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data-dropdown-indicator-class="<i aria-hidden="true" class="fas fa-angle-down"></i>" class="eael-advanced-menu-container eael-advanced-menu-align-right eael-advanced-menu-dropdown-align-left" data-hamburger-breakpoints="{"mobile":"Mobile Portrait (> 767px)","tablet":"Tablet Portrait (> 1024px)","tablet_extra":"Tablet Landscape (> 1200px)","desktop":"Desktop (> 2400px)","none":"None"}" data-hamburger-device="tablet"> <ul id="menu-hauptmenu-schweiz" class="eael-advanced-menu eael-advanced-menu-dropdown-animate-to-top eael-advanced-menu-indicator eael-advanced-menu-horizontal"><li id="menu-item-36996" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-36996"><a href="#">Leistungen</a> <ul class="sub-menu"> <li id="menu-item-36997" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36997"><a href="https://e-dialog.group/ch/bessere-kampagnen/">Digitale Werbung <br> & Kreation</a> <ul class="sub-menu"> <li id="menu-item-36998" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-36998"><a href="/ch/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li id="menu-item-36999" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-36999"><a href="/ch/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li id="menu-item-37000" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37000"><a href="/ch/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li id="menu-item-37001" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37001"><a href="/ch/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li id="menu-item-37002" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37002"><a 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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/event-ubersicht/" title="Events">Events</a> </span> <span class="arrow">></span> <span class="child">e-dialog @ Fifteen Seconds Festival</span> </div> </div> <div data-rocket-location-hash="b68711c23451d3c6dffcec458687deaa" class="mwd-blogPost flex event-intro space-bottom"><div data-rocket-location-hash="37ffc7f0616b39306cc71cc7cf8a8488" class="header-row"><div data-rocket-location-hash="397456d127b160be50595cf9a3a5a611" class="image-holder"><img width="1200" height="800" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201200%20800'%3E%3C/svg%3E" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/08/fs-fsf23-partner-e-dialog-20.webp" /><noscript><img width="1200" height="800" src="https://e-dialog.group/wp-content/uploads/2023/08/fs-fsf23-partner-e-dialog-20.webp" /></noscript></div><div data-rocket-location-hash="dd679b393321a513ae63c73a36a04c51" class="title-container"><h1>e-dialog @ Fifteen Seconds Festival</h1><h2>e-dialog ist Partner des Festival für Innovation und Kreativität in Graz</h2></div></div></div><div data-rocket-location-hash="df79104da07511a51844a789c558667b" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="1ded919732da144e02a015d2156ecef5" class="container"> <div data-rocket-location-hash="7fd9b852840b54bb7aca5414bbb98efa" data-elementor-type="wp-post" data-elementor-id="49388" class="elementor elementor-49388 elementor-49369" data-elementor-post-type="e-dialog-event"> <section class="elementor-section elementor-top-section elementor-element elementor-element-51bb64f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="51bb64f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb4ab5d" data-id="eb4ab5d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e7ace88 elementor-widget elementor-widget-heading" data-id="e7ace88" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Besuchen Sie Trainings, Vorträge, Panels & Deep Dives rund um data-driven Advertising.</h2> </div> </div> <div class="elementor-element elementor-element-7dc6ace elementor-widget elementor-widget-text-editor" data-id="7dc6ace" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Beim Fifteen Seconds Festival 2023 konnten wir neben vielen inspirierenden Talks in unserem Expo Booth mit 8.000 Curious Minds die Creative Revolution anzetteln und ohne Angst vor Cookie Monstern den Deep Dive im Datadriven Business wagen!</p><p>See you next year!</p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-77774e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="77774e9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-55f1b12" data-id="55f1b12" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-508e8f9 elementor-align-left elementor-widget elementor-widget-button" data-id="508e8f9" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://e-dialog.group/e-dialog-x-fifteen-seconds-festival-2023/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Details zum Programm</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8191698" data-id="8191698" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b7c292b elementor-grid-1 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-portfolio" data-id="b7c292b" data-element_type="widget" data-settings="{"columns":"1","item_ratio":{"unit":"px","size":0.5,"sizes":[]},"columns_tablet":"2","columns_mobile":"1","item_gap":{"unit":"px","size":"","sizes":[]},"row_gap":{"unit":"px","size":"","sizes":[]}}" data-widget_type="portfolio.default"> <div class="elementor-widget-container"> <div class="elementor-portfolio elementor-grid elementor-posts-container"> <article class="elementor-portfolio-item elementor-post post-46585 page type-page status-publish has-post-thumbnail hentry"> <a class="elementor-post__thumbnail__link" href="https://e-dialog.group/ch/e-dialog-x-fifteen-seconds-festival-2023/"> <div class="elementor-portfolio-item__img elementor-post__thumbnail"> <img fetchpriority="high" decoding="async" width="800" height="420" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20420'%3E%3C/svg%3E" class="attachment-large size-large wp-image-53718" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/fsf-2023-1024x538.png 1024w, https://e-dialog.group/wp-content/uploads/2023/11/fsf-2023-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2023/11/fsf-2023-768x403.png 768w, https://e-dialog.group/wp-content/uploads/2023/11/fsf-2023.png 1200w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/fsf-2023-1024x538.png" /><noscript><img fetchpriority="high" decoding="async" width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2023/11/fsf-2023-1024x538.png" class="attachment-large size-large wp-image-53718" alt="" srcset="https://e-dialog.group/wp-content/uploads/2023/11/fsf-2023-1024x538.png 1024w, https://e-dialog.group/wp-content/uploads/2023/11/fsf-2023-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2023/11/fsf-2023-768x403.png 768w, https://e-dialog.group/wp-content/uploads/2023/11/fsf-2023.png 1200w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> <div class="elementor-portfolio-item__overlay"> <h3 class="elementor-portfolio-item__title"> e-dialog x Fifteen Seconds Festival 2023 </h3> </div> </a> </article> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-1491d2c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1491d2c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c31cd1b" data-id="c31cd1b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ea4022b elementor-widget elementor-widget-video" data-id="ea4022b" data-element_type="widget" data-settings="{"youtube_url":"https:\/\/youtu.be\/06yC06kRD2k","yt_privacy":"yes","video_type":"youtube","controls":"yes"}" data-widget_type="video.default"> <div class="elementor-widget-container"> <div class="elementor-wrapper elementor-open-inline"> <div class="elementor-video"></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fe07569" data-id="fe07569" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c845358 elementor-widget elementor-widget-text-editor" data-id="c845358" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><< WATCH NOW << Impressionen und Insights zu unserer Präsenz beim Fifteen Seconds Festival 2023 in Graz</p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-52ef7ad elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="52ef7ad" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-409a883a" data-id="409a883a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5ee2b6d4 elementor-widget elementor-widget-heading" data-id="5ee2b6d4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Keynote</h2> </div> </div> <div class="elementor-element elementor-element-4b3e4a6f elementor-widget elementor-widget-heading" data-id="4b3e4a6f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">“Kreation (R)Evolution - wie Daten unser Gehirn erobern”</h3> </div> </div> <div class="elementor-element elementor-element-631b99f8 elementor-widget elementor-widget-text-editor" data-id="631b99f8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Das 3rd Party Cookie zerbröselt und damit auch die Attributionsmodelle. Aber wie können wir die Performance mit unvollständigen Daten bewerten? Ökonometrische Modellierung in Form von Regression Based Attribution (RBA) oder Marketing-Mix-Modeling (MMM) hilft, kanal- und plattformübergreifend ohne Cookies zu attribuieren – auch für Offline-Kanäle! Erfahren Sie, wie Sie das Beste aus Ihren eigenen Daten machen können und wie die Budgetierung der Zukunft auf Daten basiert und nicht auf fehlerhafter Zuordnung und Bauchgefühl.</p><p>Das Video zeigt unseren Deep Dive im Rahmen des Fifteen Seconds Festival 2023</p><p>Auf der Bühne: <br />Buster Grunau / Senior Programmatic Consultant<br />Mona Makinian / Senior Data Scientist<br />Stephanie Mauerer / Director Client Services & Consulting</p> </div> </div> <div class="elementor-element elementor-element-588844e8 elementor-widget elementor-widget-text-editor" data-id="588844e8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: center;"><a href="https://e-dialog.group/at/download-fs23/"><strong><span style="color: #ffffff;">Ab sofort kannst du hier die <span style="text-decoration: underline;">Speaker Slides herunterladen!</span></span></strong></a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4046ee2b" data-id="4046ee2b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3b24ccde elementor-widget elementor-widget-video" data-id="3b24ccde" data-element_type="widget" data-settings="{"youtube_url":"https:\/\/youtu.be\/oMf96j__MJ0","yt_privacy":"yes","video_type":"youtube","controls":"yes"}" data-widget_type="video.default"> <div class="elementor-widget-container"> <div class="elementor-wrapper elementor-open-inline"> <div class="elementor-video"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5b63a90 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="5b63a90" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-77a6d506" data-id="77a6d506" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-359c049d elementor-widget elementor-widget-video" data-id="359c049d" data-element_type="widget" data-settings="{"youtube_url":"https:\/\/youtu.be\/YDWydKdCy38","yt_privacy":"yes","video_type":"youtube","controls":"yes"}" data-widget_type="video.default"> <div class="elementor-widget-container"> <div class="elementor-wrapper elementor-open-inline"> <div class="elementor-video"></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-255f2fee" data-id="255f2fee" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1282966e elementor-widget elementor-widget-heading" data-id="1282966e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Deep Dive</h2> </div> </div> <div class="elementor-element elementor-element-24c1926a elementor-widget elementor-widget-heading" data-id="24c1926a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Chasing the cookie monster - data-driven budgeting via attribution</h3> </div> </div> <div class="elementor-element elementor-element-4bf7cac6 elementor-widget elementor-widget-text-editor" data-id="4bf7cac6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Kampagnen sind bunte Bilder, Emotionen und Phantasien. Und doch erobern jetzt Daten und Algorithmen den Raum der Kreativen. Statt computergeneriertem Einheitsbrei erwarten wir das Gegenteil: höchst personalisierte, geile Konzepte, die unsere User besser ansprechen, als Mega-Kampagnen – die dann doch nur Gießkanne sind. Was Data-Informed, -Driven und -Generated für zukünftige Kampagnen bedeutet, erläutern die Spezialisten von e-dialog.</p><p>Keynote im Rahmen des Fifteen Seconds Festival 2023</p><p>on Stage: <br />Qin Lin / Senior Digital & Media Designer<br />Siegfried Stepke / Owner & Special Projects</p> </div> </div> <div class="elementor-element elementor-element-27e7a1b3 elementor-widget elementor-widget-text-editor" data-id="27e7a1b3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: center;"><a href="https://e-dialog.group/at/download-fs23/"><strong><span style="color: #ffffff;">Ab sofort kannst du hier die <span style="text-decoration: underline;">Speaker Slides herunterladen!</span></span></strong></a></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-8ccdaed elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8ccdaed" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8446ea" data-id="b8446ea" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-bc81b5d elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-portfolio" data-id="bc81b5d" data-element_type="widget" data-settings="{"columns":"2","item_ratio":{"unit":"px","size":0.5,"sizes":[]},"columns_tablet":"2","columns_mobile":"1","item_gap":{"unit":"px","size":"","sizes":[]},"row_gap":{"unit":"px","size":"","sizes":[]}}" data-widget_type="portfolio.default"> <div class="elementor-widget-container"> <div class="elementor-portfolio elementor-grid elementor-posts-container"> <article class="elementor-portfolio-item elementor-post post-46585 page type-page status-publish has-post-thumbnail hentry"> <a class="elementor-post__thumbnail__link" href="https://e-dialog.group/ch/e-dialog-x-fifteen-seconds-festival-2023/"> <div class="elementor-portfolio-item__img elementor-post__thumbnail"> <img fetchpriority="high" decoding="async" width="800" height="420" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20420'%3E%3C/svg%3E" class="attachment-large size-large wp-image-53718" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/fsf-2023-1024x538.png 1024w, https://e-dialog.group/wp-content/uploads/2023/11/fsf-2023-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2023/11/fsf-2023-768x403.png 768w, https://e-dialog.group/wp-content/uploads/2023/11/fsf-2023.png 1200w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/fsf-2023-1024x538.png" /><noscript><img fetchpriority="high" decoding="async" width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2023/11/fsf-2023-1024x538.png" class="attachment-large size-large wp-image-53718" alt="" srcset="https://e-dialog.group/wp-content/uploads/2023/11/fsf-2023-1024x538.png 1024w, https://e-dialog.group/wp-content/uploads/2023/11/fsf-2023-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2023/11/fsf-2023-768x403.png 768w, https://e-dialog.group/wp-content/uploads/2023/11/fsf-2023.png 1200w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> <div class="elementor-portfolio-item__overlay"> <h3 class="elementor-portfolio-item__title"> e-dialog x Fifteen Seconds Festival 2023 </h3> </div> </a> </article> </div> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="859589d0925a12dc6483dcd0225373fc" class="mwd-blogPost flex more-topics space-top space-bottom"><div data-rocket-location-hash="86e7759ebf0c59d073be9e2ac56e107d" 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