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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">UX, Testing & Personalisation</span> <span class="arrow">></span> <span class="child">Google Optimize Sunset - Was soll ich jetzt tun?</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2023/02/blog-google-optimize-sunset-1024x549.jpg" data-rocket-location-hash="59c64ad6c472fb0931cbeb82af6c5fd9" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Google Optimize Sunset - Was soll ich jetzt tun?</h1><p class="author">von Sophie Kubec</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">06. Februar 2023</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 3</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p><b>Die wichtigsten Infos zum Google Optimize Sunset: </b><br> <ul><li>Google Optimize wird nur mehr bis 30. September 2023 verfügbar sein. Die Daten müssen bis dahin gesichert werden. </li> <li>Es soll neue Lösungen für Website Optimierung mit GA4 geben, alle Details dazu sind aber derzeit noch nicht bekannt.</li> <li>Unternehmen, für die AB Testing und OnSite Personalisierung wichtige Bausteine ihrer Strategie sind, sollten alternative Tools evaluieren. </li></ul> </p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">UX, Testing & Personalisation</div><p><p>Website Optimierung ist ein wichtiger Baustein für den Erfolg Ihres Digital Marketing. Wir zeigen Ihnen datengetriebene Ansätze zur Steigerung von Umsatz, Conversions und UX.</p> </p><a href="/ch/daten-nutzen/#ux-testing-personalisation" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="e601ef7abf98f6f40e3365af5740b658" data-elementor-type="wp-post" data-elementor-id="45695" class="elementor elementor-45695 elementor-45678" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-4dfb423a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4dfb423a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-418cd988" data-id="418cd988" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6ef2c2cd elementor-widget elementor-widget-text-editor" data-id="6ef2c2cd" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Ende Januar hat Google angekündigt, dass das beliebte Testing- und Personalisierungstool Google Optimize bald eingestellt wird. Dieser Artikel gibt euch einen Überblick über die Timeline, notwendige Schritte und welche Alternativen es für Website Optimierung gibt.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-435d3c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="435d3c6" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb096c2" data-id="bb096c2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-928f64d elementor-widget elementor-widget-heading" data-id="928f64d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Sunset von Optimize im September 2023 </h2> </div> </div> <div class="elementor-element elementor-element-592114e elementor-widget elementor-widget-text-editor" data-id="592114e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Google Optimize ist das <strong>Testing- und Personalisierungstool der Google Marketing Platform</strong>. Es ermöglicht die Durchführung von Experimenten auf Websites, um Conversion-Rates zu steigern und die User Experience zu verbessern. </p><p><br />Seit dem Launch vor über 5 Jahren gibt es das Tool sowohl in einer kostenlosen Basic-Version als auch in der Enterprise Variante Optimize 360, die noch mehr Features bietet und höhere Limits hat. Ende Januar wurde nun bekanntgegeben, dass beide Versionen <strong>mit 30. September 2023 gesunsetted</strong> werden.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4e0049d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4e0049d" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6f9e88" data-id="f6f9e88" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8d28f06 elementor-widget elementor-widget-heading" data-id="8d28f06" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Was bedeutet das für mich?</h2> </div> </div> <div class="elementor-element elementor-element-739c4e1 elementor-widget elementor-widget-text-editor" data-id="739c4e1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wenn ihr derzeit Google Optimize free oder 360 nutzt, könnt ihr noch bis 30. September Tests und Personalisierungen mit dem Tool umsetzen. Nach diesem Stichtag können <strong>keine Experimente mehr durchgeführt</strong> werden und auch die <strong>Daten der bisherigen Experimente stehen nicht mehr zur Verfügung</strong> – weder in Optimize noch in Google Analytics.</p> </div> </div> <div class="elementor-element elementor-element-1df8cef elementor-widget elementor-widget-text-editor" data-id="1df8cef" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Hinweis: Ab dem Sunset von Universal Analytics am 1. Juli 2023 muss Optimize mit einem GA4 Konto verknüpft werden, um es in der Zeit von Juli-September 2023 weiterhin für Tests und Personalisierungen zu nutzen.</p> </div> </div> <div class="elementor-element elementor-element-cb69858 elementor-widget elementor-widget-text-editor" data-id="cb69858" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die <strong>Daten aus Google Optimize müssen also vor 30.9.2023 exportiert werden,</strong> damit Insights aus den Tests und Personalisierungen nicht verloren gehen. Eine Anleitung dazu gibt es im Help-Artikel Optimize-Berichtsdaten exportieren. Wir empfehlen ohnehin <strong>zu jedem Test ein detailliertes Reporting</strong> zu machen, um Ergebnisse und Learnings zu dokumentieren.</p> </div> </div> <div class="elementor-element elementor-element-bebe01b elementor-widget elementor-widget-image" data-id="bebe01b" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="1200" height="400" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201200%20400'%3E%3C/svg%3E" class="attachment-full size-full wp-image-45682" alt="Bild Blogartikel Optimize Sunset - Testreporting" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/02/bild-blogartikel-optimize-sunset-testreporting.jpg 1200w, https://e-dialog.group/wp-content/uploads/2023/02/bild-blogartikel-optimize-sunset-testreporting-300x100.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/02/bild-blogartikel-optimize-sunset-testreporting-1024x341.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/02/bild-blogartikel-optimize-sunset-testreporting-768x256.jpg 768w" data-lazy-sizes="(max-width: 1200px) 100vw, 1200px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/02/bild-blogartikel-optimize-sunset-testreporting.jpg" /><noscript><img fetchpriority="high" decoding="async" width="1200" height="400" src="https://e-dialog.group/wp-content/uploads/2023/02/bild-blogartikel-optimize-sunset-testreporting.jpg" class="attachment-full size-full wp-image-45682" alt="Bild Blogartikel Optimize Sunset - Testreporting" srcset="https://e-dialog.group/wp-content/uploads/2023/02/bild-blogartikel-optimize-sunset-testreporting.jpg 1200w, https://e-dialog.group/wp-content/uploads/2023/02/bild-blogartikel-optimize-sunset-testreporting-300x100.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/02/bild-blogartikel-optimize-sunset-testreporting-1024x341.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/02/bild-blogartikel-optimize-sunset-testreporting-768x256.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></noscript> </div> </div> <div class="elementor-element elementor-element-2e86e7a elementor-widget elementor-widget-text-editor" data-id="2e86e7a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Auszug aus einem Testreporting – Auswertung gesamt & segmentiert in Optimize und GA, ©e-dialog</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-ad01188 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ad01188" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-349984b" data-id="349984b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6791bff elementor-widget elementor-widget-heading" data-id="6791bff" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Wie geht es ab September 2023 weiter?</h2> </div> </div> <div class="elementor-element elementor-element-b8ca45d elementor-widget elementor-widget-text-editor" data-id="b8ca45d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Google hat noch nicht alle Details veröffentlicht, aber bereits erste Einblicke für die Zeit nach dem Sunset gegeben:</p> </div> </div> <div class="elementor-element elementor-element-5eb3cf0 elementor-widget elementor-widget-text-editor" data-id="5eb3cf0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Es wird weiterhin daran gearbeitet, <strong>A/B Testing mit GA4</strong> umzusetzen – hier sollen in den nächsten Wochen und Monaten mehr Infos bekannt gegeben werden.</li><li>Es soll Integrationen geben, um <strong>A/B-Testplattformen von Drittanbietern mit GA zu verknüpfen</strong>. Dadurch bleibt es weiterhin möglich, Ergebnisse aus Experimenten segmentiert zu analysieren, um noch mehr Insights für Verbesserung der UX und Conversion-Rate für einzelne Audiences zu generieren – und so datengetriebene Personalisierungs-Ideen zu erhalten.</li><li><strong>Firebase A/B Testing</strong> für die Optimierung von Apps soll weiterhin bestehen bleiben und ist vom Optimize Sunset nicht betroffen.</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-bfcbf1d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bfcbf1d" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3dd8bf9" data-id="3dd8bf9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2368674 elementor-widget elementor-widget-heading" data-id="2368674" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Welche alternativen Tools empfehlt ihr?</h2> </div> </div> <div class="elementor-element elementor-element-40f1e8b elementor-widget elementor-widget-text-editor" data-id="40f1e8b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Unternehmen, für die AB Testing und OnSite Personalisierung wichtige Bausteine ihrer Strategie sind, sollten bereits jetzt damit starten, alternative Tools zu evaluieren. Was seitens Google bereits bekannt gegeben wurde: es wird in <strong>GA4 Integrationen zu A/B Testingplattformen von Drittanbietern</strong> geben. Diese sind: </p><ul><li>A/B Tasty</li><li>Optimizely</li><li>VWO</li></ul> </div> </div> <div class="elementor-element elementor-element-ff23bb8 elementor-widget elementor-widget-image" data-id="ff23bb8" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="1200" height="249" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201200%20249'%3E%3C/svg%3E" class="attachment-full size-full wp-image-45679" alt="Bild Blogartikel Optimize Sunset - alternative Tools" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/02/bild-blogartikel-optimize-sunset-alternative-tools.jpg 1200w, https://e-dialog.group/wp-content/uploads/2023/02/bild-blogartikel-optimize-sunset-alternative-tools-300x62.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/02/bild-blogartikel-optimize-sunset-alternative-tools-1024x212.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/02/bild-blogartikel-optimize-sunset-alternative-tools-768x159.jpg 768w" data-lazy-sizes="(max-width: 1200px) 100vw, 1200px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/02/bild-blogartikel-optimize-sunset-alternative-tools.jpg" /><noscript><img decoding="async" width="1200" height="249" src="https://e-dialog.group/wp-content/uploads/2023/02/bild-blogartikel-optimize-sunset-alternative-tools.jpg" class="attachment-full size-full wp-image-45679" alt="Bild Blogartikel Optimize Sunset - alternative Tools" srcset="https://e-dialog.group/wp-content/uploads/2023/02/bild-blogartikel-optimize-sunset-alternative-tools.jpg 1200w, https://e-dialog.group/wp-content/uploads/2023/02/bild-blogartikel-optimize-sunset-alternative-tools-300x62.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/02/bild-blogartikel-optimize-sunset-alternative-tools-1024x212.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/02/bild-blogartikel-optimize-sunset-alternative-tools-768x159.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></noscript> </div> </div> <div class="elementor-element elementor-element-8faccef elementor-widget elementor-widget-text-editor" data-id="8faccef" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Optimize Alternativen, für die Integrationen in GA4 möglich sein werden, © AB Tasty, VWO, Optimizely</p> </div> </div> <div class="elementor-element elementor-element-ed5e684 elementor-widget elementor-widget-text-editor" data-id="ed5e684" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Daneben gibt es natürlich auch weitere Testing- und Personalisierungstools am Markt, die in Betracht gezogen werden können. Welches Tool für eure Ansprüche die beste Lösung ist, ist abhängig von euren Use Cases, dem Traffic auf eurer Seite und weiteren Faktoren. Gerne helfen wir bei der Tool-Auswahl und beraten euch beim reibungslosen Umstieg.</p> </div> </div> <div class="elementor-element elementor-element-27f879c elementor-widget elementor-widget-text-editor" data-id="27f879c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Meldet euch unter <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> für Support bei der Auswahl einer geeigneten Alternative und der Datensicherung aus Google Optimize. </h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! 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class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-3dd98dd" data-id="3dd98dd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-66ddefe elementor-widget elementor-widget-heading" data-id="66ddefe" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Zürich</p> </div> </div> <div class="elementor-element elementor-element-56ced21 elementor-widget elementor-widget-heading" data-id="56ced21" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Ernst-Nobs-Platz 1 <br> 8004 Zürich </p> </div> </div> <div class="elementor-element elementor-element-eeb7efb elementor-widget 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