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#081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/de/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">UX, Testing & Personalisation</span> <span class="arrow">></span> <span class="child">Steigern Sie die Aussagekraft Ihrer Google Analytics Sitespeed Reports</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/Ursachen-fur-langsame-Sitespeed.png" data-rocket-location-hash="fc4a30debde26d3c66161434f5777621" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Steigern Sie die Aussagekraft Ihrer Google Analytics Sitespeed Reports</h1><p class="author">von Christof Heimhilcher</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">19. November 2013</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 3</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Die Ladezeit einer Website ist heute ein wesentlicher Faktor für den Erfolg geworden. Google Analytics bietet daher neben vielen Reports zur Benutzer- und Inhaltsanalyse auch Reports über die Ladezeit der einzelnen Seiten.</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">UX, Testing & Personalisation</div><p><p>Website Optimierung ist ein wichtiger Baustein für den Erfolg Ihres Digital Marketing. Wir zeigen Ihnen datengetriebene Ansätze zur Steigerung von Umsatz, Conversions und UX.</p> </p><a href="/de/daten-nutzen/#ux-testing-personalisation" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="915d82d814895b862af31849ee00717a" data-elementor-type="wp-post" data-elementor-id="41434" class="elementor elementor-41434 elementor-25136" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-745b89ea elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="745b89ea" data-element_type="section"> <div data-rocket-location-hash="7be7f7b3bdaf5cf3a88dc1de741ecbc4" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-327fb1b3" data-id="327fb1b3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-645bcfe1 elementor-widget elementor-widget-heading" data-id="645bcfe1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Sitespeed mit Google Analytics messen</h2> </div> </div> <div class="elementor-element elementor-element-6431794f elementor-widget elementor-widget-text-editor" data-id="6431794f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Für die Erfassung der Ladezeit benötigen Sie lediglich den <strong>Google Analytics Basiscode</strong> auf Ihrer Website. Ist dieser in Ihrer Website korrekt eingebunden, werden folgende Messwerte automatisch erfasst:</p><p><span style="line-height: 1.538em;"><strong>Aufteilung der Ladezeit in</strong>:</span></p><ul><li>Durchschnittliche Seitenladezeit</li><li>Durchschnittliche Dauer der Weiterleitungen</li><li>Durchschnittliche Domain-Suchzeit</li><li>Durchschnittliche Server Verbindungszeit</li><li>Durchschnittliche Server Antwortzeit</li><li>Durchschnittliche Seiten Downloadzeit</li></ul><p><strong><span style="line-height: 1.538em;">DOM-Timings gesplittet in:</span></strong></p><ul><li><span style="line-height: 1.538em;">Durchschnittliche Dokument-Interaktivitätszeit </span></li><li>Durchschnittliche Dokumentinhalt-Ladezeit</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-8d9a4f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8d9a4f5" data-element_type="section"> <div data-rocket-location-hash="622b83862fb0da48894e4bb84c0639b6" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a76c254" data-id="a76c254" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a7a9091 elementor-widget elementor-widget-heading" data-id="a7a9091" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Bereichsübersicht Website-Geschwindigkeit</h2> </div> </div> <div class="elementor-element elementor-element-c7697d8 elementor-widget elementor-widget-text-editor" data-id="c7697d8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wenn der Basiscode korrekt eingerichtet ist, finden Sie in Google Analytics unter <strong>“Verhalten” > “Website-Geschwindigkeit”</strong> die entsprechenden Reports.</p><p>In der Übersicht des Bereichs finden Sie direkt <strong>drei Reports</strong> zur Webseiten Geschwindigkeit kategorisiert nach <strong>Browser, Land und Seite</strong>.</p><p><a class="colorbox colorbox-insert-image" href="https://e-dialog.group/wp-content/uploads/blog/sites/default/files/content/pics/paste_1382701802.png" rel="gallery-all"><img decoding="async" class="image-large" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Der Übersichts-Report auf Basis der Browser" data-lazy-src="https://e-dialog.group/wp-content/uploads/blog/sites/default/files/styles/large/public/content/pics/paste_1382701802.png?itok=h15STZwc" /><noscript><img decoding="async" class="image-large" src="https://e-dialog.group/wp-content/uploads/blog/sites/default/files/styles/large/public/content/pics/paste_1382701802.png?itok=h15STZwc" alt="Der Übersichts-Report auf Basis der Browser" /></noscript></a></p><p dir="ltr">Was sofort auffällt, ist ein Browser Namens “YaBrowser” der die Seiten schneller lädt als Chrome, Firefox und Opera</p> </div> </div> <div class="elementor-element elementor-element-5c49fa8 elementor-widget elementor-widget-heading" data-id="5c49fa8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Überprüfung der Messwerte </h3> </div> </div> <div class="elementor-element elementor-element-6cf702b elementor-widget elementor-widget-text-editor" data-id="6cf702b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p dir="ltr">Um zu prüfen warum dies so ist, wechselt man in den<strong> Detail-Report “Seiten Timings”</strong> und <strong>filtert die Ergebnisse</strong> nach “YaBrowser”.</p><p dir="ltr">Man sieht sofort das Problem. Die durchschnittliche Ladezeit für diesen Browser wird lediglich aus <strong>zwei Samples berechnet.</strong> Dies lässt natürlich <strong><u>keine</u> signifikante Aussage</strong> zu.</p><p><a class="colorbox colorbox-insert-image" href="https://e-dialog.group/wp-content/uploads/blog/sites/default/files/content/pics/paste_1382701891.png" rel="gallery-all"><img decoding="async" class="image-large" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Die Berechnung der Ladezeit basiert lediglich auf zwei Samples " data-lazy-src="https://e-dialog.group/wp-content/uploads/blog/sites/default/files/styles/large/public/content/pics/paste_1382701891.png?itok=tWUIzsVs" /><noscript><img decoding="async" class="image-large" src="https://e-dialog.group/wp-content/uploads/blog/sites/default/files/styles/large/public/content/pics/paste_1382701891.png?itok=tWUIzsVs" alt="Die Berechnung der Ladezeit basiert lediglich auf zwei Samples " /></noscript></a></p><p dir="ltr">Leider sammelt Google standardmäßig <strong>nur für 1%</strong> Ihrer Website Besucher <strong>Sitespeed Daten</strong>. Dies führt bei Websites mit wenig Traffic zu nicht aussagekräftigen Ergebnissen.</p><p>Was können Sie also tun, um die Aussagekraft Ihrer Sitespeed Reports zu erhöhen?</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-c669458 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c669458" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a7ba31" data-id="3a7ba31" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-aaab2ca elementor-widget elementor-widget-heading" data-id="aaab2ca" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Steigerung der Aussagekraft Ihrer Google Analytics Sitespeed Reports </h2> </div> </div> <div class="elementor-element elementor-element-a878967 elementor-widget elementor-widget-text-editor" data-id="a878967" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Lösung liegt im <strong>Parameter setSiteSpeedSampleRate</strong>, um welchen Sie den Basiscode erweitern müssen.</p> </div> </div> <div class="elementor-element elementor-element-f1bc144 elementor-widget elementor-widget-heading" data-id="f1bc144" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Erweiterung des Google Analytics Basiscodes </h3> </div> </div> <div class="elementor-element elementor-element-7acd51d elementor-widget elementor-widget-text-editor" data-id="7acd51d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Erweitern Sie je nach verwendeter Google Analytics Version den Basiscode wie folgt:</p><p style="margin-left: 40px;"><strong>Standard Analytics</strong></p><pre style="margin-left: 40px;">_gaq.push(['_setSiteSpeedSampleRate', 5]); _gaq.push(['_trackPageview']);</pre><p style="margin-left: 40px;"><strong>Universal Analytics</strong></p><pre style="margin-left: 40px;">ga('create', 'UA-XXXXX-Y', { 'cookieDomain': 'xxxxxx.com', 'siteSpeedSampleRate': 100 }); ga('send', 'pageview');</pre><p><strong>Wichtig ist</strong>, dass die Einbindung <strong>vor </strong>dem eigentlichen Tracking Aufruf <span style="font-family: courier new,courier,monospace;"><em>trackPageview </em></span> bzw. <span style="font-family: courier new,courier,monospace;"><em>ga(‘send’..)</em></span> erfolgt.</p><p>Dem Parameter wird ein Prozentwert übergeben, für wieviel Prozent der Besucher künftig die Sitespeed Daten erfasst werden.</p><p>In unserem Beispiel für Standard Analytics 5% und für Universal 100% der Besucher.</p> </div> </div> <div class="elementor-element elementor-element-05cfe91 elementor-widget elementor-widget-heading" data-id="05cfe91" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Vergleich nach Anpassung der Samplingrate </h3> </div> </div> <div class="elementor-element elementor-element-2e41477 elementor-widget elementor-widget-text-editor" data-id="2e41477" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Zur Veranschaulichung hier zwei Screenshots die deutlich die Auswirkungen zeigen:</p><p>Vor Anpassung der Samplingrate:<br /><a class="colorbox colorbox-insert-image" style="line-height: 1.538em;" href="https://e-dialog.group/wp-content/uploads/blog/sites/default/files/content/pics/paste_1382701455.png" rel="gallery-all"><img decoding="async" class="image-large" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Die Anzahl der Smaples vor der Modifikation" data-lazy-src="https://e-dialog.group/wp-content/uploads/blog/sites/default/files/styles/large/public/content/pics/paste_1382701455.png?itok=9h_iURwR" /><noscript><img decoding="async" class="image-large" src="https://e-dialog.group/wp-content/uploads/blog/sites/default/files/styles/large/public/content/pics/paste_1382701455.png?itok=9h_iURwR" alt="Die Anzahl der Smaples vor der Modifikation" /></noscript></a></p><p>Samplingrate nach einem Monat:<br /><a class="colorbox colorbox-insert-image" href="https://e-dialog.group/wp-content/uploads/blog/sites/default/files/content/pics/paste_1382701704.png" rel="gallery-all"><img decoding="async" class="image-large" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Die Anzahl der Samples nach der Modifikation" data-lazy-src="https://e-dialog.group/wp-content/uploads/blog/sites/default/files/styles/large/public/content/pics/paste_1382701704.png?itok=yx32Boua" /><noscript><img decoding="async" class="image-large" src="https://e-dialog.group/wp-content/uploads/blog/sites/default/files/styles/large/public/content/pics/paste_1382701704.png?itok=yx32Boua" alt="Die Anzahl der Samples nach der Modifikation" /></noscript></a></p><p>Diese kleine Änderung hilft Ihnen direkt die Aussagekraft Ihrer Sitespeed Reports zu erhöhen und bessere und verlässlichere Entscheidungen zu treffen.</p> </div> </div> <div class="elementor-element elementor-element-a697e48 elementor-widget elementor-widget-heading" data-id="a697e48" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Einschränkung für große Websites </h3> </div> </div> <div class="elementor-element elementor-element-9bb7ed6 elementor-widget elementor-widget-text-editor" data-id="9bb7ed6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Eine kleine Einschränkung gibt es. Für Website mit <strong>mehr als einer Million Hits pro Tag</strong> lässt sich die Samplerate nicht mehr anpassen und ist immer fix auf 1% eingestellt. Dies dürfte aber ein Luxus-Problem sein.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-668f4fb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="668f4fb" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11ee710" data-id="11ee710" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2c74aab elementor-widget elementor-widget-heading" data-id="2c74aab" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Wir helfen Ihnen bei SiteSpeed-Fragen</h2> </div> </div> <div class="elementor-element elementor-element-71fa9c9 elementor-widget elementor-widget-text-editor" data-id="71fa9c9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Gerne helfen wir Ihnen bei der tiefergehenden Analyse der Ladezeit Ihrer Website und zeigen Ihnen in einem ausführlichen <a href="https://e-dialog.group/conversion-optimierung/website-speed-gutachten.html">SiteSpeed</a><a href="https://e-dialog.group/?edia_content_post=sitespeed-gutachten"> Gutachten konkrete Optimierungsmöglichkeiten auf. </a></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-05390b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="05390b2" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f932ee4" data-id="f932ee4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-66d193e elementor-widget elementor-widget-heading" data-id="66d193e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Gerne helfen wir Ihnen bei der tiefergehenden Analyse der Ladezeit Ihrer Website und zeigen Ihnen in einem ausführlichen SiteSpeed Gutachten konkrete Optimierungsmöglichkeiten auf. <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> </h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! 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data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-b9ed94d" data-id="b9ed94d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5258832 elementor-widget elementor-widget-heading" data-id="5258832" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Berlin</p> </div> </div> <div class="elementor-element elementor-element-5e72bf6 elementor-widget elementor-widget-heading" data-id="5e72bf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div class="elementor-element 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elementor-widget-heading" data-id="693e251" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-51d3b9a elementor-widget elementor-widget-heading" data-id="51d3b9a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Fürstenwall 172 <br> 40217 Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-8c99016 elementor-widget elementor-widget-heading" data-id="8c99016" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-629fbb7 elementor-widget 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