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menu-item-type-custom menu-item-object-custom menu-item-37027"><a href="/de/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37028"><a href="/de/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37029"><a href="/de/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37030"><a href="/de/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37031"><a href="/de/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37032"><a href="https://e-dialog.group/de/daten-nutzen/">Analyse, Strategie <br> & Innovation</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51974"><a href="https://e-dialog.group/de/digital-business-consulting/">Digital Business Consulting</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37033"><a href="/de/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37034"><a href="/de/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37035"><a href="/de/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37036"><a href="/de/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item 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href="/de/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37029"><a href="/de/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37030"><a href="/de/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37031"><a href="/de/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37032"><a href="https://e-dialog.group/de/daten-nutzen/">Analyse, Strategie <br> & Innovation<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51974"><a 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elementor - v3.23.0 - 05-08-2024 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h1 class="elementor-heading-title elementor-size-default">Media Efficiency - <br> wir machen mehr aus Media!</h1> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-32abdc73 elementor-hidden-mobile" data-id="32abdc73" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-68aafe10 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="68aafe10" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bc78a8" data-id="1bc78a8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-50bffb88 elementor-widget elementor-widget-heading" data-id="50bffb88" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Holen Sie mehr aus Ihrem Budget heraus - mithilfe von Machine Learning & fundierter Expertise</h2> </div> </div> <div class="elementor-element elementor-element-65d57398 elementor-widget elementor-widget-text-editor" data-id="65d57398" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> Wir legen den klaren Fokus im <strong>Programmatic Advertising</strong> auf die UserInnen und ihre <strong>Customer Journey</strong>, wodurch wir die Möglichkeit haben, <strong>Kampagnen zu personalisieren</strong> und <strong>Effizienz</strong> auf ein ganz neues Level zu heben! Uns steht ein großes Spektrum an Tools zur Verfügung, welche es uns ermöglichen, eine Vielzahl relevanter Metriken (und nicht nur den CPM) zu nutzen, um Ihre Medieneffizienz genau zu definieren – somit sparen Sie Kosten, Zeit und Energie und schöpfen Ihr Potential voll aus! </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1836e98e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1836e98e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3512fb" data-id="b3512fb" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-14f6b4cc elementor-widget elementor-widget-heading" data-id="14f6b4cc" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">» Bessere Performance</h3> </div> </div> <div class="elementor-element elementor-element-e9f40d elementor-widget elementor-widget-text-editor" data-id="e9f40d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> KPIs können dramatisch verbessert werden durch entsprechende Maßnahmen im Rahmen der Mediaeffizienz </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-b2eac50 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b2eac50" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1bbe15" data-id="d1bbe15" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6b29c81 elementor-widget elementor-widget-heading" data-id="6b29c81" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">» Bessere UX</h3> </div> </div> <div class="elementor-element elementor-element-2f8d412 elementor-widget elementor-widget-text-editor" data-id="2f8d412" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Mediaeffizienz hilft nicht nur dem Werbetreibenden sondern verbessert auch das Werbeerlebnis sowie die Relevanz der (End-)KundInnen</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3f3a15d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3f3a15d" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e7e909" data-id="8e7e909" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f2bc668 elementor-widget elementor-widget-heading" data-id="f2bc668" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">» Bessere Nettoreichweite</h3> </div> </div> <div class="elementor-element elementor-element-504ab85 elementor-widget elementor-widget-text-editor" data-id="504ab85" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Steigern Sie die Nettoreichweite in Ihrer Zielgruppe und kommunizieren Sie mit personalisierten Botschaften</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-dc0b3dd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="dc0b3dd" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7096df9" data-id="7096df9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-113fa35 elementor-widget elementor-widget-accordion" data-id="113fa35" data-element_type="widget" data-widget_type="accordion.default"> <div class="elementor-widget-container"> <style>.elementor-accordion{text-align:start}.elementor-accordion .elementor-accordion-item{border:1px solid #d5d8dc}.elementor-accordion .elementor-accordion-item+.elementor-accordion-item{border-top:none}.elementor-accordion .elementor-tab-title{margin:0;padding:15px 20px;font-weight:700;line-height:1;cursor:pointer;outline:none}.elementor-accordion .elementor-tab-title .elementor-accordion-icon{display:inline-block;width:1.5em}.elementor-accordion .elementor-tab-title .elementor-accordion-icon svg{width:1em;height:1em}.elementor-accordion .elementor-tab-title .elementor-accordion-icon.elementor-accordion-icon-right{float:right;text-align:right}.elementor-accordion .elementor-tab-title .elementor-accordion-icon.elementor-accordion-icon-left{float:left;text-align:left}.elementor-accordion .elementor-tab-title .elementor-accordion-icon .elementor-accordion-icon-closed{display:block}.elementor-accordion .elementor-tab-title .elementor-accordion-icon .elementor-accordion-icon-opened,.elementor-accordion .elementor-tab-title.elementor-active .elementor-accordion-icon-closed{display:none}.elementor-accordion .elementor-tab-title.elementor-active .elementor-accordion-icon-opened{display:block}.elementor-accordion .elementor-tab-content{display:none;padding:15px 20px;border-top:1px solid #d5d8dc}@media (max-width:767px){.elementor-accordion .elementor-tab-title{padding:12px 15px}.elementor-accordion .elementor-tab-title .elementor-accordion-icon{width:1.2em}.elementor-accordion .elementor-tab-content{padding:7px 15px}}.e-con-inner>.elementor-widget-accordion,.e-con>.elementor-widget-accordion{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}</style> <div class="elementor-accordion"> <div class="elementor-accordion-item"> <div id="elementor-tab-title-1801" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-1801" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">Mediakonsolidierung</a> </div> <div id="elementor-tab-content-1801" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-1801"><p>Durch fragmentierte Mediabuchungen gehen viel Nettoreichweite und Effizienz verloren. Mediakonsolidierung via Programmatic Advertising hilft, das Meiste aus dem vorhandenen Budget rauszuholen. </p></div> </div> <div class="elementor-accordion-item"> <div id="elementor-tab-title-1802" class="elementor-tab-title" data-tab="2" role="button" aria-controls="elementor-tab-content-1802" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">FC Optimierung mit AI</a> </div> <div id="elementor-tab-content-1802" class="elementor-tab-content elementor-clearfix" data-tab="2" role="region" aria-labelledby="elementor-tab-title-1802"><p>Die Suche nach dem perfekten Frequency Capping (FC) – also der Anzahl der Werbeeinblendungen pro UserIn – ist für Digital Marketer wie die Suche nach dem heiligen Gral. Mit der Hilfe von AI können wir diesen abhängig von Produkt und Customer Journey eruieren, um die höchste Effizienz zu gewährleisten.</p></div> </div> <div class="elementor-accordion-item"> <div id="elementor-tab-title-1803" class="elementor-tab-title" data-tab="3" role="button" aria-controls="elementor-tab-content-1803" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">Ad Collision Detection</a> </div> <div id="elementor-tab-content-1803" class="elementor-tab-content elementor-clearfix" data-tab="3" role="region" aria-labelledby="elementor-tab-title-1803"><p>Mehrfacheinblendungen der gleichen Werbung auf derselben Website stellen Advertiser regelmäßig vor Herausforderungen. Mittels Rohdaten und Analysen können Bad-Performer-Seiten erkannt und nachhaltig ausgeschlossen werden, um die Qualität der Werbung zu verbessern.</p></div> </div> <div class="elementor-accordion-item"> <div id="elementor-tab-title-1804" class="elementor-tab-title" data-tab="4" role="button" aria-controls="elementor-tab-content-1804" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">Attributionsmodellierung, Kanalbewertung & Journey Analyse</a> </div> <div id="elementor-tab-content-1804" class="elementor-tab-content elementor-clearfix" data-tab="4" role="region" aria-labelledby="elementor-tab-title-1804"><p>Eine korrekte und faire Kanalbewertung ist für jeden Advertiser essentiell, um das Beste aus den Kampagnen zu holen. Wir bieten Consulting in der Auswahl des passenden Attributionsmodells, sowie technische Umsetzung und Analysen an, um bei dieser Fragestellung zu unterstützen. </p></div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4b9cfdc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4b9cfdc" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5486c32" data-id="5486c32" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e609141 elementor-widget elementor-widget-heading" data-id="e609141" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Best Practice: Magenta reduziert CPA um 22%</h2> </div> </div> <div class="elementor-element elementor-element-2efc1ee elementor-widget elementor-widget-text-editor" data-id="2efc1ee" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wie gut Media Efficiency funktioniert, kann man am Beispiel von Magenta sehen, die ihren CPA um 22 % senken konnten:</p><div class="headline">Um die Problematik der Ad Collisions zu lösen, setzten wir für Magenta Telekom erstmalig einen <b>innovativen Lösungsansatz mit dem Ads Data Hub (ADH)</b> um. Zur Minimierung der Ad Collisions identifizierten unsere Programmatic ExpertInnen in Zusammenarbeit mit unserem Cloud & Data Science Team mithilfe von Rohdaten im ersten Schritt Domains mit hoher Collision Rate und schlechter Performance, um diese auf eine Blacklist zu setzen. Domains mit hohem Volumen und hoher Collision wurden im Detail beleuchtet, um hier eine jeweils individuelle, datenbasierte Entscheidung treffen zu können.</div> </div> </div> <div class="elementor-element elementor-element-a7077a6 elementor-widget elementor-widget-heading" data-id="a7077a6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Lesen Sie mehr dazu in unserer <a href="/success-story/data-science-steigert-die-media-effizienz-digitaler-kampagnen-fuer-magenta/">Case Study!</a></h3> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-b0a88ac elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b0a88ac" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47033ce" data-id="47033ce" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0f55fb7 elementor-widget elementor-widget-heading" data-id="0f55fb7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Wenn Sie sich für dieses Thema interessieren und/oder Unterstützung von branchenführenden ExpertInnen suchen, würden wir uns sehr freuen, Sie entsprechend Ihren spezifischen Anforderungen zu beraten!</h3> </div> </div> <div class="elementor-element elementor-element-b19fd6a elementor-widget elementor-widget-shortcode" data-id="b19fd6a" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div 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<div class="elementor-widget-container"> <link rel="stylesheet" href="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/css/widget-posts.min.css?ver=1722847850"> <div class="elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid"> <article class="elementor-post elementor-grid-item post-38697 success-story type-success-story status-publish has-post-thumbnail hentry category-datascience-ai-in-marketing-in-retail-de category-holistic-cross-channel-campaigns-de category-programmatic-display-video-everything-de edialog-tools-ads-data-hub"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://e-dialog.group/de/success-story/innovative-ad-collisions-optimierung-mit-dem-ads-data-hub-fuer-magenta-telekom/" tabindex="-1" ><div class="elementor-post__thumbnail"><img fetchpriority="high" decoding="async" width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-image-28926" alt="e-dialog Case Preview Magenta Ad Collision" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2020/12/e-dialog-Case-Preview-Magenta-Ad-Collision-white.png 460w, https://e-dialog.group/wp-content/uploads/2020/12/e-dialog-Case-Preview-Magenta-Ad-Collision-white-300x160.png 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2020/12/e-dialog-Case-Preview-Magenta-Ad-Collision-white.png" /><noscript><img fetchpriority="high" decoding="async" width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2020/12/e-dialog-Case-Preview-Magenta-Ad-Collision-white.png" class="attachment-medium_large size-medium_large wp-image-28926" alt="e-dialog Case Preview Magenta Ad Collision" srcset="https://e-dialog.group/wp-content/uploads/2020/12/e-dialog-Case-Preview-Magenta-Ad-Collision-white.png 460w, https://e-dialog.group/wp-content/uploads/2020/12/e-dialog-Case-Preview-Magenta-Ad-Collision-white-300x160.png 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript></div></a> <div class="elementor-post__badge">Datascience & AI in Marketing and Retail</div> <div class="elementor-post__avatar"> <img alt='Carmen Contreras-Salazar' src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20128%20128'%3E%3C/svg%3E" data-lazy-srcset='https://secure.gravatar.com/avatar/53a3b0d26752b93d23ab3e3b765bd385?s=256&d=blank&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' data-lazy-src="https://secure.gravatar.com/avatar/53a3b0d26752b93d23ab3e3b765bd385?s=128&d=blank&r=g" /><noscript><img alt='Carmen Contreras-Salazar' src='https://secure.gravatar.com/avatar/53a3b0d26752b93d23ab3e3b765bd385?s=128&d=blank&r=g' srcset='https://secure.gravatar.com/avatar/53a3b0d26752b93d23ab3e3b765bd385?s=256&d=blank&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' /></noscript> </div> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://e-dialog.group/de/success-story/innovative-ad-collisions-optimierung-mit-dem-ads-data-hub-fuer-magenta-telekom/" > Innovative Ad Collisions Optimierung mit KI und dem Ads Data Hub für Magenta Telekom </a> </h3> <a class="elementor-post__read-more" href="https://e-dialog.group/de/success-story/innovative-ad-collisions-optimierung-mit-dem-ads-data-hub-fuer-magenta-telekom/" aria-label="Read more about Innovative Ad Collisions Optimierung mit KI und dem Ads Data Hub für Magenta Telekom" tabindex="-1" > MEHR LESEN </a> </div> </div> </article> <article class="elementor-post elementor-grid-item post-41850 post type-post status-publish format-standard has-post-thumbnail hentry category-attribution-mmm-de category-datascience-ai-in-marketing-in-retail-de category-online-marketing-know-how-de category-programmatic-display-video-everything-de"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://e-dialog.group/de/blog/attribution-mmm-de/attribution-in-der-post-cookie-ara-regression-based-attribution/" tabindex="-1" ><div class="elementor-post__thumbnail"><img decoding="async" width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-image-41830" alt="Regression Based Attribution in der Post Cookie Ära" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-768x412.jpg" /><noscript><img loading="lazy" decoding="async" width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-768x412.jpg" class="attachment-medium_large size-medium_large wp-image-41830" alt="Regression Based Attribution in der Post Cookie Ära" srcset="https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-2048x1098.jpg 2048w" sizes="(max-width: 768px) 100vw, 768px" /></noscript></div></a> <div class="elementor-post__badge">Attribution & MMM</div> <div class="elementor-post__avatar"> <img alt='Buster Grunau' src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20128%20128'%3E%3C/svg%3E" data-lazy-srcset='https://secure.gravatar.com/avatar/cb7845d062f9545084448cfcc75fe610?s=256&d=blank&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' data-lazy-src="https://secure.gravatar.com/avatar/cb7845d062f9545084448cfcc75fe610?s=128&d=blank&r=g" /><noscript><img alt='Buster Grunau' src='https://secure.gravatar.com/avatar/cb7845d062f9545084448cfcc75fe610?s=128&d=blank&r=g' srcset='https://secure.gravatar.com/avatar/cb7845d062f9545084448cfcc75fe610?s=256&d=blank&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' /></noscript> </div> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://e-dialog.group/de/blog/attribution-mmm-de/attribution-in-der-post-cookie-ara-regression-based-attribution/" > Regression Based Attribution – Werbeerfolg zuweisen in der Post-Cookie-Ära </a> </h3> <a class="elementor-post__read-more" href="https://e-dialog.group/de/blog/attribution-mmm-de/attribution-in-der-post-cookie-ara-regression-based-attribution/" aria-label="Read more about Regression Based Attribution – Werbeerfolg zuweisen in der Post-Cookie-Ära" tabindex="-1" > MEHR LESEN </a> </div> </div> </article> <article class="elementor-post elementor-grid-item post-38688 success-story type-success-story status-publish has-post-thumbnail hentry category-datascience-ai-in-marketing-in-retail-de edialog-thema-google-cloud-platform edialog-tools-ads-data-hub edialog-tools-big-query edialog-years-507"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://e-dialog.group/de/success-story/data-science-steigert-die-media-effizienz-digitaler-kampagnen-fuer-magenta/" tabindex="-1" ><div class="elementor-post__thumbnail"><img decoding="async" width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-image-28954" alt="e-dialog Case Preview Magenta Data Science white" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-Case-Preview-Magenta-Data-Science-white.png 460w, https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-Case-Preview-Magenta-Data-Science-white-300x160.png 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-Case-Preview-Magenta-Data-Science-white.png" /><noscript><img loading="lazy" decoding="async" width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-Case-Preview-Magenta-Data-Science-white.png" class="attachment-medium_large size-medium_large wp-image-28954" alt="e-dialog Case Preview Magenta Data Science white" srcset="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-Case-Preview-Magenta-Data-Science-white.png 460w, https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-Case-Preview-Magenta-Data-Science-white-300x160.png 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript></div></a> <div class="elementor-post__badge">Datascience & AI in Marketing and Retail</div> <div class="elementor-post__avatar"> <img alt='Carmen Contreras-Salazar' src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20128%20128'%3E%3C/svg%3E" data-lazy-srcset='https://secure.gravatar.com/avatar/53a3b0d26752b93d23ab3e3b765bd385?s=256&d=blank&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' data-lazy-src="https://secure.gravatar.com/avatar/53a3b0d26752b93d23ab3e3b765bd385?s=128&d=blank&r=g" /><noscript><img alt='Carmen Contreras-Salazar' src='https://secure.gravatar.com/avatar/53a3b0d26752b93d23ab3e3b765bd385?s=128&d=blank&r=g' srcset='https://secure.gravatar.com/avatar/53a3b0d26752b93d23ab3e3b765bd385?s=256&d=blank&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' /></noscript> </div> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://e-dialog.group/de/success-story/data-science-steigert-die-media-effizienz-digitaler-kampagnen-fuer-magenta/" > Data Science steigert die Media Effizienz digitaler Kampagnen für Magenta </a> </h3> <a class="elementor-post__read-more" href="https://e-dialog.group/de/success-story/data-science-steigert-die-media-effizienz-digitaler-kampagnen-fuer-magenta/" aria-label="Read more about Data Science steigert die Media Effizienz digitaler Kampagnen für Magenta" tabindex="-1" > MEHR LESEN </a> </div> </div> </article> <article class="elementor-post elementor-grid-item post-40713 post type-post status-publish format-standard has-post-thumbnail hentry category-attribution-mmm-de category-holistic-cross-channel-campaigns-de category-online-marketing-know-how-de tag-google-analytics-360-de edialog-thema-customer-journey edialog-thema-machine-learning edialog-thema-rohdaten edialog-tools-google-analytics"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://e-dialog.group/de/blog/online-marketing-know-how-de/marketing-mix-modeling-vs-attribution-modeling-eine-beziehung-auf-umwegen/" tabindex="-1" ><div class="elementor-post__thumbnail"><img decoding="async" width="768" height="402" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20402'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-image-24324" alt="" 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class="elementor-post__badge">Attribution & MMM</div> <div class="elementor-post__avatar"> <img alt='Sahra Marquardt' src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20128%20128'%3E%3C/svg%3E" data-lazy-srcset='https://secure.gravatar.com/avatar/81f071a3292ddc89d1734ada859cf4e3?s=256&d=blank&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' data-lazy-src="https://secure.gravatar.com/avatar/81f071a3292ddc89d1734ada859cf4e3?s=128&d=blank&r=g" /><noscript><img alt='Sahra Marquardt' src='https://secure.gravatar.com/avatar/81f071a3292ddc89d1734ada859cf4e3?s=128&d=blank&r=g' srcset='https://secure.gravatar.com/avatar/81f071a3292ddc89d1734ada859cf4e3?s=256&d=blank&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' /></noscript> </div> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://e-dialog.group/de/blog/online-marketing-know-how-de/marketing-mix-modeling-vs-attribution-modeling-eine-beziehung-auf-umwegen/" > Marketing Mix Modeling vs. Attribution Modeling – eine Beziehung auf Umwegen </a> </h3> <a class="elementor-post__read-more" href="https://e-dialog.group/de/blog/online-marketing-know-how-de/marketing-mix-modeling-vs-attribution-modeling-eine-beziehung-auf-umwegen/" aria-label="Read more about Marketing Mix Modeling vs. Attribution Modeling – eine Beziehung auf Umwegen" tabindex="-1" > MEHR LESEN </a> </div> </div> </article> </div> </div> </div> <div class="elementor-element elementor-element-d30391a elementor-widget elementor-widget-spacer" data-id="d30391a" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section 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data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5c01abe2 elementor-widget elementor-widget-heading" data-id="5c01abe2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Blog</h2> </div> </div> <div class="elementor-element elementor-element-32f63455 elementor-widget elementor-widget-heading" data-id="32f63455" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Aktuelle News <br> aus der Branche</h3> </div> </div> <div class="elementor-element elementor-element-6605f037 elementor-widget elementor-widget-text-editor" data-id="6605f037" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Lösungen für Ihre Probleme, neue Tools und Features, Tipps & Tricks, Case Studies und noch viel mehr. Mit unserem Blog erwarten Dich viele spannende Themen aus der Digitalbranche.</p> </div> </div> <div class="elementor-element elementor-element-27360e4c elementor-widget elementor-widget-button" data-id="27360e4c" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://e-dialog.group/de/blog/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Zum Blog</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e16ac89 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="e16ac89" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-2610267f" data-id="2610267f" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4bb95d58 elementor-widget elementor-widget-spacer" data-id="4bb95d58" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1cfb4fc1" data-id="1cfb4fc1" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-786b0b20 elementor-widget elementor-widget-heading" data-id="786b0b20" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">White paper</h2> </div> </div> <div class="elementor-element elementor-element-471b0901 elementor-grid-1 elementor-posts--thumbnail-none mwd-events elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts" data-id="471b0901" data-element_type="widget" data-settings="{"classic_columns":"1","classic_columns_tablet":"1","classic_row_gap":{"unit":"px","size":"","sizes":[]},"classic_columns_mobile":"1","classic_row_gap_tablet_extra":{"unit":"px","size":"","sizes":[]},"classic_row_gap_tablet":{"unit":"px","size":"","sizes":[]},"classic_row_gap_mobile":{"unit":"px","size":"","sizes":[]}}" data-widget_type="posts.classic"> <div class="elementor-widget-container"> <div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid"> <article class="elementor-post elementor-grid-item post-51321 whitepaper type-whitepaper status-publish has-post-thumbnail hentry category-datascience-ai-in-marketing-in-retail-de"> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://e-dialog.group/de/whitepaper/predictive-modelling-whitepaper/" > Predictive Modelling – Whitepaper </a> </h3> <div class="elementor-post__excerpt"> <p>Personalisieren Sie Ihre Marketingkampagnen mit Predictive Modelling! 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data-id="80d75de" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">EMPOWERING DATA-DRIVEN MARKETING </p> </div> </div> <div class="elementor-element elementor-element-a884487 elementor-widget elementor-widget-heading" data-id="a884487" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">by people for people </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7e5650a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7e5650a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-b9ed94d" data-id="b9ed94d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5258832 elementor-widget elementor-widget-heading" data-id="5258832" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Berlin</p> </div> </div> <div class="elementor-element elementor-element-5e72bf6 elementor-widget elementor-widget-heading" data-id="5e72bf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div class="elementor-element elementor-element-7ffc04e elementor-widget elementor-widget-heading" data-id="7ffc04e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-ae27dd1 elementor-widget elementor-widget-heading" data-id="ae27dd1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-e9a8c34" data-id="e9a8c34" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-693e251 elementor-widget elementor-widget-heading" data-id="693e251" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Düsseldorf</p> </div> </div> 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elementor-widget-heading" data-id="eb37fd2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">WIEN</p> </div> </div> <div class="elementor-element elementor-element-1c07966 elementor-widget elementor-widget-heading" data-id="1c07966" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Opernring 1 <br> 1010 Wien</p> </div> </div> <div class="elementor-element elementor-element-526bcb4 elementor-widget elementor-widget-heading" data-id="526bcb4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4313090909">+43 1 309 09 09</a></p> </div> </div> <div class="elementor-element elementor-element-8918758 elementor-widget elementor-widget-heading" 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class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Ernst-Nobs-Platz 1 <br> 8004 Zürich </p> </div> </div> <div class="elementor-element elementor-element-eeb7efb elementor-widget elementor-widget-heading" data-id="eeb7efb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+41763363888">+41 76 3363 888</a></p> </div> </div> <div class="elementor-element elementor-element-b978e36 elementor-widget elementor-widget-heading" data-id="b978e36" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.ch">kontakt@e-dialog.ch</a></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-ec4d354 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