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</div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/social-media-advertising-ch/tracking-im-instagram-facebook-shop/">Tracking im Instagram & Facebook Shop</a></h2><a href="https://e-dialog.group/ch/blog/social-media-advertising-ch/tracking-im-instagram-facebook-shop/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Tracking im Instagram & Facebook Shop" decoding="async" fetchpriority="high" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tracking-Social-Shop-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tracking-Social-Shop-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tracking-Social-Shop-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tracking-Social-Shop-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tracking-Social-Shop-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tracking-Social-Shop-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tracking-Social-Shop-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Tracking im Instagram & Facebook Shop" decoding="async" fetchpriority="high" srcset="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tracking-Social-Shop-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tracking-Social-Shop-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tracking-Social-Shop-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tracking-Social-Shop-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tracking-Social-Shop-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Shopping Funktionen, wie wir sie bereits auf Facebook, Instagram, Pinterest & Co. kennen, sind mittlerweile nicht mehr aus der Social Welt wegzudenken. Im Dauerlauf werden aktuell neue Features und Möglichkeit vorgestellt um es Marken und Unternehmen noch schneller, noch effizienter und noch einfacher zu ermöglichen, ihre Produkte zu präsentieren und folglich zu verkaufen. Was den […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/social-media-advertising-ch/facebook-conversions-api-zukunftsorientiertes-browserunabhangiges-tracking/">Facebook Conversions API – Zukunftsorientiertes & browserunabhängiges Tracking</a></h2><a href="https://e-dialog.group/ch/blog/social-media-advertising-ch/facebook-conversions-api-zukunftsorientiertes-browserunabhangiges-tracking/"><img width="800" height="420" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20420'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Blog facebook-Conversion-API-1" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/facebook-Conversion-API-1.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/facebook-Conversion-API-1-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/facebook-Conversion-API-1-768x404.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/facebook-Conversion-API-1.png" /><noscript><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/facebook-Conversion-API-1.png" class="attachment-large size-large wp-post-image" alt="Blog facebook-Conversion-API-1" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/facebook-Conversion-API-1.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/facebook-Conversion-API-1-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/facebook-Conversion-API-1-768x404.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Die Conversions API (CAPI) ist eine von Facebook entwickelte Lösung um Daten-Tracking browserunabhängig – und vor allen Dingen – verlässlicher zu machen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/social-ads-auf-facebook-und-instagram-der-guide-fur-einsteiger/">Social Ads auf Facebook und Instagram – Der Guide für Einsteiger</a></h2><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/social-ads-auf-facebook-und-instagram-der-guide-fur-einsteiger/"><img width="800" height="534" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20534'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/will-francis-r02wxT3-PYw-unsplash.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/will-francis-r02wxT3-PYw-unsplash-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/will-francis-r02wxT3-PYw-unsplash-768x512.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/will-francis-r02wxT3-PYw-unsplash.jpg" /><noscript><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/will-francis-r02wxT3-PYw-unsplash.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/will-francis-r02wxT3-PYw-unsplash.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/will-francis-r02wxT3-PYw-unsplash-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/will-francis-r02wxT3-PYw-unsplash-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Wie man an an Facebook-Werbekampagnen herangeht und was es dabei zu beachten gilt, lesen Sie hier.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/dynamische-facebook-ads-einfach-erklart/">Dynamische Facebook Ads – Einfach erklärt</a></h2><a href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/dynamische-facebook-ads-einfach-erklart/"><img width="800" height="510" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20510'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/201910-dyn-fb-anzeigen.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/201910-dyn-fb-anzeigen-300x191.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/201910-dyn-fb-anzeigen-768x490.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/201910-dyn-fb-anzeigen.jpg" /><noscript><img width="800" height="510" src="https://e-dialog.group/wp-content/uploads/2022/02/201910-dyn-fb-anzeigen.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201910-dyn-fb-anzeigen.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/201910-dyn-fb-anzeigen-300x191.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/201910-dyn-fb-anzeigen-768x490.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In diesem Artikel beantworten die wichtigsten Fragen zu dynamischen Facebook Anzeigen und haben für euch zusammengefasst, wie ihr sie optimal nutzt. </p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/facebook-ads-performanceorientiert/">Facebook Ads – performanceorientiert</a></h2><a href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/facebook-ads-performanceorientiert/"><img width="800" height="600" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20600'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Social-Media-AdscUnsplash-3.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Social-Media-AdscUnsplash-3-300x225.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Social-Media-AdscUnsplash-3-768x576.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Social-Media-AdscUnsplash-3.jpg" /><noscript><img width="800" height="600" src="https://e-dialog.group/wp-content/uploads/2022/02/Social-Media-AdscUnsplash-3.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Social-Media-AdscUnsplash-3.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Social-Media-AdscUnsplash-3-300x225.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Social-Media-AdscUnsplash-3-768x576.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Der Facebook Business Manager stellt eine Vielzahl unterschiedlicher Anzeigenformate zur Verfügung – wir verraten welches Format am besten zu welchem Werbeziel passt.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/facebooks-neues-auto-tagging-den-parameter-fbclid-wieder-los-werden/">Facebooks neues Auto Tagging: den Parameter „fbclid“ wieder los werden</a></h2><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/facebooks-neues-auto-tagging-den-parameter-fbclid-wieder-los-werden/"><img width="800" height="616" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20616'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/181108-fbclid-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/181108-fbclid-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/181108-fbclid-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/181108-fbclid.png 1040w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/181108-fbclid-1024x788.png" /><noscript><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/181108-fbclid-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/181108-fbclid-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/181108-fbclid-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/181108-fbclid-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/181108-fbclid.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Der neue Facebook-Parameter „fbclid“ führt beim Tracking von auf Facebook verlinkten Seiten zu Problemen. Wir stellen hier zwei Varianten zur Lösung vor.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/facebook-ads-fur-regionale-unternehmen-unsere-besten-tipps/">Facebook Ads für regionale Unternehmen – unsere besten Tipps</a></h2><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/facebook-ads-fur-regionale-unternehmen-unsere-besten-tipps/"><img width="800" height="616" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20616'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1-1024x788.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1-300x231.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1-768x591.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1.jpg 1040w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1-1024x788.jpg" /><noscript><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1-1024x788.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1-1024x788.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1-300x231.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1-768x591.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1.jpg 1040w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Facebook bietet für jede Art von Unternehmen und jedes Verkaufsziel individuell anpassbare Werbeformate und granulare Targeting Möglichkeiten. Hier 5 Tipps für Facebook Ads für regionale Unternehmen.</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="44673" class="elementor elementor-44673 elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed 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