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class="menu-item menu-item-type-custom menu-item-object-custom menu-item-36998"><a href="/ch/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-36999"><a href="/ch/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37000"><a href="/ch/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37001"><a href="/ch/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37002"><a href="/ch/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37003"><a href="/ch/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37004"><a href="https://e-dialog.group/ch/daten-nutzen/">Analyse, Strategie <br> & Innovation</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51975"><a href="https://e-dialog.group/ch/digital-business-consulting/">Digital Business Consulting</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37005"><a href="/ch/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37006"><a href="/ch/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37007"><a href="/ch/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37008"><a href="/ch/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37009"><a href="/ch/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37018"><a href="https://e-dialog.group/ch/technologien/">Technologie <br> & Lizenzen</a></li> </ul> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-60707"><a href="#">REFERENZEN</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37013"><a href="https://e-dialog.group/ch/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60708"><a 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fa-bars"></i> </button> </div> </div> </div> <div class="elementor-element elementor-element-7cf52590 elementor-widget elementor-widget-shortcode" data-id="7cf52590" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div id="mwd-main-navigation"><div id="mobile-ui-btn-bar"><img width="37" height="29" decoding="async" class="burger" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2029'%3E%3C/svg%3E" alt="menue" data-lazy-src="https://e-dialog.group/wp-content/themes/e-dialog/img/bars.svg"><noscript><img width="37" height="29" decoding="async" class="burger" src="https://e-dialog.group/wp-content/themes/e-dialog/img/bars.svg" alt="menue"></noscript><img width="37" height="37" decoding="async" class="close" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2037'%3E%3C/svg%3E" alt="menue" 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menu-item-object-custom menu-item-36998"><a href="/ch/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-36999"><a href="/ch/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37000"><a href="/ch/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37001"><a href="/ch/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37002"><a href="/ch/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37003"><a href="/ch/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37004"><a href="https://e-dialog.group/ch/daten-nutzen/">Analyse, Strategie <br> & Innovation<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51975"><a href="https://e-dialog.group/ch/digital-business-consulting/">Digital Business Consulting</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37005"><a href="/ch/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37006"><a href="/ch/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37007"><a href="/ch/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37008"><a href="/ch/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37009"><a href="/ch/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37018"><a href="https://e-dialog.group/ch/technologien/">Technologie <br> & Lizenzen</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-60707"><a href="#">REFERENZEN<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37013"><a href="https://e-dialog.group/ch/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60708"><a href="https://e-dialog.group/ch/branchen/">Branchen</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37015"><a href="#">KNOW-HOW<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37012"><a href="https://e-dialog.group/ch/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55094"><a href="https://e-dialog.group/ch/news/">News</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37011"><a href="https://e-dialog.group/ch/blog/">Blogartikel</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37014"><a href="https://e-dialog.group/ch/whitepaper-ubersicht/">Whitepaper</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60643"><a href="https://e-dialog.group/ch/newsletter-anmeldung/">Newsletter-Anmeldung</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37019"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37021"><a href="https://e-dialog.group/ch/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37020"><a href="https://e-dialog.group/ch/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37023"><a href="https://e-dialog.group/ch/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37022"><a href="https://e-dialog.group/ch/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3c2ad6ef elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="3c2ad6ef" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2f81befc" data-id="2f81befc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-21a1ed7 elementor-widget elementor-widget-heading" data-id="21a1ed7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h1 class="elementor-heading-title elementor-size-default">Konformitäts-Check Google Analytics Implementierung</h1> </div> </div> <div class="elementor-element elementor-element-4e5f77cf elementor-widget elementor-widget-text-editor" data-id="4e5f77cf" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <p>Wir prüfen Ihre Google Analytics und Consent Implementierung auf Konformität – für datenschutzkonforme datengetriebene Kampagnen!</p> </div> </div> <div class="elementor-element elementor-element-c41e138 elementor-widget elementor-widget-text-editor" data-id="c41e138" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: right;"><a href="#Form">JETZT TERMIN SICHERN!</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-32abdc73 elementor-hidden-mobile" data-id="32abdc73" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-68aafe10 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="68aafe10" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bc78a8" data-id="1bc78a8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-65d57398 elementor-widget elementor-widget-text-editor" data-id="65d57398" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die <a href="https://e-dialog.group/at/blog/digital-analytics/google-analytics-datenschutzkonform-nutzen/"><strong>datenschutzkonforme Nutzung von Google Analytics</strong></a> erfordert ein fundiertes Konzept und eine saubere Implementierung. Dass das in der Umsetzung durchaus anspruchsvoll sein kann zeigt nicht zuletzt die aktuelle Rechtsprechung – siehe Teilbescheid der österreichischen Datenschutzbehörde im Januar 2022 veröffentlicht. Seitdem herrscht große Unsicherheit, ob und wie das Analytics Tool von Google weiterhin genutzt werden kann und darf. Wir empfehlen vier wesentliche Maßnahmen zu beachten, die eine <strong>saubere, solide und werthaltige</strong> Nutzung erlauben.</p> </div> </div> <div class="elementor-element elementor-element-4594cd3 elementor-widget elementor-widget-image" data-id="4594cd3" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="450" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20450'%3E%3C/svg%3E" class="attachment-large size-large wp-image-31538" alt="e-dialog Konformitäts-Check" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/e-dialog-Tracking-mit-Google-Analytics.jpg 960w, https://e-dialog.group/wp-content/uploads/2022/03/e-dialog-Tracking-mit-Google-Analytics-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/03/e-dialog-Tracking-mit-Google-Analytics-768x432.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/e-dialog-Tracking-mit-Google-Analytics.jpg" /><noscript><img fetchpriority="high" decoding="async" width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/03/e-dialog-Tracking-mit-Google-Analytics.jpg" class="attachment-large size-large wp-image-31538" alt="e-dialog Konformitäts-Check" srcset="https://e-dialog.group/wp-content/uploads/2022/03/e-dialog-Tracking-mit-Google-Analytics.jpg 960w, https://e-dialog.group/wp-content/uploads/2022/03/e-dialog-Tracking-mit-Google-Analytics-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/03/e-dialog-Tracking-mit-Google-Analytics-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-ef8d00f elementor-widget elementor-widget-text-editor" data-id="ef8d00f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: center;">Maßnahmen für die datenschutzkonforme Nutzung von Google Analytics</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-12b9ed8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="12b9ed8" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b4d4b31" data-id="b4d4b31" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e52de88 elementor-widget elementor-widget-heading" data-id="e52de88" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Prüfen Sie jetzt Ihre Implementierung!</h2> </div> </div> <div class="elementor-element elementor-element-b7b319c elementor-widget elementor-widget-text-editor" data-id="b7b319c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Im Rahmen unseres Konformitäts-Check prüfen wir nicht nur Ihre Google Analytics Implementierung und Einstellungen, sondern gehen einen entscheidenden Schritt zurück und überprüfen die Einholung des Consents.* Außerdem bieten wir einen Ausblick auf die Möglichkeiten von Serverside Tracking.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-14629e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="14629e1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e0673d" data-id="9e0673d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5a837ba elementor-widget elementor-widget-heading" data-id="5a837ba" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Der Konformitäts-Check umfasst:</h3> </div> </div> <div class="elementor-element elementor-element-548eb32 elementor-widget elementor-widget-spacer" data-id="548eb32" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ .elementor-column 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data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Consent Überprüfung - alles rechtskonform?</h4> </div> </div> <div class="elementor-element elementor-element-66f6e37 elementor-widget elementor-widget-text-editor" data-id="66f6e37" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>></strong> Wird die <strong>Consent Einwilligung</strong> korrekt eingeholt?</p><p><strong>></strong> Werden die <strong>Cookies</strong> rechtskonform gefeuert?</p><p><strong>></strong> Kurz-Überprüfung der <strong>Datenschutzerklärung</strong> im Zusammenhang mit dem aktuellen Teilbescheid (Datenübermittlung)</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-db76014" data-id="db76014" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-dd94846 elementor-widget elementor-widget-heading" data-id="dd94846" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Google Analytics Überprüfung - alles Settings korrekt?</h4> </div> </div> <div class="elementor-element elementor-element-1c6a614 elementor-widget elementor-widget-text-editor" data-id="1c6a614" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>></strong> Befinden sich aktuell <strong>PII</strong> (Personally Identifiable Information) in Google Analytics?</p><p><strong>></strong> Sind die <strong>Data Processing Agreements</strong> in der aktuellen Fassung akzeptiert?</p><p><strong>></strong> Ist die <strong>IP Anonymization</strong> aktiviert?</p> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-7f87017 elementor-widget elementor-widget-heading" data-id="7f87017" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Übergabe der Ergebnisse und next steps</h4> </div> </div> <div class="elementor-element elementor-element-55d5586 elementor-widget elementor-widget-text-editor" data-id="55d5586" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>></strong> Auditdokumentation und Übergabe Termin wo die <strong>Findings</strong> besprochen werden</p><p><strong>></strong> Definition von <strong>next steps</strong> und Ausblick Serverseitiges Tracking</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-dd5accd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="dd5accd" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9946d6" data-id="d9946d6" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6939f08 elementor-widget elementor-widget-heading" data-id="6939f08" data-element_type="widget" id="Form" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Kontaktieren Sie uns!</h3> </div> </div> <div class="elementor-element elementor-element-2b8b090 elementor-widget elementor-widget-shortcode" data-id="2b8b090" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div class='_form_62'></div><script 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Mit unserem Blog erwarten Dich viele spannende Themen aus der Digitalbranche.</p> </div> </div> <div class="elementor-element elementor-element-18ce62b1 elementor-widget elementor-widget-button" data-id="18ce62b1" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://e-dialog.group/ch/blog/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Zum Blog</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6346d28 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="6346d28" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-a6955a" data-id="a6955a" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-72a73da4 elementor-widget elementor-widget-spacer" data-id="72a73da4" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-3fa24029" data-id="3fa24029" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f354c09 elementor-widget elementor-widget-heading" data-id="f354c09" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">White paper</h2> </div> </div> <div class="elementor-element elementor-element-6151a27b elementor-grid-1 elementor-posts--thumbnail-none mwd-events elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts" data-id="6151a27b" data-element_type="widget" data-settings="{"classic_columns":"1","classic_columns_tablet":"1","classic_row_gap":{"unit":"px","size":"","sizes":[]},"classic_columns_mobile":"1","classic_row_gap_tablet_extra":{"unit":"px","size":"","sizes":[]},"classic_row_gap_tablet":{"unit":"px","size":"","sizes":[]},"classic_row_gap_mobile":{"unit":"px","size":"","sizes":[]}}" data-widget_type="posts.classic"> <div class="elementor-widget-container"> <link rel="stylesheet" href="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/css/widget-posts.min.css?ver=1722847850"> <div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid"> <article class="elementor-post elementor-grid-item post-51322 whitepaper type-whitepaper status-publish has-post-thumbnail hentry category-datascience-ai-in-marketing-in-retail-ch"> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://e-dialog.group/ch/whitepaper/predictive-modelling-whitepaper/" > Predictive Modelling – Whitepaper </a> </h3> <div class="elementor-post__excerpt"> <p>Personalisieren Sie Ihre Marketingkampagnen mit Predictive Modelling! Dieses Whitepaper gibt eine Einführung in die Power von Vorhersagemodellen für Customer Journeys im Data-driven Marketing.</p> </div> <a class="elementor-post__read-more" href="https://e-dialog.group/ch/whitepaper/predictive-modelling-whitepaper/" aria-label="Read more about Predictive Modelling – Whitepaper" tabindex="-1" > Zum Whitepaper </a> </div> </article> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5569fae6" data-id="5569fae6" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-199cb351 elementor-widget elementor-widget-spacer" data-id="199cb351" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-2cddb5fa" data-id="2cddb5fa" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-61252183 elementor-widget elementor-widget-heading" data-id="61252183" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Events</h2> </div> </div> <div class="elementor-element elementor-element-8b4d6d9 elementor-grid-1 elementor-posts--thumbnail-none mwd-events elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts" data-id="8b4d6d9" data-element_type="widget" data-settings="{"classic_columns":"1","classic_columns_tablet":"1","classic_row_gap":{"unit":"px","size":"","sizes":[]},"classic_columns_mobile":"1","classic_row_gap_tablet_extra":{"unit":"px","size":"","sizes":[]},"classic_row_gap_tablet":{"unit":"px","size":"","sizes":[]},"classic_row_gap_mobile":{"unit":"px","size":"","sizes":[]}}" data-widget_type="posts.classic"> <div class="elementor-widget-container"> <div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid"> <article class="elementor-post elementor-grid-item post-59603 e-dialog-event type-e-dialog-event status-publish has-post-thumbnail hentry category-events-ch edialog-thema-digital-snacks"> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://e-dialog.group/ch/event/google-privacy-sandbox-was-marketer-uber-googles-alternative-zu-third-party-cookies-wissen-mussen/" > Google Privacy Sandbox: Was Marketer über Google’s Alternative zu Third-Party-Cookies wissen müssen. </a> </h3> <div class="elementor-post__excerpt"> <p>Digital Snacks: die Webinar Serie zu Digital Marketing & Data-driven Marketing. Diese Episode beschäftigt sich mit den Privacy Maßnahmen rund um die Technologien und Standards der Google Privacy Sandbox.</p> </div> <a class="elementor-post__read-more" href="https://e-dialog.group/ch/event/google-privacy-sandbox-was-marketer-uber-googles-alternative-zu-third-party-cookies-wissen-mussen/" aria-label="Read more about Google Privacy Sandbox: Was Marketer über Google’s Alternative zu Third-Party-Cookies wissen müssen." tabindex="-1" > Zum Event </a> </div> </article> </div> </div> </div> </div> </div> </div> </section> </div> </div> </main> <div data-elementor-type="footer" data-elementor-id="44673" class="elementor elementor-44673 elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c62feec" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f292302" data-id="f292302" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-606cc4a elementor-widget elementor-widget-theme-site-logo elementor-widget-image" data-id="606cc4a" data-element_type="widget" data-widget_type="theme-site-logo.default"> <div class="elementor-widget-container"> <a href="https://e-dialog.group/ch/"> <img width="236" height="59" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20236%2059'%3E%3C/svg%3E" class="attachment-full size-full wp-image-1784" alt="" data-lazy-src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-logo.svg" /><noscript><img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-logo.svg" class="attachment-full size-full wp-image-1784" alt="" /></noscript> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-16518b0" data-id="16518b0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-80d75de elementor-widget elementor-widget-heading" data-id="80d75de" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">EMPOWERING DATA-DRIVEN MARKETING </p> </div> </div> <div class="elementor-element elementor-element-a884487 elementor-widget elementor-widget-heading" data-id="a884487" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">by people for people </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7e5650a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7e5650a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-3dd98dd" data-id="3dd98dd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-66ddefe elementor-widget elementor-widget-heading" data-id="66ddefe" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Zürich</p> </div> </div> <div class="elementor-element elementor-element-56ced21 elementor-widget elementor-widget-heading" data-id="56ced21" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Ernst-Nobs-Platz 1 <br> 8004 Zürich </p> </div> </div> <div class="elementor-element elementor-element-eeb7efb elementor-widget elementor-widget-heading" data-id="eeb7efb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+41763363888">+41 76 3363 888</a></p> </div> </div> <div class="elementor-element elementor-element-b978e36 elementor-widget elementor-widget-heading" data-id="b978e36" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.ch">kontakt@e-dialog.ch</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-b9ed94d" data-id="b9ed94d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5258832 elementor-widget elementor-widget-heading" data-id="5258832" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Berlin</p> </div> </div> <div class="elementor-element elementor-element-5e72bf6 elementor-widget elementor-widget-heading" data-id="5e72bf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div class="elementor-element elementor-element-7ffc04e elementor-widget elementor-widget-heading" data-id="7ffc04e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-ae27dd1 elementor-widget elementor-widget-heading" data-id="ae27dd1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-1e27788" data-id="1e27788" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9a784b5 elementor-widget elementor-widget-heading" data-id="9a784b5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-84826c0 elementor-widget elementor-widget-heading" data-id="84826c0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Fürstenwall 172 <br> 40217 Düsseldorf</p> </div> </div> <div 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elementor-widget elementor-widget-heading" data-id="cd788c1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Hamburg</p> </div> </div> <div class="elementor-element elementor-element-5919438 elementor-widget elementor-widget-heading" data-id="5919438" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Hohe Bleichen 8 <br> 20354 Hamburg</p> </div> </div> <div class="elementor-element elementor-element-127d7f0 elementor-widget elementor-widget-heading" data-id="127d7f0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-adc393c 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data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Opernring 1 <br> 1010 Wien</p> </div> </div> <div class="elementor-element elementor-element-526bcb4 elementor-widget elementor-widget-heading" data-id="526bcb4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4313090909">+43 1 309 09 09</a></p> </div> </div> <div class="elementor-element elementor-element-8918758 elementor-widget elementor-widget-heading" data-id="8918758" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.at">kontakt@e-dialog.at</a></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element 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elementor-element-71b6e2d elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="71b6e2d" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d85d165" data-id="d85d165" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-296e467 elementor-widget elementor-widget-heading" data-id="296e467" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">© e-dialog 2022</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0dbce87" data-id="0dbce87" 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