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menu-item-37046"><a href="https://e-dialog.group/de/technologien/">Technologien</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37045"><a href="https://e-dialog.group/de/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37047"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37049"><a href="https://e-dialog.group/de/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37048"><a href="https://e-dialog.group/de/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37051"><a href="https://e-dialog.group/de/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37050"><a href="https://e-dialog.group/de/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/launch-of-the-new-search-ads-360-experience-groses-announcement/">Launch of the New Search Ads 360 Experience – großes Announcement</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/launch-of-the-new-search-ads-360-experience-groses-announcement/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-SA360-news.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-SA360-news.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-SA360-news-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-SA360-news-768x404.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Google’s Search Ads 360 wird einem kompletten Relaunch unterzogen: Besseres Interface, Look&Feel und neue Funktionen – wir haben die Details!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/campaign-manager-360-die-wichtigsten-funktionen-als-ubersicht/">Campaign Manager 360 – Die wichtigsten Funktionen als Übersicht</a></h2><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/campaign-manager-360-die-wichtigsten-funktionen-als-ubersicht/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Campaign-Manager-Funktionen.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Campaign-Manager-Funktionen.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Campaign-Manager-Funktionen-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Campaign-Manager-Funktionen-768x404.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Campaign Manager 360 (CM360) dient als Ad Server der Google Marketing Platform zur Anzeigenverwaltung für Advertiser und Agenturen, vereinfacht die Kampagnen- und Werbemittelerstellung inklusive deren Verwaltung und bietet auch Funktionen für die Erstellung von Conversion-Tracking-Konzepten (mittels sogenannter Floodlights) sowie dazugehörigen Audience-Listen. </p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/die-neue-google-dmp-in-display-video-360-audience-management/">Die neue Google DMP in Display & Video 360: Audience Management</a></h2><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/die-neue-google-dmp-in-display-video-360-audience-management/"><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/201808-DMP-DV360.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201808-DMP-DV360.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/201808-DMP-DV360-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201808-DMP-DV360-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Mit der neuen Google Marketing Platform gibt es viele neue Möglichkeiten für das digitale Marketing. Noch nie gab es so viele neue Funktionen und Features. Sehen wir uns die Neuerungen im Detail an!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/google-ads-vs-google-display-video-360/">Google Ads vs Google Display & Video 360</a></h2><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/google-ads-vs-google-display-video-360/"><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/201807-Ads-vs-Display360.png" class="attachment-large size-large wp-post-image" alt="Ads vs Display360" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-Ads-vs-Display360.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Ads-vs-Display360-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Ads-vs-Display360-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>GDN als auch der DBM bieten programmatische Einkaufsmöglichkeiten von Display Bannern, Video Ads und Native Ads. Doch wo liegt der Unterschied? Im Artikel zeigen wir die Unterschiede der Systeme.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/case-study-programmatic-video-warum-man-heute-starten-muss/">Case-Study » Programmatic Video – Warum man heute starten muss</a></h2><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/case-study-programmatic-video-warum-man-heute-starten-muss/"><img width="800" height="500" src="https://e-dialog.group/wp-content/uploads/2022/02/160831-Video-Ads.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/160831-Video-Ads.jpg 1000w, https://e-dialog.group/wp-content/uploads/2022/02/160831-Video-Ads-300x188.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/160831-Video-Ads-768x480.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In diesem Artikel möchte ich beleuchten, wie vor allem programmatische Kampagnen durch den Einsatz von Videos profitieren können.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/digital-analytics-de/recap-das-war-die-google-analytics-konferenz-2016-in-wien/">Recap » Das war die Google Analytics Konferenz 2016 in Wien</a></h2><a href="https://e-dialog.group/de/blog/digital-analytics-de/recap-das-war-die-google-analytics-konferenz-2016-in-wien/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/MH1_0029.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/MH1_0029.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/MH1_0029-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/MH1_0029-768x513.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Vom 22.-24. Februar 2016 fand zum 5. Mal die Google Analytics User Conference in Wien statt: Geballtes Wissen über Google Analytics und alles was dazu gehört: für Einsteiger, Fortgeschrittene und Profis.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/das-online-targeting-kompendium-fur-rtb/">Das Online Targeting Kompendium für RTB</a></h2><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/das-online-targeting-kompendium-fur-rtb/"><img width="700" height="495" src="https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-Targetingmoglichkeiten.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-Targetingmoglichkeiten.png 700w, https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-Targetingmoglichkeiten-300x212.png 300w" sizes="(max-width: 700px) 100vw, 700px" /></a><p>Modernes Display Advertising kann auf eine Vielzahl von Targeting Methoden und Techniken zurückgreifen. Dieser Artikel gibt einen Überblick über die Möglichkeiten in RTA und RTB.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/launch-der-real-time-trading-platform-rttp/">Launch der Real Time Trading Platform RTTP</a></h2><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/launch-der-real-time-trading-platform-rttp/"><img width="500" height="250" src="https://e-dialog.group/wp-content/uploads/2022/02/Logo-RTTP.fw_.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Logo-RTTP.fw_.png 500w, https://e-dialog.group/wp-content/uploads/2022/02/Logo-RTTP.fw_-300x150.png 300w" sizes="(max-width: 500px) 100vw, 500px" /></a><p>Die beiden Gründer der Agenturen e-dialog und SlopeLift gründen <strong>Österreichs ersten Trading Desk</strong>, der Real Time Bidding hierzulande auf internationales Niveau heben soll. </p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/digital-analytics-de/was-ist-eine-dmp-data-management-platform/">Was ist eine DMP (Data Management Platform)?</a></h2><a href="https://e-dialog.group/de/blog/digital-analytics-de/was-ist-eine-dmp-data-management-platform/"><img width="800" height="432" src="https://e-dialog.group/wp-content/uploads/2022/02/DMP.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/DMP.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/DMP-300x162.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/DMP-768x415.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Immer mehr rücken DMPs – Data Management Platforms – in die Aufmerksamkeit von Unternehmen. Dieser Artikel erklärt, was das ist, was es kann und ob man eine braucht.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/die-vorteile-von-search-ads-360/">Die Vorteile von Search Ads 360</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/die-vorteile-von-search-ads-360/"><img width="800" height="203" src="https://e-dialog.group/wp-content/uploads/2022/02/ds_search_logo1.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/ds_search_logo1.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/ds_search_logo1-300x76.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/ds_search_logo1-768x195.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>DC Search ist ein Verwaltungstool für große, suchmaschinenübergreifende Kampagnen. Wir zeigen, welche Vorteile DoubleClick Search mit sich bringt und worin die Unterschiede zu Google AdWords liegen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/gekommen-um-zu-bleiben-programmatic-marketing-und-realtime-advertising-beim-business-breakfast/">Gekommen um zu bleiben: Programmatic Marketing und Realtime Advertising beim Business Breakfast</a></h2><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/gekommen-um-zu-bleiben-programmatic-marketing-und-realtime-advertising-beim-business-breakfast/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/1.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/1.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/1-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/1-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Am 25. Juni fand unser Business Breakfast im Dachgarten des k47.wien statt. Experten von e-dialog und styria digital one gaben Entscheidern einen Überblick über Programmatic Marketing und Realtime Advertising.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/holistic-cross-channel-campaigns-de/full-customer-journey-analyse-mit-analytics-und-doubleclick/">Full Customer Journey Analyse mit Analytics und DoubleClick</a></h2><a href="https://e-dialog.group/de/blog/holistic-cross-channel-campaigns-de/full-customer-journey-analyse-mit-analytics-und-doubleclick/"><img width="302" height="287" src="https://e-dialog.group/wp-content/uploads/2022/02/kanalpfad_01.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/kanalpfad_01.jpg 302w, https://e-dialog.group/wp-content/uploads/2022/02/kanalpfad_01-300x285.jpg 300w" sizes="(max-width: 302px) 100vw, 302px" /></a><p>Im Analytics Kampagnen Report fehlen die Ad-Views. Andere Tools bieten Customer Journey Analysen nur innerhalb der Paid Kanäle. Die Kombination von DC mit Google Analytics bietet eine 360 Analyse, wie hier ausführlich gezeigt wird.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/warum-programmatic-marketing-nur-funktioniert-wenn-mans-versteht/">Warum Programmatic Marketing nur funktioniert, wenn man’s versteht</a></h2><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/warum-programmatic-marketing-nur-funktioniert-wenn-mans-versteht/"><img width="452" height="488" src="https://e-dialog.group/wp-content/uploads/2022/02/Warum-Programmatic-Marketing-nur-funktioniert-wenn-mans-versteht.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Warum-Programmatic-Marketing-nur-funktioniert-wenn-mans-versteht.jpg 452w, https://e-dialog.group/wp-content/uploads/2022/02/Warum-Programmatic-Marketing-nur-funktioniert-wenn-mans-versteht-278x300.jpg 278w" sizes="(max-width: 452px) 100vw, 452px" /></a><p>Weg von Zielgruppen-Targeting, hin zur Ansprache von Individuen. Mit dem nötigen Know-How und der richtigen Konzeption, Kontrolle und Optimierung, schlägt Programmatic Marketing jede klassisch geplante Kampagne.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/search-ads-360-fur-pla-shopping-kampagnen/">Search Ads 360 für PLA / Shopping-Kampagnen</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/search-ads-360-fur-pla-shopping-kampagnen/"><img width="285" height="98" src="https://e-dialog.group/wp-content/uploads/2022/02/cids.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></a><p>DoubleClick Search (DS), ist ein Produkt aus der DoubleClick Digital Marketing Suite und die maßgeschneiderte Lösung, um Ihre Aktivitäten in Google, Yahoo!, Bing und weiteren Suchmaschinen zu verwalten.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/was-ist-der-unterschied-von-rtb-und-gdn/">Was ist der Unterschied von RTB und GDN</a></h2><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/was-ist-der-unterschied-von-rtb-und-gdn/"><img width="520" height="495" src="https://e-dialog.group/wp-content/uploads/2022/02/Unterschied-RTB-Vs-GDN.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Unterschied-RTB-Vs-GDN.png 520w, https://e-dialog.group/wp-content/uploads/2022/02/Unterschied-RTB-Vs-GDN-300x286.png 300w" sizes="(max-width: 520px) 100vw, 520px" /></a><p>Blogleser Gerald Dziersk fragt: „Machen GDN Kampagnen im Vergleich zur RTB überhaupt noch Sinn?“ Das kann durch die Gegenüberstellung des GDNs zu RTB mit Demand Side Platforms beantwortet werden. Hier die Details:</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/wie-funktioniert-real-time-bidding-rtb-und-rta/">Wie funktioniert Real Time Bidding (RTB) und RTA?</a></h2><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/wie-funktioniert-real-time-bidding-rtb-und-rta/"><img width="165" height="118" src="https://e-dialog.group/wp-content/uploads/2022/02/rtb-dontbuythecrap_165.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></a><p>Ein immer höherer Anteil des Media-Budgets wird in Real Time Bidding (RTB) bzw. Real Time Advertising (RTA) gesteckt. Doch was ist das eigentlich und wie funktioniert es? Enthält: eine e-book-Empfehlung und einen Cartoon 😉</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/wozu-ein-eigener-adserver-fur-advertiser/">Wozu ein eigener Adserver für Advertiser</a></h2><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/wozu-ein-eigener-adserver-fur-advertiser/"><img width="165" height="118" src="https://e-dialog.group/wp-content/uploads/2022/02/newyork_8029992599_165.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></a><p>Dieser Beitrag erklärt ausführlich, warum man als Advertiser (also Werbetreibender) unbedingt einen eigenen Adserver nutzen sollte.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/digital-analytics-de/programmatic-advertising-vs-programmatic-buying/">Programmatic Advertising vs. Programmatic Buying</a></h2><a href="https://e-dialog.group/de/blog/digital-analytics-de/programmatic-advertising-vs-programmatic-buying/"><img width="150" height="150" src="https://e-dialog.group/wp-content/uploads/2022/02/large_8664382546_0.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></a><p>Programmatic Marketing, Programmatic Advertising, Programmatic Buying – all das schwirrt überall durchs Web und Experten reden, tagen und bloggen fast nur mehr über diesen aufkommenden Hype im Online Marketing.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/welcher-search-kunde-sind-sie-eigentlich/">Welcher Search Kunde sind Sie eigentlich?</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/welcher-search-kunde-sind-sie-eigentlich/"><img width="520" height="400" src="https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_10-28-41.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_10-28-41.jpg 520w, https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_10-28-41-300x231.jpg 300w" sizes="(max-width: 520px) 100vw, 520px" /></a><p>Angeregt durch einige Gespräche frage ich mich, für wen ich hier überhaupt schreibe. Eine kleine Topologie:</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/das-doubleclick-universum-was-ist-was/">Das DoubleClick Universum » Was ist was?</a></h2><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/das-doubleclick-universum-was-ist-was/"><img width="552" height="212" src="https://e-dialog.group/wp-content/uploads/2022/02/Das-DC-Universum.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Das-DC-Universum.jpg 552w, https://e-dialog.group/wp-content/uploads/2022/02/Das-DC-Universum-300x115.jpg 300w" sizes="(max-width: 552px) 100vw, 552px" /></a><p>DoubleClick ist ein Unternehmen von Google, das viele Produkte im Bereich Display Advertising zur Verfügung stellt. Alle Services darzustellen ist eine eigene Herausforderung. Lassen Sie es uns versuchen:</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/was-ist-eigentlich-programmatic-marketing-und-programmatic-buying/">Was ist eigentlich Programmatic Marketing und Programmatic Buying?</a></h2><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/was-ist-eigentlich-programmatic-marketing-und-programmatic-buying/"><img width="220" height="179" src="https://e-dialog.group/wp-content/uploads/2022/02/programmatic_marketing_apes.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></a><p>Mit der Zunahme an Realtime Bidding (RTB) und anderen Werbeformen kommen immer wieder die Schlagwort Programmatic Marketing und Programmatic Buying ins Spiel. Doch was ist das eigentlich?</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="44672" class="elementor elementor-44672 elementor-1986 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c62feec" 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class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-80d75de elementor-widget elementor-widget-heading" data-id="80d75de" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.2 - 11-05-2023 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><p class="elementor-heading-title elementor-size-default">EMPOWERING DATA-DRIVEN MARKETING </p> </div> </div> <div class="elementor-element elementor-element-a884487 elementor-widget elementor-widget-heading" data-id="a884487" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">by people for people </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7e5650a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7e5650a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-b9ed94d" data-id="b9ed94d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5258832 elementor-widget elementor-widget-heading" data-id="5258832" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Berlin</p> </div> </div> <div class="elementor-element elementor-element-5e72bf6 elementor-widget elementor-widget-heading" data-id="5e72bf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div class="elementor-element elementor-element-7ffc04e elementor-widget elementor-widget-heading" data-id="7ffc04e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element 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data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Fürstenwall 172 <br> 40217 Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-8c99016 elementor-widget elementor-widget-heading" data-id="8c99016" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-629fbb7 elementor-widget elementor-widget-heading" data-id="629fbb7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-c15a520" data-id="c15a520" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eb37fd2 elementor-widget elementor-widget-heading" data-id="eb37fd2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">WIEN</p> </div> </div> <div class="elementor-element elementor-element-1c07966 elementor-widget elementor-widget-heading" data-id="1c07966" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Opernring 1 <br> 1010 Wien</p> </div> </div> <div class="elementor-element elementor-element-526bcb4 elementor-widget elementor-widget-heading" data-id="526bcb4" data-element_type="widget" data-widget_type="heading.default"> <div 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class="elementor-heading-title elementor-size-default">Zürich</p> </div> </div> <div class="elementor-element elementor-element-56ced21 elementor-widget elementor-widget-heading" data-id="56ced21" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Talacker 41 <br> 8001 Zürich </p> </div> </div> <div class="elementor-element elementor-element-eeb7efb elementor-widget elementor-widget-heading" data-id="eeb7efb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+41764044746">+41 76 404 47 46</a></p> </div> </div> <div class="elementor-element elementor-element-b978e36 elementor-widget elementor-widget-heading" data-id="b978e36" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p 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