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ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/de/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Digital Analytics</span> <span class="arrow">></span> <span class="child">Interaktive Dashboards mit der Google Analytics Embed API</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/embed-api.png" class="mwd-blogPost flex header rocket-lazyload" style=""><div class="container"><h1>Interaktive Dashboards mit der Google Analytics Embed API</h1><p class="author">von Michaela Linhart</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">18. April 2016</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 4</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Die Google Analytics Embed API ist eine Javascript Library, mit der Google Analytics Charts und Diagramme auf Third-Party Websites “eingebettet” werden können, z.B. direkt im firmeneigenen Intranet oder auf der Firmen-Site. Das einzige was dazu gebraucht wird: Ein wenig Programmier-Kenntnisse (HTML, Javascript, CSS) und eine Domain. Und schon können eigene, interaktive und vor allem dynamische Dashboards erstellt werden.</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Digital Analytics</div><p><p>Webanalyse steht für Messbarkeit und ist die Grundlage für langfristige Erfolgskontrolle und Effizienzsteigerung Ihrer (Online) Marketing Aktivitäten.</p> </p><a href="/de/daten-nutzen/#digital-analytics" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="41198" class="elementor elementor-41198 elementor-25936" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-5efca46 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5efca46" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-596cd302" data-id="596cd302" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-886f2f4 elementor-widget elementor-widget-heading" data-id="886f2f4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Features der Google Analytics Embed API </h2> </div> </div> <div class="elementor-element elementor-element-55059b58 elementor-widget elementor-widget-text-editor" data-id="55059b58" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die genialen Features der Embed API möchte ich Ihnen anhand meines Demo Dashboards unter <a href="http://data.e-dialog.at/embedapi/" target="_blank" rel="noopener">data.e-dialog.at/embedapi/</a> zeigen <em>(gerne parallel öffnen und gleich direkt mitschauen)</em>:</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7bc15dd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7bc15dd" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ad6763" data-id="9ad6763" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d7fa226 elementor-widget elementor-widget-heading" data-id="d7fa226" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Authentifizieren und Autorisieren </h3> </div> </div> <div class="elementor-element elementor-element-32a2ccf elementor-widget elementor-widget-text-editor" data-id="32a2ccf" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Um mein Demo Dashboard nutzen zu können, müssen Sie sich zuerst <strong>client-seitig</strong> authentifizieren und autorisieren. D.h. einerseits mit Ihrem Google Account in Ihrem Browser anmelden und andererseits zustimmen, dass mein Dashboard auf Ihre Google Analytics Daten zugreifen darf.</p><p><strong>Keine Sorge, Ihre Daten werden NICHT bei uns gespeichert (weder Anmelde- noch GA Daten) :</strong> Das schöne ist, dass Google den gesamten Autorisierung-Prozess für seine User übernimmt. D.h. man muss sich nicht selber um dieses heikle Thema kümmern. Und: Damit entfällt auch ein großer Brocken Arbeit…</p> </div> </div> <div class="elementor-element elementor-element-2a1d6e0 elementor-widget elementor-widget-image" data-id="2a1d6e0" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img fetchpriority="high" decoding="async" width="800" height="313" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20313'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23038" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/EmbedAPI-Authorisation.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/EmbedAPI-Authorisation-300x117.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/EmbedAPI-Authorisation-768x300.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/EmbedAPI-Authorisation.png" /><noscript><img fetchpriority="high" decoding="async" width="800" height="313" src="https://e-dialog.group/wp-content/uploads/2022/02/EmbedAPI-Authorisation.png" class="attachment-large size-large wp-image-23038" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/EmbedAPI-Authorisation.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/EmbedAPI-Authorisation-300x117.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/EmbedAPI-Authorisation-768x300.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Google Analytics Embed API Dashboard Autorisierung</figcaption> </figure> </div> </div> <div class="elementor-element elementor-element-a74a2a8 elementor-widget elementor-widget-text-editor" data-id="a74a2a8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Nachdem Sie sich nun mit Ihrem Google Account angemeldet haben, sehen Sie natürlich auch nur jene Google Analytics Accounts, Properties und Views auf die Sie Zugriff haben: D.h. das Dashboard von Google Analytics Embed API agiert als eine Art Grundgerüst, das erst mit Daten befüllt werden muss.</p><p><em><strong>Anmerkung:</strong> </em>Google stellt seinen Usern auch eine <strong>server-seitige</strong> Autorisierung zur Verfügung. Damit können auch User das Dashboard nutzen, die keinen Zugriff auf Google Analytics Konten haben. Details dazu finden Sie auf der <a href="https://ga-dev-tools.appspot.com/embed-api/" target="_blank" rel="noopener">Google Demos und Tools Website</a>.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-032ece3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="032ece3" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df71302" data-id="df71302" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d9df000 elementor-widget elementor-widget-heading" data-id="d9df000" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Eigenes Layout und Design </h3> </div> </div> <div class="elementor-element elementor-element-fc6c13f elementor-widget elementor-widget-text-editor" data-id="fc6c13f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Zurück zu meinem Demo Dashboard unter <a href="http://data.e-dialog.at/embedapi/" target="_blank" rel="noopener">data.e-dialog.at/embedapi/</a> und den genialen Features und Vorteilen:</p><p>Ein riesiger Vorteil ist, dass Sie an <strong>keinerlei Design- und Layout Vorgaben gebunden</strong> sind. Sie können Ihre <a href="https://e-dialog.group/blog/webanalyse/dashboards-2-0-professionelle-berichte-mit-der-ga-reporting-core-api/">Dashboards 2.0</a> mit dem Firmen Logo und CI Farben branden und auch die Charts so anordnen, wie Sie es gerne hätten. Das ist ein Punkt der vielen Usern in den nativen GA Dashboards ein Dorn im Auge ist – mit der Google Analytics Embed API kein Problem!</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f3a7534 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f3a7534" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10bf65b" data-id="10bf65b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-de6c0a7 elementor-widget elementor-widget-heading" data-id="de6c0a7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Third Party Visualisierung </h3> </div> </div> <div class="elementor-element elementor-element-d53d2e3 elementor-widget elementor-widget-text-editor" data-id="d53d2e3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Sie werden sogar noch ein Stückchen flexibler in der Visualisierung, da sogar das Aussehen der Charts bestimmt werden kann: Standardmäßig werden die selben Charts verwendet, die Sie aus Google Analytics kennen und gewohnt sind. Wenn Ihnen dieses Design jedoch nicht gefällt, können Sie ganz einfach auf <strong>Third-Party Visualisierungs Tools wie d3.js und chart.js</strong> zurückgreifen. <em>Das ist awesome!</em></p> </div> </div> <div class="elementor-element elementor-element-8fca65c elementor-widget elementor-widget-image" data-id="8fca65c" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img decoding="async" width="800" height="247" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20247'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23039" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/EmbedAPI-2rd-Party-Visualisierung.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/EmbedAPI-2rd-Party-Visualisierung-300x93.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/EmbedAPI-2rd-Party-Visualisierung-768x237.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/EmbedAPI-2rd-Party-Visualisierung.png" /><noscript><img decoding="async" width="800" height="247" src="https://e-dialog.group/wp-content/uploads/2022/02/EmbedAPI-2rd-Party-Visualisierung.png" class="attachment-large size-large wp-image-23039" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/EmbedAPI-2rd-Party-Visualisierung.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/EmbedAPI-2rd-Party-Visualisierung-300x93.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/EmbedAPI-2rd-Party-Visualisierung-768x237.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Google Analytics Embed API 3rd Party Visualisierung</figcaption> </figure> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3c15628 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3c15628" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40dd2fe" data-id="40dd2fe" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f74df31 elementor-widget elementor-widget-heading" data-id="f74df31" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Custom Components </h3> </div> </div> <div class="elementor-element elementor-element-6c4b57b elementor-widget elementor-widget-text-editor" data-id="6c4b57b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Google Analytics Embed API stellt eine ganze Menge Komponenten zur Verfügung wie z.B. verschiedene Chart Typen:</p><ul><li>Linien Diagramme (Line)</li><li>Balken Diagramme (Bar)</li><li>Donut Diagramme (Pie)</li><li>Tabellen (Column)</li><li>Landkarten (Geo)</li></ul> </div> </div> <div class="elementor-element elementor-element-f059d05 elementor-widget elementor-widget-text-editor" data-id="f059d05" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Was aber zum Beispiel fehlt, ist ein <strong>Datums Selektor</strong>: Standardmäßig werden einfach die letzten 30 Tage im Dashboard angezeigt. Viel gewohnter ist es jedoch, sich seinen gewünschten Zeitraum einfach selbst einzustellen. Und das kann mit der Google Analytics Embed API ganz einfach dazu programmiert werden. Genauso wie alle anderen Komponenten, die Sie gerne hätten.</p> </div> </div> <div class="elementor-element elementor-element-144e06b elementor-widget elementor-widget-image" data-id="144e06b" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img decoding="async" width="800" height="220" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20220'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23040" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/EmbedAPI-Datums-Selektor.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/EmbedAPI-Datums-Selektor-300x83.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/EmbedAPI-Datums-Selektor-768x212.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/EmbedAPI-Datums-Selektor.png" /><noscript><img loading="lazy" decoding="async" width="800" height="220" src="https://e-dialog.group/wp-content/uploads/2022/02/EmbedAPI-Datums-Selektor.png" class="attachment-large size-large wp-image-23040" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/EmbedAPI-Datums-Selektor.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/EmbedAPI-Datums-Selektor-300x83.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/EmbedAPI-Datums-Selektor-768x212.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Google Analytics Embed API Datums Selektor</figcaption> </figure> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3217284 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3217284" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd442fb" data-id="fd442fb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ca87480 elementor-widget elementor-widget-heading" data-id="ca87480" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Interaktive Charts </h3> </div> </div> <div class="elementor-element elementor-element-d28bb5c elementor-widget elementor-widget-text-editor" data-id="d28bb5c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Das <em>(für mich)</em> beste und zugleich außergewöhnlichste Feature ist, dass <strong>Charts dynamisch und interaktiv</strong> genutzt werden können. Beispielsweise indem ein Chart als Filter für alle anderen Charts agiert. In meinem Beispiel etwa die Browser Tabelle oder Landkarte. Klicken Sie z.B. auf einen Browser wie Google Chrome, dann werden alle anderen Diagramme auf diesen Filter upgedatet – und zwar instant.</p><p>Das hat den riesigen Vorteil, dass Daten in einem Meeting live erforscht werden können: Sie können dadurch wesentlich tiefer in die Materie einsteigen und analysieren, wie und was Sie in dem Augenblick gerade brauchen. <em>Das ist – im Gegenzug zu den statischen GA Dashboards – extrem hilfreich!</em></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-54abe70 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="54abe70" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5641ec" data-id="d5641ec" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c81b9c9 elementor-widget elementor-widget-heading" data-id="c81b9c9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Multiple Views </h3> </div> </div> <div class="elementor-element elementor-element-01fa003 elementor-widget elementor-widget-text-editor" data-id="01fa003" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Ein weiteres cooles Feature ist, dass mit der Google Analytics Embed API, <strong>Daten aus mehreren GA Datenansichten gleichzeitig abgerufen</strong> werden können. Das macht Vergleiche zwischen verschiedenen Views – sogar zwischen verschiedenen Properties und Accounts – unheimlich einfach.</p> </div> </div> <div class="elementor-element elementor-element-6afef56 elementor-widget elementor-widget-image" data-id="6afef56" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img decoding="async" width="800" height="230" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20230'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23041" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/EmbedAPI-Multiple-Views.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/EmbedAPI-Multiple-Views-300x86.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/EmbedAPI-Multiple-Views-768x221.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/EmbedAPI-Multiple-Views.png" /><noscript><img loading="lazy" decoding="async" width="800" height="230" src="https://e-dialog.group/wp-content/uploads/2022/02/EmbedAPI-Multiple-Views.png" class="attachment-large size-large wp-image-23041" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/EmbedAPI-Multiple-Views.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/EmbedAPI-Multiple-Views-300x86.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/EmbedAPI-Multiple-Views-768x221.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Google Analytics Embed API Multiple Views</figcaption> </figure> </div> </div> <div class="elementor-element elementor-element-7bdb39f elementor-widget elementor-widget-text-editor" data-id="7bdb39f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Einziger Nachteil: Die Charts können nur nebeneinander <em>(und übereinander?!)</em> dargestellt werden. Viel schöner fände ich es, wenn die Daten aus mehreren Views in einem Chart kombiniert werden könnten: Ich denke dabei z.B. an ein Liniendiagramm, das mir den Traffic aus zwei Views in unterschiedlichen Farben darstellt – eigentlich so wie wir es auch aus Jahresvergleichen in GA kennen. Das geht aber leider <em>(noch?)</em> nicht…</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-858e1b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="858e1b6" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d7c384" data-id="6d7c384" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6ae0d70 elementor-widget elementor-widget-heading" data-id="6ae0d70" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Multiple Datenquellen </h3> </div> </div> <div class="elementor-element elementor-element-3312626 elementor-widget elementor-widget-text-editor" data-id="3312626" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Das letzte coole Feature der Embed API ist, dass die GA Daten mit Daten aus externen Datenquellen verbunden werden können z.B. aus Excel Listen. Damit können alle Daten, die über eine API abgreifbar sind, gemeinsam in einem Dashboard dargestellt und analysiert werden – <em>interaktiv und dynamisch natürlich.</em> 😉</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5eabb86 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5eabb86" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc16c34" data-id="dc16c34" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ab711e5 elementor-widget elementor-widget-heading" data-id="ab711e5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">How to: Embed API Dashboard erstellen </h2> </div> </div> <div class="elementor-element elementor-element-6d1fda3 elementor-widget elementor-widget-text-editor" data-id="6d1fda3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><em>Das klingt ja jetzt alles super spannend, oder? Fast schon extrem aufwändig?</em></p><p>Das ist es aber gar nicht: Die Embed API ist extrem simpel aufgebaut und das schöne ist, dass Google jede Menge Code Beispiele zur Verfügung stellt. Das macht das Arbeiten – gerade am Anfang – super easy.</p><p>Zusammengefasst sind nur 4 Schritte zur Erstellung eines Embed API Dashboards erforderlich:</p><ol><li><strong>ClientID erstellen:</strong> Zuallererst müssen Sie über die <a href="https://console.developers.google.com/" target="_blank" rel="noopener">Google Developer Console</a> eine ClientID erstellen: <a href="https://developers.google.com/api-client-library/javascript/start/start-js#how-it-looks-in-javascript" target="_blank" rel="noopener">Anleitung hier</a>. Mit der ClientID autorisieren Sie sich bei Google und erhalten Zugriff auf die Embed API.</li><li><strong>Bibliothek laden und User Autorisierung vornehmen:</strong> Weiters stellt Google den Code für das Laden der Bibliothek und den Anmelde-Button inkl. Autorisierung zur Verfügung: <a href="https://developers.google.com/analytics/devguides/reporting/embed/v1/" target="_blank" rel="noopener">Link zur Google Developer Seite</a>. Der Code kann einfach kopiert und auf der eigenen Site eingefügt werden.</li><li><strong>Charts erstellen:</strong> Im Anschluss können Sie auch schon die Charts erstellen und Ihrer Kreativität freien Lauf lassen. Und damit Sie sich am Anfang leichter tun, stellt Google auch hier jede Menge Beispiele zur Verfügung: <a href="https://ga-dev-tools.appspot.com/embed-api/" target="_blank" rel="noopener">Link zur Demo und Tools Website. </a></li><li><strong>Customizen:</strong> Am Ende der schönste aller Schritte: Das Customizen, damit das Dashboard super individuell gestaltet wird! 😀</li></ol><p><strong>Und das war’s auch schon: Fertig ist das Dashboard mit der Google Embed API!</strong></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-46379f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="46379f1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af8c8c2" data-id="af8c8c2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5eac116 elementor-widget elementor-widget-heading" data-id="5eac116" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Fazit </h2> </div> </div> <div class="elementor-element elementor-element-ba4b929 elementor-widget elementor-widget-text-editor" data-id="ba4b929" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Google stellt seinen Usern mit der Embed API eine weitere Möglichkeit zur Verfügung , die wichtigsten Daten komprimiert und übersichtlich darzustellen. Das ist vor allem für jene ein Vorteil, die nicht die nativen Dashboards in GA nutzen wollen. Und auch für jene, die statische Dashboards satt haben und sich lieber interaktiven, dynamischen widmen. Dass Embed API Dashboards auf dem eigenen Server gehostet werden und Sie sich dadurch nicht abhängig von Drittanbieter machen, ist dabei ein positiver Nebeneffekt.</p><p>Dafür ist die Erstellung nicht ganz so einfach und bequem wie jene von nativen Dashboards in GA: Man braucht technische Grundkenntnisse um sich ein Dashboard selbst zusammenbauen zu können. Jedoch stellt einem Google jede Menge Code Snippets zur Verfügung, die das Zusammenstückeln der gewünschten Features extrem vereinfacht.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-0743c25 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0743c25" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c0e0ed" data-id="3c0e0ed" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-31cb901 elementor-widget elementor-widget-heading" data-id="31cb901" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Für weitere Ideen oder Hilfe bei der Umsetzung, sind Sie bei uns an der richtigen Stelle: Kontaktieren Sie uns via <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> </h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-wpr-lazyrender="1" class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! 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