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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/de/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Datascience & AI in Marketing in Retail</span> <span class="arrow">></span> <span class="child">ChatGPT zum Generieren von Textanzeigen und Keywords verwenden</span> </div> </div> <div data-rocket-location-hash="578a47ca29495d38beaacb397b9d231a" class="mwd-blogPost flex header" style="background-image: url(https://e-dialog.group/wp-content/uploads/2023/01/chat-gpt-1-1024x549.png);"><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>ChatGPT zum Generieren von Textanzeigen und Keywords verwenden</h1><p class="author">von Tudora Teis</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">14. Februar 2023</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 5</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Generative KI-Tools wie ChatGPT von OpenAI können bei der Erstellung von Textanzeigen helfen, indem sie automatisch Werbetexte erstellen, die besser auf die Bedürfnisse des Kunden zugeschnitten sind. Der Chatbot kann basierend auf der Anfrage des Benutzers personalisierte Antworten generieren, indem er die herausragendsten Merkmale des zu bewerbenden Produkts identifiziert. Darüber hinaus kann das gewünschte Ergebnis durch den Einsatz von Prompt-Engineering-Techniken weiter feinabgestimmt werden.</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Datascience & AI in Marketing in Retail</div><p><p>Webanalyse steht für Messbarkeit und ist die Grundlage für langfristige Erfolgskontrolle und Effizienzsteigerung Ihrer (Online) Marketing Aktivitäten.</p> </p><a href="/de/daten-nutzen/#datascience-ai-in-marketing" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="4d24224cc2b96e6f133626aa19210c88" data-elementor-type="wp-post" data-elementor-id="45823" class="elementor elementor-45823 elementor-45822" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-f53bb9f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f53bb9f" data-element_type="section"> <div data-rocket-location-hash="7be7f7b3bdaf5cf3a88dc1de741ecbc4" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-991f922" data-id="991f922" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-261e849 elementor-widget elementor-widget-heading" data-id="261e849" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Was ist OpenAI</h2> </div> </div> <div class="elementor-element elementor-element-c10010f elementor-widget elementor-widget-text-editor" data-id="c10010f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>OpenAI ist ein Forschungslabor, das sich der Entwicklung fortschrittlicher künstlicher Intelligenz auf ethische Weise verschrieben hat. Sie zielen darauf ab, KI zu schaffen, die sich positiv auf die Menschheit als Ganzes auswirken kann, und sie haben bereits bedeutende Fortschritte im Bereich des digitalen Marketings gemacht. Viele große Unternehmen, darunter Google, Facebook und Microsoft, nutzen die Algorithmen von OpenAI, um ihre Produkte und Dienstleistungen zu verbessern. Google verwendet beispielsweise die Technologie von OpenAI, um die Relevanz von Suchergebnissen zu verbessern, während Facebook damit Fake News identifiziert. Darüber hinaus nutzt Microsoft die KI von OpenAI, um die Genauigkeit von Übersetzungen zu erhöhen. Da die Technologie von OpenAI weiter voranschreitet, ist es wahrscheinlich, dass mehr Unternehmen sie übernehmen werden, um ihre Angebote zu verbessern.</p><p>Da die Landschaft des digitalen Marketings immer komplexer wird, suchen Unternehmen nach Möglichkeiten, ihre Kampagnen so anzupassen, dass sie ihre gewünschten Zielgruppen besser ansprechen und mit ihnen in Kontakt treten können. Dabei können KI-Technologien wie die von OpenAI entwickelten äußerst nützlich sein. Beispielsweise könnte ein Unternehmen GPT-3 verwenden, um automatisch personalisierte Marketinginhalte für jeden Kunden zu generieren, oder DALL-E verwenden, um einzigartige Bilder für Social-Media-Beiträge zu erstellen. Durch die Nutzung der Fähigkeiten von KI können Unternehmen einen Vorteil erzielen und effektiv mit ihren Kunden kommunizieren.</p><p><em>| Tatsächlich wurden die beiden obigen Absätze von AI geschrieben</em> 🙂</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-70ae70b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="70ae70b" data-element_type="section"> <div data-rocket-location-hash="622b83862fb0da48894e4bb84c0639b6" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16830c3" data-id="16830c3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d6be6b6 elementor-widget elementor-widget-heading" data-id="d6be6b6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Was ist ChatGPT</h2> </div> </div> <div class="elementor-element elementor-element-cf4f721 elementor-widget elementor-widget-text-editor" data-id="cf4f721" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>ChatGPT ist ein von OpenAI entwickeltes Tool zur Verarbeitung natürlicher Sprache, mit dem User mit einem Chatbot auf eine Weise interagieren können, die sich wie eine Unterhaltung mit einem Menschen anfühlt. Dieses Sprachmodell ist in der Lage, Fragen zu beantworten und bei Aufgaben wie dem Schreiben von E-Mails, Essays und Code zu helfen. Der Chatbot ist dank seines Dialogformats in der Lage, Folgegespräche zu führen, seine Fehler einzugestehen, falsche Annahmen zu hinterfragen und unangemessene Anfragen abzulehnen.</p><p>Die Verwendung des ChatGPT-Chatbots ist ziemlich einfach, da lediglich eine Anfrage eingeben werden muss, um eine detaillierte Antwort mit mehreren Sätzen oder Absätzen zu erhalten. OpenAI erfordert jedoch ein Konto, bevor eines der Tools verwendet werden kann. Wenn Sie also keins haben, müssen Sie sich registrieren.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-d019342 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d019342" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1c0488" data-id="d1c0488" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8f844f1 elementor-widget elementor-widget-heading" data-id="8f844f1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Wie ChatGPT Keywords und Textanzeigen generieren kann</h2> </div> </div> <div class="elementor-element elementor-element-cd3da92 elementor-widget elementor-widget-text-editor" data-id="cd3da92" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die ChatGPT-Webseite ist einfach zu verwenden und enthält einen Bereich, in dem die Antworten des Chatbots angezeigt werden, und ein Textfeld am unteren Rand der Seite, in das die Fragen oder Aussagen einzugeben sind. Während wir es zunächst getestet haben, indem wir Fragen gestellt haben, schlägt OpenAI vor, Aussagen einzugeben, um die besten Ergebnisse zu erzielen. Wenn Sie beispielsweise „10 Keywords für Fahrradreparatur generieren“ eingeben, erhalten Sie eine Liste möglicher Keywords, die sich auf Fahrradreparatur beziehen.</p> </div> </div> <div class="elementor-element elementor-element-e2c5077 elementor-widget elementor-widget-image" data-id="e2c5077" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="601" height="337" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20601%20337'%3E%3C/svg%3E" class="attachment-large size-large wp-image-45569" alt="ChatGPT Keyword Set" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/01/chatgpt_1.png 601w, https://e-dialog.group/wp-content/uploads/2023/01/chatgpt_1-300x168.png 300w" data-lazy-sizes="(max-width: 601px) 100vw, 601px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/01/chatgpt_1.png" /><noscript><img fetchpriority="high" decoding="async" width="601" height="337" src="https://e-dialog.group/wp-content/uploads/2023/01/chatgpt_1.png" class="attachment-large size-large wp-image-45569" alt="ChatGPT Keyword Set" srcset="https://e-dialog.group/wp-content/uploads/2023/01/chatgpt_1.png 601w, https://e-dialog.group/wp-content/uploads/2023/01/chatgpt_1-300x168.png 300w" sizes="(max-width: 601px) 100vw, 601px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a07b0cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a07b0cf" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06156c6" data-id="06156c6" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8f5e647 elementor-widget elementor-widget-text-editor" data-id="8f5e647" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Neben der Erstellung von Keywords ist ChatGPT intelligent genug, um zu verstehen, was eine Textanzeige ist. Wenn ich den Chatbot beispielsweise mit der folgenden Eingabe abfrage: „Schreibe eine Textanzeige für eine Fahrradwerkstatt“, generiert er eine Ausgabe wie folgt:</p> </div> </div> <div class="elementor-element elementor-element-3b949e0 elementor-widget elementor-widget-image" data-id="3b949e0" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="602" height="233" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20602%20233'%3E%3C/svg%3E" class="attachment-large size-large wp-image-45566" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/01/chatgpt_2.png 602w, https://e-dialog.group/wp-content/uploads/2023/01/chatgpt_2-300x116.png 300w" data-lazy-sizes="(max-width: 602px) 100vw, 602px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/01/chatgpt_2.png" /><noscript><img decoding="async" width="602" height="233" src="https://e-dialog.group/wp-content/uploads/2023/01/chatgpt_2.png" class="attachment-large size-large wp-image-45566" alt="" srcset="https://e-dialog.group/wp-content/uploads/2023/01/chatgpt_2.png 602w, https://e-dialog.group/wp-content/uploads/2023/01/chatgpt_2-300x116.png 300w" sizes="(max-width: 602px) 100vw, 602px" /></noscript> </div> </div> <div class="elementor-element elementor-element-a36fdc6 elementor-widget elementor-widget-text-editor" data-id="a36fdc6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Darüber hinaus ist der Chatbot in der Lage zu verstehen, dass der Text werbeorientiert auf ein Produkt ausgerichtet sein sollte, die herausragendsten Attribute oder Merkmale des zu bewerbenden Produkts enthalten sollte und einen Aufruf zum Handeln enthalten sollte, z. B. „Wir freuen uns darauf, zu bedienen!”.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-27e34c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="27e34c4" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb102bc" data-id="fb102bc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0a6445a elementor-widget elementor-widget-heading" data-id="0a6445a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Prompt Engineering: Verbesserung der Qualität der Textanzeige</h2> </div> </div> <div class="elementor-element elementor-element-257009a elementor-widget elementor-widget-text-editor" data-id="257009a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>ChatGPT wurde mit Allzweckdaten trainiert und kann Textanzeigen aus allen verfügbaren Domains erstellen. Um jedoch die Genauigkeit und folglich die Effektivität der Textanzeige zu erhöhen, muss die Eingabeabfrage (die „Eingabeaufforderung“ = “prompt”) modifiziert werden, um die natürliche Sprache besser widerzuspiegeln, für deren Verständnis diese Systeme trainiert wurden.</p><p>Prompt Engineering bezieht sich auf die Praxis, Eingabeaufforderungen oder Eingaben zu finden, die zu nützlichen oder gewünschten Ergebnissen führen. Ein gängiges Beispiel hierfür ist die Suche nach Informationen bei Google. Während wir normalerweise in der Suchmaschine finden, wonach wir suchen, kann es schwierig sein, darauf zuzugreifen. Um Maschinen zu der von uns gewünschten Antwort zu führen, müssen wir möglicherweise Keywords verwenden, die für Menschen keinen Sinn ergeben. Beispielsweise könnten wir das Jahr in unsere Frage aufnehmen, um aktuellere Ergebnisse zu erhalten, oder das Wort “Wiki” anhängen, um prägnante Antworten von Wikipedia zu erhalten, anstatt lange Inhalte von Bloggern.</p><p>Beim Maschinellen Lernen bezieht sich dies darauf, wie wir unsere Eingaben formulieren. In unserem vorherigen Beispiel, in dem der Chatbot gebeten wurde, eine Textanzeige für die Fahrradwerkstatt zu schreiben, könnten wir der Aufforderung hinzufügen, neben der Beschreibung auch einen Titel anzugeben und die Textanzeige auf 90 Zeichen zu beschränken oder sogar mehr Alternativen für die Textanzeige bereitzustellen. Auf diese Weise spiegelt die Ausgabe die Anforderungen von Google Ads besser wider.</p> </div> </div> <div class="elementor-element elementor-element-d095897 elementor-widget elementor-widget-text-editor" data-id="d095897" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Eine weitere Technik, die wir anwenden könnten, um bessere oder genauere Ergebnisse zu erzielen, besteht darin, den Chatbot auf den Inhalt der spezifischen Webseite aufmerksam zu machen, für die wir die Textanzeige erstellen. Wir könnten die Abfrage umformulieren, indem wir neben dem Titel und der maximalen Zeichenbeschränkung auch den Webseiteninhalt hinzufügen, für den der Chatbot die Anzeige erstellen soll. Das System ist intelligent genug, um die am meisten hervorgehobenen Merkmale der Angebote des Unternehmens sowie das, was es von der Konkurrenz unterscheidet, einzubeziehen. Im Beispiel unten interessieren wir uns für eine Textanzeige für eine bestimmte Fahrradwerkstatt, die unser Kunde sein könnte, also geben wir die Webseite als Eingabe für die Anfrage und dies ist die generierte Antwort:</p> </div> </div> <div class="elementor-element elementor-element-34bae83 elementor-widget elementor-widget-image" data-id="34bae83" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="601" height="199" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20601%20199'%3E%3C/svg%3E" class="attachment-large size-large wp-image-45563" alt="Prompt Engineering: Improving the quality of the Text Ad" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/01/chatgpt_3.png 601w, https://e-dialog.group/wp-content/uploads/2023/01/chatgpt_3-300x99.png 300w" data-lazy-sizes="(max-width: 601px) 100vw, 601px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/01/chatgpt_3.png" /><noscript><img loading="lazy" decoding="async" width="601" height="199" src="https://e-dialog.group/wp-content/uploads/2023/01/chatgpt_3.png" class="attachment-large size-large wp-image-45563" alt="Prompt Engineering: Improving the quality of the Text Ad" srcset="https://e-dialog.group/wp-content/uploads/2023/01/chatgpt_3.png 601w, https://e-dialog.group/wp-content/uploads/2023/01/chatgpt_3-300x99.png 300w" sizes="(max-width: 601px) 100vw, 601px" /></noscript> </div> </div> <div class="elementor-element elementor-element-704ddd6 elementor-widget elementor-widget-text-editor" data-id="704ddd6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Generell gilt: Je aussagekräftiger der Eingabetext, desto besser das Ergebnis. Im obigen Beispiel hat ChatGPT das herausragende Merkmal, das diese spezielle Fahrradwerkstatt von der Konkurrenz unterscheidet („90 Tage Servicegarantie“), sowie den Call-to-Action „Heute vorbeischauen!“ in die Textanzeige integriert.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-261ba64 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="261ba64" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a70593e" data-id="a70593e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5aa6b3b elementor-widget elementor-widget-heading" data-id="5aa6b3b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Risiken durch die Verwendung von automatisch generiertem Text</h2> </div> </div> <div class="elementor-element elementor-element-bf6b668 elementor-widget elementor-widget-text-editor" data-id="bf6b668" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Trotz der sehr guten Ergebnisse des Chatbots haben Experten ihre Besorgnis über die geistigen Eigentumsrechte von Künstlern, Plagiate im Bildungssystem und, in seinem derzeitigen Zustand, Ungenauigkeiten, die von ChatGPT generiert werden, zum Ausdruck gebracht. Das hat zu Verboten von Entwicklerseiten wie Stack Overflow von automatisch generierten Inhalten geführt, da es andere Entwickler irreführen könnte.</p><p>Bildagenturen nehmen jedoch unterschiedliche Positionen ein. Getty Images einerseits hat KI-generierte Bilder aus seinem Angebot verbannt, während Shutterstock andererseits einen Vertrag mit OpenAI unterzeichnet hat, um DALL-E in seine Website einzubetten, und sagt, dass es einen Fonds gründen wird, um Künstler zu entschädigen, deren Arbeit verwendet wurde um die Modelle zu trainieren.</p><p>Um den Missbrauch großer Sprachmodelle zu vermeiden, wird ein Mechanismus zum Nachweis der Herkunft des Textes, der Kunst, der Nachrichten oder was auch immer, benötigt. Die Identifizierung einer unbefugten Nutzung öffnet die Tür für ein Konzept, das als „Digital Watermarking“ bekannt ist. Digitales Wasserzeichen ist der Vorgang des Einbettens eines digitalen Codes oder Identifikators in eine digitale Mediendatei (z. B. eine Bild-, Audio- oder Videodatei) auf eine Weise, die für den Betrachter oder Zuhörer nicht wahrnehmbar ist, aber von einem Computer erkannt werden kann. Der Zweck eines digitalen Wasserzeichens besteht darin, das Eigentum oder die Quelle der Mediendatei zu identifizieren und eine unbefugte Nutzung oder Verbreitung zu verhindern. Digitale Wasserzeichen können für eine Vielzahl von Zwecken verwendet werden, einschließlich Urheberrechtsschutz, Inhaltsidentifizierung und Verfolgung der Verteilung von Mediendateien. Sie können Mediendateien während des Erstellungsprozesses oder später mit spezieller Software hinzugefügt werden.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-161f702 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="161f702" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9336cc9" data-id="9336cc9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f4861ce elementor-widget elementor-widget-heading" data-id="f4861ce" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Fazit</h2> </div> </div> <div class="elementor-element elementor-element-3fcca4b elementor-widget elementor-widget-text-editor" data-id="3fcca4b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Obwohl ChatGPT beeindruckende Ergebnisse liefern kann, ist es unwahrscheinlich, dass es die Google-Suche oder hochqualifizierte Fachkräfte in naher Zukunft vollständig ersetzen wird. Der menschliche Kontakt ist immer noch notwendig, um KI-Tools effektiv zu betreiben und zu validieren, und daher sollten sie eher als Produktivitätssteigerung denn als Ersatz betrachtet werden.</p><p>Digital Marketer können diese Tools nutzen, um die Effizienz zu steigern und das kreative Potenzial zu erweitern. Es ist jedoch wichtig, bei der Verwendung von ChatGPT und anderen KI-Tools Vorsicht walten zu lassen, da es potenzielle Probleme mit Suchmaschinenverletzungen und Genauigkeitseinschränkungen geben kann.</p> </div> </div> <div class="elementor-element elementor-element-0c65e58 elementor-widget elementor-widget-text-editor" data-id="0c65e58" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Wenn Sie KI für Ihre Online-Werbung nutzen möchten oder Beratung zu diesem Thema benötigen, kontaktieren Sie uns bitte über <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a></h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/de/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div data-rocket-location-hash="03910ff8661ec99940484bdcacc47ffb" id="wobbleCTA"></div></div> <div data-rocket-location-hash="432af2bac3067702fc14620b17bfd000" class="mwd-blogPost flex more-topics space-top space-bottom"> <div data-rocket-location-hash="e02d4abb341ba01ddcf628736c86d19a" class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div data-rocket-location-hash="42cd2c730aabf27b255fca5895c1d6b0" class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-57196 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" 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elementor-inner-column elementor-element elementor-element-b9ed94d" data-id="b9ed94d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5258832 elementor-widget elementor-widget-heading" data-id="5258832" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Berlin</p> </div> </div> <div class="elementor-element elementor-element-5e72bf6 elementor-widget elementor-widget-heading" data-id="5e72bf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div class="elementor-element elementor-element-7ffc04e elementor-widget elementor-widget-heading" data-id="7ffc04e" data-element_type="widget" data-widget_type="heading.default"> <div 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</div> </div> <div class="elementor-element elementor-element-d435ae5 elementor-widget elementor-widget-heading" data-id="d435ae5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-1f508f8 elementor-widget elementor-widget-heading" data-id="1f508f8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-c15a520" data-id="c15a520" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element 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