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class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-552c980a elementor-widget elementor-widget-image" data-id="552c980a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.2 - 11-05-2023 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <a href="https://e-dialog.group/ch/"> <img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-logo.svg" class="attachment-full size-full wp-image-5066" alt="" loading="lazy" /> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-80a38b8" data-id="80a38b8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-27c28c5f eael_advanced_menu_hamburger_disable_selected_menu_hide eael-advanced-menu--stretch eael-hamburger--tablet elementor-widget elementor-widget-eael-advanced-menu" data-id="27c28c5f" data-element_type="widget" id="advancedmenue" data-widget_type="eael-advanced-menu.default"> <div class="elementor-widget-container"> <div data-hamburger-icon="<i aria-hidden="true" class="fas fa-bars"></i>" class="eael-advanced-menu-container eael-advanced-menu-align-right eael-advanced-menu-dropdown-align-left" data-indicator-class="fas fa-angle-down fa-solid" data-dropdown-indicator-class="fas fa-angle-down fa-solid" data-hamburger-breakpoints="{"mobile":"Mobile Portrait (> 767px)","tablet":"Tablet Portrait (> 1024px)","tablet_extra":"Tablet Landscape (> 1200px)","desktop":"Desktop (> 2400px)","none":"None"}" data-hamburger-device="tablet"><ul id="menu-hauptmenu-schweiz" class="eael-advanced-menu eael-advanced-menu-dropdown-animate-to-top eael-advanced-menu-indicator eael-advanced-menu-horizontal"><li id="menu-item-36996" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-36996"><a href="#">Ich will</a> <ul class="sub-menu"> <li id="menu-item-36997" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36997"><a href="https://e-dialog.group/ch/bessere-kampagnen/">Bessere <br> Kampagnen</a> <ul class="sub-menu"> <li id="menu-item-36998" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-36998"><a href="/ch/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li id="menu-item-36999" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-36999"><a href="/ch/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li id="menu-item-37000" class="menu-item 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Advertising</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37001"><a href="/ch/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37002"><a href="/ch/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37003"><a href="/ch/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37004"><a href="https://e-dialog.group/ch/daten-nutzen/">Daten <br> nutzen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37005"><a href="/ch/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom 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href="https://e-dialog.group/ch/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37014"><a href="https://e-dialog.group/ch/whitepaper-ubersicht/">Whitepaper</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37013"><a href="https://e-dialog.group/ch/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37011"><a href="https://e-dialog.group/ch/blog/">Blogartikel</a></li> </ul> </li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37015"><a href="#">Wir können<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37016"><a href="https://e-dialog.group/ch/branchen/">Branchen</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37018"><a href="https://e-dialog.group/ch/technologien/">Technologien</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37017"><a href="https://e-dialog.group/ch/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37019"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37021"><a href="https://e-dialog.group/ch/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37020"><a href="https://e-dialog.group/ch/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37023"><a href="https://e-dialog.group/ch/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37022"><a href="https://e-dialog.group/ch/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/social-media-advertising-ch/tracking-im-instagram-facebook-shop/">Tracking im Instagram & Facebook Shop</a></h2><a href="https://e-dialog.group/ch/blog/social-media-advertising-ch/tracking-im-instagram-facebook-shop/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tracking-Social-Shop-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Tracking im Instagram & Facebook Shop" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tracking-Social-Shop-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tracking-Social-Shop-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tracking-Social-Shop-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tracking-Social-Shop-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tracking-Social-Shop-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Shopping Funktionen, wie wir sie bereits auf Facebook, Instagram, Pinterest & Co. kennen, sind mittlerweile nicht mehr aus der Social Welt wegzudenken. Im Dauerlauf werden aktuell neue Features und Möglichkeit vorgestellt um es Marken und Unternehmen noch schneller, noch effizienter und noch einfacher zu ermöglichen, ihre Produkte zu präsentieren und folglich zu verkaufen. Was den […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/social-media-advertising-ch/facebook-conversions-api-zukunftsorientiertes-browserunabhangiges-tracking/">Facebook Conversions API – Zukunftsorientiertes & browserunabhängiges Tracking</a></h2><a href="https://e-dialog.group/ch/blog/social-media-advertising-ch/facebook-conversions-api-zukunftsorientiertes-browserunabhangiges-tracking/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/facebook-Conversion-API-1.png" class="attachment-large size-large wp-post-image" alt="Blog facebook-Conversion-API-1" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/facebook-Conversion-API-1.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/facebook-Conversion-API-1-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/facebook-Conversion-API-1-768x404.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Die Conversions API (CAPI) ist eine von Facebook entwickelte Lösung um Daten-Tracking browserunabhängig – und vor allen Dingen – verlässlicher zu machen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/social-ads-auf-facebook-und-instagram-der-guide-fur-einsteiger/">Social Ads auf Facebook und Instagram – Der Guide für Einsteiger</a></h2><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/social-ads-auf-facebook-und-instagram-der-guide-fur-einsteiger/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/will-francis-r02wxT3-PYw-unsplash.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/will-francis-r02wxT3-PYw-unsplash.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/will-francis-r02wxT3-PYw-unsplash-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/will-francis-r02wxT3-PYw-unsplash-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Wie man an an Facebook-Werbekampagnen herangeht und was es dabei zu beachten gilt, lesen Sie hier.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/dynamische-facebook-ads-einfach-erklart/">Dynamische Facebook Ads – Einfach erklärt</a></h2><a href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/dynamische-facebook-ads-einfach-erklart/"><img width="800" height="510" src="https://e-dialog.group/wp-content/uploads/2022/02/201910-dyn-fb-anzeigen.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201910-dyn-fb-anzeigen.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/201910-dyn-fb-anzeigen-300x191.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/201910-dyn-fb-anzeigen-768x490.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In diesem Artikel beantworten die wichtigsten Fragen zu dynamischen Facebook Anzeigen und haben für euch zusammengefasst, wie ihr sie optimal nutzt. </p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/facebook-ads-performanceorientiert/">Facebook Ads – performanceorientiert</a></h2><a href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/facebook-ads-performanceorientiert/"><img width="800" height="600" src="https://e-dialog.group/wp-content/uploads/2022/02/Social-Media-AdscUnsplash-3.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Social-Media-AdscUnsplash-3.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Social-Media-AdscUnsplash-3-300x225.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Social-Media-AdscUnsplash-3-768x576.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Der Facebook Business Manager stellt eine Vielzahl unterschiedlicher Anzeigenformate zur Verfügung – wir verraten welches Format am besten zu welchem Werbeziel passt.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/facebooks-neues-auto-tagging-den-parameter-fbclid-wieder-los-werden/">Facebooks neues Auto Tagging: den Parameter „fbclid“ wieder los werden</a></h2><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/facebooks-neues-auto-tagging-den-parameter-fbclid-wieder-los-werden/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/181108-fbclid-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/181108-fbclid-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/181108-fbclid-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/181108-fbclid-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/181108-fbclid.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Der neue Facebook-Parameter „fbclid“ führt beim Tracking von auf Facebook verlinkten Seiten zu Problemen. Wir stellen hier zwei Varianten zur Lösung vor.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/facebook-ads-fur-regionale-unternehmen-unsere-besten-tipps/">Facebook Ads für regionale Unternehmen – unsere besten Tipps</a></h2><a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/facebook-ads-fur-regionale-unternehmen-unsere-besten-tipps/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1-1024x788.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1-1024x788.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1-300x231.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1-768x591.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1.jpg 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Facebook bietet für jede Art von Unternehmen und jedes Verkaufsziel individuell anpassbare Werbeformate und granulare Targeting Möglichkeiten. 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