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menu-item-37046"><a href="https://e-dialog.group/de/technologien/">Technologien</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37045"><a href="https://e-dialog.group/de/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37047"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37049"><a href="https://e-dialog.group/de/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37048"><a href="https://e-dialog.group/de/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37051"><a href="https://e-dialog.group/de/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37050"><a href="https://e-dialog.group/de/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/optimize-js-neue-empfohlene-einbaumethode-fur-google-optimize/">optimize.js – neue empfohlene Einbaumethode für Google Optimize</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/optimize-js-neue-empfohlene-einbaumethode-fur-google-optimize/"><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-google-optimize.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-google-optimize.jpg 820w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-google-optimize-300x230.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-google-optimize-768x590.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Google bleibt seiner Tradition treu, halbjährlich die empfohlene Einbaumethode für Google Optimize zu ändern. Alles zur Neuerung erfahren Sie in diesem Blogbeitrag.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/google-suchkampagnen-einstellungen-ein-leitfaden-fur-anfanger/">Google Suchkampagnen-Einstellungen – Ein Leitfaden für Anfänger</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/google-suchkampagnen-einstellungen-ein-leitfaden-fur-anfanger/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-Google-Suchkampagnen.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-Google-Suchkampagnen.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-Google-Suchkampagnen-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-Google-Suchkampagnen-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Eine schrittweise Anleitung zum erfolgreichen Einrichten von Google Suchkampagnen, inklusive Tipps, welche Einstellungen für Ihre Kampagne genau die richtigen sein könnten!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/was-ist-google-werbung-und-wie-funktioniert-sie/">Was ist Google-Werbung und wie funktioniert sie?</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/was-ist-google-werbung-und-wie-funktioniert-sie/"><img width="800" height="580" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Google-Ads.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Google-Ads.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Google-Ads-300x218.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Google-Ads-768x557.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Google hat ein sogenanntes Google Ads-System, mit dem Produkte oder Dienstleistungen online beworben werden. Doch wie funktioniert das Ganze?</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/google-local-campaigns/">Google Local Campaigns</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/google-local-campaigns/"><img width="800" height="593" src="https://e-dialog.group/wp-content/uploads/2022/02/Google-Local-Campaigns.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-Local-Campaigns.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Local-Campaigns-300x222.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Local-Campaigns-768x569.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Sie suchen nach einer Möglichkeit, Kunden direkt zu Ihren Unternehmensstandorten zu bringen? Dann möchten wir Ihnen heute die Local Campaigns von Google Ads vorstellen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/online-suchverhalten-in-zeiten-von-corona-was-hat-sich-verandert/">Online Suchverhalten in Zeiten von Corona – Was hat sich verändert?</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/online-suchverhalten-in-zeiten-von-corona-was-hat-sich-verandert/"><img width="800" height="600" src="https://e-dialog.group/wp-content/uploads/2022/02/andrew-ridley-ER6_i8FhQIw-unsplash.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/andrew-ridley-ER6_i8FhQIw-unsplash.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/andrew-ridley-ER6_i8FhQIw-unsplash-300x225.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/andrew-ridley-ER6_i8FhQIw-unsplash-768x576.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Die Krise rund um Corona (COVID-19) hat auch das Online-Suchverhalten der Menschen stark beeinflusst. Welche Chancen diese Veränderung mit sich bringt, erfahren Sie in diesem Blogartikel! </p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/social-ads-auf-facebook-und-instagram-der-guide-fur-einsteiger/">Social Ads auf Facebook und Instagram – Der Guide für Einsteiger</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/social-ads-auf-facebook-und-instagram-der-guide-fur-einsteiger/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/will-francis-r02wxT3-PYw-unsplash.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/will-francis-r02wxT3-PYw-unsplash.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/will-francis-r02wxT3-PYw-unsplash-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/will-francis-r02wxT3-PYw-unsplash-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Wie man an an Facebook-Werbekampagnen herangeht und was es dabei zu beachten gilt, lesen Sie hier.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/google-ads-brand-kampagnen-sinnvoll-oder-unnotige-geldverschwendung/">Google Ads Brand Kampagnen – sinnvoll oder unnötige Geldverschwendung?</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/google-ads-brand-kampagnen-sinnvoll-oder-unnotige-geldverschwendung/"><img width="800" height="576" src="https://e-dialog.group/wp-content/uploads/2022/02/michael-longmire-lhltMGdohc8-unsplash.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/michael-longmire-lhltMGdohc8-unsplash.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/michael-longmire-lhltMGdohc8-unsplash-300x216.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/michael-longmire-lhltMGdohc8-unsplash-768x553.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Durch eine Brand Anzeige können Sie aktions-unabhängige Botschaften und Themen für Awareness Aufbau an Ihre Zielgruppe kommunizieren. Alles Wissenswerte dazu erfahren Sie im Blogartikel!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/offline-reports-in-dv360-wann-brauche-ich-welchen-report/">Offline Reports in DV360 – Wann brauche ich welchen Report?</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/offline-reports-in-dv360-wann-brauche-ich-welchen-report/"><img width="800" height="539" src="https://e-dialog.group/wp-content/uploads/2022/02/jamie-street-_94HLr_QXo8-unsplash.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/jamie-street-_94HLr_QXo8-unsplash.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/jamie-street-_94HLr_QXo8-unsplash-300x202.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/jamie-street-_94HLr_QXo8-unsplash-768x518.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Kategorisierung der Reporting Templates in DV360 Derzeit bietet DV360 insgesamt 18 verschiedene Reporting Templates an, welche wir in drei Kategorien zusammenfassen: Reports die für die Kampagnen Planung relevant sind Reports, die bei der Optimierung & Steuerung der LineItems relevant sind Reports, die bei der Optimierung & Steuerung der Audiences relevant sind Report Templates zur Kampagnen […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/new-year-new-data-digital-marketing-trends-2020/">New Year, New Data: Digital Marketing Trends 2020</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/new-year-new-data-digital-marketing-trends-2020/"><img width="800" height="541" src="https://e-dialog.group/wp-content/uploads/2022/02/2020-01-14.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/2020-01-14.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/2020-01-14-300x203.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/2020-01-14-768x519.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Die gesamte Welt des digitalen Marketings entwickelt sich rasend schnell. Neue Technologien eröffnen neue Welten und ungeahnte Chancen. Damit diese nicht ungenutzt bleiben haben wir die fünf wichtigsten Online Marketing Trends für das neue Jahr zusammengefasst!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/personalisierte-videos-mit-youtubes-director-mix/">Personalisierte Videos mit YouTube’s Director Mix</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/personalisierte-videos-mit-youtubes-director-mix/"><img width="519" height="400" src="https://e-dialog.group/wp-content/uploads/2022/02/photo-1521302200778-33500795e128.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/photo-1521302200778-33500795e128.jpg 519w, https://e-dialog.group/wp-content/uploads/2022/02/photo-1521302200778-33500795e128-300x231.jpg 300w" sizes="(max-width: 519px) 100vw, 519px" /></a><p>YouTube bringt mit seinem Director Mix ein innovatives Tool zur Personalisierung von Video Ads heraus. In diesem Artikel erfahren Sie was das Tool bringt und wie man es bekommt.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/local-inventory-ads-lias/">Local Inventory Ads (LIAs)</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/local-inventory-ads-lias/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190614-Local-Inventory-Ads-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190614-Local-Inventory-Ads-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190614-Local-Inventory-Ads-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190614-Local-Inventory-Ads-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190614-Local-Inventory-Ads.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Neun von zehn Google-Usern suchen regelmäßig nach lokalen Angeboten und die Hälfte der Nutzer stellt Suchanfragen zu Einzelhändlern mit dem Smartphone.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/ads-camp-2019-unser-recap/">Ads Camp 2019 – unser Recap</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/ads-camp-2019-unser-recap/"><img width="520" height="400" src="https://e-dialog.group/wp-content/uploads/2022/02/rpu.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/rpu.png 520w, https://e-dialog.group/wp-content/uploads/2022/02/rpu-300x231.png 300w" sizes="(max-width: 520px) 100vw, 520px" /></a><p>Am 13. & 14. Mai 2019 fand nun zum dritten Mal das Ads Camp in Köln statt. Wie auch die beiden Male zuvor stand Facebook Performance Marketing im Vordergrund. Es gab aber auch spannende Insights zu Pinterest, Amazon und Messaging Ads von nationalen & internationalen Experten. Wir waren wieder vor Ort und fassen die wichtigsten Insights zusammen</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/google-ads-ad-customizer-mit-anwendungsbeispielen/">Google Ads: Ad Customizer mit Anwendungsbeispielen</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/google-ads-ad-customizer-mit-anwendungsbeispielen/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190301-Dyn-Anzeigenanpassung-Google-Ads-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190301-Dyn-Anzeigenanpassung-Google-Ads-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190301-Dyn-Anzeigenanpassung-Google-Ads-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190301-Dyn-Anzeigenanpassung-Google-Ads-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190301-Dyn-Anzeigenanpassung-Google-Ads.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Um erweiterte Textanzeigen für Ihre User relevanter zu gestalten können Sie diese mit dem Ad Customizer anpassen. Wir zeigen Schritt für Schritt wie das geht und typische Use Cases.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/tipps-zur-keyword-recherche-arten-von-suchanfragen/">Tipps zur Keyword Recherche & Arten von Suchanfragen</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/tipps-zur-keyword-recherche-arten-von-suchanfragen/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190528-Tipps-Keyword-Recherche-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190528-Tipps-Keyword-Recherche-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190528-Tipps-Keyword-Recherche-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190528-Tipps-Keyword-Recherche-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190528-Tipps-Keyword-Recherche.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Wir zeigen Euch, wie Ihr bei der Keyword Recherche vorgehen könnt und welche Arten von Keywords es gibt.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/targeting-im-gdn-der-ultimative-guide/">Targeting im GDN: Der ultimative Guide</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/targeting-im-gdn-der-ultimative-guide/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190104-Targeting-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190104-Targeting-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190104-Targeting-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190104-Targeting-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190104-Targeting.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Welche Targeting-Möglichkeiten gibt es im GDN? Was ist der Unterschied zwischen Zielgruppen- und Kontext-Targeting? Und wann ist was am besten geeignet?</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/zielgruppen-im-google-display-netzwerk/">Zielgruppen im Google Display Netzwerk</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/zielgruppen-im-google-display-netzwerk/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190327-Zielgruppen-im-GDN-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190327-Zielgruppen-im-GDN-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190327-Zielgruppen-im-GDN-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190327-Zielgruppen-im-GDN-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190327-Zielgruppen-im-GDN.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Charakteristik der Zielgruppe Elternstatus Eltern Eltern mit Kindern bis zu einem Jahr Eltern von Kleinkindern Eltern mit Kindern von 6 bis 12 Jahren Eltern mit Kindern von 13 bis 17 Jahren Familienstand Single In einer Beziehung Verheiratet Bildung Aktuelle Studenten Höchster Bildungsabschluss Abschluss einer weiterführenden Schule Bachelor-Abschluss Erweiterter Universitätsabschluss Wohneigentumsstatus Mieter Wohneigentümer Zielgruppen mit gemeinsamen […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/facebooks-neues-auto-tagging-den-parameter-fbclid-wieder-los-werden/">Facebooks neues Auto Tagging: den Parameter „fbclid“ wieder los werden</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/facebooks-neues-auto-tagging-den-parameter-fbclid-wieder-los-werden/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/181108-fbclid-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/181108-fbclid-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/181108-fbclid-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/181108-fbclid-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/181108-fbclid.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Der neue Facebook-Parameter „fbclid“ führt beim Tracking von auf Facebook verlinkten Seiten zu Problemen. Wir stellen hier zwei Varianten zur Lösung vor.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/smart-shopping-campaigns-shopping-kampagnen-mit-zielvorhaben/">Smart Shopping Campaigns – Shopping Kampagnen mit Zielvorhaben</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/smart-shopping-campaigns-shopping-kampagnen-mit-zielvorhaben/"><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/201807-Universal-Shopping-Campaigns.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-Universal-Shopping-Campaigns.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Universal-Shopping-Campaigns-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Universal-Shopping-Campaigns-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Vor kurzem hat Google Shopping Kampagnen mit Zielvorhaben präsentiert. Wir zeigen, wie Sie davon profitieren können und was Sie für das richtige Setup benötigen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/facebook-ads-fur-regionale-unternehmen-unsere-besten-tipps/">Facebook Ads für regionale Unternehmen – unsere besten Tipps</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/facebook-ads-fur-regionale-unternehmen-unsere-besten-tipps/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1-1024x788.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1-1024x788.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1-300x231.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1-768x591.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1.jpg 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Facebook bietet für jede Art von Unternehmen und jedes Verkaufsziel individuell anpassbare Werbeformate und granulare Targeting Möglichkeiten. Hier 5 Tipps für Facebook Ads für regionale Unternehmen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/warum-online-marketing-das-sind-die-wichtigsten-vorteile-digitaler-werbung/">Warum Online Marketing? Das sind die wichtigsten Vorteile digitaler Werbung</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/warum-online-marketing-das-sind-die-wichtigsten-vorteile-digitaler-werbung/"><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/Warum-Online-Marketing.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Warum-Online-Marketing.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/Warum-Online-Marketing-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Warum-Online-Marketing-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Online Marketing bietet viele Vorteile im Vergleich zu klassischen Offline Maßnahmen: von Messung bis Budgetoptimierung. Wir erklären die wesentlichen Benefits der digitalen Möglichkeiten.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/remarketing-listen-fur-suchanzeigen-rlsa-ein-muss-fur-jedes-unternehmen/">Remarketing-Listen für Suchanzeigen (RLSA)->ein Muss für jedes Unternehmen!</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/remarketing-listen-fur-suchanzeigen-rlsa-ein-muss-fur-jedes-unternehmen/"><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/201807-Remarketing.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-Remarketing.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Remarketing-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Remarketing-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>RLSA-Listen sind ein Muss für jeden Google Ads-Account. Durch den Einsatz von Remarketing-Listen in Suchanzeigen können Sie die Leistung Ihrer Kampagnen deutlich verbessern. Erfahren Sie mehr!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/datenschutz-bei-customer-match-listen/">Datenschutz bei Customer Match Listen</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/datenschutz-bei-customer-match-listen/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/Datenschutz_CostumerMatchListen_V2.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Datenschutz_CostumerMatchListen_V2.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Datenschutz_CostumerMatchListen_V2-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Datenschutz_CostumerMatchListen_V2-768x591.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Customer Match Listen können für Google AdWords und facebook genutzt werden. Hier erfahren Sie mehr über Einsatzmöglichkeiten, Hashing und Datenschutz!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/google-adwords-updates-neuerungen-ab-september-2017/">Google AdWords Updates – Neuerungen ab September 2017</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/google-adwords-updates-neuerungen-ab-september-2017/"><img width="600" height="500" src="https://e-dialog.group/wp-content/uploads/2022/02/AdWords-Online-Kurs.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/AdWords-Online-Kurs.jpg 600w, https://e-dialog.group/wp-content/uploads/2022/02/AdWords-Online-Kurs-300x250.jpg 300w" sizes="(max-width: 600px) 100vw, 600px" /></a><p>Ab Ende September 2017 gibt es zwei Updates in Google AdWords: Vereinfachung der Anzeigenrotation und mehr Insights zur Performance der Landing Pages. Hier erfahren Sie mehr!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/adwords-next-das-neue-interface-von-google-adwords/">AdWords Next – das neue Interface von Google AdWords</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/adwords-next-das-neue-interface-von-google-adwords/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/SEA-Google-AdWords-Next.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/SEA-Google-AdWords-Next.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/SEA-Google-AdWords-Next-300x231.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/SEA-Google-AdWords-Next-768x591.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Neue Features, eine frische Benutzeroberfläche und verbesserte User Experience. Erfahren Sie hier mehr über Google AdWords Next!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/google-adwords-attributionsmodelle-die-qual-der-wahl/">Google AdWords Attributionsmodelle – Die Qual der Wahl</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/google-adwords-attributionsmodelle-die-qual-der-wahl/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/SEA-Attributionsmodell-1.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/SEA-Attributionsmodell-1.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/SEA-Attributionsmodell-1-300x231.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/SEA-Attributionsmodell-1-768x591.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Welche Attributionsmodelle bietet 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