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href="https://e-dialog.group/de/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37042"><a href="https://e-dialog.group/de/whitepaper-ubersicht/">Whitepaper</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37041"><a href="https://e-dialog.group/de/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37039"><a href="https://e-dialog.group/de/blog/">Blog</a></li> </ul> </li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37043"><a href="#">Wir können<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37044"><a href="https://e-dialog.group/de/branchen/">Branchen</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37046"><a href="https://e-dialog.group/de/technologien/">Technologien</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37045"><a href="https://e-dialog.group/de/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37047"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37049"><a href="https://e-dialog.group/de/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37048"><a href="https://e-dialog.group/de/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37051"><a href="https://e-dialog.group/de/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37050"><a href="https://e-dialog.group/de/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/google-ads-2022-trends-5-must-haves/">Google Ads 2022 – Trends & 5 Must-Haves</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/google-ads-2022-trends-5-must-haves/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Google-Ads-2022-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="e-dialog Blog Google Ads Trends & Must Haves 2022" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Google-Ads-2022-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Google-Ads-2022-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Google-Ads-2022-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Google-Ads-2022-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Google-Ads-2022-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Google verabschiedet sich von Smart Shopping und TrueView for Action Kampagnen. Welche weiteren Trends und Must Haves die Suchmaschinenmarketing-Branche 2022 beschäftigen zeigt dieser Blogartikel.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/lifehacks-fur-ihre-weihnachtskampagne/">Lifehacks für Ihre Weihnachtskampagne</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/lifehacks-fur-ihre-weihnachtskampagne/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Kampagnentipps.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Kampagnentipps.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Kampagnentipps-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Kampagnentipps-768x404.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Mit dem richtigen KnowHow können jetzt noch schlagkräftige Kampagnen aufgesetzt und optimiert sowie Nutzen aus vorhandenen Daten gewonnen werden. Katia Meleady und Lukas Capek – unsere Experten für erfolgreiche datengetriebene Kampagnen – teilen ihre besten Lifehacks für erfolgreiche (Last Minute) datadriven Weihnachtskampagnen 2021. Last Minute Tipps für Display & Paid Social Kampagnen für das Weihnachtsgeschäft […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/shopping-ads-das-google-tool-fur-einen-erfolgreichen-online-shop/">Shopping Ads – Das Google Tool für einen erfolgreichen Online-Shop</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/shopping-ads-das-google-tool-fur-einen-erfolgreichen-online-shop/"><img width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogpost-Google-Shopping-Ads.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogpost-Google-Shopping-Ads.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogpost-Google-Shopping-Ads-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogpost-Google-Shopping-Ads-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In diesem Blogbeitrag erfahren Sie alles zum Thema Google Shopping Ads und wie Sie davon profitieren können!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/google-ads-brand-kampagnen-sinnvoll-oder-unnotige-geldverschwendung/">Google Ads Brand Kampagnen – sinnvoll oder unnötige Geldverschwendung?</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/google-ads-brand-kampagnen-sinnvoll-oder-unnotige-geldverschwendung/"><img width="800" height="576" src="https://e-dialog.group/wp-content/uploads/2022/02/michael-longmire-lhltMGdohc8-unsplash.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/michael-longmire-lhltMGdohc8-unsplash.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/michael-longmire-lhltMGdohc8-unsplash-300x216.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/michael-longmire-lhltMGdohc8-unsplash-768x553.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Durch eine Brand Anzeige können Sie aktions-unabhängige Botschaften und Themen für Awareness Aufbau an Ihre Zielgruppe kommunizieren. Alles Wissenswerte dazu erfahren Sie im Blogartikel!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/local-inventory-ads-lias/">Local Inventory Ads (LIAs)</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/local-inventory-ads-lias/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190614-Local-Inventory-Ads-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190614-Local-Inventory-Ads-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190614-Local-Inventory-Ads-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190614-Local-Inventory-Ads-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190614-Local-Inventory-Ads.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Neun von zehn Google-Usern suchen regelmäßig nach lokalen Angeboten und die Hälfte der Nutzer stellt Suchanfragen zu Einzelhändlern mit dem Smartphone.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/programmatic-video-welche-platzierung-performt-am-besten/">Programmatic Video – welche Platzierung performt am besten</a></h2><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/programmatic-video-welche-platzierung-performt-am-besten/"><img width="800" height="607" src="https://e-dialog.group/wp-content/uploads/2022/02/Video-Environment.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Video-Environment.jpg 1000w, https://e-dialog.group/wp-content/uploads/2022/02/Video-Environment-300x228.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Video-Environment-768x583.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Video Advertising – bitte programmatisch Genau so einfach lassen sich auch die bestehenden Sammlungen anpassen. Hierfür klickt man beispielsweise bei der “Life cycle” Sammlung auf “Edit Collection” und gelangt in das selbe Bearbeitungsmenü. Im folgenden Screenshot haben wir zu Demonstrationszwecken den MonetisatioMit den steigenden Videoangeboten finden sich immer vielseitigere Buchungsangebote für Werbetreibende. Entsprechende Targeting-Optionen und […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/targeting-im-gdn-der-ultimative-guide/">Targeting im GDN: Der ultimative Guide</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/targeting-im-gdn-der-ultimative-guide/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190104-Targeting-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190104-Targeting-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190104-Targeting-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190104-Targeting-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190104-Targeting.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Welche Targeting-Möglichkeiten gibt es im GDN? Was ist der Unterschied zwischen Zielgruppen- und Kontext-Targeting? Und wann ist was am besten geeignet?</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/google-ads-vs-google-display-video-360/">Google Ads vs Google Display & Video 360</a></h2><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/google-ads-vs-google-display-video-360/"><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/201807-Ads-vs-Display360.png" class="attachment-large size-large wp-post-image" alt="Ads vs Display360" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-Ads-vs-Display360.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Ads-vs-Display360-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Ads-vs-Display360-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>GDN als auch der DBM bieten programmatische Einkaufsmöglichkeiten von Display Bannern, Video Ads und Native Ads. Doch wo liegt der Unterschied? Im Artikel zeigen wir die Unterschiede der Systeme.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/remarketing-listen-fur-suchanzeigen-rlsa-ein-muss-fur-jedes-unternehmen/">Remarketing-Listen für Suchanzeigen (RLSA)->ein Muss für jedes Unternehmen!</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/remarketing-listen-fur-suchanzeigen-rlsa-ein-muss-fur-jedes-unternehmen/"><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/201807-Remarketing.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-Remarketing.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Remarketing-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Remarketing-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>RLSA-Listen sind ein Muss für jeden Google Ads-Account. Durch den Einsatz von Remarketing-Listen in Suchanzeigen können Sie die Leistung Ihrer Kampagnen deutlich verbessern. Erfahren Sie mehr!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/adwords-next-das-neue-interface-von-google-adwords/">AdWords Next – das neue Interface von Google AdWords</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/adwords-next-das-neue-interface-von-google-adwords/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/SEA-Google-AdWords-Next.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/SEA-Google-AdWords-Next.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/SEA-Google-AdWords-Next-300x231.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/SEA-Google-AdWords-Next-768x591.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Neue Features, eine frische Benutzeroberfläche und verbesserte User Experience. Erfahren Sie hier mehr über Google AdWords Next!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/google-adwords-attributionsmodelle-die-qual-der-wahl/">Google AdWords Attributionsmodelle – Die Qual der Wahl</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/google-adwords-attributionsmodelle-die-qual-der-wahl/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/SEA-Attributionsmodell-1.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/SEA-Attributionsmodell-1.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/SEA-Attributionsmodell-1-300x231.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/SEA-Attributionsmodell-1-768x591.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Welche Attributionsmodelle bietet Google AdWords, wie entscheidet man sich für das geeignete Modell und welche Konsequenzen hat diese Entscheidung?</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/google-adwords-attributionsmodell-last-klick-der-weisheit-letzter-schluss/">Google AdWords Attributionsmodell Last Klick – Der Weisheit letzter Schluss?</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/google-adwords-attributionsmodell-last-klick-der-weisheit-letzter-schluss/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/SEA-Last-Click.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/SEA-Last-Click.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/SEA-Last-Click-300x231.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/SEA-Last-Click-768x591.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Last Klick ist das Standard-Attributionsmodell von Google AdWords. Doch welche Auswirkungen hat diese Einstellung nun für die Zuordnung Ihrer Conversions?</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/gekommen-um-zu-bleiben-programmatic-marketing-und-realtime-advertising-beim-business-breakfast/">Gekommen um zu bleiben: Programmatic Marketing und Realtime Advertising beim Business Breakfast</a></h2><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/gekommen-um-zu-bleiben-programmatic-marketing-und-realtime-advertising-beim-business-breakfast/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/1.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/1.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/1-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/1-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Am 25. Juni fand unser Business Breakfast im Dachgarten des k47.wien statt. Experten von e-dialog und styria digital one gaben Entscheidern einen Überblick über Programmatic Marketing und Realtime Advertising.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/warum-programmatic-marketing-nur-funktioniert-wenn-mans-versteht/">Warum Programmatic Marketing nur funktioniert, wenn man’s versteht</a></h2><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/warum-programmatic-marketing-nur-funktioniert-wenn-mans-versteht/"><img width="452" height="488" src="https://e-dialog.group/wp-content/uploads/2022/02/Warum-Programmatic-Marketing-nur-funktioniert-wenn-mans-versteht.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Warum-Programmatic-Marketing-nur-funktioniert-wenn-mans-versteht.jpg 452w, https://e-dialog.group/wp-content/uploads/2022/02/Warum-Programmatic-Marketing-nur-funktioniert-wenn-mans-versteht-278x300.jpg 278w" sizes="(max-width: 452px) 100vw, 452px" /></a><p>Weg von Zielgruppen-Targeting, hin zur Ansprache von Individuen. Mit dem nötigen Know-How und der richtigen Konzeption, Kontrolle und Optimierung, schlägt Programmatic Marketing jede klassisch geplante Kampagne.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/was-ist-der-unterschied-von-rtb-und-gdn/">Was ist der Unterschied von RTB und GDN</a></h2><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/was-ist-der-unterschied-von-rtb-und-gdn/"><img width="520" height="495" src="https://e-dialog.group/wp-content/uploads/2022/02/Unterschied-RTB-Vs-GDN.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Unterschied-RTB-Vs-GDN.png 520w, https://e-dialog.group/wp-content/uploads/2022/02/Unterschied-RTB-Vs-GDN-300x286.png 300w" sizes="(max-width: 520px) 100vw, 520px" /></a><p>Blogleser Gerald Dziersk fragt: „Machen GDN Kampagnen im Vergleich zur RTB überhaupt noch Sinn?“ Das kann durch die Gegenüberstellung des GDNs zu RTB mit Demand Side Platforms beantwortet werden. Hier die Details:</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/google-extrareach-tool-cross-media-videokampagnen-besser-steuern/">Google extrareach Tool – Cross Media-Videokampagnen besser steuern</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/google-extrareach-tool-cross-media-videokampagnen-besser-steuern/"><img width="408" height="299" src="https://e-dialog.group/wp-content/uploads/2022/02/Google-extrareach-Tool.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-extrareach-Tool.jpg 408w, https://e-dialog.group/wp-content/uploads/2022/02/Google-extrareach-Tool-300x220.jpg 300w" sizes="(max-width: 408px) 100vw, 408px" /></a><p>Wenn Cross Media Kampagnen geplant werden, dann wird auch Online-Marketing als wichtiger Bestandteil wahrgenommen. Im Bereich des Video-Marketings ergeben sich dadurch viele Potentiale, die andernfalls ungenutzt blieben. Synergieeffekte zwischen On- und Offline-Kanälen ermöglichen es, durch TV entstandene Defizite durch Onlinewerbung auszugleichen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/adwords-editor-11-0-die-neuen-features-auf-einen-blick/">AdWords Editor 11.0 – Die neuen Features auf einen Blick</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/adwords-editor-11-0-die-neuen-features-auf-einen-blick/"><img width="165" height="165" src="https://e-dialog.group/wp-content/uploads/2022/02/adwords_editor_logo.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/adwords_editor_logo.jpg 165w, https://e-dialog.group/wp-content/uploads/2022/02/adwords_editor_logo-150x150.jpg 150w" sizes="(max-width: 165px) 100vw, 165px" /></a><p>Die neueste Version des Google AdWords Editors, das größte Update seit der Einführung des Tools 2006. Neben dem Design, wurden auch neue Features integriert, welche die Arbeit mit dem Tool erleichtern und Zeit ersparen sollen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/wie-funktioniert-real-time-bidding-rtb-und-rta/">Wie funktioniert Real Time Bidding (RTB) und RTA?</a></h2><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/wie-funktioniert-real-time-bidding-rtb-und-rta/"><img width="165" height="118" src="https://e-dialog.group/wp-content/uploads/2022/02/rtb-dontbuythecrap_165.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></a><p>Ein immer höherer Anteil des Media-Budgets wird in Real Time Bidding (RTB) bzw. Real Time Advertising (RTA) gesteckt. Doch was ist das eigentlich und wie funktioniert es? Enthält: eine e-book-Empfehlung und einen Cartoon 😉</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/what-the-heck-is-rlsa-remarketing-lists-for-search-ads/">What the heck is RLSA? Remarketing Lists for Search Ads</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/what-the-heck-is-rlsa-remarketing-lists-for-search-ads/"><img width="520" height="400" src="https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_10-56-56.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_10-56-56.jpg 520w, https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_10-56-56-300x231.jpg 300w" sizes="(max-width: 520px) 100vw, 520px" /></a><p>Was bisher unter Remarketing im Display-Bereich bekannt war, ist nun auch in den alltäglich genutzten Google Suchergebnissen möglich und heisst Remarketing Lists for Search Ads – kurz RLSA.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/nahe-varianten-werden-zur-pflicht-in-google-adwords/">Nahe Varianten werden zur Pflicht in Google AdWords</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/nahe-varianten-werden-zur-pflicht-in-google-adwords/"><img width="400" height="300" src="https://e-dialog.group/wp-content/uploads/2022/02/nahe-varianten-adwords.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/nahe-varianten-adwords.jpg 400w, https://e-dialog.group/wp-content/uploads/2022/02/nahe-varianten-adwords-300x225.jpg 300w" sizes="(max-width: 400px) 100vw, 400px" /></a><p>Google hat bekannt gegeben, dass es ab Ende September keine Möglichkeit mehr gibt, „nahe Varianten“ in Google AdWords auszuschließen. Dies hat Folgen auf das Keyword Management und die Gebotsstrategie in Google AdWords.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/welcher-search-kunde-sind-sie-eigentlich/">Welcher Search Kunde sind Sie eigentlich?</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/welcher-search-kunde-sind-sie-eigentlich/"><img width="520" height="400" src="https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_10-28-41.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_10-28-41.jpg 520w, https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_10-28-41-300x231.jpg 300w" sizes="(max-width: 520px) 100vw, 520px" /></a><p>Angeregt durch einige Gespräche frage ich mich, für wen ich hier überhaupt schreibe. Eine kleine Topologie:</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/entfernungs-report-in-google-adwords/">Entfernungs-Report in Google AdWords</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/entfernungs-report-in-google-adwords/"><img width="797" height="478" src="https://e-dialog.group/wp-content/uploads/2022/02/1.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/1.png 797w, https://e-dialog.group/wp-content/uploads/2022/02/1-300x180.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/1-768x461.png 768w" sizes="(max-width: 797px) 100vw, 797px" /></a><p>Google hat erst kürzlich einen „Entfernungs-Report“ veröffentlicht. Welche Erkenntnisse man hierdurch sammeln und welche Schlüsse man daraus ziehen kann erfahren Sie nachfolgend.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/mit-e-dialog-am-22-mai-2014-gunstiger-auf-die-ppc-masters-konferenz-in-hamburg/">Mit e-dialog am 22. Mai 2014 günstiger auf die PPC Masters Konferenz in Hamburg</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/mit-e-dialog-am-22-mai-2014-gunstiger-auf-die-ppc-masters-konferenz-in-hamburg/"><img width="296" height="127" src="https://e-dialog.group/wp-content/uploads/2022/02/PPC-Masters-Konferenz-in-Hamburg.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></a><p>Die PPC Masters Konferenz – für alle, die mit Klicks handeln – findet am 22. Mai 2014 in Hamburg statt. PPC Masters setzt auf Pay per Click, SEA, AdWords und damit auf die wichtigste Währung des digitalen Marketings: Klicks!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/google-adwords-shared-endorsements/">Google AdWords Shared Endorsements</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/google-adwords-shared-endorsements/"><img width="178" height="123" src="https://e-dialog.group/wp-content/uploads/2022/02/08-07-2014_10-10-46.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></a><p>Google macht mit den Shared Endorsements seine Werbeanzeigen persönlicher, interaktiver und attraktiver für den Benutzer. Was ist das neue Feature und welchen Nutzen hat es für Kunden und Werbenden?</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/google-partners-neue-adwords-zertifizierung/">Google Partners – neue AdWords Zertifizierung</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/google-partners-neue-adwords-zertifizierung/"><img width="634" height="238" src="https://e-dialog.group/wp-content/uploads/2022/02/partnerbadge-horizontal.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/partnerbadge-horizontal.jpg 634w, https://e-dialog.group/wp-content/uploads/2022/02/partnerbadge-horizontal-300x113.jpg 300w" sizes="(max-width: 634px) 100vw, 634px" /></a><p>Google erneuerte sein Zertifizierungsprogramm für Agenturen. Für interessierte Kunden soll es leichter werden, vertrauenswürdige und von Google zertifizierte Partner wie e-dialog zu finden.</p> </article> </div> <nav class="pagination" role="navigation"> <div class="nav-previous"><a href="https://e-dialog.group/de/blog/tag/google-adwords-de/seite/2/" ><span class="meta-nav">←</span> Zurück</a></div> <div class="nav-next"></div> </nav> </main> <div data-elementor-type="footer" data-elementor-id="44672" class="elementor elementor-44672 elementor-1986 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" 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