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menu-item-37046"><a href="https://e-dialog.group/de/technologien/">Technologien</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37045"><a href="https://e-dialog.group/de/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37047"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37049"><a href="https://e-dialog.group/de/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37048"><a href="https://e-dialog.group/de/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37051"><a href="https://e-dialog.group/de/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37050"><a href="https://e-dialog.group/de/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/digital-analytics-de/user-relationship-management-urm-was-ist-das-und-was-bringts/">User Relationship Management (URM) – Was ist das und was bringt’s?</a></h2><a href="https://e-dialog.group/de/blog/digital-analytics-de/user-relationship-management-urm-was-ist-das-und-was-bringts/"><img width="245" height="245" src="https://e-dialog.group/wp-content/uploads/2022/02/teaserbild_urm.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/teaserbild_urm.jpg 245w, https://e-dialog.group/wp-content/uploads/2022/02/teaserbild_urm-150x150.jpg 150w" sizes="(max-width: 245px) 100vw, 245px" /></a><p>Die meisten Kontakte im Web erfolgen mit anonymen Usern. Obwohl sie als solche wiedererkennbar wären, wurden sie bislang nur aggregiert betrachtet und überhaupt nicht spezifisch angesprochen. Mit URM ändert sich das nun!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/holistic-cross-channel-campaigns-de/in-store-tracking-wie-kunden-nun-auch-in-filialen-analysiert-werden-konnen/">In Store Tracking: Wie Kunden nun auch in Filialen analysiert werden können</a></h2><a href="https://e-dialog.group/de/blog/holistic-cross-channel-campaigns-de/in-store-tracking-wie-kunden-nun-auch-in-filialen-analysiert-werden-konnen/"><img width="438" height="519" src="https://e-dialog.group/wp-content/uploads/2022/02/In-Store-Tracking.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/In-Store-Tracking.png 438w, https://e-dialog.group/wp-content/uploads/2022/02/In-Store-Tracking-253x300.png 253w" sizes="(max-width: 438px) 100vw, 438px" /></a><p><strong>Offline Tracking </strong>ist eines der nächsten großen Trends in Digital Analytics vor allem für <strong>Retail Analyse</strong>: Wie können Menschen auch Offline getracked werden, sei es in Filialen, bei Events oder beispielsweise auf Flughäfen?</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/blog/holistic-cross-channel-campaigns-de/telefon-tracking-nicht-nur-fur-adwords/">Telefon-Tracking nicht nur für AdWords</a></h2><a href="https://e-dialog.group/de/blog/holistic-cross-channel-campaigns-de/telefon-tracking-nicht-nur-fur-adwords/"><img width="441" height="292" src="https://e-dialog.group/wp-content/uploads/2022/02/Telefon-Tracking-nicht-nur-fur-Adwords.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Telefon-Tracking-nicht-nur-fur-Adwords.jpg 441w, https://e-dialog.group/wp-content/uploads/2022/02/Telefon-Tracking-nicht-nur-fur-Adwords-300x199.jpg 300w" sizes="(max-width: 441px) 100vw, 441px" /></a><p>Telefon-Tracking ist eine tolle Maßnahme zur Werbewirksamkeitsmessung und Erfolgskontrolle für sämtliche Marketing Maßnahmen und Kampagnen. 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