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menu-item-type-post_type menu-item-object-page menu-item-37050"><a href="https://e-dialog.group/de/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/creativity-de/dynamic-ads-in-dv360-oder-studio-ein-vergleich/">Dynamic Ads in DV360 oder Studio? – Ein Vergleich</a></h2><a href="https://e-dialog.group/de/blog/creativity-de/dynamic-ads-in-dv360-oder-studio-ein-vergleich/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-1024x683.jpg" class="attachment-large size-large wp-post-image" alt="Dynamic Display Ads" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-1024x683.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-768x512.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-1536x1024.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-2048x1365.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Dynamic Ads & Google Marketing Plattform Dynamische Display Ads ermöglichen eine gezielte Ausspielung individueller Botschaften. Sie sind somit ein wichtiger Bestandteil des Programmatic Marketings, reduzieren nicht nur die Zeit sowie Kosten der Werbemittelerstellung, sondern steigern auch gleichzeitig die Performance der Kampagnen. In den letzten Jahren sind zahlreiche Tools am Markt erschienen, die das Erstellen dynamischer Display Ads […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/mogliche-auswirkungen-von-consent-anderungen-auf-programmatische-kampagnen/">Mögliche Auswirkungen von Consent Änderungen auf programmatische Kampagnen</a></h2><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/mogliche-auswirkungen-von-consent-anderungen-auf-programmatische-kampagnen/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/06/Blog-Consent-Auswirkungen-PRO-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Consent Auswirkungen PRO" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/06/Blog-Consent-Auswirkungen-PRO-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Consent-Auswirkungen-PRO-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Consent-Auswirkungen-PRO-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Consent-Auswirkungen-PRO-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Consent-Auswirkungen-PRO-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Die Privatsphäre im Internet wird immer wichtiger und auch Privatpersonen gehen immer bewusster mit ihren Daten um. Oft stehen sie personalisiertem Marketing skeptisch gegenüber, haben aber gleichzeitig wenig Wissen darüber. Laut Statistiken liegt die Opt-In Rate (die Rate für User, die ihre Zustimmung für Cookies geben) für die meisten Webseiten bei ca. 40-50%. Diese Entwicklung […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/youtube-masthead-nutzen-um-awareness-fur-ihre-brand-zu-starken/">YouTube Masthead nützen um Awareness für Ihre Brand zu stärken</a></h2><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/youtube-masthead-nutzen-um-awareness-fur-ihre-brand-zu-starken/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/06/Blog-Youtube-Masthead-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog YouTube Masthead" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/06/Blog-Youtube-Masthead-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Youtube-Masthead-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Youtube-Masthead-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Youtube-Masthead-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Youtube-Masthead-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>YouTube Masthead ist eine ideale Lösung um Brand Awareness aufzubauen und zu stärken. In diesem Blogartikel wird das Format präsentiert, wie dieses gebucht werden kann und über DV360 aufgesetzt wird. Creative Alle üblichen Targeting Optionen, die via DV360 für YouTube möglich sind, gibt es auch bei der YouTube Masthead Ausspielung – also zum Beispiel Geo […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/campaign-manager-360-die-wichtigsten-funktionen-als-ubersicht/">Campaign Manager 360 – Die wichtigsten Funktionen als Übersicht</a></h2><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/campaign-manager-360-die-wichtigsten-funktionen-als-ubersicht/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Campaign-Manager-Funktionen.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Campaign-Manager-Funktionen.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Campaign-Manager-Funktionen-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Campaign-Manager-Funktionen-768x404.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Campaign Manager 360 (CM360) dient als Ad Server der Google Marketing Platform zur Anzeigenverwaltung für Advertiser und Agenturen, vereinfacht die Kampagnen- und Werbemittelerstellung inklusive deren Verwaltung und bietet auch Funktionen für die Erstellung von Conversion-Tracking-Konzepten (mittels sogenannter Floodlights) sowie dazugehörigen Audience-Listen. </p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/automatisierung-in-dv360/">Automatisierung in DV360</a></h2><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/automatisierung-in-dv360/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Automatisierung-DV360.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Automatisierung-DV360.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Automatisierung-DV360-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Automatisierung-DV360-768x404.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Automatisierungsmöglichkeiten für die Steuerung von Programmatic Advertising Kampagnen in Google Display & Video 360 ermöglichen die dynamische Anpassung im Biddingverfahren sowie die vereinfachte Änderung an Kampagnen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/das-leben-nach-den-3rd-party-cookies-ein-leitfaden/">Das Leben nach den 3rd-Party Cookies – Ein Leitfaden</a></h2><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/das-leben-nach-den-3rd-party-cookies-ein-leitfaden/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final-768x404.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Der e-dialog Leitfaden zur Post-Cookie-Ära erklärt Schritt für Schritt, wie Sie Audit, Strategie & Umsetzung für eine Post-Cookie-Strategie angehen können.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/digital-analytics-de/tracking-systeme-datenschutz/">Tracking-Systeme & Datenschutz</a></h2><a href="https://e-dialog.group/de/blog/digital-analytics-de/tracking-systeme-datenschutz/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Datenschutzkonformes Tracking von Userdaten und eine zukunftssichere Marketing-Datenstrategie in einfachen Schritten und Entscheidungen erklärt.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/restricted-products-richtig-bewerben-alles-rund-um-google-policies/">Restricted Products richtig bewerben – alles rund um Google Policies</a></h2><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/restricted-products-richtig-bewerben-alles-rund-um-google-policies/"><img width="800" height="605" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-restricted-products.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-restricted-products.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-restricted-products-300x227.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-restricted-products-768x581.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Wir haben die wichtigsten Richtlinien zusammengefasst, um Werbetreibenden mit differenzierteren Produkten ein optimales Werbeerlebnis über DV360 zu bieten.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/digital-analytics-de/recap-das-war-die-google-analytics-konferenz-2016-in-wien/">Recap » Das war die Google Analytics Konferenz 2016 in Wien</a></h2><a href="https://e-dialog.group/de/blog/digital-analytics-de/recap-das-war-die-google-analytics-konferenz-2016-in-wien/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/MH1_0029.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/MH1_0029.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/MH1_0029-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/MH1_0029-768x513.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Vom 22.-24. Februar 2016 fand zum 5. Mal die Google Analytics User Conference in Wien statt: Geballtes Wissen über Google Analytics und alles was dazu gehört: für Einsteiger, Fortgeschrittene und Profis.</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="44672" class="elementor elementor-44672 elementor-1986 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element 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