, ist jedoch eine gewisse Anzahl von Conversions erforderlich. Google Ads legt je nach Art der Kampagne fest, dass mindestens 30-60 Conversions innerhalb von 30 Tagen erzielt werden sollten. In der Praxis zeigt sich jedoch, dass selbst dieses minimale Conversion-Volumen keine ideale Grundlage für effektive Optimierungsansätze bietet.</p><p>Besonders für kleinere und mittelständische Unternehmen oder Unternehmen mit neuen Produkten kann dies zu einer Herausforderung werden. Sie möchten die Effizienz ihrer Kampagnen steigern, doch das Conversion-Volumen ist entweder unzureichend oder stark schwankend.</p><p>In diesem Blogbeitrag erfahren Sie, wie Sie mit Softgoals Kampagnen mit niedrigem oder stark schwankendem Conversion-Volumen dennoch optimieren und die Effizienz steigern können.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-68ddec6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="68ddec6" data-element_type="section"> <div data-rocket-location-hash="622b83862fb0da48894e4bb84c0639b6" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6bdf97" data-id="b6bdf97" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c3cbb16 elementor-widget elementor-widget-heading" data-id="c3cbb16" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">State-of-the-Art in Google Ads-Kampagnen: Value-Based Bidding (VBB) und tROAS-Gebotsstrategien</h2> </div> </div> <div class="elementor-element elementor-element-af4cd75 elementor-widget elementor-widget-text-editor" data-id="af4cd75" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die führende Methode in Google Ads-Kampagnen ist das sogenannte “Value-Based Bidding” (VBB) oder tROAS-Gebotsstrategien. Hierbei geht es darum, dem Algorithmus Informationen über den Wert eines Verkaufs mitzugeben, sodass das Gebot entsprechend angepasst wird. Für teure Produkte werden höhere Gebote abgegeben, während sie für günstigere Produkte reduziert werden. Auf diese Weise soll das Budget optimal eingesetzt werden, um hochwertige Nutzer anzusprechen.</p><p>Aber was passiert, wenn das Conversion-Volumen nicht ausreicht, oder wenn nur ein Produkt mit dem gleichen Wert verkauft wird? Auf den ersten Blick erscheint die Idee des VBB möglicherweise nicht hilfreich. Dennoch gibt es Wege, wie Sie davon profitieren können.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-54a41a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="54a41a6" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-743c92a" data-id="743c92a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2524a00 elementor-widget elementor-widget-heading" data-id="2524a00" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Berücksichtigung von Softgoals und vorgelagerten Conversions</h2> </div> </div> <div class="elementor-element elementor-element-3c0b3ed elementor-widget elementor-widget-text-editor" data-id="3c0b3ed" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Kaufentscheidungsprozesse dauern oft lange. Der Weg vom ersten Kontakt bis zum Kauf beinhaltet mehrere Interaktionen mit der Marke oder dem Produkt. Diese Interaktionen werden als “Softgoals” oder “vorgelagerte Conversions” bezeichnet. Sie geben Aufschluss über die Qualität eines Nutzers.</p><p>Beispiele für solche Softgoals sind:</p><ul><li>App-Downloads</li><li>Lead-Formulare</li><li>Newsletter-Anmeldung</li><li>Seiten-Sitzungsdauer</li><li>Klicktiefe</li><li>Warenkorb</li><li>Favoriten-Liste</li><li>Schritte im Checkout-Prozess</li><li>u.v.m.</li></ul> </div> </div> <div class="elementor-element elementor-element-0f80643 elementor-widget elementor-widget-text-editor" data-id="0f80643" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Diese Interaktionen vor dem eigentlichen Kauf haben zwar keinen direkten monetären Wert für das Unternehmen, zeigen jedoch ein starkes Interesse des Nutzers am Produkt. Wenn Sie diese Informationen in Ihr Gebotsmanagement integrieren, wird es dem Algorithmus erleichtert, Nutzer anzusprechen, die diese vorgelagerten Conversions durchführen. Es ist wichtig, die verschiedenen Softgoals mit unterschiedlichen Gewichtungen zu versehen, damit der Algorithmus erkennt, welche vorgelagerte Conversion wahrscheinlicher zur finalen Conversion führt.</p><p>Eine Analyse hat folgende Ergebnisse geliefert: Ein Nutzer packt ein Produkt auf seine Favoritenliste. Dieses Event endet in 20% der Fälle in einer Conversion. Wenn ein Nutzer Produkte in den Warenkorb legt, werden diese zu 60% gekauft. Ein App-Download endet zu 75% in einer Conversion. </p><p>Wenn diese Softgoals mit im Bidding integriert werden sollen, sollten diese folgende Gewichtung erhalten:</p><ul><li>Favoriten-Liste: Durchschnitlicher Conv-Wert*20%</li><li>Warenkorb: Durchschnitlicher Conv-Wert*60%</li><li>App-Download: Durchschnitlicher Conv-Wert*75%</li><li>Coonversion: Tatsächlicher Conv.-Wert</li></ul><p> </p><p>Nicht immer ist es möglich, klare Zusammenhänge zwischen Softgoals und Conversions herzustellen. In solchen Fällen können Sie die Gewichtung schrittweise optimieren. Es empfiehlt sich, die Gewichtung nach einer Testphase erneut zu überdenken. Dazu analysieren Sie den Anteil der Gesamt-Conversion-Werte und stellen sicher, dass die verschiedenen Conversions in einem ausgewogenen Verhältnis zueinander stehen. Falls erforderlich, passen Sie die Gewichtungen erneut an. Achten Sie darauf, dass die Conversion-Werte kontinuierlich aktualisiert werden, ohne dass sie historisch verändert werden. Es kann auch notwendig sein, Ihre Gebotsstrategien anzupassen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f94169e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f94169e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c0b016" data-id="8c0b016" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-288a18b elementor-widget elementor-widget-heading" data-id="288a18b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Erweiterung der Datenmenge und Möglichkeiten für Unternehmen mit niedrigem Conversion-Volumen</h2> </div> </div> <div class="elementor-element elementor-element-a778060 elementor-widget elementor-widget-text-editor" data-id="a778060" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Durch die Berücksichtigung dieser zusätzlichen (Mikro-)Conversions wird die Datenmenge für die Gebotsstrategie erweitert. Unternehmen, die Schwierigkeiten haben, das Mindestconversionvolumen zu erreichen, können so eine stabile Datenbasis schaffen, auf die der Algorithmus zur Optimierung zurückgreifen kann. Indem der Algorithmus versteht, dass Softgoals zur Conversion führen, kann er mehr Nutzer*innen ansprechen, die Softgoals erreichen. Die Gewichtungen priorisieren die verschiedenen Conversion-Typen und der Algorithmus versucht, möglichst viele hochwertige Conversions zu erzielen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-bf819e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bf819e9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3018336" data-id="3018336" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-42c1859 elementor-widget elementor-widget-heading" data-id="42c1859" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Einschränkungen:</h2> </div> </div> <div class="elementor-element elementor-element-752a5c0 elementor-widget elementor-widget-text-editor" data-id="752a5c0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Dieser Ansatz zeigt vielversprechende Möglichkeiten und ist eine großartige Chance für viele Unternehmen, ihre Kampagnen auf ein höheres Niveau zu heben. Es gibt jedoch zwei wichtige Punkte, die noch nicht vollständig ausgereift sind und beachtet werden müssen.</p><p>Der fiktive Wert für ein Softgoal kann nicht dynamisch angepasst werden. Dies bedeutet, dass er von einem durchschnittlichen Conversion-Wert ausgeht und die Werte der Softgoals unveränderlich bleiben. Ein Feature zur dynamischen Anpassung dieser Werte wird möglicherweise in Zukunft eingeführt.</p><p>Darüber hinaus erfordert dieser Ansatz ein gewisses Maß an Kontrollabgabe. tCPA-Strategien sind nicht mehr anwendbar, und tROAS bezieht sich nicht mehr nur auf den tatsächlichen Umsatz, sondern auf das Conversion-Set, einschließlich Softgoals ohne direkten monetären Wert. Wenn wir jedoch von Kampagnen mit geringem Conversion-Volumen sprechen, war dies zuvor kaum möglich.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6b5bacc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6b5bacc" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4235f0" data-id="f4235f0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6ca6f7e elementor-widget elementor-widget-heading" data-id="6ca6f7e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Fazit:</h2> </div> </div> <div class="elementor-element elementor-element-86ea9c3 elementor-widget elementor-widget-text-editor" data-id="86ea9c3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wie bereits erwähnt, eignet sich dieser Ansatz insbesondere für Kampagnen mit geringem Conversion-Volumen. Die Bereicherung von Daten hilft dabei, qualifizierte Nutzer anzusprechen und die Kampagne in die richtige Richtung zu lenken. Die vollständige Kontrolle über CPAs oder tatsächliche ROAS wird zwar eingeschränkt, doch mit sorgfältigem Monitoring und Kampagnenmanagement kann dies sekundär gewährleistet werden. Zahlreiche Kampagnentests haben bereits sehr positive Ergebnisse gezeigt.</p> </div> </div> <div class="elementor-element elementor-element-dff5f7f elementor-widget elementor-widget-text-editor" data-id="dff5f7f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Sind Sie bereit, Softgoals in ihr Kampagnensetup zu integrieren? Wir unterstützen Sie gerne, kontaktieren Sie uns: <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a></h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! 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sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-8-tipps-zur-optimierung-ihrer-performance-max-kampagne/"> Google Ads: 8 Tipps zur Optimierung Ihrer Performance Max Kampagne </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-8-tipps-zur-optimierung-ihrer-performance-max-kampagne/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-60580 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-neues-interface-2024/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Google Ads Interface Update 2024" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Google Ads Interface Update 2024" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-neues-interface-2024/"> Google Ads – neues Interface 2024 </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-neues-interface-2024/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-58124 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/innovatives-upgrade-fur-sa360-in-2024-integriertes-remarketing-von-social-ads/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="514" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20514'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Innovatives Upgrade für SA360 in 2024: Integriertes Remarketing von Social Ads" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-768x514.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-300x201.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1024x685.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1536x1027.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-942x630.jpg 942w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27.jpg 1764w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-768x514.jpg" /><noscript><img width="768" height="514" src="https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-768x514.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Innovatives Upgrade für SA360 in 2024: Integriertes Remarketing von Social Ads" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-768x514.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-300x201.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1024x685.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1536x1027.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-942x630.jpg 942w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27.jpg 1764w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/innovatives-upgrade-fur-sa360-in-2024-integriertes-remarketing-von-social-ads/"> Innovatives Upgrade für SA360 in 2024: Integriertes Remarketing von Social Ads </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/innovatives-upgrade-fur-sa360-in-2024-integriertes-remarketing-von-social-ads/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-58145 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/vier-werkzeuge-maximale-wirkung-ihr-leitfaden-fur-google-ads-anzeigenanpassungen/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" 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wp-post-image" alt="Google Ads Anzeigenanpassungen" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/vier-werkzeuge-maximale-wirkung-ihr-leitfaden-fur-google-ads-anzeigenanpassungen/"> Vier Werkzeuge, maximale Wirkung: Ihr Leitfaden für Google Ads Anzeigenanpassungen </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/vier-werkzeuge-maximale-wirkung-ihr-leitfaden-fur-google-ads-anzeigenanpassungen/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-52431 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-discovery-wird-zu-demand-gen-das-andert-sich-jetzt/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Google Ads: Discovery wird zu Demand Gen - Das ändert sich jetzt" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Google Ads: Discovery wird zu Demand Gen - Das ändert sich jetzt" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-discovery-wird-zu-demand-gen-das-andert-sich-jetzt/"> Google Ads: Discovery wird zu Demand Gen – Das ändert sich jetzt </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-discovery-wird-zu-demand-gen-das-andert-sich-jetzt/"> MEHR LESEN </a> </div> </div> </article> </div> </div> <div class="c-post-types__swiper-controls"> <div class="c-post-types__swiper-control c-post-types__swiper-control--prev"></div> <div class="c-post-types__swiper-control c-post-types__swiper-control--next"></div> </div> </div> </div> </div> <div data-rocket-location-hash="b78a1ac284e46207bbebbb33997acdbc" data-elementor-type="footer" data-elementor-id="44673" class="elementor elementor-44673 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elementor-size-default">Berlin</p> </div> </div> <div class="elementor-element elementor-element-5e72bf6 elementor-widget elementor-widget-heading" data-id="5e72bf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div class="elementor-element elementor-element-7ffc04e elementor-widget elementor-widget-heading" data-id="7ffc04e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-ae27dd1 elementor-widget elementor-widget-heading" data-id="ae27dd1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title 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