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tableValues="1 1" /></feComponentTransfer><feComposite in2="SourceGraphic" operator="in" /></filter></defs></svg> <div data-elementor-type="header" data-elementor-id="44676" class="elementor elementor-44676 elementor-5062 elementor-location-header"> <section class="elementor-section elementor-top-section elementor-element elementor-element-62d67729 elementor-section-height-min-height mwd-menu-home elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible" data-id="62d67729" data-element_type="section" data-settings="{"sticky":"top","sticky_effects_offset":3,"animation":"fadeIn","sticky_on":["desktop","tablet_extra","tablet","mobile"],"sticky_offset":0}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31be865c" data-id="31be865c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-552c980a elementor-widget elementor-widget-image" data-id="552c980a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.2 - 11-05-2023 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <a href="https://e-dialog.group/de/"> <img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-logo.svg" class="attachment-full size-full wp-image-5066" alt="" loading="lazy" /> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-80a38b8" data-id="80a38b8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-27c28c5f eael_advanced_menu_hamburger_disable_selected_menu_hide eael-advanced-menu--stretch eael-hamburger--tablet elementor-widget elementor-widget-eael-advanced-menu" data-id="27c28c5f" data-element_type="widget" id="advancedmenue" data-widget_type="eael-advanced-menu.default"> <div class="elementor-widget-container"> <div data-hamburger-icon="<i aria-hidden="true" class="fas fa-bars"></i>" class="eael-advanced-menu-container eael-advanced-menu-align-right eael-advanced-menu-dropdown-align-left" data-indicator-class="fas fa-angle-down fa-solid" data-dropdown-indicator-class="fas fa-angle-down fa-solid" data-hamburger-breakpoints="{"mobile":"Mobile Portrait (> 767px)","tablet":"Tablet Portrait (> 1024px)","tablet_extra":"Tablet Landscape (> 1200px)","desktop":"Desktop (> 2400px)","none":"None"}" data-hamburger-device="tablet"><ul id="menu-hauptmenu-deutsch" class="eael-advanced-menu eael-advanced-menu-dropdown-animate-to-top eael-advanced-menu-indicator eael-advanced-menu-horizontal"><li id="menu-item-37024" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37024"><a href="#">Ich will</a> <ul class="sub-menu"> <li id="menu-item-37025" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37025"><a href="https://e-dialog.group/de/bessere-kampagnen/">Bessere <br> Kampagnen</a> <ul class="sub-menu"> <li id="menu-item-37026" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37026"><a href="/de/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li id="menu-item-37027" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37027"><a href="/de/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li id="menu-item-37028" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37028"><a href="/de/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li id="menu-item-37029" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37029"><a href="/de/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li id="menu-item-37030" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37030"><a href="/de/bessere-kampagnen/#creativity">Creativity</a></li> <li id="menu-item-37031" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37031"><a href="/de/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li id="menu-item-37032" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37032"><a href="https://e-dialog.group/de/daten-nutzen/">Daten <br> nutzen</a> <ul class="sub-menu"> <li id="menu-item-37033" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37033"><a href="/de/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li id="menu-item-37034" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37034"><a href="/de/daten-nutzen/#consent-management">Consent Management</a></li> <li id="menu-item-37035" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37035"><a href="/de/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li id="menu-item-37036" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37036"><a href="/de/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li id="menu-item-37037" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37037"><a href="/de/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li id="menu-item-37038" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37038"><a href="https://e-dialog.group/de/euer-wissen/">Euer <br> Wissen</a> <ul class="sub-menu"> <li id="menu-item-37040" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37040"><a href="https://e-dialog.group/de/event-ubersicht/">Events</a></li> <li id="menu-item-37042" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37042"><a href="https://e-dialog.group/de/whitepaper-ubersicht/">Whitepaper</a></li> <li id="menu-item-37041" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37041"><a href="https://e-dialog.group/de/success-stories/">Success Stories</a></li> <li id="menu-item-37039" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37039"><a href="https://e-dialog.group/de/blog/">Blog</a></li> </ul> </li> </ul> </li> <li id="menu-item-37043" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37043"><a href="#">Wir können</a> <ul class="sub-menu"> <li id="menu-item-37044" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37044"><a href="https://e-dialog.group/de/branchen/">Branchen</a></li> <li id="menu-item-37046" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37046"><a href="https://e-dialog.group/de/technologien/">Technologien</a></li> <li id="menu-item-37045" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37045"><a href="https://e-dialog.group/de/kanaele/">Kanäle</a></li> </ul> </li> <li id="menu-item-37047" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37047"><a href="#">Wir sind</a> <ul class="sub-menu"> <li id="menu-item-37049" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37049"><a href="https://e-dialog.group/de/kontakt/">Kontakte und Standorte</a></li> <li id="menu-item-37048" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37048"><a href="https://e-dialog.group/de/karriere/">Team & Karriere</a></li> <li id="menu-item-37051" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37051"><a href="https://e-dialog.group/de/teaching-talking/">Teaching & Talking</a></li> <li id="menu-item-37050" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37050"><a href="https://e-dialog.group/de/social-engagement/">Social Engagement</a></li> </ul> </li> </ul></div> </div> </div> <div class="elementor-element elementor-element-0e794f6 elementor-widget elementor-widget-shortcode" data-id="0e794f6" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div id="mwd-main-navigation"><div id="mobile-ui-btn-bar"><img class="burger" src="https://e-dialog.group/wp-content/themes/e-dialog/img/bars.svg" alt="menue"><img class="close" src="https://e-dialog.group/wp-content/themes/e-dialog/img/close.svg" alt="menue"></div><div id="mobile-ui-footer"><a href="https://e-dialog.group/de/kontakt/" target="">Kontakt</a><div class="social-media"><a target="_blank" href="https://de-de.facebook.com/edialog.at/"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/facebook.svg" alt="facebook"></a><a target="_blank" href="https://twitter.com/e_dialog"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/twitter.svg" alt="twitter"></a><a target="_blank" href="https://www.instagram.com/e_dialog/"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/instagram.svg" alt="instagram"></a><a target="_blank" href="https://at.linkedin.com/company/e-dialog_2"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/linkedin.svg" alt="linkedin"></a></div></div><ul id="mwd-main-navigation-menu" class="mwd-main-navigation-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37024"><a href="#">Ich will<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37025"><a href="https://e-dialog.group/de/bessere-kampagnen/">Bessere <br> Kampagnen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37026"><a href="/de/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37027"><a href="/de/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37028"><a href="/de/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37029"><a href="/de/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37030"><a href="/de/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37031"><a href="/de/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37032"><a href="https://e-dialog.group/de/daten-nutzen/">Daten <br> nutzen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37033"><a href="/de/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37034"><a href="/de/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37035"><a href="/de/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37036"><a href="/de/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37037"><a href="/de/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37038"><a href="https://e-dialog.group/de/euer-wissen/">Euer <br> Wissen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37040"><a href="https://e-dialog.group/de/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37042"><a href="https://e-dialog.group/de/whitepaper-ubersicht/">Whitepaper</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37041"><a href="https://e-dialog.group/de/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37039"><a href="https://e-dialog.group/de/blog/">Blog</a></li> </ul> </li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37043"><a href="#">Wir können<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37044"><a href="https://e-dialog.group/de/branchen/">Branchen</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37046"><a href="https://e-dialog.group/de/technologien/">Technologien</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37045"><a href="https://e-dialog.group/de/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37047"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37049"><a href="https://e-dialog.group/de/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37048"><a href="https://e-dialog.group/de/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37051"><a href="https://e-dialog.group/de/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37050"><a href="https://e-dialog.group/de/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/digital-analytics-de/google-analytics-datenschutzkonform-nutzen/">Google Analytics datenschutzkonform nutzen</a></h2><a href="https://e-dialog.group/de/blog/digital-analytics-de/google-analytics-datenschutzkonform-nutzen/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-GA-DSGVO.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-GA-DSGVO.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-GA-DSGVO-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-GA-DSGVO-768x404.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Natürlich unterstützen wir Sie gerne bei der Prüfung und Anpassung Ihrer Implementierung. Keine Zeit das jetzt durchzulesen? Kein Problem – wir haben unsere Tipps für den datenschutzkonformen Einsatz von Google Analytics auch als PDF zum Download vorbereitet. Außerdem bieten wir mit unserem Konformitäts-Check eine Überprüfung Ihrer Google Analytics Implementierung. Details und Terminvereinbarung finden Sie hier. […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/marketing-automation-de/e-mail-marketing-was-sie-durfen-und-was-nicht-10-use-cases/">E-Mail Marketing: Was Sie dürfen und was nicht – 10 Use Cases</a></h2><a href="https://e-dialog.group/de/blog/marketing-automation-de/e-mail-marketing-was-sie-durfen-und-was-nicht-10-use-cases/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1-1024x683.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1-1024x683.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1-768x512.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1-1536x1024.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1.jpg 1920w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In 10 Use Cases zeigen wir typische Situationen im E-Mail Marketing, wo bei Marketern mitunter noch Unsicherheit herrscht, wie hier rechtskonform vorzugehen ist. Mit Inkrafttreten der DSGVO wurde die Art und Weise, wie E-Mail Marketing betrieben werden darf, strenger reglementiert.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/consent-management-de/dsgvo-tmg-tkg-und-nun-ttdsg-was-bringt-das-neue-deutsche-ttdsg/">DSGVO, TMG, TKG und nun TTDSG: was bringt das neue deutsche TTDSG?</a></h2><a href="https://e-dialog.group/de/blog/consent-management-de/dsgvo-tmg-tkg-und-nun-ttdsg-was-bringt-das-neue-deutsche-ttdsg/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-TTDSG-Deutschland-1-1024x538.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-TTDSG-Deutschland-1-1024x538.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-TTDSG-Deutschland-1-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-TTDSG-Deutschland-1-768x403.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-TTDSG-Deutschland-1.jpg 1200w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>DSGVO, TMG, TKG und nun TTDSG: ein Tribut an die Fantastischen Vier oder was bringt das neue deutsche TTDSG? Dieser Beitrag fokussiert auf die Einwilligungspflicht für Cookies und auf eine vollkommen neue Regelung über Dienste zur technischen Verwaltung solcher Einwilligungen – PIMS genannt. Artikel 25 TTDSG “Schutz der Privatsphäre bei Endeinrichtungen” Völlig überraschend kommt die […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/das-leben-nach-den-3rd-party-cookies-ein-leitfaden/">Das Leben nach den 3rd-Party Cookies – Ein Leitfaden</a></h2><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/das-leben-nach-den-3rd-party-cookies-ein-leitfaden/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final-768x404.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Der e-dialog Leitfaden zur Post-Cookie-Ära erklärt Schritt für Schritt, wie Sie Audit, Strategie & Umsetzung für eine Post-Cookie-Strategie angehen können.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/consent-management-de/wie-konform-muss-ein-cookie-banner-sein/">Wie konform muss ein Cookie-Banner sein?</a></h2><a href="https://e-dialog.group/de/blog/consent-management-de/wie-konform-muss-ein-cookie-banner-sein/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/1-3-1024x538.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/1-3-1024x538.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/1-3-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/1-3-768x403.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/1-3.jpg 1200w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Die DSGVO-konforme Gestaltung von Consent-Bannern kann Unannehmlichkeiten wie Abmahnungen oder hohe Strafen verhindern. Wir unterstützen Sie bei Aufbau und Implementierung Ihrer Consent Management Strategie.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/digital-analytics-de/tracking-systeme-datenschutz/">Tracking-Systeme & Datenschutz</a></h2><a href="https://e-dialog.group/de/blog/digital-analytics-de/tracking-systeme-datenschutz/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Datenschutzkonformes Tracking von Userdaten und eine zukunftssichere Marketing-Datenstrategie in einfachen Schritten und Entscheidungen erklärt.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/digital-analytics-de/personenbezogene-daten-in-google-analytics-erkennen-und-vermeiden/">Personenbezogene Daten in Google Analytics erkennen und vermeiden</a></h2><a href="https://e-dialog.group/de/blog/digital-analytics-de/personenbezogene-daten-in-google-analytics-erkennen-und-vermeiden/"><img width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-PII-in-GA.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-PII-in-GA.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-PII-in-GA-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-PII-in-GA-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In diesem Blogartikel erklären wir, wo sich personenbezogene Daten in Google Analytics einschleichen können und wie Sie diese erkennen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/happy-new-digital-marketing-trends-2021/">Happy New Digital Marketing Trends 2021</a></h2><a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/happy-new-digital-marketing-trends-2021/"><img width="800" height="530" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021-768x509.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Wir werfen einen Blick in die Glaskugel und schauen, welche Marketing Trends das neue Jahr 2021 mit sich bringt!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/online-marketing-knowledge-english-blogposts-de/english-version-google-ads-data-hub-adh-privacy-first-data-driven-advertising-on-steroids/">English Version: Google Ads Data Hub (ADH) – Privacy first, Data-driven Advertising on steroids</a></h2><a href="https://e-dialog.group/de/blog/online-marketing-knowledge-english-blogposts-de/english-version-google-ads-data-hub-adh-privacy-first-data-driven-advertising-on-steroids/"><img width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In this blog post, you’ll learn how to use Ads Data Hub to analyze and activate the most granular campaign data in a privacy-compliant way.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/online-marketing-know-how-de/google-ads-data-hub-adh-privacy-first-data-driven-advertising-on-steroids/">Google Ads Data Hub (ADH) – Privacy first, Data-driven Advertising on steroids</a></h2><a href="https://e-dialog.group/de/blog/online-marketing-know-how-de/google-ads-data-hub-adh-privacy-first-data-driven-advertising-on-steroids/"><img width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In diesem Blogbeitrag erfahren Sie, wie Sie mit dem Ads Data Hub granularste Kampagnendaten datenschutzkonform analysieren und aktivieren können.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/consent-management-de/tcf-2-0-aktueller-stand-und-entwicklungen/">TCF 2.0 – Aktueller Stand und Entwicklungen</a></h2><a href="https://e-dialog.group/de/blog/consent-management-de/tcf-2-0-aktueller-stand-und-entwicklungen/"><img width="800" height="530" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-TCF.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-TCF.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-TCF-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-TCF-768x509.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Recap zur Einführung des TCF 2.0: Wo stehen wir und was kommt (vielleicht) noch?</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/news-de/schrems-iii-bis-civ/">Schrems III bis CIV</a></h2><a href="https://e-dialog.group/de/blog/news-de/schrems-iii-bis-civ/"><img width="800" height="640" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-news-privacy-shield.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-news-privacy-shield.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-news-privacy-shield-300x240.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-news-privacy-shield-768x614.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Die Datenschutz-NGO noyb hat Beschwerden an unterschiedliche Datenschutzbehörden verschickt – alles was Sie dazu jetzt wissen müssen, erfahren Sie in diesem Artikel!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/digital-analytics-de/itp-update-fur-marketer/">ITP – Update für Marketer</a></h2><a href="https://e-dialog.group/de/blog/digital-analytics-de/itp-update-fur-marketer/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/black-google-smartphone-on-box-1482061.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/black-google-smartphone-on-box-1482061.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/black-google-smartphone-on-box-1482061-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/black-google-smartphone-on-box-1482061-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Seit unserem letzten Blog Artikel zum Thema ITP hat sich viel getan. Höchste Zeit für ein Update zur Speicherung von Tracking Cookies!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/digital-analytics-de/ausschluss-von-url-parametern-vor-der-datenerfassung-in-google-analytics/">Ausschluss von URL Parametern vor der Datenerfassung in Google Analytics</a></h2><a href="https://e-dialog.group/de/blog/digital-analytics-de/ausschluss-von-url-parametern-vor-der-datenerfassung-in-google-analytics/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190208-URL-Parameter-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190208-URL-Parameter-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190208-URL-Parameter-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190208-URL-Parameter-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190208-URL-Parameter.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In diesem Blogbeitrag erklären wir, wie Sie spezifische URL Parameter vor der Datenerfassung in Google Analytics ausschließen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/news-de/anderung-der-datenschutzerklarung-von-google-betrifft-mich-das/">Änderung der Datenschutzerklärung von Google – betrifft mich das?</a></h2><a href="https://e-dialog.group/de/blog/news-de/anderung-der-datenschutzerklarung-von-google-betrifft-mich-das/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190116-Datenschutzerklaerung-Google-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190116-Datenschutzerklaerung-Google-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190116-Datenschutzerklaerung-Google-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190116-Datenschutzerklaerung-Google-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190116-Datenschutzerklaerung-Google.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Google ändert weltweit seine Datenschutzerklärung (Privacy Policy). Die erste Frage ist natürlich immer: „Und was hat das mit mir zu tun?“</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/news-de/atx-20-analyse-optimierung-bei-dsgvo-konformitat-notwendig/">ATX-20 Analyse: Optimierung bei DSGVO-Konformität notwendig</a></h2><a href="https://e-dialog.group/de/blog/news-de/atx-20-analyse-optimierung-bei-dsgvo-konformitat-notwendig/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/201808-DSGVO-konform-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201808-DSGVO-konform-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/201808-DSGVO-konform-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201808-DSGVO-konform-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/201808-DSGVO-konform.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Zusammen mit usercentrics warf e-dialog einen Blick auf die DSGVO Konformität der Webseiten von den wichtigsten österreichischen Unternehmen. Das Ergebnis: Es herrscht großer Optimierungsbedarf.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/digital-analytics-de/dsgvo-nutzerdaten-loschen-in-google-analytics/">DSGVO: Nutzerdaten löschen in Google Analytics</a></h2><a href="https://e-dialog.group/de/blog/digital-analytics-de/dsgvo-nutzerdaten-loschen-in-google-analytics/"><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/DSGVO.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/DSGVO.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/DSGVO-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/DSGVO-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Im folgenden Blogartikel zeigen wir, worauf es bei der neuen DSGVO ankommt und wie Nutzerdaten in Google Analytics gelöscht werden.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/digital-analytics-de/google-analytics-rohdaten-dsgvo-konform-innerhalb-der-eu-speichern/">Google Analytics Rohdaten DSGVO konform innerhalb der EU speichern</a></h2><a href="https://e-dialog.group/de/blog/digital-analytics-de/google-analytics-rohdaten-dsgvo-konform-innerhalb-der-eu-speichern/"><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/teaserbild-4.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/teaserbild-4.jpg 800w, https://e-dialog.group/wp-content/uploads/2022/02/teaserbild-4-300x231.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/teaserbild-4-768x590.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Alle, die mit Google Analytics 360 die Rohdaten in BigQuery speichern, können diese Daten nun datenschutzkonform in europäischen Datenzentren lagern. Wie genau das geht, steht im Artikel.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/digital-analytics-de/eu-datenschutz-grundverordnung-und-user-consent-management/">EU Datenschutz Grundverordnung und User Consent Management</a></h2><a href="https://e-dialog.group/de/blog/digital-analytics-de/eu-datenschutz-grundverordnung-und-user-consent-management/"><img width="800" height="389" src="https://e-dialog.group/wp-content/uploads/2022/02/Bildschirmfoto-2018-01-29-um-11.01.05.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Bildschirmfoto-2018-01-29-um-11.01.05.png 1000w, https://e-dialog.group/wp-content/uploads/2022/02/Bildschirmfoto-2018-01-29-um-11.01.05-300x146.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Bildschirmfoto-2018-01-29-um-11.01.05-768x373.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Was ändert sich mit der DSGVO im Mai 2018? Wir zeigen, was Sie bei der Datenerfassung beachten müssen und wie User Consent Management dabei hilft.</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="44672" class="elementor elementor-44672 elementor-1986 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed 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